Sold by: Hootsuite
Deployed on AWS
Hootsuite is the social media performance engine that helps organizations turn social insights into clear action and measurable business impact.
4.3
Overview
Whether you're in marketing, sales, customer experience, or research, Hootsuite enables every team across your organization to unlock the value of social media.
Powered by AWS's scalable, reliable, and secure global computing infrastructure, Hootsuite is the trusted choice of hundreds of thousands of customers, from small businesses to the largest in the world. Hootsuite's shared calendars and automated workflows make it easy for teams to collaborate, create, schedule, and publish engaging organic content and advertising campaigns across all your social channels. Manage all your social customer care in a unified inbox, boost your reach with employee advocacy, and keep your brand safe with centralized governance, custom access levels, approval workflows, secure logins, and integrations with compliance tools like Proofpoint and ZeroFox.
Hootsuite's social listening solution has the world's largest repository of real-time consumer intelligence. Monitor 150+ million sources (including social networks, news sites, newsletters, blogs, forums, and more) to gather market and competitive intelligence, analyze sentiment and intent, spot emerging trends, and find and mitigate potential threats to your brand fast.
Our intuitive platform, powerful analytics, and expert training help your organization unlock the power of social and drive impact from your investment quickly. According to a study by independent research firm Altimeter, 68% of Hootsuite Enterprise customers start realizing value within 3 months.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite helps your organization unlock the value of social media. To learn more about how our solutions can support your needs, contact us at AWSMarketplaceAMER@hootsuite.com (Americas) or AWSMarketplaceEMEA@hootsuite.com (EMEA).
Highlights
- LOVED BY CUSTOMERS: The highest-ranked social media management solution in the G2 2025 Awards, ranking #1 in 120 G2 Leader Rankings reports with 2,600+ five-star reviews and counting. Hootsuite is trusted by 200,000 customers and 25 million users across industries including more than 10,000 higher education institutions; 2,700 government agencies; 2,500 finance, insurance, and banking brands; 1,800 healthcare organizations; plus top brands in professional services, retail, technology, and more.
- BUILT FOR ENTERPRISE: Hootsuite scales to meet your evolving needs with flexible workflows, tailored configurations, and integrations with tools you already use, from CRM to project management and influencer marketing. With security policies and certifications including SOC2, ISO 27001, NIST CSF, and NIST 800-53, plus compliance with FedRAMP, FCA, FFIEC, IIROC, SEC, PCI, AMF, MiFID, and more, our commitment to data privacy and security is embedded in every part of our business.
- LEADING THE INDUSTRY: We're building for the future of social media performance. Our proprietary Blue Silk AI powers features across Hootsuite's platform, helping your teams streamline and automate content creation, campaign optimization, data analysis, and more. And we're widening our lead - compared with our closest competitors, Hootsuite has faster time to value, more flexible analytics, superior publishing tools, deeper social listening, and more than three times as many integrations.
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Deployed on AWS
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Hootsuite Enterprise | Includes 5 users + 50 profiles | $25,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
users | Additional Standard Users | $3,250.00 |
Dimensions summary
This listing uses a contract model with two dimensions that work together. The Hootsuite Enterprise dimension is the base package. It includes 5 users and 50 social profiles. The users dimension lets you add Standard Users beyond the 5 included seats. You buy one seat per team member who needs access. As your team grows, you scale the user count on top of the base Enterprise package. The two dimensions are additive rather than separate tiers.
Top-of-mind questions for buyers
A social profile is a single account on a social media platform, such as one business page or one profile you manage. The base Hootsuite Enterprise package includes 50 profiles. You post, schedule, and analyze content for each connected account from one dashboard.
A user seat is one team member who logs in and collaborates within your account. The base Hootsuite Enterprise package covers 5 seats. Each person needing access uses one seat. You buy Additional Standard Users when your team exceeds the included 5.
The Hootsuite Enterprise package sets your base cost with 5 users and 50 profiles included. The Additional Standard Users dimension adds cost per extra seat beyond those 5. The two charges add together on one invoice. Your seat count drives how much you add above the base.
www.hootsuite.com
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Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
For support, you can reach us through our help center at https://hootsuite.com/help . You can also contact our support team via email at support@hootsuite.com for assistance with your queries.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Tia A.
