Sold by: Dovetail
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Dovetail is a customer intelligence platform, the first always-on, AI-native system that transforms customer feedback into real-time intelligence, and most importantly, into action.
4.5
Overview
Dovetail is the AI-native customer intelligence platform that transforms customer feedback into real-time intelligence and action. By unifying every signal from user feedback and customer interviews to support tickets and sales calls, Dovetail continuously applies AI analysis and integrates directly with prototyping and coding workflows, ensuring product development moves at the speed of customers.
The Dovetail customer intelligence platform operates as a continuous cycle of four stages:
Assemble: Centralize every customer voice - sales calls, support tickets, surveys, app reviews, usability tests, and more.
Analyze: Let AI classify automatically, build dashboards, compare segments, and track sentiment shifts.
Uncover: Use AI-powered Chat to surface insights, answer questions, and generate PRDs, research reports, and Voice of Customer updates.
Act: Close the loop with Linear tickets, Slack alerts, automated reports, and Alloy prototypes.
For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@dovetail.com , for a private offer.
Highlights
- AI Contextual Chat: Drill down on data with scoped AI answers
- AI Docs: Generate PRDs, VoC reports, and summaries with citations
- AI Agents: Intelligent operators that reason over Dovetail data and act on your behalf
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise | Please reach out to AWS-Marketplace@dovetail.com for custom pricing. | $100,000.00 |
Dimension | Cost/unit |
|---|---|
Overage above contracted amount. | $0.01 |
Dimensions summary
You buy Dovetail through a contract with two pricing dimensions. The Enterprise dimension is a custom-priced commitment; you contact the vendor at AWS-Marketplace@dovetail.com to set your price based on your needs. The Overage dimension covers usage beyond your contracted amount. It applies only if you exceed what your Enterprise contract includes. Together, these dimensions form a committed base plus a variable charge for any excess. Pricing scales with how much you commit to and whether you go over that commitment.
Top-of-mind questions for buyers
Users are the billable unit. A user is anyone who contributes data to your workspace or does analysis within it. Most buyers cover product management, design, customer experience, strategy, and innovation teams. Some also add sales, support, customer success, and marketing users who use customer feedback.
You pay a committed base under the Enterprise dimension. If your usage passes the amount that contract includes, the Overage dimension bills the excess. The Enterprise commitment forms your base; the Overage adds a variable charge only when you exceed it. Both can appear together on your invoice.
No. There is no way to pause the subscription. If you cancel, you can use Dovetail through the end of your billing period. After that, your workspace stays read-only for 30 days so you can export data. Then data is deleted per your retention policy. Refunds are not offered.
dovetail.com
Helpful?
Vendor refund policy
You will not be entitled to a refund of paid and outstanding fees.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Find the answers you need to help leverage the full potential of Dovetail and start enabling your teams to build better products.
You can contact support at support@dovetail.com . Support is available 24/7. We'll respond within 24 hours.
You will have a dedicated customer success manager. The customer success team can be contacted at customersuccess@dovetail.com . Customer success is available from 7:00 a.m. to 7:00 p.m. US PST, Monday through Friday.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Luciana S.
Dovetail Centralizes Research with Intuitive, AI-Powered Collaboration
Reviewed on Jun 03, 2026
Review provided by G2
What do you like best about the product?
Our process of customer feedback, interactions and research has been centralized and streamlined by Dovetail
The program allows the inclusion of organizations features, to help team players or users to identify specific patterns, themes and insights from multiple data sources
Dovetail has remarkable collaboration capabilities, which ensures product managers, researchers and other stakeholders work together efficiently
The interface for Dovetail is visually organized and very intuitive and this allows us to efficiently navigate all the research processes
I like the AI powered capabilities from the software a d this helps us in summarizing our findings
The program allows the inclusion of organizations features, to help team players or users to identify specific patterns, themes and insights from multiple data sources
Dovetail has remarkable collaboration capabilities, which ensures product managers, researchers and other stakeholders work together efficiently
The interface for Dovetail is visually organized and very intuitive and this allows us to efficiently navigate all the research processes
I like the AI powered capabilities from the software a d this helps us in summarizing our findings
What do you dislike about the product?
