What do you like best about the product?

I love how quick and easy it is to upload records and videos, which are then beautifully transcribed, and so easy and intuitive to tag. It's been so great to have all my research in one place and searchable by the tags, which are a really useful feature for research synthesis.

What do you dislike about the product?

There really isn't any — it only helps keep your research more organized.

What problems is the product solving and how is that benefiting you?

I am successfully able to store and tag transcripts in Dovetail, which I was never able to do before. The tagging has helped to cluster ideas across different research sessions, which is such a great benefit when you can do this all online and not with physical sticky notes.

What do you like best about the product?

- Everyone in our Organisation has automatic viewer access, for free! And with this free access, everyone can comment on research and @ people meaning that we can have our whole organization engaged in the research and aligned on the outcomes
- The tagging system is so flexible. I tag as I go typing longer, more descriptive tags during the first pass. I then return to my tagboard and simply drag and drop (so easy!) to merge the different tags together, and rename the tag to something shorter. Then automatically, that tag name is updated everywhere, no Command+F required! And you can create Extension Tags to go across multiple projects, enabling you to easily synsythise many different projects insights together
- When you tag the video/audio transcription, it AUTOMATICALLY CUTS THE VIDEO. I cannot stress how valuable this has been! Regardless of which transcription tool you use, you have always needed to scrub the video separately (and honestly, who has time for that?) in order to get the voice of the customer directly to the stakeholders. All I have to do now is upload my video, press 'transcribe', tag it and voila! The video is cut and I can share it straight away, all in a matter of minutes! If I'm preparing for a meeting, I'll just make a tag called 'Monday's meeting' and playback all my selected highlights together, so quick and easy.
- Dovetail supports several Zapier integrations, so we have all our company Typeforms (surveys) dropping straight into dedicated, 'feature' based columns with a Dovetail project. From here, the PMs and Designers can tag that feedback with the same Extension Tags they use for their other projects, ensuring they're getting a rounded perspective on their issues by seeing the typeform and 1:1 feedback together
- Dovetail has a Data tab in every project where you can see the amount of feedback tagged and identify trends. It has allowed us to surface trends we didn't know about as we were going off 'instinct' rather than hard numbers before.
- One key thing that sets Dovetail apart and why we choose to pay a subscription to them every month rather than any other company: is that they truely are innovative and customer-obessed. Last I checked the whole team (small but mighty) rotates through the customer support position -so I have received personal replies to feedback from the whole team, including their Founder & CEO. If they don't have a certain fetaure right now, I can guarantee they're working on it. Can't wait to benefit from all the smart solutions upcomming onbtheir roadmap, to make my research process even more efficient.

What do you dislike about the product?

It's fantastic, you shoud take out the free trial right now. You won't regret it.

What problems is the product solving and how is that benefiting you?

I feel I covered a lot of this in the 'what do you like best' question however, just to recap:
- Visibility. The whole team can see all the research, comment on it and get alignment. Everyone in your organization automatically has free viewer access and can comment or @ people on research, allowing your whole team to be empowered and engaged with the research rather than mute bystanders
- The research and analysis is all in one place- no more chasing down random confluence links and gdrive files
- No more wasting time on research analysis 'prep' work! Just upload the video, and it automatically transcribes it. Then when you tag the transcription, it automatically cuts the video. No extra tools or time required.
- Zapier integrations mean you can have all your other research data (like surveys) dropping straight into Dovetail too, ensuring you balance all the available information rather than making decisions based on just your 1:1s
- Plus the UI is so clean and attractive, it's practically delighful to work on your research.

What do you like best about the product?

Video transcription, the ability to distill text into tags and tags into insights. Having all research searchable in 1 place so insights can be reused and new insights discovered over time.

What do you dislike about the product?

It can be diffuclt to curate long term insights which are not related to any 1 specific project, but more like trends you notice over time. You can do it, but it's not baked into the tool in the best way yet.

What problems is the product solving and how is that benefiting you?

I'm doing lots of discovery research and using Dovetail to present back to my stakeholders all the issues I found, so no need to ceate separate slide decks.

What do you like best about the product?

