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External reviews

505 reviews
from G2

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    lokesh S.

It’s a very useful tool in terms of marketing

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
It's best for its better automation of marketing automation tools such as flows, email templates and RFM segmentation. best in support system and regular meetings with the team
What do you dislike about the product?
The data can be extracted for only 60 days and certain events are missing out which will help in better marketing automation and better analytics insights on the same
What problems is the product solving and how is that benefiting you?
It is solving how we can evaluate our Tg based on their recency, frequency and also monetary basis with the use of events. It helps us to get better partner insights


    jyoti c.

notifications are easy and efficient with MoEngage.

  • August 01, 2022
  • Review verified by G2

What do you like best about the product?
MoEngage helps us retain our user base easier than expected, the process is efficient yet powerful, and the RFM segment is magnificent for user targeting.
Using flows we can build our own user journey and retain them easily, compared to firebase MoEngage works way better, it provides visuals with text and stylized notification.
carousel notifications,
What do you dislike about the product?
MoEngage's service is comparatively slow, and the delivery rate is good but slow results. Analytics does not provide whole data and has an issue with the Database.
What problems is the product solving and how is that benefiting you?
User segmentation and identification are accessible and affordable. The fetching database is easy with MoEngage. Using the RFM segment is straightforward and gives excellent data related to the user base.


    Automotive

Decent CRM Marketing Tool

  • July 06, 2022
  • Review verified by G2

What do you like best about the product?
MoEngage is a CRM tool that is easy to use. It also has an intuitive UI that makes it easy to navigate and understand, especially for someone who is not in the marketing field.
What do you dislike about the product?
The functionalities of MoEngage can be quite limiting compared to several other tools out there such as NetCore. In my opinion, they also don't have the greatest onboarding team as we struggled with integrating to MoEngage for the longest time due to not having the full picture of everything that was required.
What problems is the product solving and how is that benefiting you?
We are trying to build a complete user engagement journey using Email in MoEngage. This will allow us to onboard our customers seamlessly along with giving us the capabilities to retarget and resurrect customers that may have dropped off at the various touchpoints we have.
Recommendations to others considering the product:
If you need a good CRM Marketing tool to help with your marketing automation, I would recommend MoEngage. However, just be wary regarding the onboarding process and make sure you have your team working closely with MoEngage. Otherwise, you may realise that you would be needing to continuously do integration work to reap the full benefit of the tool.


    Pritam D.

Good platform to analyze the customer transaction.

  • July 01, 2022
  • Review verified by G2

What do you like best about the product?
tracking each customers transaction.....
What do you dislike about the product?
We found few but now its been fixed fixed.
What problems is the product solving and how is that benefiting you?
moengage solved my point from payment drop view point.
Recommendations to others considering the product:
Add new new features


    Nishant K.

It helped us create email and push notifications which helped increase engagement rate

  • June 29, 2022
  • Review provided by G2

What do you like best about the product?
The user segmentation which it creates helped better targeting
What do you dislike about the product?
the attribution and results can be better.
What problems is the product solving and how is that benefiting you?
It is helping to increase retention.


    Marketing and Advertising

Truly amazing user engagement platform.

  • June 24, 2022
  • Review verified by G2

What do you like best about the product?
1. Easy creation of user flows like network flow or engagement flow or onboarding flow.
2. Ease if negating certain user segments, attributes and flows from active campaigns.
3. Testing the look and feel of scheduled notification in a test device.
4. It s super useful for detailed product analysis, such as user-level behaviour, custom event tracking, and creating custom dashboards for visibility.
What do you dislike about the product?
1. Uninstall level data is not correct.
2. Not possible to send gifs or videos in notifications.
3. They only store user attribute data for 2 months, therefore very difficult to do old user segmentation, before two months.
What problems is the product solving and how is that benefiting you?
We use MoEngage to create user journeys and segments as this increase the scope of personalisation while sending notifications or emails. It helps us in setting up an engagement-focused notification journey for users. It also enabled us to identify the best-performing customer segments and we were able to cross-leverage this data for other marketing campaigns. It has helped us improve on our app stickiness as we were able to reengage our users more efficiently.
Recommendations to others considering the product:
It is a great tool that helps in automating marketing journeys, via auto-triggered and scheduled push notifications. An amazing tool to have, if you do not want to miss out on keeping your existing userbase engaged.


