Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
What counts as one social profile in the Hootsuite Enterprise base package?
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
What counts as one user seat for billing purposes?
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
How do the two dimensions combine to form my total cost?
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
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For support, you can reach us through our help center at https://hootsuite.com/help. You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
PostHog aims to equip every developer to build successful products.We do this by providing the tools teams need to capture events, analyze data, record user sessions, conduct experiments, deploy new features, track errors, run surveys, provision data warehouses, observe LLM-powered features, and more.By offering all of these tools in one platform, PostHog replaces a entire stack of point tools with a single, fast-moving product. Plus, we're shipping new capabilities all the time-so you can focus on shipping, too.
Easy Post Metrics and Helpful Year-in-Review Insights
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
The fact that it is really easy to see the metrics of every post, especially reach and engagement rate. Also, the in-year review was very helpful to compare between years.
What do you dislike about the product?
I created a Hoobio months ago and it was really useful because it organized the links in a great way, but I haven't been able to change the logo because I don't have that option.
What problems is the product solving and how is that benefiting you?
This is helping understand the social media posts metrics for the business. It benefits the team in a way that it's easy to keep track and analyze what's working vs what's not
Anonymous
Effortless Social Media Management with Great Analytics
Reviewed on Aug 26, 2026
Review provided by G2
What do you like best about the product?
I love how Hootsuite integrates all my social media accounts into one platform, making it easy to track, update, and schedule posts while also providing analytics. It's a really valuable tool for organizing social media clutter. The straightforward user interface and the wide array of functionalities make it simple and efficient to manage my social media. I'm impressed by the straightforward analytics that offer a quick glance at post performance and the calendar view that allows me to see schedules on a monthly, weekly, and daily basis. I appreciate the drag-and-drop feature that simplifies moving things around. Setting up Hootsuite was very easy, taking only five to ten minutes.
What do you dislike about the product?
I think some of the API functionality still is a little lagging behind, and that's maybe just all the platforms being challenging to work with.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to integrate all my social media accounts into one platform, making it easy to track, update, and schedule posts. It helps organize social media clutter and track analytics, making management straightforward and efficient.
Anonymous
Simplified Social Media Management with Easy Setup
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
I like Hootsuite because it makes the platform super easy to use, especially with the way it combines all social media platforms into one easy dashboard. It simplifies the process of monitoring, posting, and tracking. The initial setup of Hootsuite was super easy, which I appreciated.
What do you dislike about the product?
I think Hootsuite could benefit from better sentiment analysis and clearer pricing.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me with ideation, planning, scheduling, and automating posts while combining all social media platforms into one easy-to-use dashboard. It's easy to monitor, post, and track everything.
Architecture & Planning
Incomplete social integration with inflated fees for limited use subscriptions
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
I liked being able to post to multiple social accounts at the same time. I also liked being able to edit the thumbnail image on my videos and having no limit on the number of videos I could post.
What do you dislike about the product?
It was frustrating that Hootsuite does not integrate with Google Business. Also, the format of the webpage on mobile devices is very difficult to work with.
What problems is the product solving and how is that benefiting you?
Hootsuite is actually making more problems for me currently, because I had a free account that was abruptly shut down without warning. Now Hootsuite has added a $499/month charge in order for me to reactivate my account. This is an outrageous fee for the limited amount of use I get from the software. Meanwhile, Hootsuite continues to post pre-scheduled social posts that I had set up before the account was locked, but I have no way of deleting or editing them.
Ali K.
Powerful, Easy-to-Use Platform That Streamlines Social Media and Boosts Performance
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
It has a powerful suite of features that helps us streamline our social media work, increase impressions, and improve performance tracking. It integrates extremely well into our current workflow, and the pricing is reasonable—actually better than competitors. The UI is extremely easy to use, highly performant, and never gives us trouble when navigating. Support has been fantastic, with quick remote assistance whenever we need it, and the AI features keep expanding with every update.
What do you dislike about the product?
There's little we dislike, thus far we've been extremely pleased with all features. It's increased our impressions and revenue, increased our engagement and helped our team achieve great success.
What problems is the product solving and how is that benefiting you?
Hootsuite helps to solve all the problems involved with Social Media Management. It helps keep all our reports and tasks in one concentrated location, streamlining the process greatly for our team. It helps cut down on time consuming tasks by offering powerful AI features we love.