Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Jean-Paul F.
Hootsuite simplifies multi-network management and campaign steering
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
Hootsuite allows us to efficiently centralize the management of multiple social networks within a single interface. The scheduling of posts, coordination among team members, and visibility on the editorial calendar make daily management simpler and smoother. The performance tracking and monitoring tools also help us adjust our content, measure results, and save time in organizing and monitoring campaigns.
What do you dislike about the product?
The main area for improvement concerns the complexity of certain settings, as well as the time required to master all the features. The reporting tools would also benefit from offering more customization and better readability. Finally, some limitations related to social networks or synchronizations can, at times, slow down the work. Despite these points, Hootsuite remains an effective solution for centralizing and managing our activity on social networks.
What problems is the product solving and how is that benefiting you?
Hootsuite primarily addresses the challenges related to managing multiple social networks simultaneously, coordinating the team, and adhering to the editorial calendar. By centralizing publications, approvals, moderation, and performance tracking, the tool reduces manual tasks, limits the risk of errors, and improves our daily responsiveness. This way, we save time, gain a more comprehensive view of the activity, and can adjust our strategy more quickly based on the observed results.
Christian F.
Feature-Rich, Fast, and Easy to Manage With a Great UI/UX
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
It has lots of features and a great UI/UX. It’s easy to manage and integrate all of our channels, and it feels fast and very accessible. The onboarding process was also really good. Pricing is OK, and the use of AI is really interesting for us.
What do you dislike about the product?
In Stories, we can’t use mentions or product tags, which really limits what we can do. We also can’t properly plan or manage comments and replies, so it’s hard to stay on top of interactions. On top of that, the mobile app doesn’t offer all the features we need, which makes it difficult to manage everything from the phone.
What problems is the product solving and how is that benefiting you?
I manage a lot of channels across different brands. I also handle access for international colleagues and partners who work with different catalogs. Most of the time, I plan the content a week before posting.
reviewer2858913
Consolidated social campaigns have boosted content output and improved sentiment monitoring
Reviewed on Jul 24, 2026
Review from a verified AWS customer
What is our primary use case?
I am using HootSuite for content distribution and creation. I create content, and because we are managing multiple social media accounts, we consolidate all our social media to HootSuite to ensure that we are not jumping between multiple social media platforms. HootSuite serves as a single platform for all of our social media accounts and acts as our consolidated platform.
For example, we were previously running a campaign for an offline activation called GIIAS, which is the GAIKINDO Indonesia Automotive event. GIIAS is one of the biggest automotive events in Indonesia, so since this is the biggest and most notable automotive event in Indonesia, we distribute content including articles, media, and social media such as Facebook, Instagram, Twitter, and Threads across multiple platforms. Distributing this to multiple platforms is painful, but with HootSuite, we only need to maintain one platform, and HootSuite automatically handles auto-schedule posting. HootSuite is the single platform that we have to maintain.
Aside from content distribution, we also use HootSuite for brand sentiment analysis. If there is any negative sentiment toward our brand, we can take proper action. Our customer service will do an outbound call to solve the problem, and then we can take proper action before it escalates to a bigger issue.
What is most valuable?
HootSuite's best features include the ability to consolidate and manage multiple various social media platforms, and the auto-schedule campaign functionality with workflow capabilities. Another valuable feature is the ability to hear sentiment on social media where if our brand is mentioned, HootSuite reports the sentiment to us so we can take proper action.
HootSuite has positively impacted my organization by reducing the man-hours needed for maintenance. Our load to do a campaign has become shorter, so all our tasks resolve faster and can be done more efficiently.
What needs improvement?
HootSuite can be improved regarding their summarized AI brand sentiment. Sometimes HootSuite's AI summaries of brand sentiment misinterpret the context, reading a neutral tone as negative or positive. Human supervision is needed for brand sentiment analysis, and I hope they can improve their AI capability to interpret text, especially when users are using local languages.
For how long have I used the solution?
I have been using HootSuite for about two years.
What do I think about the stability of the solution?
HootSuite is stable.
What do I think about the scalability of the solution?
HootSuite's scalability is impressive, and they support open API and CDN .
How are customer service and support?
I have not utilized customer support yet, but I think their sales team is very helpful.
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
How was the initial setup?
My experience with pricing, setup cost, and licensing is good. The process is easy, and the price is within our budget.
What was our ROI?
I have seen a return on investment as content production has increased. Previously, we were only producing two pieces of content per week, and now we can produce about four to five pieces of content per week.
What's my experience with pricing, setup cost, and licensing?
Regarding the impact on manpower and campaign load, previously we would only post campaigns about twice per week. After we started using HootSuite, we can post up to four times per week.
Which other solutions did I evaluate?
Before choosing HootSuite, I was considering Airtable .
What other advice do I have?
I trust HootSuite's governance and security. HootSuite is deployed in my organization in a public cloud, and we use AWS as our cloud provider. I did not purchase HootSuite through the AWS Marketplace . If you are looking to consolidate all your content management and social media account management, you should consider HootSuite because they are a one-stop solution for us. I would rate this product an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Derek S.
Real-Time Monitoring with Smooth Setup, Needs Affordable Plans
Reviewed on Jul 24, 2026
Review provided by G2
What do you like best about the product?
I like using Hootsuite for real-time social media monitoring, and I found the setup to be smooth.
What do you dislike about the product?
I find Hootsuite's response to customers comments to be slow, which can be quite a problem. Also, I think it could offer affordable pricing plans.
What problems is the product solving and how is that benefiting you?
I used Hootsuite for brand reputation monitoring, and it solves slow response to customer comments. I like its real-time social media monitoring.
Samuel-Thomas
Content scheduling has transformed how I manage timely social media marketing for my law firm
Reviewed on Jul 24, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for HootSuite is marketing towards social media.
A specific example of how I used HootSuite for my marketing is that I posted social media content for my law firm.
HootSuite helped with posting my social media content by providing the content calendar so I could get all my content out on time.
What is most valuable?
The best features HootSuite offers include the content calendar so you know when your posts are going to be making it onto your social media profiles.
The content calendar and profiles feature impacted my workflow by allowing me to know exactly when the posts were going to go live on the social media websites, and I could structure them to be scheduled when I want them to appear.
HootSuite has impacted my organization positively by making my social media marketing easier by ensuring that it got posted on time.
What needs improvement?
I think HootSuite can be improved with a better user interface.
I believe it could be a little clearer on the instructions.
For how long have I used the solution?
I have been using HootSuite for about a year.
What do I think about the stability of the solution?
HootSuite is stable.
What do I think about the scalability of the solution?
HootSuite's scalability is very good, depending on the business.
How are customer service and support?
The customer support was great.
Which solution did I use previously and why did I switch?
I previously used Zoho because it looked easier compared to HootSuite.
I only evaluated Zoho before choosing HootSuite.
What was our ROI?
I have seen a return on investment, noting that it was very cheap and, as far as the cost goes, very affordable.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was that it was easy.
What other advice do I have?
My advice to others looking into using HootSuite is to check it out, try it out, and see if it works for you. I gave this product a rating of 8.