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Hootsuite

Hootsuite

Reviews from AWS customer

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External reviews

6,235 reviews
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    Shana B.

Best Social Media Platform for lean and mean teams

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite's intuitive platform design, including OWLGPT, analytics, and social scheduling features, makes it accessible and user-friendly for new employees, interns, and less tech-savvy team members.
What do you dislike about the product?
My biggest concern with Hootsuite is the lack of a video asset library. This limitation makes sharing reels and MP4 assets challenging, as the platform doesn't allow direct uploads to the content library, requiring workarounds for video content management.
What problems is the product solving and how is that benefiting you?
The OWLGPT feature is highly effective at creating social media copy that sounds natural and platform-appropriate. It allows us to tailor messaging for different audiences across various social platforms, ensuring each post resonates with the specific user base of that channel.


    Akanksha R.

Absolute life saver for our agency.

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
We are using Hootsuite in our agency for more than 2 years to manage multiple brand accounts. Managing more than 20 accounts and efficient team approval workflow is just a pure productivity booster for our agency.
What do you dislike about the product?
I love Hootsuite but don't like their pricing plans. Their team plan to enterprise plan pricing tier is an expensive jump.
What problems is the product solving and how is that benefiting you?
Hootsuite helps us present as professional in front of our clients. Its scheduling feature saves us a lot of time and makes social media posting for our clients manageable. I also want to mention that the reporting feature has surprisingly improved client retention because they clearly see their ROI.


    Architecture & Planning

Excellent Social Media Platform

  • August 18, 2025
  • Review provided by G2

What do you like best about the product?
It is a very easy platform to use and has all major social media sites integrated on it. I am able to quickly and efficiently create, schedule, and post onto all of our social media pages from their straight-forward system.
What do you dislike about the product?
Their analytics page needs work, it can be difficult to understand how your pages are performing and effective your online presence is.
What problems is the product solving and how is that benefiting you?
Significantly cutting down the time needed to create social media posts. Also gives the ability to schedule posts in advance so you do not have to worry about remembering when to go and post.


    Luisa L.

Hootsuite brought focus to our scattered social universe

  • August 17, 2025
  • Review provided by G2

What do you like best about the product?
I highly appreciate the unique capabilities of Hootsuite with regard to the content curation. We set up distinctive streams to find out the new discussion themes in our very narrow market niche. This aids us to come up with new content idea and also discover angles that have not been done before which are interesting to our target audience. It is amazing when it comes to being on the edge.
What do you dislike about the product?
A significant limitation is the fact that a strong degree of stream data history. Having old conversations in long term trends analysis becomes an export manual task. Besides, cross departmental sharing is hampered by the failure of that system to directly embed certain stream views to the internal dashboards.
What problems is the product solving and how is that benefiting you?
Our department hitherto had been unable to transform the overwhelming quantities of unstructured external data into useful strategic intelligence. It was kind of consuming water out of a firehouse of pure facts. Hootsuite offers the framework that can be useful in condensing applicable industry talking points and competitor actions. This implies that we are now able to constantly derive useful information that reaches to us in terms of dealing with positioning in our strategic alliances in the market.


    Olivia S.

Recommend social media management for multiplatform campaigns!

  • August 14, 2025
  • Review provided by G2

What do you like best about the product?
What i personally find useful is that it keeps all my social accounts in one dashboard, making it easy to schedule, publish, and monitor posts without switching tabs. The calendar view is intuitive, and the analytics give clear insights into what’s working.
What do you dislike about the product?
Bulk scheduling could be smoother, and the mobile app sometimes lags when loading analytics. Pricing can also feel steep for small teams.
What problems is the product solving and how is that benefiting you?
Managing posts across multiple platforms used to take up too much time and led to gaps in our content calendar. With Hootsuite’s unified dashboard, scheduling has become quicker, posting stays consistent, and tracking engagement no longer requires.


    Jyoti A.

Loaded with features but you need time to adapt to it.

