Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
Details
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Delivery method
Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Anonymous
Efficient, Yet Clunky and Needs Improvement
Reviewed on Aug 22, 2026
Review provided by G2
What do you like best about the product?
I like that Hootsuite helps me quickly post content across Instagram and Facebook from one location. This feature creates more efficiency and makes it faster to post, which is important for my business. It also helps me get more followers and reach more potential clients.
What do you dislike about the product?
It's very difficult to see specifically which videos have been posted about me, so I have to search under my name. The videos that I'm in should be at the top of my personal account instead of everything being associated with my brokerage. The app isn't great, and you can't personalize it. Hootsuite needs a lot of work. The initial setup was not easy at all and took multiple days. I think it's a very clunky platform, and I'm sure there's something better out there.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me post content quickly across Instagram and Facebook from one location, creating more efficiency and making it faster to post. It helps me continue posting for social media, which is important for my business and helps me get more followers, reaching potential clients.
Ravindranath C.
Hootsuite’s Streams Dashboard Feels Like a Real-Time Social Command Center
Reviewed on Aug 22, 2026
Review provided by G2
What do you like best about the product?
The standout feature of Hootsuite is its multi-column Streams dashboard, which essentially functions as a real-time command center for all your connected networks. Instead of constantly juggling separate tabs for LinkedIn, Instagram, and X, you can pin live feeds side-by-side to monitor brand mentions, direct messages, competitor activity, and industry hashtags as they happen. Paired with a centralized drag-and-drop calendar and robust team approval workflows, it eliminates the chaos of juggling multiple social media accounts and ensures nothing slips through the cracks.
What do you dislike about the product?
The steep, escalating subscription prices have priced out most solo creators and small businesses without offering proportional value. Additionally, the interface feels dated, cluttered, and has a steep learning curve compared to cleaner, modern competitors.
What problems is the product solving and how is that benefiting you?
Problems Hootsuite Solves
Platform fragmentation & context switching: Eliminates the chaos of logging into multiple native platforms (LinkedIn, Instagram, X, Facebook, YouTube) separately to post, monitor, and reply.
Disorganized publishing schedules: Resolves inconsistent posting and content bottlenecks with a centralized, master visual calendar and bulk CSV scheduling.
Slow customer engagement & missed inquiries: Aggregates inbound comments, mentions, and DMs into a unified inbox so customer service queries don't slip through the cracks.
Lack of cross-network visibility: Replaces fragmented, native platform analytics with standardized cross-platform performance tracking and ROI reporting.
Risk of unauthorized posting: Solves governance issues in multi-user teams by enforcing role-based permissions and draft approval workflows.
Direct Benefits
Saves 5–10+ hours weekly: Batch-scheduling a month’s worth of content across all channels in one session frees up time for core strategy and creative work.
Faster response times: A single triage inbox allows teams to cut response latency on support issues and sales leads significantly.
Fewer publishing errors: Approval pipelines prevent typos, off-brand messaging, or accidental live posts before they go out.
Data-backed posting: AI-driven "best time to publish" recommendations maximize organic reach and engagement without manual trial and error.
Platform fragmentation & context switching: Eliminates the chaos of logging into multiple native platforms (LinkedIn, Instagram, X, Facebook, YouTube) separately to post, monitor, and reply.
Disorganized publishing schedules: Resolves inconsistent posting and content bottlenecks with a centralized, master visual calendar and bulk CSV scheduling.
Slow customer engagement & missed inquiries: Aggregates inbound comments, mentions, and DMs into a unified inbox so customer service queries don't slip through the cracks.
Lack of cross-network visibility: Replaces fragmented, native platform analytics with standardized cross-platform performance tracking and ROI reporting.
Risk of unauthorized posting: Solves governance issues in multi-user teams by enforcing role-based permissions and draft approval workflows.
Direct Benefits
Saves 5–10+ hours weekly: Batch-scheduling a month’s worth of content across all channels in one session frees up time for core strategy and creative work.
Faster response times: A single triage inbox allows teams to cut response latency on support issues and sales leads significantly.
Fewer publishing errors: Approval pipelines prevent typos, off-brand messaging, or accidental live posts before they go out.
Data-backed posting: AI-driven "best time to publish" recommendations maximize organic reach and engagement without manual trial and error.
Anonymous
Effective for Enterprise Social Media Management, Room for Customization
Reviewed on Aug 21, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite for managing social media platforms at an enterprise level, and it helps us solve the problem of governance and brand identity, especially with account administration across the globe. It's pretty straightforward and powerful. I appreciate the quick responses from our account manager and team, which makes us feel valued as a customer.
What do you dislike about the product?
I would love to see a content planning module that doesn't necessarily rely on scheduling. Currently, we use an excel spreadsheet to map out content pillars and content ideas for the entire year, it would be great if our entire team could do that on Hootsuite. There isn't one currently that doesn't rely on scheduling or setting a specific date, specific copy, or a specific media. It would be nice to have some more controls over teams and permissions, right now it doesn't seem super customizable.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us manage governance and brand identity, particularly with account administration globally and staff changes. It ensures we don't lose access if someone leaves and provides a comprehensive view of our messaging.
Banking
Powerful All-in-One ScheduliAIng, But Pricing Feels Steep Without a Free Plan
Reviewed on Aug 19, 2026
Review provided by G2
What do you like best about the product?
Centralized Management & Bulk Scheduling
One Dashboard: You can draft, preview, and publish content across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube without hopping between tabs.
One Dashboard: You can draft, preview, and publish content across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube without hopping between tabs.
What do you dislike about the product?
High Pricing & Lack of a Free Plan
No Free Tier: Hootsuite removed its permanent free plan.
Pricey Entry Point: Paid plans start at roughly $99/month (billed annually) for a single user. For freelancers, solos, or small nonprofits, this entry price is steep compared to competitors like Buffer, Later, or Metricool.
No Free Tier: Hootsuite removed its permanent free plan.
Pricey Entry Point: Paid plans start at roughly $99/month (billed annually) for a single user. For freelancers, solos, or small nonprofits, this entry price is steep compared to competitors like Buffer, Later, or Metricool.
What problems is the product solving and how is that benefiting you?
Hootsuite solves the fragmentation and inefficiency of managing digital marketing. The ultimate benefit to you is operational efficiency—allowing a small team (or even a single manager) to run a sophisticated, multi-channel social media operation that looks like it's backed by an entire agency.
Emmanuel E.
Proactive Brand Monitoring with Easy Setup
Reviewed on Aug 19, 2026
Review provided by G2
What do you like best about the product?
I like Hootsuite for its ability to structure workflows into custom columns that filter out sensitive keywords, risky mentions, and unusual fluctuations in engagement volume. This feature helps me conduct preventative analysis without needing to constantly open external applications. Additionally, the initial setup was so easy.
What do you dislike about the product?
I believe the depth of the automatic categorization and labeling tools needs slight improvement for more accurate identification.
What problems is the product solving and how is that benefiting you?
I use Hootsuite as an early listening system to track conversations and detect incidents that might harm our reputation. It provides visibility into emerging crises and facilitates preventive analysis without needing other apps.