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Powerful Customer Engagement with CleverTap
What do you like best about the product?
CleverTap is user-friendly interface and has real-time analytics and multiple types of segmentation options. We are able to personalize customer journeys by using data on customer behavior. The predictive analytical features are cutting-edge.
What do you dislike about the product?
In order to setup the more advanced features, some deeper technical integration is required.
What problems is the product solving and how is that benefiting you?
Both customer experience as well as conversion rates are improved with the help of CleverTap. We have seen increased engagement from users driven through campaigns on CleverTap.
Clevertap, the best marketing automation and campaign management tool
What do you like best about the product?
Clevertap is so easy to use with a vast number of features for campaign scheduling and execution. The customer support staff is very helpful and effective. It can also be easily implemented for multi purpose campaigns
What do you dislike about the product?
It can improve its user interface and has scope for improvement
What problems is the product solving and how is that benefiting you?
It helps in conducting marketing campaigns smoothly and efficiently
Clevertap is an effective & user friendly marketing tool
What do you like best about the product?
Clevertap is an easy to use automation tool.
Clevertap can easily be integrated with other softwares and tools.
Their customer support is very helpful and can always quickly resolve issues.
With a vast number of features this is an effective channel communication.
It is easy to implement for marketing campaigns.
Clevertap can easily be integrated with other softwares and tools.
Their customer support is very helpful and can always quickly resolve issues.
With a vast number of features this is an effective channel communication.
It is easy to implement for marketing campaigns.
What do you dislike about the product?
It has scope for improvement in terms of user interface.
The feature for creating cohorts and segments can be improved
The feature for creating cohorts and segments can be improved
What problems is the product solving and how is that benefiting you?
Clevertap helps out with timely execution of marketing campaigns and also provides insightful data which helps in decision making.
Comprehensive Customer Engagement Tool
What do you like best about the product?
CleverTap has one of the powerful capabilities in customer engagement and retention. One of the best part is its comprehensive analytics and engagemnt feature, which provide deep understanding into user jurney and behavior, enabling targeted and personalized automations. The segmentation features help businesses to run tailor made campaigns based on a vast range of attributes.
What do you dislike about the product?
- A little bit complex to use for a new user
- Learning curve - Learning curve for new user is long
- Integrations -Some times the integrations do not work with customized services.
- Learning curve - Learning curve for new user is long
- Integrations -Some times the integrations do not work with customized services.
What problems is the product solving and how is that benefiting you?
- Customer Data: CT helped us in identifying daily visitors, monthly uers.
- User Engagement
- Improved Retention: After using clevertap we have seen an uptick in repeat visits on our mobile app.
- Data-Driven Decision Making: It helped us in identifying the segments which are more important for business growth and where to cut the cost.
- User Engagement
- Improved Retention: After using clevertap we have seen an uptick in repeat visits on our mobile app.
- Data-Driven Decision Making: It helped us in identifying the segments which are more important for business growth and where to cut the cost.
Smoother Journeys, Higher Retention
What do you like best about the product?
CleverTap provides us with the ideal mix of insights and resources for connecting with our users in a more personal manner. Their real-time analytics and flexible segmentation help us understand when and how to engage with various groups of users. Their toolkit for understanding user intent combined with RFM analysis ensures we're almost always talking to the right people at the right time.
What do you dislike about the product?
If you're not a tech whiz, you might find yourself leaning on developers more than you'd like. Adding more intuitive templates and making some features simpler could really help teams get results faster.
What problems is the product solving and how is that benefiting you?
We know from experience that a good problem statement is half a solution, and we always start our work with one specific clear objective in mind: to engage our users with the right content, at the right time, in the right way. In our context, "right" means content that relates well to the users and "informed" actions on our part that drive significant user growth. We've learned that CleverTap helps us do all of this very well. And it doesn't hurt that their dashboard is beautiful and easy to use.
A must for Scaling Companies
What do you like best about the product?
What I like the most about CleverTap is that it provides access to a variety of tools and channels to communicate with your users, all in one place. There's no need for extensive integrations—CleverTap offers almost everything you need to grow your operations and sales effectively.
What do you dislike about the product?
However, I believe they could be more flexible with pricing for startups that are just getting started. Not all companies can afford a tool like CleverTap, even though it makes a significant difference. Startups generally need traction in the early stages, and that traction comes from delivering the right message through the right channel at the right time—something CleverTap excels at. It's unfortunate that not all startups can access this advantage.
What problems is the product solving and how is that benefiting you?
The problem it solves for me is that, at MOVii, we have a large number of products within the app, as well as different types of users, making it impossible to manage without a tool like Clevertap. It allows me to hyper-personalize messages and content throughout the user journey.
It is useful for all types of communications, not just commercial but also support, education, and, in general, serves as a bridge to better understand my users.
It’s fantastic to be able to communicate across any part of my application. If optimized well, it allows me to gather feedback and engage with my users at key moments.
It is useful for all types of communications, not just commercial but also support, education, and, in general, serves as a bridge to better understand my users.
It’s fantastic to be able to communicate across any part of my application. If optimized well, it allows me to gather feedback and engage with my users at key moments.
Functional but limited for experimentation.
What do you like best about the product?
Having the support of Customer Success (CS) to resolve doubts and unblock processes that may arise during the journey.
What do you dislike about the product?
It is difficult to build journeys and create complex logics within them (e.g., branching based on an event property or a user property), as well as testing different sending times within the same journey.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.
For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties.
What problems is the product solving and how is that benefiting you?
Automating communications and triggering journeys when the user meets certain conditions. Displaying valuable information through in-app banners when specific criteria are met.
Excellent marketing tool
What do you like best about the product?
Its ability to deliver personalized and data-driven marketing automation at scale. The platform’s powerful segmentation tools enable us to target specific customer groups with tailored campaigns, which has significantly improved user engagement. The real-time analytics dashboard provides actionable insights, allowing us to make data-backed decisions quickly. I also appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages.
What do you dislike about the product?
One thing I dislike about CleverTap is the steep learning curve, as the training materials could be more intuitive and comprehensive
What problems is the product solving and how is that benefiting you?
CleverTap solves the problem of delivering personalized, data-driven marketing at scale. It helps by automating customer segmentation, enabling targeted campaigns, and providing real-time analytics for data-backed decisions. This benefits me by improving user engagement, streamlining campaign management, and making it easier to track performance, leading to more effective marketing strategies
Its give you a lot of tools to manage and understand your clients
What do you like best about the product?
The facility of the platform, very easy to use and intuitive
What do you dislike about the product?
I think that in the page of campaings the goals are missing.
What problems is the product solving and how is that benefiting you?
The clevertap journey help me to improve the funnel conversion of my app. And make users do what I want them to do
Personalization at Scale Made Real
What do you like best about the product?
CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more.
What do you dislike about the product?
Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited.
What problems is the product solving and how is that benefiting you?
CleverTap is basically helping us to set up clear rules of engagement. We've established the exact moment in the journey where sending a particular type of communication is most effective at keeping the user from going off the deep end (i.e., churning). Using these "rules of engagement," we've constructed quite a few segment- and funnel-specific strategies that together lead to a remarkable number of users coming back again and again.
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