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Hootsuite

Hootsuite

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6,467 reviews
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    Consulting

Great platform for LinkedIn posts!

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is its comprehensive social media management capabilities—especially its ability to schedule and manage posts across multiple platforms from a single dashboard
What do you dislike about the product?
The dashboard can feel cluttered or overwhelming, particularly for new users. It has a learning curve compared to more streamlined tools like Buffer.
What problems is the product solving and how is that benefiting you?
all in one place, better oversight of the posts


    Rekha N.

Multiple clients and account managing made easy.

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
I work in a fintech startup and need to be consistent on social media to push financial news and tips to potential customers to make authentic connections. Hootsuite helps to manage consistency with its content planner feature. I also use the content library to use as post templates and post again and again to save time.
What do you dislike about the product?
Its content library seems old and gives complications.
What problems is the product solving and how is that benefiting you?
I use Hootsuite for in-house content push in a fintech startup and for some of my freelance clients. Without Hootsuite, managing both types of accounts would be a complicated and tedious task, so you can say Hootsuite is literally a life saver for me and make my job more enjoyable. :)


    Judith B.

All the resources to help you succeed

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
The webinars, blogs, and social media trends have been invaluable as I settle into my new role as a social media manager in Higher Education. My background is primarily in graphic design, so I was slightly overwhelmed by learning a new tool. There's resources that are industry specific that have already helped me develop a strategy in a short period of time.
What do you dislike about the product?
As a primary user of native social media applications, there's a learning curve to navigating feeds that feels organic, and as someone in Higher Education, lacking some of the live features found directly on Instagram or Facebook phone applications.
What problems is the product solving and how is that benefiting you?
With little experience in executing a social media strategy and determining what times are best to post or what conversations are happening across social media related to my industry, Hootsuite is acting like a personal assistant keeping track of the relevant trends and analytics. I can look at the results and recommendations and adjust my strategy as necessary.


    Non-Profit Organization Management

Hootsuite User for 4 Years

  • June 02, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite both at an agency that manages multiple client accounts, as well as in-house at a not-for-profit professional association. I use it almost every day. Setup has been relatively seamless. It is easy to use and the company is constantly evolving and adding more products. I appreciation the educational tools and webinars that the company provides to its users.
What do you dislike about the product?
I have experienced weird quirks and glitches with the APIs with Meta and LinkedIn specifically, though have been able to navigate them for the most part. Customer support and the Hootsuite Help articles have been helpful.
What problems is the product solving and how is that benefiting you?
Hootsuite has cut down our content scheduling time. We also wanted a social listening tool, which is a newer feature that we have begun exploring. Tracking our analytics used to take hours, done manually, but it is nice having all of that data nested in one singular place. We hope that advertising through Hootsuite vs. directly through Meta or LinkedIn will offer a better experience.


    Sai Deexith K.

Hootsuite Makes Social Media Management So Much Easier

  • June 02, 2025
  • Review provided by G2

What do you like best about the product?
My favourite thing about Hootsuite is how simple cross-platform posting is. I don't have to log in and out of each social media platform separately to manage several brand accounts and post content across them. Another noteworthy feature is the unified inbox, which compiles all direct messages from all linked platforms into a single view, greatly simplifying customer support.

Hootsuite's analytics are another reason I rely on it every day. I can make better, data-driven decisions with less guesswork thanks to the insights, which are straightforward and practical. I can track and shorten links without ever leaving the dashboard thanks to Bitly's smooth integration.
What do you dislike about the product?
I've found that Hootsuite can occasionally be a little slow, especially when using the Instagram inbox. Not all conversations are marked as resolved or pending immediately, and occasionally it feels like messages are delivered slowly. Although it's a minor hiccup, it does affect the flow, particularly when I'm attempting to keep track of urgent or time-sensitive messages.
What problems is the product solving and how is that benefiting you?
Managing several social media accounts and platforms was one of my toughest problems in the past. Switching between apps to send posts or respond to messages was chaotic and time-consuming. For me, Hootsuite has made that very easy. I can now manage, schedule, and publish content for all of my brand profiles from a single dashboard, which saves me a tonne of time and keeps me organised. I particularly appreciate the unified inbox because it makes it so much easier to stay on top of conversations and ensures that I never miss a customer message from all of my platforms.


    vanessa b.

great for digital marketers

  • June 02, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is a great way to have all the info for your social platforms in one place
What do you dislike about the product?
Hootsuite is great but it is on the pricey side
What problems is the product solving and how is that benefiting you?
helping us create effective marketing strategies


    Anca M.

extremely useful and flexible tool

  • June 02, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate I like how easy it is to post messages, the ability to use AI to personalize messages, post time optimization, the analytics and insights
What do you dislike about the product?
I don't have anything in particular that I dislike.
What problems is the product solving and how is that benefiting you?
posting on Likedin in an orgasied way


    Facilities Services

Hootsuite is easy to use and I love the AI feature too.

  • June 01, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite makes scheduling social media posts easy.
What do you dislike about the product?
Honestly, I can't think of any downsides.
What problems is the product solving and how is that benefiting you?
I can schedule future posts at my convenience.


    Justin G.

Hootsuite

  • June 01, 2025
  • Review provided by G2

What do you like best about the product?
I like that it has a lot of marketing tools to view and courses to attempt.
What do you dislike about the product?
It says "free tools" but really you have to pay for most.
What problems is the product solving and how is that benefiting you?
I am using Hootsuite less and less because of the price.


    Zahir R.

I have used many social media scheduling apps. Hootsuite ranks to the top tier!

  • June 01, 2025
  • Review provided by G2

What do you like best about the product?
I have more than 290,000 social media followers, and I have used many social media scheduling apps on different times. And I say i loved hootsuite. As a techie who knows the intricacies of software, i can rank Hootsuite in top tier, features are well-polished, which I can say, comes from years of experience in this industry. My job gets done without pain! I can recommend Hootsuite for your social media content management easily.
What do you dislike about the product?
I'd like to have "scheduling queue" or "posting schedule" feature, in which I can set posting times earlier (pre-set posting times) and just add the new posts in a queue. But Hootsuite has a "Recommended Times" feature, which does the job. But I'd like to set my posting schedule earlier. Also "Auto Schedule" setting limits 10 posts per day max. I'd like to have more posts to auto schedule daily. Apart from these, I like Hootsuite more than other competitors for various other strengths Hootsuite has.
What problems is the product solving and how is that benefiting you?
Making social media scheduling simpler. Makes multiple social media accounts management easy, Hootsuite gives a central place in which I can do all my social media management activities (like replying, reacting) without going to separate apps. Also, user experience (UX) is nice. Analytics is way ahead than competition which gives a solid dashboard which comes up with most useful piece of information about the direction of my social media accounts, by bringing important points up-front, this mproves productivity and saves time.