Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
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All fees are non-cancellable and non-refundable except as required by law.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Lauren M.
Super Helpful Built-In AI for Quick Answers
Reviewed on Jul 28, 2026
Review provided by G2
What do you like best about the product?
I have found the AI tool within the platform to be super helpful. When I have a question, it allows me to ask instead of having to go to support or case manager, which they are totally available, but it is a quick solution I've used a lot.
What do you dislike about the product?
I think the UX is a little bit harder to use than other platforms. I've had a harder time finding certain functionalities and it takes more pressing buttons to find the same thing in comparison to competitors.
What problems is the product solving and how is that benefiting you?
We are now able to split out organic vs. paid reporting in a way that has been very beneficial to send reports up to higher management. We are also able to use the AI function to better analyze data that the platform provides us.
Public Relations and Communications
Quick, Easy Scheduling and Streamlined Post Management
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
I enjoy the scheduling tool, I find it very quick and easy to use. As well as the streams section where I can delete posts easily and all in one place
What do you dislike about the product?
I don't like that you can't send multiple tweets at one time from the same window or at least press send and post more it five seconds after. This slows me down with breaking news.
What problems is the product solving and how is that benefiting you?
It's helping me manage multiple accounts all at the same time. This is fixing the problem of having to log into multiple accounts especially under stress.
Hospitality
Saves Tons of Time by Posting to All Social Accounts at Once
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
Connecting all social accounts and saving time by posting at one time instead of posting to each individual account. I save myself lots of time! Its more efficient
What do you dislike about the product?
I think the analytics could be improved overall. The UI/UX feels clunky at times, and I think there’s definitely room to refine it. More customization options would be nice, too. I’d also love the ability to quickly see the top three performing posts, rather than having to scroll through a long list.
What problems is the product solving and how is that benefiting you?
I usually have a lot on my plate, and social media management is only about 30% of my job duties. Having Hootsuite to plan, schedule, and track analytics saves me time and lets me work smarter and faster.
Automotive
Easy UI/UX, Best Practices, and Seamless Cross-Platform Integration
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
The detailed best practices provided that support onboarding but also research for the public in general. Their UI/UX is very easy to use for both new and long-time users. The product also integrates very easily across platforms and our team has nothing but glowing reviews since we switched.
What do you dislike about the product?
The pricing is high, and there's a bit of a learning curve for new users because the product has so much capability. Our power users easily worked through the added complexity moving aware from Sprout Social as contrast.
What problems is the product solving and how is that benefiting you?
Combining social channel management and reputation management under one function internally. Hootsuite provides much greater reporting and tools that have allowed improved performance by comparison.
Jean-Paul F.
Hootsuite simplifies multi-network management and campaign steering
Reviewed on Jul 27, 2026
Review provided by G2
What do you like best about the product?
Hootsuite allows us to efficiently centralize the management of multiple social networks within a single interface. The scheduling of posts, coordination among team members, and visibility on the editorial calendar make daily management simpler and smoother. The performance tracking and monitoring tools also help us adjust our content, measure results, and save time in organizing and monitoring campaigns.
What do you dislike about the product?
The main area for improvement concerns the complexity of certain settings, as well as the time required to master all the features. The reporting tools would also benefit from offering more customization and better readability. Finally, some limitations related to social networks or synchronizations can, at times, slow down the work. Despite these points, Hootsuite remains an effective solution for centralizing and managing our activity on social networks.
What problems is the product solving and how is that benefiting you?
Hootsuite primarily addresses the challenges related to managing multiple social networks simultaneously, coordinating the team, and adhering to the editorial calendar. By centralizing publications, approvals, moderation, and performance tracking, the tool reduces manual tasks, limits the risk of errors, and improves our daily responsiveness. This way, we save time, gain a more comprehensive view of the activity, and can adjust our strategy more quickly based on the observed results.