Hootsuite
HootsuiteReviews from AWS customer
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A steady way to keep our messaging clear and consistent
What do you like best about the product?
What I appreciate most is how it cuts through the noise of managing a bank’s social channels. At Berliner Sparkasse, a lot of what we share is tied to community projects, financial education, and day-to-day service updates. Hootsuite helps me keep all of that balanced. The calendar view is almost like a breathing room for my brain. I can spot gaps, overlaps, or moments where a campaign might overshadow something more service-oriented. The listening tools are also genuinely useful in a banking context. Conversations about trust, customer experience, or local issues pop up quickly, and it helps me see what might need a faster or more thoughtful response on our side.
What do you dislike about the product?
There are moments when it drags a little. If I’m hopping between analytics and the inbox, the delay is just enough for me to notice and sigh. And the inbox itself, while helpful, doesn’t always handle the nuance of customer messages. Sometimes a thread breaks in a weird spot and I end up checking the original platform just to be sure I’m not missing context.
What problems is the product solving and how is that benefiting you?
It keeps my days from getting tangled. We share a steady flow of community updates and service posts, and having everything in one view helps me keep it all straight. My team can check the schedule without chasing me down, which saves time for everyone. And because the planning isn’t so chaotic anymore, I can actually focus on the people who write to us with real questions or concerns. That part feels especially important for a bank that’s so rooted in the city.
Makes handling multiple accounts simpler
What do you like best about the product?
What really hits home for me is how it fits the kind of work we do at AOS. Our clients expect fast turnarounds and constant movement, and my inbox is usually overflowing with campaign tweaks, last-minute reels, or someone needing a performance update right this second. Hootsuite gives me a sort of command center. I can hop from Bewakoof’s posts to a local Pune brand’s content plan without that dizzy feeling I used to get when everything lived in separate tools.
The post editor feels like a small gift on busy days. I don’t have to download images, rename them, drag them around. I just reach into Canva or Dropbox and everything’s already where it should be.
The post editor feels like a small gift on busy days. I don’t have to download images, rename them, drag them around. I just reach into Canva or Dropbox and everything’s already where it should be.
What do you dislike about the product?
Hootsuite's mobile app feels too simple for what I need. It’s okay for a quick look, but it doesn’t have things like the approval workflow or the other tools I use every day. When I need to review posts or make real changes, the app just can’t do it, so I wait until I’m back on my laptop.
What problems is the product solving and how is that benefiting you?
It takes a lot of the everyday stress out of managing so many client accounts at once. At AOS I’m jumping between brands all day, and Hootsuite keeps everything in one place so I’m not chasing drafts or searching for posts across different apps. It also helps me stay consistent with scheduling, which is a big deal when we’re running campaigns for several clients at the same time.
The inbox and analytics save me time too. I can check messages, track how posts are doing, and fix things faster instead of hopping around different platforms. All of this makes my workflow smoother and gives me more space to focus on the actual content instead of the chaos around it.
The inbox and analytics save me time too. I can check messages, track how posts are doing, and fix things faster instead of hopping around different platforms. All of this makes my workflow smoother and gives me more space to focus on the actual content instead of the chaos around it.
Makes bilingual content planning so much easier
What do you like best about the product?
Hootsuite helps me breathe a little easier. I spend my days juggling content in two languages across several channels, and without a tool like this, I’d probably lose track of half of it. The calendar view feels like a visual sanity check. I can see everything laid out, what’s going live, what still needs approval, and that helps me stay grounded when deadlines start to pile up.
What do you dislike about the product?
It’s not perfect. The interface tries to do so much that it ends up feeling a bit heavy at times. When I’m deep in campaign mode, those extra clicks slow me down more than I’d like. The Inbox is also a bit hit or miss when a flood of comments comes in during live events.
What problems is the product solving and how is that benefiting you?
We run on rhythm between artists, brands, and the fans in between at MAX.Live. Hootsuite helps me keep that rhythm steady. It’s how I organize bilingual content calendars, track audience reactions, and make sure every post connects back to something real and intentional. During the Ford-sponsored events, I use it to plan content in advance so I can focus on capturing the energy on-site. Then afterward, the data helps tell the story of what actually worked, what caught people’s attention.
It’s become part of my creative process, honestly. Less about automation, more about balance, giving me space to focus on storytelling while still keeping everything measured and accountable.
It’s become part of my creative process, honestly. Less about automation, more about balance, giving me space to focus on storytelling while still keeping everything measured and accountable.
Time saving tool
What do you like best about the product?
Was greatly helped to our team for s
trong analytics & reporting for engagement, impressions and audience insights and excellent for team collaboration approvals, tagging, assignments compared to other social scheduling tools.
trong analytics & reporting for engagement, impressions and audience insights and excellent for team collaboration approvals, tagging, assignments compared to other social scheduling tools.
What do you dislike about the product?
Some features are limited in lower-plan subscriptions. sometimes feels heavy / slow when handling many accounts.
What problems is the product solving and how is that benefiting you?
Solved the issue for the social media management for us.
Effortless Social Media Management with Hootsuite
What do you like best about the product?
I appreciate Hootsuite for its ease of use, which simplifies my social media scheduling and analytics tasks. The user interface is well-designed, enhancing my experience and making my interactions with the platform efficient. I also admire the branding of Hootsuite, which is both visually appealing and consistent. The webinars offered by Hootsuite are particularly beneficial, as they provide valuable insights and learning opportunities, allowing me to expand and deepen my use of the platform. The ability to schedule posts in advance and access comprehensive analytics without manually handling these tasks is a significant time-saver for me. Furthermore, setting up Hootsuite was incredibly easy, which helped my team integrate it quickly into our workflow. These features and the overall user-friendly nature of Hootsuite contribute to why I would highly recommend it to others, as evidenced by my willingness to rate it a 10 out of 10.
