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1,164 reviews
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External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Build personalized gamified promotions for mobile web

  • March 11, 2020
  • Review provided by G2

What do you like best about the product?
This is a great tool that worked brilliantly for us in terms of engaging mobile web users. While there are many options for mobile app engagement, there are few platforms like Insider that focus on mobile engagement as a whole. We leveraged it to build our promotion campaign with ‘Scratch to Win Coupon’ product. It created a more engaging gamified experience as compared to our usual promotion campaign and we loved it!
What do you dislike about the product?
Nothing because so far all the features have been working great for us. And their customer support is commendable.
What problems is the product solving and how is that benefiting you?
By creating gamified experiences for the users, we were able to engage them better which was not happening with the previous promotion style that we were using. Using ‘Scratch and Win’ we build a curiosity in the users. Once they win their unique coupon, they are more likely to use their personalized coupon in the same session. And this led to a rise in our overall sales as well.


    Altan .

Insider support our sales performance

  • March 10, 2020
  • Review provided by G2

What do you like best about the product?
Insider has some of the best solutions for eCommerce websites. One of their best offerings in this segment is Banner Management which can be used to personalized the website for each user. Banner Management helps brands engage each and every user with a personalized messaging, courtesy of their predictive tools. It’s very effective at driving engagement on the web.
What do you dislike about the product?
The lack of custom elements to personalize according to theme and style.
What problems is the product solving and how is that benefiting you?
We wanted to make the most of our website homepage and we wanted to greet every visitor with a personalized banner. After we started using Insider’s Banner Management we were able to show personalized content such as relevant products, trending offers and other related things. The results were immediate and engagement such as session duration increased which ultimately helped both our conversion rates and AOV.


    Banking

Excellent customer service!

  • March 10, 2020
  • Review provided by G2

What do you like best about the product?
What I like about most is the accessibility . The account managers are very helpful and do their best.
What do you dislike about the product?
I wish it had more features like being able to manage the menus by my self and do various tests .
What problems is the product solving and how is that benefiting you?
More like remarketing


    Yagiz O.

Insider

  • March 10, 2020
  • Review provided by G2

What do you like best about the product?
The best part about the Insider’s Ad tool is being able to target users who are most likely to enage with the ad. This way you don’t end up with an inflated Ad budget. The product is Predict Ad Audience. By predicting users such as most likely to churn, most likely to purchase and other factors, marketers can spend the Ad budgets more wisely.
What do you dislike about the product?
There’s not engogh resource material around this. Would love to see some more self-help content to understand how this works better.
What problems is the product solving and how is that benefiting you?
What we needed was a solution that helped us target users more effectively with our Ads. Insider made sure our Ads were targeting only those users who are most likely to convert, which helped us with accurate audience segmentation. Our ad budgets for Facebook and Google were used more effectively. We saw a significant improvement in our returns from ads by targeting users who were most likely to make a purchase. We were a bit unsure if this would be effective, but the numbers proved us wrong.


    Damla E.

Basket visitors of the site visitors increased.

  • March 10, 2020
  • Review provided by G2

What do you like best about the product?
Insider helps to direct my users.
It helps e-commerce processes.
What do you dislike about the product?
there is no downside.
Customers have prejudices.
What problems is the product solving and how is that benefiting you?
customization
campaign management
site design


    Çağdaş Y.

Optimizing our marketing strategies with Insider's suite of Personalization products

  • March 05, 2020
  • Review provided by G2

What do you like best about the product?
One thing that we liked the most about Insider is that the platform enabled us to create personalized and targeted journeys for our customers based on their unique interests, preferences, and behavior. This approach helped us increase our customers’ loyalty and engagement with our business.
We also leveraged their other tools, such as Architect, Smart Recommender, Instory, and Mobile app which not only boosted our conversion rates but also grew our revenue to multiple folds.
The Growth Management team at Insider suggested us to use their Web Push, Email, and Mobile App channels to reach out to a bulk of users through different channels and alert them about the ongoing offers, discounts, items back in stock, etc. This created FOMO and a sense of urgency among our users to purchase.
Overall, we’re highly impressed by the ability of Insider products to help businesses overcome any marketing challenge and drive growth.
What do you dislike about the product?
Overall, our experience with Insider has been great, and we don't have any specific dislikes. While we did need some guidance initially, the Insider team was incredibly supportive throughout the entire implementation and execution process.
What problems is the product solving and how is that benefiting you?
Before partnering with Insider, we struggled with high drop-off rates and low conversion rates due to inadequate user experience resulting from limited internal resources. However, with Insider's AI-powered Smart Recommender and web suite, we have improved our website's performance significantly.
The platform's easy implementation and ability to conduct complex experiments across various pages and audiences helped us optimize our onsite experiences and recommend our users with products that matched best to their needs, preferences, and browsing history.
Apart from this, we also implemented their InStory feature on our website as well as the mobile app that encouraged visitors to interact and as a result, improved our onsite engagement rates. We also leveraged Insider’s AI-backed customer journey builder, Architect, that enabled us to communicate with our right set of users at the right time with the right message at the right channel.
This helped us bring churned users back to our website and application, and furthermore enabled us to nudge them to complete their purchase. With this implementation, we observed a massive spike in engagement, retention, and conversion rates. In addition, we also observed that our drop-off rates were reduced and overall revenue grew significantly.
Recommendations to others considering the product:
iyi iletişim ve samimiyet


