Hootsuite
HootsuiteReviews from AWS customer
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Solid Social Media Scheduling Platform
What do you like best about the product?
Hootsuite is very user friendly. Easy navigation, intuitive. Anyone can use it. I love all the options for adding accounts and how you can customize copy by platform. I also love the internal analytics feature, where you can run reports within Hootsuite itself. All-in-one solution.
What do you dislike about the product?
Sometimes Hootsuite can be a bit buggy - logging you in and out, having unresponsive buttons, etc. But nothing a page refresh can't fix.
What problems is the product solving and how is that benefiting you?
It streamlines my social media scheduling process for the organization. It allows multiple team members to collaborate, and showcases all the work everyone has done so things don't get repeated. It's very easy visually to see your social media calendar laid out from week to week.
Hootsuite Review
What do you like best about the product?
Helpful to see insights gathered across social media platforms, plan and schedule posts through the content calendar, and publish posts without having to log into various accounts separately.
What do you dislike about the product?
Some features are not up to date with the social media platforms. For example, I would also like the ability to publish TikTok stories. I would also like to see recommendations for captions based on keywords and hashtags.
What problems is the product solving and how is that benefiting you?
Time and ease of being able to post across different platforms at once.
love it for 75% of my social needs
What do you like best about the product?
easy scheduling, analysis and monitoring. Helped me immensely and I was able to cut down headcount for social to a part time person.
What do you dislike about the product?
The ai isn't that great honestly. Also, when you create a post, it doesn't automatically fill in names and hastags when you use the @ or # symbol like when you're on twitter natively.
What problems is the product solving and how is that benefiting you?
I don't like the interface for scheduling tweets and linkedin posts, plus I want a holistic view of them so I can get it done in cadence. Hootsuite offers that for me.
Does what I need it to
What do you like best about the product?
Hootsuite is extremely easy to use. I stick with this platform because it's simple and it works property the vast majority of the time.
What do you dislike about the product?
Social media accounts occasionally disconnect for no apparent reason. One ongoing issue I have is that you can't add alt text to scheduled Instagram images. I think that is more an Instagram issue than a Hootsuite issue, but a couple of other third-party platforms seem to have figured it out.
What problems is the product solving and how is that benefiting you?
I want posts to posts during hours when I am not at work.
Managing Facebook made easy
What do you like best about the product?
The centralized dashboard allows us to manage multiple facebook pages from one place and saves time and confusion. We can plan content weeks in advance and the visual calendar makes its easy to see what is scheduled, where we have gaps. The analytics are easy to use as well.
What do you dislike about the product?
Some features, like tagging are restricted by Facebooks API which can be frusterating. Cost can be a bit highif we want to add users or advanced features.
What problems is the product solving and how is that benefiting you?
We have multiple facebook pages to post to, Hootsuite allows us to manage them all easily.
Marketing Director
What do you like best about the product?
I love that you can schedule posts & see analytics.
What do you dislike about the product?
Not being able to create reels & not being able to create stories.
What problems is the product solving and how is that benefiting you?
Getting more traction on our posts
Great for using multiple social media accounts
What do you like best about the product?
What I found most helpful about Hootsuite is the ability to not only post on multiple platforms at once, but also the scheduling. It has really helped our non-profit's social media presence grow and helped manage it smoothly. I do like how it tells us what times most people engage with our content because it has helped drive up our impressions. I really do like the AI tools that hootesuite has.
What do you dislike about the product?
I think some of the downsides of Hootsuite is that I had a hard time understanding how to boost posts on hootsuite. I also do wish that you can see accounts you want to tag beforehand on hootsuite.
What problems is the product solving and how is that benefiting you?
A major problem we were having is getting more engagement with our posts. The feauture that tells how our social score, analytics and the timing of posts has helped us improve our social media presence/engagement.
Daily Essential for Social Scheduling
What do you like best about the product?
I use Hootsuite every day for work, and it’s become an essential tool for managing our social media posts. One of the features I really appreciate is the ability to view all scheduled posts in one place. It makes planning and adjusting our content calendar incredibly efficient. I also love how easy it is to duplicate posts for future scheduling and customize the timing for each platform.
What do you dislike about the product?
However, one drawback is that alt text doesn’t transfer over to Instagram, which is frustrating when trying to maintain accessibility across channels. It would be great to see that improved in future updates.
What problems is the product solving and how is that benefiting you?
Problems Hootsuite Solves
Time-Consuming Manual Posting
→ Hootsuite allows you to schedule posts in advance across multiple platforms, eliminating the need to post in real time.
Lack of Visibility into Content Calendar
→ With its visual scheduling interface, you can see all your upcoming posts at a glance, helping you plan and adjust your content strategy more effectively.
Repetitive Work for Recurring Content
→ The ability to duplicate posts makes it easy to reuse content or schedule recurring updates without starting from scratch.
Platform-Specific Limitations
→ While Hootsuite streamlines cross-platform posting, you’ve noted a limitation: alt text doesn’t carry over to Instagram, which affects accessibility and consistency.
How That Benefits You
Efficiency: You save time by batching your content creation and scheduling.
Organization: You maintain a clear overview of your content pipeline, reducing the risk of gaps or overlaps.
Consistency: You ensure your brand voice and visuals are aligned across platforms.
Scalability: You can manage a growing volume of posts without increasing your workload proportionally.
Time-Consuming Manual Posting
→ Hootsuite allows you to schedule posts in advance across multiple platforms, eliminating the need to post in real time.
Lack of Visibility into Content Calendar
→ With its visual scheduling interface, you can see all your upcoming posts at a glance, helping you plan and adjust your content strategy more effectively.
Repetitive Work for Recurring Content
→ The ability to duplicate posts makes it easy to reuse content or schedule recurring updates without starting from scratch.
Platform-Specific Limitations
→ While Hootsuite streamlines cross-platform posting, you’ve noted a limitation: alt text doesn’t carry over to Instagram, which affects accessibility and consistency.
How That Benefits You
Efficiency: You save time by batching your content creation and scheduling.
Organization: You maintain a clear overview of your content pipeline, reducing the risk of gaps or overlaps.
Consistency: You ensure your brand voice and visuals are aligned across platforms.
Scalability: You can manage a growing volume of posts without increasing your workload proportionally.
A helpful tool for our non-profit!
What do you like best about the product?
Hootsuite makes it simple to plan and schedule social media posts all in one place. The calendar with built-in holidays and special dates is extra helpful, not to mention the suggested content from their OwlyWriterAI tool! We've recommended the platform to other non-profits where staff are all wearing many hats, stretched thin or short on time -- this has been a game changer for us.
What do you dislike about the product?
We would love to see Bluesky integrated into the platform in the future!
What problems is the product solving and how is that benefiting you?
Logging into multiple different accounts to schedule out numerous posts at once -- with Hootsuite I can do it all in one spot.
Hootsuite has been a huge addition to my workflow. Sure to increase both your quality and quantity.
What do you like best about the product?
The scheduling tool is easy to use, built-in analytics are amazing, and even basic listening tools can help inform your direction.
What do you dislike about the product?
Owly.AI is new, so it gets a small break, but it is way too generic.
What problems is the product solving and how is that benefiting you?
Solving the blank page problem with listening, and also helping to fill a calendar quickly thanks to its ease of use.
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