What do you dislike about the product?
I don't use Hootsuite to its fullest potential, so it would be helpful if there were more courses on best practices available.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to schedule posts in advance and access analytics effortlessly, saving time on manual tasks. Its ease of use, intuitive interface, and educational webinars enhance my experience and proficiency.
Hootsuite is how I manage our non-profit's global voice
What do you like best about the product?
I manage social media for a global humanitarian organization, having all our different social accounts in one dashboard is a lifesaver. I really value the content planner. It lets me see a complete picture of what's scheduled, what's in draft, and where the gaps are, which is essential for coordinating campaigns across different countries.
What do you dislike about the product?
I find that while the standard analytics are good for a quick overview, pulling the really deep, customized data we need to show donor impact can sometimes be less flexible than I’d like without paying for more advanced add-ons.
What problems is the product solving and how is that benefiting you?
Thinking about the tools I use every day... it's funny how something can be both a total lifesaver and a little bit of a headache.
My role at Go Dharmic means I’m trying to get our mission, "Love All, Feed All, Serve All," out to the entire world, and our social media is a huge part of that. We're a global team, with volunteers and projects everywhere from India to the UK to Nigeria. It’s a lot to keep track of.
My role at Go Dharmic means I’m trying to get our mission, "Love All, Feed All, Serve All," out to the entire world, and our social media is a huge part of that. We're a global team, with volunteers and projects everywhere from India to the UK to Nigeria. It’s a lot to keep track of.
Effortless Navigation Makes Scheduling a Breeze
What do you like best about the product?
easy to navigate, and works well with all platforms
What do you dislike about the product?
can't tag accounts while scheduling posts
What problems is the product solving and how is that benefiting you?
automation, as a small nonprofit it is helpful to automate our social posts
The Operating System Behind Our Agency's Social Success
What do you like best about the product?
Multi-account dashboard is what saves me, honestly. I manage maybe 10 or 11 different social accounts across client brands at BBDO, and before Hootsuite I was just drowning in browser tabs. Login here, switch accounts there, that constant low-grade panic.
Now everything's in one place. I can flip between clients without that fear, see all the accounts at once, actually plan instead of just firefighting all day. It sounds basic but when your brain is tracking that many moving pieces, basic is what keeps you functional.
Now everything's in one place. I can flip between clients without that fear, see all the accounts at once, actually plan instead of just firefighting all day. It sounds basic but when your brain is tracking that many moving pieces, basic is what keeps you functional.
What do you dislike about the product?
The mobile app is probably my biggest frustration though. I can't do half the things on mobile that I can do on desktop. So if I'm out somewhere and a client messages asking for a quick change to a scheduled post, I either have to tell them to wait or find a laptop. Not great when you're supposed to be managing things in real time.
What problems is the product solving and how is that benefiting you?
Client approvals used to be this nightmare of email chains and confusion. Someone would approve an old version, or feedback would get buried in a thread, and we'd end up posting something the client never actually signed off on. The approval workflow in Hootsuite just cleaned all that up. Everything's tracked, everyone can see the current version, sign-offs are clear. It's boring backend stuff but it's made my relationship with clients so much smoother because there's no more "wait, I thought we changed that" moments.
Keeps my team organized, creative, and on top of every client account
What do you like best about the product?
Hootsuite is how it keeps the chaos of agency life under control. At Deeshuumm, I’m juggling content for several clients at once, each with their own tone, their own goals, and sometimes, their own sudden “urgent” posts. Having everything in one place feels like breathing room. I can draft posts, drag them around on the calendar, and actually see the week laid out instead of chasing messages and spreadsheets.
What do you dislike about the product?
AI-generated suggestions are hit or miss too. They’re decent for structure but not always in the right voice, so I usually rewrite parts to sound more like the brand. Still, those moments feel minor compared to the time it saves.
What problems is the product solving and how is that benefiting you?
It’s become part of how I work every day. At Deeshuumm, we care a lot about creating content that feels alive, not mechanical, and Hootsuite gives us space to focus on that instead of logistics. I can schedule a whole week of posts, hand off approvals without endless back-and-forth, and check analytics when clients want proof their campaigns are working. The team can brainstorm freely knowing everything’s organized behind the scenes. It’s taken a lot of the stress out of managing social media at scale.
Solid workhorse for agencies, but you pay a premium for it
What do you like best about the product?
Bulk scheduling. Hands down. When you're running an agency and managing six, seven, sometimes ten client accounts at the same time, being able to upload a CSV with hundreds of posts and just...map them out across weeks? That's the kind of thing that keeps you from losing your mind. I've had weeks where we're launching multiple campaigns, and I can sit down on a Sunday afternoon, load everything in, and know that Monday through Friday is covered. It's not flashy, but it works.
The approval workflow is probably the second thing I'd put up there
The approval workflow is probably the second thing I'd put up there
What do you dislike about the product?
The price is brutal. I'm not going to sugarcoat it. When they killed the free plan and bumped everything up by over 40%, it stung. My agency pays $99 a month just for the entry tier, and that's after they stripped away features that used to be included. When you're bootstrapping or running lean, that kind of jump makes you question whether you're getting real value or just paying for a name.
What problems is the product solving and how is that benefiting you?
It keeps me from drowning in accounts. I've got ten clients, each with three or four platforms. Without Hootsuite, I'd be logging in and out of forty different accounts daily. Now I schedule everything from one place, my team can collaborate without endless Slack threads, and nothing goes live without my approval.
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