  • August 13, 2025
  • Review provided by G2

What do you like best about the product?
It offers what it is supposed to i.e. planning, scheduling, layers-of-approval if needed. The new AI integration named Owly makes it easier to write copies, see on-the-go performance of your posts, get suggestion on which posts to repurpose, etc. I also use the social listening tool in hootsuite, which is thorough, and extremely easy to use. Also, Hootsuite is pocket-friendly to have with all the tools employees will need under one platform.
What do you dislike about the product?
Switching between platforms is not very convenient. We use Amplify, Core, Talkwalker, everything and it is not very user-friendly to switch among these platforms. Also, with the overload of features, sometimes you feel lost and you might not be able to find the path to something you earlier visited. In short, user interface can be made better
What problems is the product solving and how is that benefiting you?
Hootsuite makes it easier for larger companies with multiple social media teams to manage their online presence. The multi-level of permissions allows the flexibility to manage team permissions from super-admin to admin and restricted user. Companies can also customize Hootsuite interface as per their requirements and their customer support are always available to help if you have any bugs or issues with the app. They make it easy to onboard with multiple training sessions for your employees at your convenient (or multiple) time zones.


    Internet

Good platform for analysing social media trends

  • August 13, 2025
  • Review provided by G2

What do you like best about the product?
I use this to observe the trends in social media for the campaigns. Amazing platform, It is widely spread in Facebook, Pinterest, Instagram business.
What do you dislike about the product?
Loading time is high while connecting facebook.
What problems is the product solving and how is that benefiting you?
The owlygpt is amazing


    munashe s.

Social Media Management Made Simple

  • August 12, 2025
  • Review provided by G2

What do you like best about the product?
by allowing me to schedule, monitor, and analyze posts from one dashboard.
What do you dislike about the product?
Some advanced features, like in-depth analytics and team collaboration tools, are only available on higher-priced plans, which can be limiting for small businesses like mine
What problems is the product solving and how is that benefiting you?
scheduling, and monitoring in one platform,This saves me time, keeps my content consistent, and ensures I never miss important engagement opportunities


    Jonah S.

Hootsuite: The Go-To Tool I Rely On to Keep My Social Media Strategy Running Smoothly.

  • August 12, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite is the answer to this chaos and juggle of many social media accounts. It schedule posts across multi-channel, observe real-time engagement, and quickly identify trends without flipping across various applications. It’s more like the control room where you get all the right information for on-the-go changes on campaigns … that is the analytics dashboard. Quick to respond; their customer support helped every time I was struggling to set up advanced tracking.
What do you dislike about the product?
Some of the more advanced features of Hootsuite are relegated to higher-tier plans, which proves irksome when you only need one or two of those tools. The interface, although robust, can be quite intimidating for new team members at first. I sometimes experience a delay in post publishing and end up double-checking my scheduled content.
What problems is the product solving and how is that benefiting you?
I save hours every week due to Hootsuite that I used to spend logging in manually and posting on different platforms. Brand mentions, competitor activity as well as performance measurement all can be done in one place—making the reporting to the clients much more credible and professional. Unlike juggling various tools like Buffer and Sprout Social, Hootsuite offers me that control over all aspects which is required for keeping my social strategy sharp and consistent in one place.


    Marketing and Advertising

Best tool we've used... with caveats

  • August 12, 2025
  • Review provided by G2

What do you like best about the product?
Hootsuite makes a lot of what we do very simple. Love the integration with Asana, though we're still figuring it out. And the customer service is responsive when we do have a question or an issue. We're a small team, so implementation was not too difficult. We use this tool often, especially for scheduling and analytics!
What do you dislike about the product?
One of the things we wish Hootsuite offered was a la carte addition of accounts. We have 6 accounts to manage, which makes the basic features work for *most* of what we do. But the tool would be perfect if we could manage all six accounts at once. This is not unique about Hootsuite, but we do wish we could tag people in posts. Our industry is very personal, so only being able to tag company pages is difficult. Overall it's a much better tool and more affordable than anything we've used in the past. But we still feel like it is missing some features.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to schedule everything in one place. Very simply. It makes my day run smoother and allows me to use fewer tools to accomplish the goals of our social media team. It also allows us to decode analytics on a deeper level with less work.