As the Head of Design, my role is to teach, mentor, and coach designers in ensuring planning, execution, analysis, and presentation of their initiatives are completed to a high standard. Dovetail not only allows product designers and design researchers to complete these tasks, but it also teaches them how to follow our sensible defaults of ensuring planning is done and research is properly documented from clues to themes and insights. I love how there are new features coming all the time and the community & slack channel that supports each other to achieve best practice.

What do you dislike about the product?

I can't think of anything that I dislike.

What problems is the product solving and how is that benefiting you?

One of the core problems is ensuring all discovery research activities are documented in a central place that is easily accessible to the entire organisation and is simple and clear to read for everyone. Dovetail does this beautifully. It allows insights to be shared and the data that was used to form these opportunities is clearly tied and highlighted.

What do you like best about the product?

Great integration from uploading of various file type (video, audio, text), transcription, highlights and tagging, grouping of tags and insights.

Intuitive interface is suitable even for beginners.

What do you dislike about the product?

Transcript does not make sense.
No auto-scrolling of transcript - requires scrolling back and forth to review video.
No affinity diagramming for tags or insights.
Only 1 level of hierarchy for grouping & organization of tags.

What problems is the product solving and how is that benefiting you?

Analyze qualitative data from usability testing, interview, contextual inquiry. Practically any form of qualitative data. Suitable even for junior ux practitioners unfamiliar with qualitative analysis.

Recommendations to others considering the product:

If you're looking for granular tagging and comprehensive analysis, look elsewhere. Hint - the OG tool targeted at ethnographers and anthropologist.

What do you like best about the product?

Dovetail simplifies the way we compile, organize, and share research and insights with internal and external stakeholders. From all the apps I tested, it was the only one flexible enough to match our process. It helps us get done with research faster and with the added bonus of working with their beautiful interface.

What do you dislike about the product?

The transcription editor could use some work. If you have to edit your transcripts heavily or do many interviews, you'll want a more powerful editor that helps you work faster.

Lots of little details could be improved, like seeing inline comments all in one place, creating your own shortcuts to move faster through the data, or being able to add an image to each project icon.

I'd like to get more users for the money I'm paying. 5 users can be filled in really fast if you work with a team. Also, providing access to certain projects to different users can be cumbersome. This should be simplified.

What problems is the product solving and how is that benefiting you?

Gathering data can be a tedious, boring process. Dovetail's beautiful and easy to use interface makes it a fun experience that also saves me time.

What do you like best about the product?

The best feature is the ability to quickly highlight and code snippets of interviews. This allows you to not only mark key points but develop a taxonomy of needs for interviewees. There is no method I have found to be more simple in terms of accomplishing this.

What do you dislike about the product?

Dovetail does have a slight learning curve when getting started. It may challenge your existing techniques for developing insights. I wish it had a better getting started tutorial that work alongside the example projects. It would also be great to have the ability to zoom out a bit from the board and graphs to something more like an idea/insights board. Maybe all of your coded data points could move to a digital post-it note and grouped based on theme. That way you can more easily move data around from group to group and see where the data is building up. Even while using Dovetail to do the initial coding and organization I will still take key data, write them on post-its and group them on a big whiteboard. It helps to take everything in to see trends as well as to involve others in the process. The computer monitor can sometimes be too personal of an experience to be useful. Insights should be scrutinized by people with different perspectives to ensure a good fit.

What problems is the product solving and how is that benefiting you?

I am able to quickly build an insight database for my clients that is sharable and can be revisited at any time even after the engagement ends. Speed, clarity and adaptability are some key benefits I've realized with Dovetail.

Recommendations to others considering the product:

Be prepared to take your insights development process to a new level. Seriously, Dovetail makes things so much easier allowing you to spend more time empathizing with interviewees and less time on the process of coding data.

What do you like best about the product?

The tools in Dovetail's toolbox are really in depth, cleanly summarized for multiple platforms. This in itself is awesome for vetting influencers efficiently and effectively but the support that is offered as well is a tremendous asset. The support offers fabulous insight into how to use the data and/or run campaigns within the lists generated.

What do you dislike about the product?

More of a 'wishlist' would be a value range for influencers

What problems is the product solving and how is that benefiting you?

We're able to quickly assess metrics on whether influencers fit within our demographics, engagement levels. Dovetail has provided the ability to identify issues and confirm fit.