Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Ujjwal N.
Hootsuite Makes Multi-Platform Publishing Predictable and Easy
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
What I like most about Hootsuite is that I no longer think about posts one platform at a time. I mostly use Content Calendar, Bulk Scheduler, Streams, Analytics, OwlyWriter AI, and Team Approvals because they help me plan, review, and publish everything from one workspace. Instead of checking whether today's post went live on each individual platform, I can focus on the overall content plan and make adjustments before the schedule becomes too crowded. It has made publishing feel much more predictable than reactive.
What do you dislike about the product?
One thing I still run into is reorganizing a week's content after the schedule is already full. Moving several planned posts around isn't difficult, but it takes more manual adjustment than I expected when priorities suddenly change. A smoother way to reshuffle an entire publishing schedule would make planning even easier.
What problems is the product solving and how is that benefiting you?
Earlier, content planning often happened one post at a time, so it was easy to lose track of how everything looked across the week. With Hootsuite, scheduling, approvals, monitoring, and performance all stay connected in one workflow. As a result, I spend less time checking whether content is ready to publish and more time improving the quality and timing of upcoming posts.
Alternative Dispute Resolution
All-in-One Social Scheduling and Analytics That Saves Hours
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
I like that Hootsuite lets me manage and schedule posts for multiple social accounts from a single, centralized dashboard. The calendar view makes planning campaigns straightforward, and the analytics/reports give clear insights into what content is performing well. It also saves a lot of time by letting me reply to comments and messages across platforms in one inbox instead of switching between apps.
What do you dislike about the product?
The pricing is steep for small teams, especially since many of the most useful analytics and reporting features are locked behind higher-tier plans. The interface can feel cluttered and overwhelming, with a noticeable learning curve for new users. I’ve also run into limitations with some integrations (like Instagram and X/Twitter) where certain features—such as scheduling threads or some DM automation—don’t work as smoothly as I’d like.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the problem of managing multiple social media accounts and campaigns from a single platform, which eliminates the need to log in and out of different networks throughout the day. It centralizes scheduling, publishing, monitoring, and analytics so I can plan content in advance, maintain a consistent posting cadence, and track performance without switching tools. This saves significant time each week, reduces the risk of missed posts or engagement opportunities, and makes it easier to measure ROI and adjust strategy based on data.
Brittney E.
Efficient Social Media Management with Room for UI Improvement
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite to plan and schedule posts in advance, which allows me to alleviate doing so much in one day or even one sitting. It helps me focus on other priorities without worrying about publishing them manually. I love that I don't have those 'Home Alone' moments when a post is due. It keeps me consistent on social media without having to be online when the post gets published. Having my content and performance calendar tracked in one place is great. I also appreciate the analytics that help me understand what's working, what isn't, and how I can improve my strategy. Hootsuite is like a one-stop shop for managing social media, making it organized and efficient.
What do you dislike about the product?
Hootsuite packs a lot into one platform, which is great, but it can also make it feel a little busy at times. Depending on what I am working on, I occasionally have to click through multiple sections to find what I need. Once things are set up, I will say that it works well, but I think simplifying the interface or making certain tools easier to access would create an even smoother experience.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me schedule posts in advance, easing daily workload and keeping my social media presence consistent. It allows me to manage content in one place, focusing on other priorities, with analytics enhancing my strategy by showing what's effective.
Anonymous
Effortless Social Media Management with Hootsuite
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
I love how Hootsuite helps manage social media platforms easily and facilitates better communication between team members. The tools provided by Hootsuite assist in getting better results. I especially love scheduling posts across different social media, as it keeps content on time and organized. This is essential because algorithms are changing daily, so staying updated is crucial.
What do you dislike about the product?
Nothing specific for now
What problems is the product solving and how is that benefiting you?
Hootsuite helps manage social media platforms easily, improves team communication, and optimizes social media usage. I love scheduling posts to keep content timely and organized.
Sports
Hootsuite Makes Scheduling and Analytics Effortless
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
Hootsuite saves me a lot of time by letting me schedule content in advance across multiple platforms. I also like the recommended posting times and the analytics, which make it easy to track performance and optimize my content strategy.
What do you dislike about the product?
My experience signing up wasn't the best. I initially subscribed to the Standard plan but quickly realized I needed the Professional plan. Unfortunately, there's no option in between, so it meant an increase of about $200 per month. As a small business owner who works primarily with nonprofit clients, that's a significant jump in cost, but I was prepared to make the investment.
The frustrating part was the upgrade process. I couldn't reach support through the live chat because it kept telling me I needed to log in, even though I was already logged into my account. I ended up sending a message through Facebook instead, where someone was eventually able to help resolve what turned out to be an issue on Hootsuite's end.
While I appreciated that the problem was fixed, I was disappointed with the customer service experience. Given that the issue wasn't caused by me and I was upgrading to a much more expensive plan, I had hoped there might be some type of discount or goodwill gesture. Instead, the response was essentially, "Sorry, we can't do that," which left me feeling a bit undervalued as a new customer.
I previously used AgoraPulse, and their team took the time to work with me directly to create a custom package based on the number of users I actually needed, rather than limiting me to a standard plan on their website. Because of that experience, it was disappointing that Hootsuite dismissed the possibility of a more tailored solution so quickly. Even if a discount or custom plan wasn't possible, I would have appreciated a more collaborative approach to finding an option that fit my business.
The frustrating part was the upgrade process. I couldn't reach support through the live chat because it kept telling me I needed to log in, even though I was already logged into my account. I ended up sending a message through Facebook instead, where someone was eventually able to help resolve what turned out to be an issue on Hootsuite's end.
While I appreciated that the problem was fixed, I was disappointed with the customer service experience. Given that the issue wasn't caused by me and I was upgrading to a much more expensive plan, I had hoped there might be some type of discount or goodwill gesture. Instead, the response was essentially, "Sorry, we can't do that," which left me feeling a bit undervalued as a new customer.
I previously used AgoraPulse, and their team took the time to work with me directly to create a custom package based on the number of users I actually needed, rather than limiting me to a standard plan on their website. Because of that experience, it was disappointing that Hootsuite dismissed the possibility of a more tailored solution so quickly. Even if a discount or custom plan wasn't possible, I would have appreciated a more collaborative approach to finding an option that fit my business.
What problems is the product solving and how is that benefiting you?
I manage social media for multiple clients, so having everything in one platform makes my workflow much more efficient. Being able to schedule content in advance across all of my accounts saves me a significant amount of time and helps me stay organized. I also find it much safer than posting directly through Meta Business Suite, where it's much easier to accidentally post to the wrong account or make other publishing mistakes. Hootsuite gives me confidence that everything is going to the right place at the right time.