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Engaging mobile users personally has never been easier
What do you like best about the product?
What we really enjoy about using Insider is their segmentation capability which helps us to engage with users in a very efficient way. The next best thing is the InStory product which greatly improves the engagement on our mobile web as these are Instagram-like stories where we can tell our customers about important things like offers, new plans etc.
What do you dislike about the product?
Nothing much to dislike, all our mobile campaigns have given us great results and we like the easy-to-use platform.
What problems is the product solving and how is that benefiting you?
One of our biggest challenges before Insider was how to get our users to actively engage on our website, particularly the mobile web as almost all our traffic is generated by the mobile web. We tried using standard banners and carousels, but with limited results. With Insider, we were able to show these amazing stories on our mobile web using their InStory product. The engagement improvement was almost immediate and our CTR increase 2X from before. Insider’s app push feature has helped us send highly targeted app push notifications, almost 21 million in the past 6 months.
Recommendations to others considering the product:
I recommend trying multiple products to find which one is better for your business. It may happen that with the Insider platforme you won’t need any other tools and vendors.
Amazing tool and dedicated team!
What do you like best about the product?
Insiders helped power up our website with impactful engagement and conversion functions such as exit intent recommendations and web pushes.
What do you dislike about the product?
So far the experience has been great and there's nothing we dislike.
What problems is the product solving and how is that benefiting you?
Retaining customers browsing the site and converting to sales.
Optimizing the conversion funnel with Insider’s Architect just became easier
What do you like best about the product?
In the past, we have had to rely a lot on our own IT team but Insider has proven to be much more agile and we are working much faster, building and testing more weekly campaigns. and our dependence on the IT team has also been quite low.
The platform’s ability to segment customers into unique profiles makes personalized targeting so much more effective.
The platform’s ability to segment customers into unique profiles makes personalized targeting so much more effective.
What do you dislike about the product?
Our experience with Insider so far has been great, we get a lot of support and guidance from their account managers. Any time we run into some issues with scenarios, they are smoothened out in no time.
What problems is the product solving and how is that benefiting you?
Our main goal was to focus on the conversion funnel and improve our conversion rates. We’ve been using Insider experiments and template features a lot by using web push, and Architect to create unique customer journeys across the conversion funnel.
It’s a very user-friendly platform and the account managers can share a lot of knowledge with you. We’re really happy with our decision to go with Insider.
It’s a very user-friendly platform and the account managers can share a lot of knowledge with you. We’re really happy with our decision to go with Insider.
Being able to deliver impactful personalization based on Insider’s segmentation
What do you like best about the product?
When starting out with Insider, one of our biggest challenges was automating our campaigns. Insider stepped right in and filled that gap and we really love the support we receive from Insider’s local teams. Insider’s deep segmentation is another feature we love in their products, not to mention the A/B testing feature that is data-driven and which has helped us deliver true personalization in our engagements.
What do you dislike about the product?
Insider’s panel takes some getting used to, however, it’s really unfair to point it out as a negative, since the range of features and analytics it has is amazing. Plus there’s active support in helping us navigate the panel.
What problems is the product solving and how is that benefiting you?
Our goal was to automate much of our marketing efforts and integrate a powerful personalization tool into our mix. Some of our challenges were around automating our push notifications and being able to segment our user profiles. With insider, not only were we able to automate our push notifications, but we could now target our users with highly personalized engagement using insider’s powerful segmentation feature. We achieved an open rate of 18.94% on our push notifications, which is much higher than our industry benchmarks. The results we’ve realized so far, is nothing short of remarkable.
Improve the overall web and mobile user experience by quickly testing
What do you like best about the product?
The proactivity of French customer teams.
What do you dislike about the product?
The fact that the selected tests must only be business-oriented while some experiments are also developed to improve the user experience.
What problems is the product solving and how is that benefiting you?
Insider allows us to globally improve the user experience and to quickly test developments we wish to implement. The platform also helps us improve the contactability of our customers and our loyalty rate through various Web and Mobile experiences.
Impressive time-to-market and conversion rate uplifts
What do you like best about the product?
Quick implementation and high variety of features / experiences. Jeffrey, our Operational Account Manager is also great :)
What do you dislike about the product?
Clients teams barely talk between our different markets, and they should do this more often as this would benefit them for sure (Although now they are starting to). Some experiences have extremely good results in some countries and we would like to replicate them faster across markets.
What problems is the product solving and how is that benefiting you?
Our implementation speed and CVR drastically improved.
Great tool for optimizing mobile app engagement
What do you like best about the product?
The support from our account management team at Insider is something we really like and appreciate. The platform also has some really cool use-case templates for the mobile app which are easily customizable according to our needs. It’s a simple, quick and easy to use platform loaded with all the right features for a mobile app marketer.
What do you dislike about the product?
Nothing much. We’re still discovering the platform and its capabilities, and so far we haven’t found something to dislike
What problems is the product solving and how is that benefiting you?
When we began our efforts at mobile app engagement, we were out of our depths and struggling to map out the right strategy. But with Insider on board, our account managers from Insider stepped right in, helping us with all the right tools, as well as helping us design the perfect engagement strategy. We were able to improve the user experience on our app, without any heavy IT dependency and at the same time deliver personalized engagement to each and every app user. We saw a significant improvement in all our app metrics in just under two months.
Best in-class Segmentation for building great user journeys
What do you like best about the product?
What we like most is the product and the platform itself. Apart from that their account management support is amazing. There's never a doubt that you're going to be stuck with something, Insider is always responsive in helping us solve our hiccups.
What do you dislike about the product?
As of now, we don't dislike anything. We're very pleased with our experience so far.
What problems is the product solving and how is that benefiting you?
One of the problems we wanted to tackle was how to improve our onsite engagement. That's when we started using Insider’s web push solutions. Combined with their advanced Segmentation feature, we were able to target each and every user with very personal messaging. Because of which our engagement onsite increased dramatically and we also saw great improvement in our CTR.
Recommendations to others considering the product:
We recommend using more rich push notifications and talking more to you account managers while building your strategies.
Really powerful segmentation tool that helps deliver personalization to every user
What do you like best about the product?
We really love their range of web and mobile web-based tools that caters to almost every use-case we can think of. Another great thing about Insider is their sales and partner teams that go over and beyond to help us achieve all our goals.
What do you dislike about the product?
We’ve mostly had positive experiences with Insider so far, so there’s almost nothing that we found as a negative to dislike.
What problems is the product solving and how is that benefiting you?
Once we started using Insider, we were able to improve our web and mobile web metrics significantly. Initially, we were struggling with optimizing our revenue, improving our conversion rates and AOV. With the help of Insider’s web and mobile web capabilities combined with their smart recommendations, we started seeing great improvements in our engagement across web and mobile. Their web suite is a must-have for every marketer.
Recommendations to others considering the product:
Collaborate more with the account managers and digital growth consultants from Insider. They can help you find out the pain points and the kinds of products that can help you to reach your goals and increase important metrics.
Easy-to-use and intuitive platform to better understand our customers experience
What do you like best about the product?
The ease with which we create campaigns and how intuitive the platform is
What do you dislike about the product?
The waiting times for improvements or responses are sometimes long.
What problems is the product solving and how is that benefiting you?
With Insider we have improved our user experience and have been able to learn more about the behaviour of our users in relation to promotions and discount affinity.
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