Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
0 ratings
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6199 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Jhuliana L.
Hootsuite use on a daily basis
Reviewed on Sep 23, 2025
Review provided by G2
What do you like best about the product?
I work with Hootsuite every single day and without it I think my social media manager work wouldn't be the same. I like the tags and campaigns feature which allows me to run reports from the campaigns we have around the globe and can filter by tags in the calendar view.
What do you dislike about the product?
In our NIQ workflow, we consistently use four tags per post to ensure proper categorization. However, when generating reports and filtering by tags, I’ve noticed a limitation: if I select only one tag, some posts don’t appear in the results—even though they were tagged with it. To compensate, I try using a second or third tag, but this causes the report to become cumulative, which skews the data and makes it less useful for accurate analysis.
It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.
Additional Feedback: Calendar Sharing Functionality
It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots.
It would be incredibly helpful if the reporting tool could allow for more precise filtering—perhaps by showing posts that match any selected tag individually, or by offering a non-cumulative view option. This would greatly improve the accuracy and usability of the reports.
Additional Feedback: Calendar Sharing Functionality
It would be extremely helpful if the calendar view in Hootsuite could be shared with individuals who are not Hootsuite users. As a Social Media Manager, I often need to collaborate with stakeholders or external partners who don’t have access to the platform. Being able to share a read-only or interactive calendar view would streamline communication and planning, and reduce the need for manual exports or screenshots.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage and streamline our global organic social media efforts. We use it to keep track of all our social content across regions and platforms, ensuring consistency and visibility. One of the most valuable features is the ability to set up approval levels, which allows us to maintain control over our content and ensure quality and compliance before anything goes live. This structure supports collaboration while minimizing errors, making our workflow more efficient and secure.
Isabella L.
Makes managing multiple social accounts simpler!
Reviewed on Sep 23, 2025
Review provided by G2
What do you like best about the product?
I like that I can schedule posts for different platforms from one place. The calendar view is helpful for planning content across the week and it saves me from logging into every account separately. The ability to track engagement in real time also keeps me updated without needing extra tools.
What do you dislike about the product?
The interface can feel a bit heavy at times and it sometimes lags when switching between tabs. Also some advanced features are locked behind higher pricing tiers.
What problems is the product solving and how is that benefiting you?
In early stages we used Hootsuite, handling multiple social accounts was messy and time consuming. Now everything is centralized and our small team can collaborate easily. It has improved consistency in posting and given us better insights into what type of content works.
Internet
Major software upgrades. Worth the investment.
Reviewed on Sep 22, 2025
Review provided by G2
What do you like best about the product?
I like that it's an all-in-one software that meets my organization's social media marketing and customer service needs. Competitor analytics are great for showing senior leadership how we perform against the industry. It's very easy and intuitive to operate.
What do you dislike about the product?
Customer service has improved tremendously, but response times to service tickets are still a little slow. I also think the Streams interface could be improved. It's a bit cluttered and chaotic.
What problems is the product solving and how is that benefiting you?
It solves many problems. We have great reporting that we can use to adjust our social media strategy and measure how we are performing against competitors. The Inbox 2.0 is very important for our organization due to how much engagement we get on our posts and ads. We also do a ton of reporting in Inbox 2.0 so we can track trends and report those things back to the organization's different lines of business. It helps us monitor issues in real time, see spikes in trends, whether that be construction-related issues, internet service outages, etc. We can then take those issues back to leadership and determine what organizational changes need to be made. It also helps us from a crisis management perspective.
Alison C.
Easy & effective social mgmt platform
Reviewed on Sep 22, 2025
Review provided by G2
What do you like best about the product?
It's a cost effective way to have a lot of users, both from a social scheduling and monitoring perspective as well as managing direct messaging. The reporting is helpful and straightforward with the customer care a big positive too. This platform essentially does what it needs to.
What do you dislike about the product?
Setting up inboxes for different users for various access levels can be a bit timely, having to set up varying inbox views across multiple brands and channels in each user account.
What problems is the product solving and how is that benefiting you?
Having multiple teams across different locations being able to schedule and monitor social channels in one place is the greatest benefit.
Namrata K.
Good for Managing Multiple SaaS Clients
Reviewed on Sep 21, 2025
Review provided by G2
What do you like best about the product?
Multi account dashboard is a backbone for our content agency. Managing social media for multiple saas clients used to mean logging in and out of different platforms all day long. Now I can see everything from one screen and switch between client accounts without losing my mind.
What do you dislike about the product?
Mobile app is pretty hard for quick edits. Sometimes clients want last minute changes to posts, and trying to make edits through the mobile app is frustrating.
What problems is the product solving and how is that benefiting you?
The main problem Hootsuite solves. It helps us manage social media for many clients without going crazy. Before using it, our team had to log into each social media site separately for every client. Sometimes we would accidentally post the wrong content on the wrong client's account, which was really bad when working with business clients. Now we can see everything in one place, so we don't make these mistakes anymore.