Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Information Technology and Services
Multi-Channel Scheduling for Marketing Teams
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
Easy to schedule a post. It takes just a few seconds to upload content and post on multiple channels. It's easy to use in a bigger marketing team, where multiple people can work in one platform.
What do you dislike about the product?
The user interface isn’t great when it comes to metrics. It feels clunky and outdated. I wish it were easier to pull monthly reports and quickly see, on a one-page summary, what went well, what didn’t go well, and what I could do to perform better in the following month or week.
What problems is the product solving and how is that benefiting you?
It helps me schedule posts, create posts and then track how that post is doing. The calendar feature is also great to see when a post went out earlier in the week.
Anonymous
Streamlines Social Management with Growing Pains
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite for social content scheduling, reporting, organization, and leadership shareouts. I love the reporting suite and think that the way metrics/data is displayed is very user-friendly and digestible. The export feature makes it easy to share out these results in a clean, easy-to-understand way. The initial setup was really smooth, and the account manager I had at the time was helpful! We saw significant cost savings switching from Emplifi, and Hootsuite offers unlimited connections in the platform.
What do you dislike about the product?
Understanding that a lot of the missing in-platform features rely on API connections, the reporting for platforms like Pinterest and YouTube could be improved to include a lot more metrics that those platforms include. Also, the lack of reporting on Stories (meta channels) is a big miss for us because we use those placements quite quickly. I'd like for there to be more congruent reporting that aligns with other metrics. Things like reach/impressions/clicks on Pinterest could be improved. The post previews are not available in the Planner for YouTube and those 'view' metrics could be better aligned with the data provided from other platforms.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to simultaneously post to hundreds of accounts, tag results for performance reporting, and organize content. The export feature makes reporting easy to share and understand. Competitor insights help benchmark performance, and the content library aids organization based on campaigns.
susy v.
Effective Optimization with Details to Improve
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
What I like most about Hootsuite is the ability I have to do more with a smaller team and more efficiently. Basically, it helps me optimize the resources I have and have a view of all the scheduling, not just for my team, but for the marketing teams in other areas as well.
What do you dislike about the product?
I believe that one of the aspects with which we have had the most issues with Hootsuite is the integration of WhatsApp. Additionally, I think it is important to make a much more effective integration with the WhatsApp platform from Hootsuite. For the use of platforms like WhatsApp, they are still very experimental.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me schedule and tag content for different business areas, respond to direct messages, and optimize resources by allowing more to be done with fewer staff more efficiently.
Information Technology and Services
High-Performance Scheduling with an Intuitive UI and “Wisdom” AI
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
My favorite things about Hootsuite is the performance. I appreciate the ability to publish posts far in advance, and the ability to edit them even after pressing schedule. I also enjoy the UI/UX and find it to be easy to use especially with the built in "Wisdom" AI feature.
What do you dislike about the product?
I'm not a huge fan of the "create a post" section where you select the accounts you wish to publish to. As a company with many accounts, when it stutters and slows down between selections - it can slow down progress when in a rush. It's not a huge ding, but something that I find repetitively annoying.
What problems is the product solving and how is that benefiting you?
Hootsuite has helped support my social media journey within the company I work for. As an intern, I found the onboarding videos to be informational and helpful in the learning process. I find it easy to use and the in-app integrations are extremely helpful for linking via Instagram, getting ideas and proofing socials via Wisdom, and the in-app analytics.
Anonymous
Time-Saving Social Media Management with Customizable Scheduling
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
I love how Hootsuite helps in social media management, especially with scheduling content. It's very helpful in alleviating the time it takes to post things manually. I really appreciate the ability to schedule the same content across multiple social media accounts while still being able to customize individual posts where needed. It saves me so much time because I typically plan a month's worth of content ahead of time, and the scheduling feature allows me to set and forget it.
What do you dislike about the product?
Recent updates have been a little confusing. Not sure where to find certain features with the new interface and names
What problems is the product solving and how is that benefiting you?
Hootsuite helps alleviate the time of having to post manual social media updates. I love scheduling content across multiple accounts and customizing posts. It saves time by allowing me to plan a month's content in advance and then 'set and forget.'