    Piotr S.

Insider is excellent tool to improve conversions and tests in the online store!

  • March 05, 2020
  • Review provided by G2

What do you like best about the product?
The ability to A/B test various UX designs on the website is the highlight for us. We constantly keep our website experiences up to date and being able to test variations is vital for the success of our website’s UX. next best thing is the personalization technology that helps us target users with a high degree of personalized messaging as well as providing relevant recommendations on the site.
What do you dislike about the product?
Sometimes when we implement a new API there’s a bug in the panel which needs to be resolved.
What problems is the product solving and how is that benefiting you?
Our major focus area is constantly improving the user experience on our website. The next focus area is personalization. Insider’s A/B testing was very helpful in allowing us to test different variations of our website UX designs. This has helped us considerably improve our engagement metrics. We also used Insider’s recommendations tool to personalize the recommendations on our website to match our users requirement. We’ve noticed that our conversion rates have increased significantly by using this feature. Overall, it’s a great comprehensive platform for your engagement requirements.
Recommendations to others considering the product:
It`s a great tool that you can operate on your own - it's a big advantage.


    Retail

We improved our conversions with Insider’s gamified templates

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
Being able to deliver inspiring and engaging experiences to our users using Insider’s gamified templates. We used the wheel-of-fortune to promote engagement for the Chinese New Year.The ability to further personalize these templates in terms of color theme, language and images allowed us to create the exact experience that we had in mind.
What do you dislike about the product?
Nothing much to complain about. They have been very helpful.
What problems is the product solving and how is that benefiting you?
Our challenge was to increase our conversions during the Chinese New Year. With Insider’s gamification templates for web and mobile web, we saw the opportunity to engage creatively with our customers. We received more than 12,000 impressions with the help of this gamified campaign having a CTR of around 20%. This led to us reaching our peak performance ever in terms of number of conversions recorded in a single month, and 50% of it came from this campaign where our consumers used the coupon vouchers distributed here. We’re hoping to make more use of Insider’s interactive templates during strategic times of the year.


    Apparel & Fashion

Powerful web marketing tool

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
The best thing we like about Insider is how easy it is to get started and the adequate support that we get from our account manager to help us understand how to use the platform.
What do you dislike about the product?
We would like to have an overall better usability of the panel, but understand from our Account Manager that this is in progress of improvement.
What problems is the product solving and how is that benefiting you?
Our most challenging issue was driving conversions and improving revenue. With Insider’s web suite, we were able to significantly improve engagement on our website with web push campaigns. We achieved an average 2X conversion rate improvement from web push automations after using Insider. We also noticed our opt-in rate improved to over 19% during the partnership.
Recommendations to others considering the product:
Insider’s web suite is a great tool for all your web marketing requirements. But we recommend a detailed talk with your account manager over going blindly with the tools. They can help you choose the right set of product features to tackle your problems. We really liked what we’ve seen so far.


    Sergey S.

Retaining users with relevant mobile app experiences

  • February 28, 2020
  • Review provided by G2

What do you like best about the product?
Our greatest benefit with the platform was that we were able to integrate and get started really fast. Mobile app marketing is a tricky spot to overcome. The window between opportunity and uninstall is very short and getting users to interact with the app is critical. But Insider’s In-App solutions were just what we needed. Our uninstalls reduced significantly.
What do you dislike about the product?
We don’t see an option to design a stand workflow for new user integration. It would be good to see the implementation of an automated work-flow which can be customized accordingly.
What problems is the product solving and how is that benefiting you?
We started using Insider to help us with re-engaging our app users and improving our conversions on the app. Insider’s mobile app push was a great tool to increase our conversion rate and engage with app users while In-App messaging helped us improve user sign-ups and provide personalized in-app feed. Overall, we have arrested uninstalls and improved engagement on our app.