Great AI Integration That’s a Pleasure to Work With
Reviewed on Aug 04, 2026
Review provided by G2
What do you like best about the product?
I like the AI integration; it's been great to work with. I like that it connects to multiple social media accounts and you can post all from one place.
What do you dislike about the product?
I feel like the user design and interface could use some work to make it more user-friendly. The inbox seems to get cluttered; maybe cleaning it up a bit would help.
What problems is the product solving and how is that benefiting you?
It is solving the posting on social media all from one place. It's really nice to have the AI help with it as well. It's been really great to know how easy it is to use AI.
Information Technology and Services
Multi-Channel Scheduling for Marketing Teams
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
Easy to schedule a post. It takes just a few seconds to upload content and post on multiple channels. It's easy to use in a bigger marketing team, where multiple people can work in one platform.
What do you dislike about the product?
The user interface isn’t great when it comes to metrics. It feels clunky and outdated. I wish it were easier to pull monthly reports and quickly see, on a one-page summary, what went well, what didn’t go well, and what I could do to perform better in the following month or week.
What problems is the product solving and how is that benefiting you?
It helps me schedule posts, create posts and then track how that post is doing. The calendar feature is also great to see when a post went out earlier in the week.
Melissa B.
Great Scheduling Tools, but Billing and Feed Reconnect Issues
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
I like being able to make Future postings. I like being able to drop and drag posts for changing days. And I also like popular timeframes and days to post.
What do you dislike about the product?
Billing changes occur without being contacted or notified. Currently struggling to reconnect feeds for some reason. And when i try to research prices it automatically hides regular pricing because I'm already a customer and only shows me upgraded programs.
What problems is the product solving and how is that benefiting you?
The time it would take me to post on one platform, and then duplicate the same post to another platform would be multipled. I can double my work and postings this way making it useful.
Biotechnology
Centralized Social Scheduling That Keeps Multi-Channel Campaigns on Track
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
We've been using Hootsuite to manage social media activities across multiple channels, regions, and campaigns, and it has become an important part of our day-to-day workflow.
What I appreciate most is the ability to plan, schedule, and manage content from a centralized platform. The calendar view makes it easy to maintain a consistent publishing cadence across channels, while approval workflows help ensure content is reviewed before publication. As someone working with multiple stakeholders, campaigns, and deadlines, having everything organized in one place saves significant time and reduces the risk of errors.
What I appreciate most is the ability to plan, schedule, and manage content from a centralized platform. The calendar view makes it easy to maintain a consistent publishing cadence across channels, while approval workflows help ensure content is reviewed before publication. As someone working with multiple stakeholders, campaigns, and deadlines, having everything organized in one place saves significant time and reduces the risk of errors.
What do you dislike about the product?
If I could improve one thing, it would be the user experience for some advanced features. Certain reporting options, content customization requirements between platforms, and workflow settings can take time to learn. Performance can also occasionally feel slower when managing large volumes of scheduled content.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us centralize social media management across multiple channels. It streamlines content planning, scheduling, approvals, community management, and reporting in one place, eliminating the need for multiple tools and manual processes. As a result, we save time, improve team collaboration, maintain a consistent publishing cadence, and gain valuable insights that help optimize our social media strategy.
Anonymous
Streamlines Social Management with Growing Pains
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
I use Hootsuite for social content scheduling, reporting, organization, and leadership shareouts. I love the reporting suite and think that the way metrics/data is displayed is very user-friendly and digestible. The export feature makes it easy to share out these results in a clean, easy-to-understand way. The initial setup was really smooth, and the account manager I had at the time was helpful! We saw significant cost savings switching from Emplifi, and Hootsuite offers unlimited connections in the platform.
What do you dislike about the product?
Understanding that a lot of the missing in-platform features rely on API connections, the reporting for platforms like Pinterest and YouTube could be improved to include a lot more metrics that those platforms include. Also, the lack of reporting on Stories (meta channels) is a big miss for us because we use those placements quite quickly. I'd like for there to be more congruent reporting that aligns with other metrics. Things like reach/impressions/clicks on Pinterest could be improved. The post previews are not available in the Planner for YouTube and those 'view' metrics could be better aligned with the data provided from other platforms.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to simultaneously post to hundreds of accounts, tag results for performance reporting, and organize content. The export feature makes reporting easy to share and understand. Competitor insights help benchmark performance, and the content library aids organization based on campaigns.