Dovetail has both basic and advanced features, where time is required to learn and comprehend all of them
Some custom workflows and integrations requires extra configuration
Some custom workflows and integrations requires extra configuration
What problems is the product solving and how is that benefiting you?
Dovetail is a brilliant approach that eliminates the issue if storing research data to spreadsheet or other databases
The process of analyzing large amounts of customer information is well supported by the app, giving the stakeholders simplified feedback
We have secure storage, where valuable customer insights are well stored and accessible to the authorized users
The app saves time we spend in identifying opportunities from specific research, trends and other relevant information
There is comprehensive collaboration that all stakeholders in a company get when working with Dovetail
Dovetail makes the handling of customer feedback more seamless and this helps us in making informed decisions
The process of analyzing large amounts of customer information is well supported by the app, giving the stakeholders simplified feedback
We have secure storage, where valuable customer insights are well stored and accessible to the authorized users
The app saves time we spend in identifying opportunities from specific research, trends and other relevant information
There is comprehensive collaboration that all stakeholders in a company get when working with Dovetail
Dovetail makes the handling of customer feedback more seamless and this helps us in making informed decisions
Ayzit D.
Intuitive and Accurate, but Pricing Changes Consideration
Reviewed on Apr 22, 2026
Review provided by G2
What do you like best about the product?
I use Dovetail for qualitative user research, particularly for transcribing and analyzing user interviews. I appreciate that Dovetail provides accurate transcripts and allows me to tag parts of the transcript to categorize and organize my data. The AI chat is pretty helpful for quickly querying my projects and pulling up quotes for synthesized themes. It's straightforward to use, with little learning curve if you're familiar with other qualitative research tools. I like being able to upload any type of file, including transcripts or audio files. The transcription for the audio and video files I've uploaded is very accurate. I also find the interface intuitive and easy to navigate.
What do you dislike about the product?
One negative is that you have to record your interviews in other software and upload it into Dovetail. Additionally, there are integrations I could have used, but it wasn't too troublesome for me to do it manually. I also heard from my fellow researchers that the AI chat wasn't very accurate, though I didn't encounter that problem myself. One negative is that they have changed their pricing model recently, so cost is also a factor I'd consider when deciding whether to recommend or not.
What problems is the product solving and how is that benefiting you?
I use Dovetail for accurate transcripts and organizing my data by tagging parts of the transcript. The AI chat helps me quickly query projects and pull up quotes for themes.
Gonzalo M. G.
Great for Organizing Research and Transcripts, but Frequent Changes Disrupt Workflow
Reviewed on Apr 18, 2026
Review provided by G2
What do you like best about the product?
I can bring all my research and my user base into one place, which makes it much easier to keep everything organized. It also lets me transcribe audio interviews—something I can’t do with my other research tools.
What do you dislike about the product?
The prices keep going up steadily. They’ve made so many changes to the features and UI that the way I originally set up my repository has become difficult to use. On top of that, they’re pushing AI features that, in my experience, don’t work very well.
What problems is the product solving and how is that benefiting you?
I use it to keep a repository of research from different sources. I can store interviews and contextual inquiries here, which I haven’t been able to do in other software. It also lets me create insights by bringing together multiple data sources.
Computer Software
Auto-Transcripts and AI Summaries That Save Time
Reviewed on Mar 05, 2026
Review provided by G2
What do you like best about the product?
Auto-transcription of videos and an AI-generated summary.
What do you dislike about the product?
I can’t import contacts from Mailchimp to merge user profiles.
What problems is the product solving and how is that benefiting you?
It keeps research data and insights analyzed and stored in one place. I can easily transcribe, tag, and cluster the most relevant insights, which makes it much simpler to stay organized and find what I need later.
Prachi G.
Centralized Research Hub with Powerful AI Features
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I use Dovetail for research synthesis and consumption. I like that it has become a centralized location for all our research data. The AI features are quite impressive, especially the ability to chat with the data, which is really helpful. I also appreciate the highlights, particularly those that are auto-generated.
What do you dislike about the product?
I think there is a lot that can be done with the canvas. If I want to add data onto the canvas view, that should be allowed.
What problems is the product solving and how is that benefiting you?
Dovetail has become a centralized location for all our research data, aiding research synthesis and consumption.