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Hootsuite

Hootsuite

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    Ayush A.

Hootsuite Review

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It is an amazing social media management and automation tool. We use it extensively to manage our social media platforms and also for clients. The option to optimize posts, AI hashtags and scheduling makes our work much easier. The option to schedule posts as per the regions active time makes it more engaging and can be tracked to understand engagement using analytics. It is easy to use and integrates well with social media platforms
What do you dislike about the product?
The platform can have better writing tools and more automations for posting and boosting posts. The pricing for the plans doesn't justify offerings as the product has limited features to increase reach
What problems is the product solving and how is that benefiting you?
It is helping us manage our social media accounts and also multiple social media accounts for various clients, we can assign different sets of account to a team member to manage and track their performance using analytics. The option to assist with post writings and tone makes it easy to publish or schedule content. The overall platform makes it great for us to make a calendar for a month with content scheduled for specific day and time. The option to track engagement makes it easier to understand user behavior and improve our strategies


    Ashton S.

Helpful for Planning & Managing Social Media

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is a great tool for organizing, scheduling, and managing our social media content all in one place. It’s made planning ahead much easier for our team and helps keep everything on track. Occasionally, some accounts disconnect and need to be reconnected, but overall it’s a reliable and efficient platform for social media management.
What do you dislike about the product?
how the accounts disconnect and publishing cant be preformed and how you cannot connect insta accounts that dont have a meta business FB account
What problems is the product solving and how is that benefiting you?
managing multiple accounts and tracking insights


    Non-Profit Organization Management

Easy Scheduling and Great Month View, But Needs More Personalization Options

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like the scheduling system. I think it is so easy to schedule in advance and I like that I can see the month view with all of my posts.
What do you dislike about the product?
I do wish that there was an option to write maybe ideas in the Calendar view to make it more personalized for my planning.
What problems is the product solving and how is that benefiting you?
It helps my brain to feel less jumbled and I don't have to think about if I have to post because it is already scheduled. I also do like that it provides you with analytics and trends.


    Cori P.

Essential Tool for Vibrant Social Media Management

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite for ten years to schedule social media posts for the University of Pittsburgh School of Law, and it has become an indispensable tool for me. I find its scheduling capabilities extremely useful, allowing me to plan days, and sometimes weeks, in advance and keep our social media vibrant, active, and consistent, despite being the sole person in the marketing and communication team. Additionally, I have started utilizing the analytic reports that Hootsuite offers, which have been incredibly helpful in validating my social media strategies. The ability to manage and streamline our social content efficiently due to Hootsuite's features is something I greatly appreciate. Furthermore, I frequently integrate it with other tools like Canva for creating visuals and use platforms such as ChatGPT and Word for drafting captions before scheduling them on Hootsuite.
What do you dislike about the product?
I wish that the mobile app was a little more intuitive because sometimes I struggle using that. I would love if there was a way to schedule a post multiple times from one screen. I would like to have more report templates.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to manage and schedule social media content, keeping our university page vibrant and consistent. It allows me to plan content days or weeks in advance and utilize analytic reports, which are incredibly helpful.


    Utilities

Effortless Social Posting and Caption Editing in One Place

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Easy to post across our social media platforms and to tab over and edit the caption specifically all in one spot.
What do you dislike about the product?
Sometimes the features are so robust, I doubt I'm fully using it to my advantage. Could use maybe a monthly webinar or video on use, features, instructions or updates.
What problems is the product solving and how is that benefiting you?
Saving time overall in sending and scheduling posts across multiple platforms at once.


    Jordan H.

Streamlines Planning with One Major Flaw

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Hootsuite for about six months for social media planning at my job, and I appreciate its ease of use, finding it straightforward and simple to set up. One of the highlights for me is how Hootsuite enables easy scheduling of posts in advance, which helps ensure that I have content lined up for the week, significantly benefiting my workflow. Its ability to post across multiple platforms is incredibly helpful, allowing me to efficiently manage our social media presence. I also find the team functionality extremely beneficial; I can easily click on a team and distribute posts to all related accounts, which streamlines our operations. Additionally, the analytics feature is invaluable as it allows me to share insights with my bosses and observe real-time growth, enhancing our strategic decisions and demonstrating the progress of our campaigns. Overall, Hootsuite greatly assists in keeping things streamlined and efficient, which makes it a tool I would consider purchasing again.
What do you dislike about the product?
I find the inability to edit a post within five minutes of scheduling it quite challenging. This limitation can make the platform feel clunky, particularly when I spot typos or errors shortly after scheduling posts. This restriction forces me to consider deleting the entire post to correct a minor mistake, which is not an ideal solution and disrupts my workflow.
What problems is the product solving and how is that benefiting you?
Hootsuite simplifies my social media planning by scheduling posts in advance, aligning weekly content, and supporting multi-platform sharing. The team function efficiently distributes posts, while analytics enable real-time growth tracking.


    Non-Profit Organization Management

Effortless Social Scheduling and Organization with Hootsuite

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite makes it easy to schedule content across multiple platforms in one place. I like being able to see all my campaigns laid out on a calendar, and I appreciate how simple it is to duplicate posts or adjust them for different channels. It also helps to keep everything organized when juggling multiple accounts. Their AI tools for caption prompts and thumbnail suggestions can be surprisingly helpful when I’m stuck or short on time. Overall, it gives me more consistency in posting and helps me stay ahead.
What do you dislike about the product?
The pricing feels high for smaller nonprofits or small teams. Some features that feel basic (like more robust reporting or more users) sit behind upgrades that make it more expensive. I also wish the UI was a bit more intuitive — certain things feel like they’re buried or take extra clicks to get to. And sometimes there’s a delay or glitch when it comes to syncing Instagram reels or story content which can interrupt workflow.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me stay consistent and organized with social content across multiple platforms, without having to manually post or juggle reminders. It saves me time, streamlines scheduling, and keeps all my campaigns aligned in one organized dashboard.


    Erika B.

Easy Scheduling and Previews, But Tagging and Drafts Need Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like the ease of use, and the preview option. It's really nice to see exactly what it will look like. I like that I can schedule posts in advance and see some analytics.
What do you dislike about the product?
I wish I could tag easier in Hootsuite instead of after posting. I also wish I could have drafts on certain dates instead of in a drafts folder so we could see when things are slated to go out.
What problems is the product solving and how is that benefiting you?
Collaboration and previewing is great. We are having less errors in our posts.


    Supermarkets

Effortless Multi-Platform Posting, But Needs Deeper Analytics

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like Hootsuite’s ease of use and the ability to post across multiple platforms at once. The comparative analysis is helpful—though I wish it were more in-depth—and I appreciate seeing how our social media stacks up against immediate competitors
What do you dislike about the product?
I wish the analysis were more in-depth, that we could edit posts on the spot, and we seem to have to reconnect social accounts regularly.
What problems is the product solving and how is that benefiting you?
Hootsuite is a time-saving solution for posting across many platforms and planning months of content so we can focus on other things.


    Kristen S.

All-in-One Social Media Solution

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
As a Social Media Manager, the convenience Hootsuite gives users is incredibly convenient. I'm able to schedule, curate content, and get ideas for captions all in one place. The software is pretty easy to use!
What do you dislike about the product?
The software is great. I wish they had more pricing options available that could fit more peoples budgets.
What problems is the product solving and how is that benefiting you?
It's giving me my time back