Reviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
53 reviews
from
External reviews are not included in the AWS star rating for the product.
G2 Review
What do you like best about the product?
It helps us to have integrated all our marketing accounts and platforms at one place and use our 1P audience to target them.
What do you dislike about the product?
If we can have to use 3P audiences as well from Lexer with estimated results will be awesome
What problems is the product solving and how is that benefiting you?
To create multiple audiences for our marketing channels at one place.
Great Platform. The Lexer Team Is Great
What do you like best about the product?
Lexer allows for great customer insight. When there's a customer attribute you're looking for, and it's not available, the Lexer team is very hands-on in getting that added for your company. The webinars are a huge plus.
What do you dislike about the product?
Have had trouble ensuring all of the correct data is funneling through Lexer. Customer lists tend to be off compared to integrated master platforms used - Big Commerce and GA
What problems is the product solving and how is that benefiting you?
We use their customer survey to gain insight into our NPS score. This allows us to answer any internal inquires about "how we are doing" through our e-commerce presence.
Data Superstars
What do you like best about the product?
Lexer is quick to assist our team in finding solutions for our many data problems. Lexer helps us to better understand our customers and make sure our marketing goes directly to those it best relates to. Through our CDP and links with Experion data sets Lexer has helped our team to better understand our varying trade areas and what those trade areas need to ensure our business succeeds.
What do you dislike about the product?
Is there such a thing as too much data? There is not enough time in the world to fully explore all the information we hold within the platform, however, the team at Lexer have worked on great solutions to ensure that the most important information is easily at our fingertips.
What problems is the product solving and how is that benefiting you?
Managing assets in a range of trade areas create all kinds of difficulties around marketing. Something that works in one market won't necessarily resonate in another. Lexer is helping our teams to understand the intricacies of their trade areas and helps them to create clear segments that get real results in our marketing. Outside of marketing, this information has been valuable for our leasing and operations team to better understand the areas they work within.
Recommendations to others considering the product:
We found reviewing case studies of other work they do within the industry was amazing and gave us an amazing insight into the different type of work they can do.
A fantastic CDP!
What do you like best about the product?
Lexer has the ability to allow our company to tailor how and where we can communicate with our customers via channels that suit them with the content that they care about. The tool is a major part of our digital strategy and we have not even begun to explore it's full capabilities yet it has already made a significant impact to our improved performance.
What do you dislike about the product?
At the moment there is nothing i dislike.
What problems is the product solving and how is that benefiting you?
We are able to segment our customers and send communications regarding areas they a genuine interest. The benefits to this are low unsubsribe rates and higher social ad relevancy thus providing us lower CPCs.
Recommendations to others considering the product:
it is a great platform and the support provided is exceptional.
Valuable Insights, Amazing Partners
What do you like best about the product?
The Lexer team has been extremely helpful and hands-on when it comes to understanding our business goals and needs. Lexer is a game-changer when it comes to customer data insights for marketing channels. The tool is user-friendly and provides a vast amount of information to understand our customers at a deeper level. The Lexer team is friendly, responsive and readily offering valuable insights.
What do you dislike about the product?
Honestly, I have no negative feedback for the team or platform.
What problems is the product solving and how is that benefiting you?
Historical data, integrating customer data to 3rd party marketing channels and informing ongoing & future campaign audience segments. We've been able to identify customer trends. how to target them and deliver the most relevant message.
Recommendations to others considering the product:
Really take the time to learn and practice the tool for the best experience.
A great partner in customer data
What do you like best about the product?
Our partnership with Lexer has been of great benefit to our company from the standpoint of easily being able to slice and dice customer data. Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. With multiple users in the picture, the Respond feature keeps messages assigned to designated employees so that questions are answered promptly and have coverage across the team for access and response. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.
What do you dislike about the product?
We've had very few issues with the platform. Sometimes there is a slight delay exporting audience segments, but that's generally due to large segment size and processing time. If we do encounter delays, our point of contact is always quick to help.
What problems is the product solving and how is that benefiting you?
Able to segment heavily by audience characteristics - as an apparel company that often means segmenting by size or style previously purchased to target appropriate customers with styles/campaigns that may lead to a repeat purchase.
Stron CRM tool & team
What do you like best about the product?
Team spends time at the start to ensure data is clean when input and creates dashboards to provide insights. Love being able to use the tool myself to dig in but also rely on their team to build a strategy that I can trust backed by data. Key to email strategy.
What do you dislike about the product?
I do not have any negatives about the platform or partner.
What problems is the product solving and how is that benefiting you?
New vs Repeat, CLV, average time between orders, insights on products ordered to name a few. Using that data able to build out customer flow strategy to serve what the customer wants and increase conversion. For acquisition insight on what customers are purchasing for their first order to lean into intro products.
Great platform, industry leading solutions and insights
What do you like best about the product?
The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales. For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions.
What do you dislike about the product?
Nothing at this time. We have worked closely with Lexer to get what we need. We are still learning about what is possible.
What problems is the product solving and how is that benefiting you?
Our primary objective was to improve sales productivity. We achieved this by developing a dynamic Vendor Propensity Model to score every prospect in our CRM. We subsequently added many different insights at a territory and sales agent level and built reports to track performance. We are developing new services at a Market, Customer and Sales Agent level.
Easy to tap into customer data, great resource!
What do you like best about the product?
Being able to tap into customer data and understand who our customers are on a deeper level
What do you dislike about the product?
Pushing through things on the development side such as integrations. Otherwise, great experience
What problems is the product solving and how is that benefiting you?
Understanding who our customer is, how to market to them, and delivering a most personalized, relevant experience across our marketing channels
Great Partners
What do you like best about the product?
The lexer team is very hands-on and solution orientated in maximizing use of the lexer tool. They come with recommendations and use cases to maximize campaign development and analysis through customer data insights for marketing channels.
What do you dislike about the product?
There is a learning curve to understand building segments correctly and defining dashboard attributes, but the team is very accessible and patient to get the team up to speed.
What problems is the product solving and how is that benefiting you?
Increasing customer life time value converting prospects into customers.
Recommendations to others considering the product:
Recommendations are impactful and focused and the Lexer tool comes with a great support and success team.
showing 31 - 40