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marketing specialist
What do you like best about the product?
The ability to treat first‑time visitors, loyal Braun fans, and deal hunters differently instead of using a “one size fits all” homepage.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
Easy merchandising of priority categories like IPL, beard trimmers, and kitchen appliances via targeted sliders and story-like formats.
Behavioral triggers (browse abandonment, PDP views, cart events) that power highly relevant on-site and message-based nudges.
Fast iteration: marketers can launch and adjust campaigns without submitting long IT tickets for every change.
What do you dislike about the product?
As we added more journeys and experiments, it became important to put governance around frequency, overlapping experiences, and brand rules. Insider supports this with controls and reporting, but internal processes and ownership are still essential to keep everything consistent.
What problems is the product solving and how is that benefiting you?
Reducing friction in the path from interest to purchase for high‑consideration items like IPL and premium shavers.
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.
Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.
Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.
Overall, Insider allows us to act more like a modern, data‑driven D2C brand
Outstanding Personalization and Support Elevate Our CRM Strategy
What do you like best about the product?
The technical capabilities and new features offered by the plateform.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
The speed of implementation, the reactivity of technical support.
The guidance, recommendations and ongoing support provided by our account manager.
The feeling of being supported by an ambitious company that is constantly evolving.
What do you dislike about the product?
The plateform could offer a more user-friendly experience, in line with its technical excellence.
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
The campaign design and configuration section, not always intuitive (e.g. the need to sometimes go directly in the html or javascript to adjust specific variables).
What problems is the product solving and how is that benefiting you?
The extensive technical capabilities provided by Insider, such as personalized and segmented product recommendations, innovative solutions for acquiring new leads, and on-site push notifications to highlight our current offers, have allowed us to make significant progress in both our CRM strategy and e-commerce operations. The support from the Insider team has been exceptional—their consistent follow-up on our campaigns and the presence of a clear development roadmap are especially valuable for a small team like ours.
Centralizing CRM for Better Engagement and Conversion
What do you like best about the product?
A very comprehensive platform, with several new guidelines for the consumer sector, which is very broad. In addition, the implementation team truly delivers and provides strong support. It is also a very user-friendly platform.
What do you dislike about the product?
I believe Insider needs to further develop its commercial processes, as there is a lot of misalignment of information regarding sales and contracts.
What problems is the product solving and how is that benefiting you?
Insider One has helped us centralize and organize our CRM actions into a single platform, making it easier to manage journeys, segmentations, and activations across different channels. This improves operational efficiency, increases the accuracy of customer communications, and directly contributes to better engagement and conversion results. Additionally, the platform supports more strategic decision-making through better-structured data and automations.
Boosts Engagement with Localized Promotions and Customer Insights
What do you like best about the product?
MindBehind helps Carrefour meet customers on their preferred messaging channel and deliver localized promotions tied to zip code or nearest store. The result is higher engagement and richer insight into what customers actually browse, which feeds back into commercial and assortment decisions.
What do you dislike about the product?
Because WhatsApp is so immediate and personal, Carrefour needs a clear strategy for frequency, opt-in, and escalation to human agents to avoid fatigue. MindBehind provides guidance and controls here, but internal teams still need to invest time in defining rules and governance.
What problems is the product solving and how is that benefiting you?
Increasing engagement with promotions by swapping generic emails and paper catalogs for interactive WhatsApp experiences.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
Giving customers quick access to store locations, hours, and deals through a single, easy-to-use conversational entry point.
Collecting behavioral data on which offers and categories customers actually explore, which helps optimize retail campaigns.
All-in-One WhatsApp Business Solution with Powerful Personalization
What do you like best about the product?
Deep, native WhatsApp Business capabilities, from opt-in growth and template approval to analytics, all managed in one place.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
What do you dislike about the product?
Setting up advanced conversational flows and aligning them with multiple brands and markets requires careful planning, governance, and ongoing optimization.
What problems is the product solving and how is that benefiting you?
With Insider’s WhatsApp Marketing and MindBehind, we can meet consumers in their favorite messaging app and guide them from curiosity to purchase through seamless, two-way conversations.
Insider tools turn insurance into simple steps from quote claim
What do you like best about the product?
Architect simplifies creating journeys focused on insurance events—quote, policy issuance, renewal, claim—ensuring customers consistently understand the next step and where to navigate.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
What do you dislike about the product?
Organizing journeys, for product lines (auto, health, property, etc.) requires initial effort but once foundational templates are established, customizing flows for each product and segment becomes far easier.
What problems is the product solving and how is that benefiting you?
Insider helps us reduce drop‑offs in key flows (quote, payment, renewal) by reacting to behavior in real time and nudging customers on the channel they’re most likely to see. It also supports a better service experience by combining proactive notifications with two‑way WhatsApp and chat support, so customers can resolve small issues quickly without calling a call center.
Exceptional Support from the Insider Team
What do you like best about the product?
Great support from the Insider team on a daily basis
What do you dislike about the product?
Lack of a deeper analytical vision.
What problems is the product solving and how is that benefiting you?
Customization in the customer journey
Powerful Segmentation Tools and Personalized Impact
What do you like best about the product?
The segmentation tools and multiple ways to impact the user.
What do you dislike about the product?
The analytical part of the platform. They could have more data and reports.
What problems is the product solving and how is that benefiting you?
Insider is helping us communicate in a segmented way with our users and perform customizations in our digital journey.
Ease of Use and Agile Support Make the Difference
What do you like best about the product?
What I like most about Insider is the ease of use of the platform and the promptness with which the support and the team responsible for our account attend to us. Moreover, the materials you provide in the academy are excellent.
What do you dislike about the product?
The only negative point I have regarding the platform is the lack of integration of our data into the platform.
What problems is the product solving and how is that benefiting you?
Insider is helping us to better understand/know our customers.
Versatility and Exceptional Impact on the Platform
What do you like best about the product?
I really like the versatility of the platform and the multiple possibilities to impact our customers.
What do you dislike about the product?
The data is not structured, it needs to evolve in the analytical dashboard.
What problems is the product solving and how is that benefiting you?
The ability to understand consumer behavior and automate journeys to impact them are challenges that Insider solves very well for our company.
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