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    Hootsuite

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    Sold by: Hootsuite 
    Deployed on AWS
    Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.

    Overview

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    Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.

    Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.

    Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.

    Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.

    With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com  (Americas) or AWSMarketplaceEMEA@hootsuite.com  (EMEA).

    Highlights

    • LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
    • BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
    • LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Hootsuite Enterprise
    Includes 5 users + 50 profiles
    $25,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    users
    Additional Standard Users
    $3,250.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com  for assistance with your queries.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    6412 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Sharon J.

    Seamless Social Media Management with User-Friendly Interface

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    I highly appreciate Hootsuite's interface, which is user-friendly and intuitive, making it effortless for me to manage my social media posts. The ability to connect multiple social media accounts on one platform significantly enhances my efficiency. Hootsuite's analytics dashboard is another feature I value greatly, providing valuable insights into my social media engagements across different platforms. I am particularly impressed with Owly AI, which simplifies the creation of advertisements, making the process easy and efficient. Furthermore, I find the initial setup of Hootsuite to be straightforward and hassle-free.
    What do you dislike about the product?
    Its not a dislike, but if hootsuite had multiple options to choose in adding different social media accounts during purchase, it would be great
    What problems is the product solving and how is that benefiting you?
    I use Hootsuite for managing social media posts, analyzing performance, and creating ads easily with Owly AI. Its user-friendly interface, analytics dashboard, and ability to connect multiple accounts on one platform are incredibly beneficial.
    Broadcast Media

    Amazing social media tool

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    There are multiple functionalities in this tool, like the bulk scheduler and drag and drop calendar, the very important feature is previewing the posts and ads across various social media platform.
    What do you dislike about the product?
    setting up twitter account was a big task, this seemed to be an issue with Twitter interface.
    What problems is the product solving and how is that benefiting you?
    Social media management, scheduling, monitoring and analytics are the key features
    Consumer Services

    social media analytics and ad posting

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    Easy way to handle social media and post all kind of ads and campaigns. This has helped me a lot in creating ads with the help of owlygpt
    What do you dislike about the product?
    nothing specifically wrong with this. great tool so far.
    What problems is the product solving and how is that benefiting you?
    its analytics management shows clear insights into engagement audience growth and campaign results
    Mitali B.

    Works well for social scheduling

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    I'm managing social accounts for a fintech SaaS company. There's something about having everything in one place that just clicks. I don't need to log into LinkedIn, then Twitter, then Facebook separately throughout the day. It's all there, waiting for me in these streams I can customize.
    What I actually use most is the ability to queue posts for different time zones without doing mental math. Since we're targeting CFOs and finance teams across India and sometimes globally, I can schedule a LinkedIn post for 9 AM when decision makers are scrolling through their feeds, and I don't have to physically be at my desk to hit publish.
    What do you dislike about the product?
    The mobile app isn't great. On days when I'm out or working remotely and need to check something quickly, it feels clunky compared to the desktop version. Sometimes updates take forever to load, and I've had moments where I just gave up and waited until I got back to my laptop.
    What problems is the product solving and how is that benefiting you?
    The biggest thing Hootsuite fixes for me is the chaos of managing multiple accounts. Before using it, I was constantly switching between tabs, logging in and out of LinkedIn, Twitter, Facebook. I'm working remotely as an intern at a fintech startup, and there's always something competing for my attention. Being able to batch my content on Monday and schedule it for the entire week means I'm not scrambling every morning trying to remember what to post. It's like I've given myself breathing room to focus on other things, like creating better content or analyzing what's actually working with our audience.
    Banking

    A steady way to keep our messaging clear and consistent

    Reviewed on Nov 13, 2025
    Review provided by G2
    What do you like best about the product?
    What I appreciate most is how it cuts through the noise of managing a bank’s social channels. At Berliner Sparkasse, a lot of what we share is tied to community projects, financial education, and day-to-day service updates. Hootsuite helps me keep all of that balanced. The calendar view is almost like a breathing room for my brain. I can spot gaps, overlaps, or moments where a campaign might overshadow something more service-oriented. The listening tools are also genuinely useful in a banking context. Conversations about trust, customer experience, or local issues pop up quickly, and it helps me see what might need a faster or more thoughtful response on our side.
    What do you dislike about the product?
    There are moments when it drags a little. If I’m hopping between analytics and the inbox, the delay is just enough for me to notice and sigh. And the inbox itself, while helpful, doesn’t always handle the nuance of customer messages. Sometimes a thread breaks in a weird spot and I end up checking the original platform just to be sure I’m not missing context.
    What problems is the product solving and how is that benefiting you?
    It keeps my days from getting tangled. We share a steady flow of community updates and service posts, and having everything in one view helps me keep it all straight. My team can check the schedule without chasing me down, which saves time for everyone. And because the planning isn’t so chaotic anymore, I can actually focus on the people who write to us with real questions or concerns. That part feels especially important for a bank that’s so rooted in the city.
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