Sold by: LexerÂ
The Lexer Customer Data & Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. Unify all customer data into a single customer view, enrich customer profiles with 3rd party data, advanced customer analytics and insights in marketer-friendly dashboards, effortless and effective segmentation and targeting.
Overview
Built for retail from the beginning, we know that the fastest path to customer-centricity is making data accessible to all teams. So we combine powerful data enrichment with the most intuitive tools and expert advisory, making understanding and delighting your customers at every interaction a reality today. The Lexer Customer Data and Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single-customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. Key advantages: Unify all customer data into a single customer view, enrich customer profiles with third-party data, advanced customer analytics and insights in marketer-friendly dashboards, and effortless and effective segmentation and targeting. Whether you are a multi-brand, multi-geography enterprise organisation or a mid-market omnichannel retailer, Lexer has a commercial solution to fit. Our software fees are based on a total number of deduplicated, enriched customer profiles. A customer being a consumer that has transacted with your brand. We do not charge a fee for prospect profiles in the CDP. Fees quoted here exclude one-time set-up fees, customer integrations fees and other professional services. If your business has more than 300k customer profiles please contact sales@lexer.io for more information on pricing.
Highlights
- Enriched single customer view - automatically turn raw customer data into rich customer profiles with over 150 out-of-the-box AI and ML powered predictive, recommended and inferred attributes.
- Know your customer - Turn data into understanding and actionable insight with over 30 out-of-the-box pre-built segments. Increase personalization to high-value segments, reduce CAC, and grow customer lifetime value across all channels.
- Exclusive Experien partnership - Lexer has partnered with Experian to make Mosaic segmentation and analysis easily available within the CDP. Enrich customer profiles with 3rd party lifestyle, lifestage, household, income, interests and spend propensity attributes for a greater understanding.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Unique Customer Records | Lexer CDP with up to 100,000 unique enriched customer records | $45,000.00 |
Dimension | Cost/unit |
|---|---|
Additional 10,000 unique, enriched customer records | $1,750.00 |
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Please refer to seller's website
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Customer reviews
0 ratings
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53 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Retail
Solutions for all problems
Reviewed on Feb 21, 2025
Review provided by G2
What do you like best about the product?
The team at Lexer are always quick to work with us to enhance our use of the platform, and support us in getting the most out of the platform.
What do you dislike about the product?
We find that sometimes our team who don't use the platform often find the platform daunting, however the team have worked with us to simplify journeys and provide easier information.
What problems is the product solving and how is that benefiting you?
Lexer allows us to respond to our customers enquiries from a number of platforms. It brings together our customer data from a number of different platforms and allows us to deep dive into the information we have. This information provides us key insights to allow our business to make data driven calls.
Nathan T.
So easy to navigate
Reviewed on Feb 14, 2025
Review provided by G2
What do you like best about the product?
So easy to navigate and easy to access.
What do you dislike about the product?
If the page refreshes, you lose your response that you are working on
What problems is the product solving and how is that benefiting you?
Contacting our customers
Ronilo Junior Y.
Easy and responsive
Reviewed on Feb 13, 2025
Review provided by G2
What do you like best about the product?
Documentation is clear, responsive on their end.
What do you dislike about the product?
There is none i can think of so far since everything is being provided.
What problems is the product solving and how is that benefiting you?
It provides data transformation which is beneficial on our decision makings.
Apparel & Fashion
Top of Class CDP
Reviewed on Feb 13, 2025
Review provided by G2
What do you like best about the product?
Not only does Lexer provide unlimited insights and analytics into our customer database, but they offer the support needed to understand our findings and provide actionable takeaways.
What do you dislike about the product?
No major qualms, it's worth the cost for our business as we've unlocked so many key insights and customer segments to ensure a return.
What problems is the product solving and how is that benefiting you?
Understanding patterns in customer behaviour that cannot be seen on individual platforms.
Marketing and Advertising
Lexer is Strong
Reviewed on Jan 16, 2025
Review provided by G2
What do you like best about the product?
Lexer's AI integrations are strong and worthy.
What do you dislike about the product?
It would be helpful to have more customer support
What problems is the product solving and how is that benefiting you?
Data visualization and integration