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The most agile customer journey builder for delivering superior customer experiences online
What do you like best about the product?
We find it very comfortable to use Insider by ourselves, and also make use of their segmentation to deliver just the kind of personalized and engaging content that we create to each and every individual user. Also, the pace of working with Insider from planning to actual execution of campaigns is smooth, quick, and easy.
What do you dislike about the product?
Sometimes the statistics for certain campaigns we run with cross-channel tools are not available and we need to use data studio. Which we think is not really much to dislike.
What problems is the product solving and how is that benefiting you?
We’ve always wanted to build a sustainable traffic flow from our owned channels. One of the ways we wanted to achieve this was through creating unique customer journeys that covered cross-channel touchpoints. Insider has the right tool for this - Architect. Using this we’ve been able to engage our users with web push notifications, and the traffic from these has the 2nd highest engagement after organic traffic. The automated push using Architect has enabled us to realize almost 7X uplift in CTR as compared to manual push notifications. To top it all, the support from their dedicated local team is definitely a deal-maker!
Really powerful segmentation and automation in app push
What do you like best about the product?
The support we received from Insider combined with the powerful segmentation capabilities makes realizing our metric goals very easy. We love that about Insider.
What do you dislike about the product?
Everything we’ve seen and used about the platform we like, so there’s not much to dislike right now
What problems is the product solving and how is that benefiting you?
One of our primary struggles was to get reminder notifications to our users, particularly regarding voucher validity and loyalty programmes. Once we started using Insider we realized that this was an easy job, the panel was easy to get around and we started engaging our users with mobile web push and mobile app notifications. We saw improved results from these campaigns.
Best recommendation engine algorithms
What do you like best about the product?
The variety of algorithms and the usage across the funnel. Filtering recommendations system allows us to engage with users at every stage of your pipeline. We appreciate the huge value of the account team at Insider who gives the expertise and provides excellent technical support on a daily basis.
What do you dislike about the product?
Sometimes when we have customized campaign ideas we need to wait for quite a long time. But overall there is nothing to dislike at this point.
What problems is the product solving and how is that benefiting you?
We chose Insider Smart Recommender to optimise our main metrics (AOV and CR) and it definitely worth it. We singled our users in a smart way by dividing them into user personas to provide to this specific group of users more relevant content and motivate them to make a purchase by offering them products according to their user behavior. This strategy was offered by our strategic account management team. Also we can mention the huge number of different algorithms we use. We tried other vendors but with Insider it is much easier to set up campaigns. Each month we see that our numbers are growing.
Recommendations to others considering the product:
If you considering trying Insider as your recommendation provider it will pay you off.
Personalization solutions for the website that help engage and convert customers
What do you like best about the product?
The support from Insider’s growth team and our strategic account managers is the highlight of our interactions with the platform. The scenarios they provide us with and the real-time support we get when we are creating personalization campaigns have been a life-saver on many occasions. As a result of these we’ve been able to optimize the overall performance of our website and key metrics across the funnel.
What do you dislike about the product?
The platform is amazing and brings great results, so it’s hard to find something to dislike. But one thing we find undesirable is the limitations with the type of content we can use with InStory. For now we are only able to use images, but it would be nice to videos also as part of InStory.
What problems is the product solving and how is that benefiting you?
Driving traffic to our website was a challenge from the start. We wanted to start using personalization solutions on our website to improve the traffic, and we found Insider’s platform to contain all the solutions we were looking for. Once we started using the platform full fledged, we saw a great improvement in the user engagement on our website, and engagement with the web push notifications also improved. Not only that we were also able to improve our subscriber opt-in rates in a span of three months.
Creating unique experiences for first-time visitors is made easy with Insider's onsite optimization
What do you like best about the product?
We have seen a very supportive and hands-on approach to the table from Insider, they’ve taken extreme care in mapping their products to our unique challenges and thereby creating a custom solution architecture for us. Another great feature we like about Insider is their exit-intent overlay messages that are highly effective at engaging users who are about to leave the site with personalized content, helping us considerably increase our session durations and optimizing conversions.
What do you dislike about the product?
Using the panel can be an intense learning process. But we don’t want to term this as a negative.
What problems is the product solving and how is that benefiting you?
