Hootsuite
HootsuiteReviews from AWS customer
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Longtime User, Streamlined Social Management Despite Cost
What do you like best about the product?
I have been using Hootsuite for about a decade to help run my digital media company, and it has consistently met my needs. Despite frequent offers from other vendors, I have chosen to stick with Hootsuite because of its ease of use and integrations, which have significantly improved over the years, with fewer issues encountered recently. Setting up Hootsuite was a breeze, and it's incredibly beneficial for managing social media posts efficiently, allowing me to save time by posting to multiple accounts simultaneously. The platform acts as a centralized hub where I can brainstorm ideas and monitor client activities through versatile dashboards, making the process seamless. The mass scheduling feature is a standout, enabling me to plan a whole year of posts for a client and helping me stay organized and informed. Hootsuite offers excellent dashboards that streamline social media monitoring by setting up predetermined keywords, reducing the need for manual searching. This tool simplifies my work significantly, consolidating valuable data that I have accumulated over the years, making it integral to my operations.
What do you dislike about the product?
I find the AI functionality in Hootsuite lacking. It's not yet perfected, and it would be beneficial if it allowed for seamless interaction with AI in the same space where social posts are edited. Currently, it doesn't simplify the process as much as Chat GPT does. Additionally, the cost of Hootsuite is becoming quite pricey for me as a small company. While I've used Hootsuite for a long time, the increasing cost pressures me to reconsider its value. Lastly, the integration of AI into Hootsuite could be greatly improved by allowing for real-time interactions while creating captions and making changes without needing to reload pages. These improvements could significantly enhance my workflow and reduce dependency on other tools like Chat GPT.
What problems is the product solving and how is that benefiting you?
Hootsuite saves me time by allowing mass scheduling across multiple accounts and provides dashboards for easy monitoring of social media chatter, making it easier to manage clients and streamline operations.
Efficient Scheduling and Integration, But Needs Update Sync with Social Platforms
What do you like best about the product?
I like Hootesuite's ability to schedule posts ahead of time and flexibility with sharing across multiple platforms. It is very efficient and helps me stay ahead of schedule and not have to worry about forgetting any relevant content. They have amazing customer support and I use Hootesuite almost every day for my social media marketing needs.
What do you dislike about the product?
One thing I dislike about Hootesuite is that it is not always up to date with Instagram and Facebook's software updates. For instance, now Instagram allows you to post over 10 photos or videos in a carousel post, but Hootesuite only allows up to 10. However, it is easy to integrate with my other tools and I enjoy implementing Hootesuite with my social media work.
What problems is the product solving and how is that benefiting you?
Hootesuite is solving my problems with scheduling content and planning my posts ahead of time. This is beneficial to me because it saves me time and allows me to work ahead on campaigns and projects.
Great for Multi-Channel Posting, But Connection Issues Can Disrupt Workflow
What do you like best about the product?
Consolidating one post for all channels at once.
What do you dislike about the product?
There are connections issues often, sometimes lose drafts.
What problems is the product solving and how is that benefiting you?
Managing time better with multi platform use with one action.
Effortless Multi-Platform Scheduling, But Limited Carousel Features
What do you like best about the product?
One of the biggest upsides about hootsuite as a social media manager is that it allows me to schedule the same post across multiple platforms all at once. Additionally, typing out the captions and adding relevant hashtags that are based off of your target audience you are trying to reach. I use it everyday to schedule post weeks in advance with the time I want based off of the day that our actvity is the highest based off of our followers. It also does a great job keeping track of statistics and engagement to see how well your content is doing. Basically what works and what doesn't work with the algorithm.
What do you dislike about the product?
The one thing I do not like about hootsuite is if I schedule a carosuel on instagram/facebook platforms. It doesn't allow me to to add sound or music to the post because it has to be done through the actual app. Other than that, everything is perfect and makes my life so much easier.
What problems is the product solving and how is that benefiting you?
sometimes my captions are too wordy or lacking substance but with their Ai tool it helps reword or change the tone of your captions to your liking to make it look professional, clean, and to the point and focusing on the specific target audience. This makes my life 10 times easier than trying to come up with a caption that makes sense and matches the tone of the post.
User-Friendly Scheduling, But Needs More Creative Posting Options
What do you like best about the product?
I use the scheduling tool the most, but all tools are straight-forward and user-friendly.
What do you dislike about the product?
I think that there could be more capabilities when posting - to post reels with audio, to make last minute creative edits, etc.
What problems is the product solving and how is that benefiting you?
Not having to manually post, and able to see results all in one place with ease.
User-Friendly with Great Calendar, But Formatting Needs Improvement
What do you like best about the product?
Easy to use and UI is great. Also calendar is great way to stay organized.
What do you dislike about the product?
Not great with formatting of posts on different platforms
What problems is the product solving and how is that benefiting you?
Great platform to stay organized, makes my content calendar easier to navigate.
Effortless Scheduling and Clear Content Overviews
What do you like best about the product?
This tool simplifies scheduling across various platforms and provides me with an easy-to-read overview of my content.
What do you dislike about the product?
There is no real content recommendations
What problems is the product solving and how is that benefiting you?
Handling several platforms and organizing schedules can be challenging, but it's an important part of staying on top of everything.
Saves Time Managing Socials, But Tagging and AI Visuals Could Improve
What do you like best about the product?
I really enjoy that I can easily managed, schedule and report on all my social platforms through one tool. I really don't need to log into each individual platform and that saves me a lot of time.
What do you dislike about the product?
I would love to be able to create AI visuals through the platform itself, I realize this is asking a lot. :)
I also think my ability to tag through the platform sometimes is limited and randomly I won't be able to tag someone on the tool and will have to switch to platform.
I also think my ability to tag through the platform sometimes is limited and randomly I won't be able to tag someone on the tool and will have to switch to platform.
What problems is the product solving and how is that benefiting you?
I honestly use this for it's basic features, but it solves me needing to go into each platform for reporting especially.
Great Features for Nonprofits, But Pricey for Small Budgets
What do you like best about the product?
Hootsuite is very user-friendly. I especially appreciate the analytics trackers, and I rely on the reports for board meetings. With a small staff, it's easy to pre-program our posts months in advance.
What do you dislike about the product?
It can be costly as a small nonprofit. It can also be frustrating when I have to re-link our accounts.
What problems is the product solving and how is that benefiting you?
Since I have a small team, posting content in real time isn't practical for me. Hootsuite allows me to schedule posts months ahead and create marketing plans in batches, which makes managing my workload much easier.
Great Inbox and Analytics, But Social Listening Isn't Accurate
What do you like best about the product?
What I like best is the inbox and analytics
What do you dislike about the product?
The social listening tool doesn't work accurately for our organization
What problems is the product solving and how is that benefiting you?
Being an all in one place for social content publishing and strategy building
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