Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
What counts as one social profile in the Hootsuite Enterprise base package?
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
What counts as one user seat for billing purposes?
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
How do the two dimensions combine to form my total cost?
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
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For support, you can reach us through our help center at https://hootsuite.com/help. You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
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Powerful Analytics, Social Listening, and AI That Keep My Startup on Trend
Reviewed on Aug 15, 2026
Review provided by G2
What do you like best about the product?
Connecting my business startup to the relevant market is why I find it more relevant than most meta platforms of social media. The analytics feature is very helpful as I can see which posts perfume best. I also value that I can check on my competitors to keep up with the latest trends.
It has social-listening capabilities to give me an idea about topics, mentions, hashtags, and the likes across social media and other online sources, which keeps me in the know about what is relevant. What I also find super beneficial is the incorporation of AI into its workflow.
I find that I manage to do research right to the platform...instead of investing hours hunting for the information all over for myself, this is a plus for me.
What do you dislike about the product?
The cost is my main issue...maybe when I expand it will be manageable. I would say, the functionality is a bit overwhelming . All the publishing, inbox management, analytics, listening, AI, team collaboration, monitoring, etc can at times appear to be much. In the beginning all these features can take time to get used to....Maybe a brief summary of key points that one can build on as they go would be beneficial.
What problems is the product solving and how is that benefiting you?
I don't have to manage multiple social-media platforms. I now manage scheduling, publishing, engagement and analytics in one place. This saves me time, keeps my content consistent, and gives me better visibility into what is working. I am now able to focus less on manually managing platforms and more on strategy, customer engagement and growing the business.
Hospitality
Easy Social Media Management, but Pricing and Advanced Features Need Work
Reviewed on Aug 14, 2026
Review provided by G2
What do you like best about the product?
Its easy-to-use interface, centralized social media management, and the ability to schedule and monitor content across multiple platforms from one place.
What do you dislike about the product?
I think that the pricing can be a bit high mainly for smaller businesses or agencies, and some advanced features can feel unnecessarily complex when starting
What problems is the product solving and how is that benefiting you?
It saves time by letting me manage, schedule, and monitor multiple social media accounts from one place, making content planning more organized and reducing the need to switch between different platforms.
Media Production
Easy Scheduling and Onboarding, but Reporting and AI Tagging Feel Limited
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
Hootsuite makes it easier for me to oversee content creation for 15+ social accounts across three properties with its post scheduling tools. The UI is pretty straight-forward which makes it easy to onboard new users internally.
What do you dislike about the product?
Performance reporting depth could be improved. My team has found that there are other tools with AI integrations that make it easier to auto-tag content by type, author, performance, etc. Doing that manually takes a lot of time and effort while forcing us to think ahead to predict what types of of performance categories we might want to track in the future.
I also think that Hootsuite's enterprise price is hard to justify for a small social media team.
What problems is the product solving and how is that benefiting you?
It centralizes content oversight so that anyone on the team can see what's being published and when, which eliminates a lot of back-and-forth conversation in real-time.
Joe K.
Easy, Efficient Social Scheduling for Multiple Clients
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
Hootsuit provides an easy and efficient way to publish and schedule out organic social posts for several clients at once, saving us a lot of time and energy.
What do you dislike about the product?
Hootsuite is on the expensive side, sometimes making it a little difficult to justify the cost. The UX also could be a little more user friendly for people unfamiliar to navigate.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us and our clients plan social content and schedule out in advance organic social media postings, saving us time and keeping us organized.
Non-Profit Organization Management
Great Scheduling and Customization, but Analytics and Time Zone Need Work
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
I like the ability to customize each platforms post and to schedule ahead of time. Being able to execute a preplanned marketing strategy and not to have to think about posts as they come up simplifies my work when I wear quite a few other hats.
What do you dislike about the product?
Some of the analytics appear off compared to the platforms own analytics. Also, the time zone does not match where we are, despite having our location.
What problems is the product solving and how is that benefiting you?
It allowed me to schedule social media content to prepare for maternity leave. It also gives me a broader picture of how well we are performing compared to our competitors.