We realized that a vital part of our goal was to focus on delivering the most relevant products to the right users when it counts. With Insider we’ve observed an immense improvement in many vital metrics, such as a healthy reduction in our cart abandonment rates, and browser abandonment rates while observing a promising uplift in conversions. Also, more than 60% of our traffic comes from new visitors, which made it imminent for us to focus on enhancing our new visitor experiences such as product discovery and re-engagement strategies which go beyond just traditional email marketing. Exit-intent was another feature that we’ve tried and liked. We’ve implemented 2 variations of this feature and our recovery rate has been 1.23% with a 101.59% uplift in conversion rates from these campaigns. We’re also impressed by Insider’s cart abandonment recovery features, which is part of their conversion suite. We’ve been able to reduce cart abandonment by as much as 8.4% while witnessing a conversion rate uplift of 181%.
Recommendations to others considering the product:
We’re very satisfied with the experience so far.
Increased Product Discovery & Conversion with Insider
What do you like best about the product?
We've been using Insider for every aspect of our website, including onsite, web push, and product recommendation bars. Insider is easy to use and all our campaigns look very sophisticated. The best thing we like about Insider is the ability to provide personalized experiences to our shoppers, like individualized purchase triggers We also quite enjoy push notifications with product recommendations as they provide encouragement for shoppers to come back to our store.
What do you dislike about the product?
Insider is very easy to use. However, really mastering the art of using the platform comes with some practice which is okay because our account managers are there for us!
What problems is the product solving and how is that benefiting you?
At first we wanted to increase our average order value and conversion rate. We have a very large product inventory. So, we wanted to make product discovery easier for our customers as well.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Insider's InStory, social media-like experiences, have really amped up product discovery for customers in an engaging and fun way. We also leverage AI-led product recommendations on the cart page which really increases AOV and conversion.
Recommendations to others considering the product:
Don’t think twice. Insider is one of the most wholesome and efficient solutions available on all fronts and has the potential to make you feel a lot more confident about your brand and your marketing than before.
Experience of testing and customization on the NYX cosmetics website.
What do you like best about the product?
Experiences specific to the tool and easy to implement thanks to pre-sized widgets. Personalized support with regular calls to align according to the brand's animation plan.
What do you dislike about the product?
I don't necessarily have the perspective today to dislike something in the service. Quite similar to AB Tasty at times, difficulties in always identifying who will be the most relevant.
What problems is the product solving and how is that benefiting you?
Improvement of conversion, test on a consumer panel to determine if it's a feature that should be continuously developed or just tested.
Improving Mobile users engagement
What do you like best about the product?
The Insider solution is fine to improve mobile customer engagement according to your creativity: easy to test, easy to track campaign performance , easy to implement . The Insider team has a good sense of partnership: train, help to read reports, stimulate to find new experiences .
What do you dislike about the product?
No much think to dislike.... but it takes generally more time to implement new experiences with your own logic because they need to customize features .
What problems is the product solving and how is that benefiting you?
user behavior better understanding,user onbording on mobile,funnel optimization,personalization tools according to profiles.
Recommendations to others considering the product:
Test and make your own opinion
Fuss-free, easy to navigate and a pleasant working experience!
What do you like best about the product?
Relevant & easy templates for us to work with.
What do you dislike about the product?
Mobile & desktop experiences have to be set up separately.
What problems is the product solving and how is that benefiting you?
With Insider, we have enhanced our personalised experience for our customers on our website. The team has also assisted with the set up of the experiences to ensure that low effort experiences are pushed out asap while high-effort experiences that require development are handled by the team.
When you want to deliver an omnichannel customer journey, Insider fits the bill
What do you like best about the product?
Insider’s segmentation and AI-infused journey builder tools really help marketers create unique customer journeys across channels in a seamless manner. When we combine this with their various products for web, mobile web and app what you get is an amazing tool that has you covered for any situation. What we like best is the all-inclusive nature of their platform.
What do you dislike about the product?
Barring a few delays in going-live with some campaigns, everything works perfectly, it would be unfair to say we dislike a particular aspect about their platform. It’s one of the best performing tools we’ve used so far.
What problems is the product solving and how is that benefiting you?
Our goal was to create these omnichannel experiences that meet each user’s individual requirements. We also wanted a solution that would enable us to communicate with your customers across multiple channels like emails, web push, app push and Ads. with Insider, we found a one-stop solution for all of this—their behavioural segmentation feature and intent-based targeting helped us target users individually across all touchpoints of their journey with us and we’ve seen our key-engagement metrics improve significantly in just under 3 months.
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