    Sai P.

Incredible Customer Engagement Platform

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
It is super easy to set up Push Notification Campaigns on MoEngage that even a beginner can do without any formal training and the analysis of campaign performance is also pretty straightforward. I have been loving MoEngage as it helps us reach out to the right cohorts with the right communication. It also helps us segment users based on their behavior on the app like watch time, the number of content viewed etc. Sessions and source data help us in finding out the most efficient sources that contribute to the highest session times.
What do you dislike about the product?
We always struggle with the discrepancy in numbers as there is almost a 40-50% discrepancy between the numbers reported on our backend and that on the MoEngage dashboard.
What problems is the product solving and how is that benefiting you?
We use MoEngage to create smooth user workflows, decide on events for triggering automated notifications and cap the total notifications that get sent to every user. Geo-Fencing helps us in sending vernacular notifications to users belonging to different states and the analytics and the campaign performance can be easily established from the Dashboard. We also experiment with sticky notifications every once in a while and this results in significant bumps in DAU.
Recommendations to others considering the product:
MoEngage can be a great choice that would help in augmenting quality metrics and bring down user drop-offs.


    Praneetha M.

Instrumental tool for enhancing user engagement.

  • June 12, 2022
  • Review provided by G2

What do you like best about the product?
We set up Event-triggered notifications from Moenagge itself which were initially being set up by the backend team. Bringing wireframes and onboarding journeys to life is so easy and convenient with MoEngage, the process is so smooth and friction-free that even a beginner can do it.
What do you dislike about the product?
While uploading/importing user data for creating custom segments, we are required to do so in chunks as the system can not handle huge data at once. Also, there is a huge discrepancy between the numbers reported on the MoEngage dashboard and our backend.
What problems is the product solving and how is that benefiting you?
As someone who looks into retention and acquisition, I use MoEngage daily to chalk out user journeys and personalise notifications for various user personas. We also make dashboards for viewing daily campaign performance and better visualization of various AB tests. I create dashboards with the user attributes/properties which are super helpful in understanding user behaviour and app stickiness.
Recommendations to others considering the product:
MoEngage is an amazing platform that helps in increasing engagement with the app and also nudges users to perform certain in-app activities which increases feature usability too. Must try it because it is also the most reasonable one.


    Chandana D.

Highly Efficient Customer Engagement platform

  • June 09, 2022
  • Review verified by G2

What do you like best about the product?
The best part is the ease of managing Email newsletters, Push Notifications, in-app notifications and SMS campaigns from one place. Scheduling email and SMS campaigns have helped reduce ad hoc tasks. We can easily create different user flows to enhance user activity on our App and monitor the performance of test and control cohorts through Custom dashboards.
What do you dislike about the product?
We upload user data and create custom segments and cohorts very frequently and MoEngage does not allow the addition of multiple custom cohorts in a single campaign therefore duplicating this campaign and changing custom cohorts becomes hectic.
What problems is the product solving and how is that benefiting you?
We use MoEngage to smartly and precisely target users based on their last touch points. AB testing on every step of various flows helps us better cater to our audience by identifying the content and communication they respond to. We use MoEngage to create meaningful user journeys and optimise conversion rates on each step.
Recommendations to others considering the product:
MoEngage is AI-driven and can help Apps to grow their userbase without losing out on an important customer base. Engaging existing customers is more critical than acquisition as it helps in improving conversion rates and MoEngage helps in doing so.


    Panayiotis K.

Excelent

  • June 07, 2022
  • Review provided by G2

What do you like best about the product?
Realy easy to use, a lot of features , great servise
What do you dislike about the product?
I haven't had any problems with the platform.
What problems is the product solving and how is that benefiting you?
I use MoEngage for push notifications and on site pop ups