Hootsuite
HootsuiteReviews from AWS customer
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Effortless Multi-Account Scheduling Made Simple
What do you like best about the product?
Something I appreciate about Hootsuite is how simple it is to manage and schedule posts for multiple accounts in one place.
What do you dislike about the product?
An area I'd love to see Hootsuite make improvements to is refining the suggested posting time. It seems to contradict the data available directly through Instagram.
What problems is the product solving and how is that benefiting you?
Utilizing Hootsuite to map out content planning and scheduling posts to automatically publish has enabled me to gain back time in my day and work more productively.
Effortless Scheduling and Imports, But Reporting Needs Improvement
What do you like best about the product?
Ease of Scheduling posts and import abilities
What do you dislike about the product?
The reporting is a little disjointed, i would prefer some additional integrations
What problems is the product solving and how is that benefiting you?
The ease of scheduling my social media posts for the month, which would otherwise be much more time consuming
Great for planning content and thinking ahead
What do you like best about the product?
Hootsuite makes scheduling posts in advance easy and intuitive. Being able to have a birds-eye view of upcoming and previous content helps me better plan ahead.
What do you dislike about the product?
I wish that there was a way to schedule story posts in advance.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me to create my content in advance, arrange and schedule it, and then keep going about my day worry-free. I don't have to think about setting reminders to share instagram posts and specific times, and having my team all on one account makes collaboration and editing an easy process.
Effortless Multi-Channel Posting, But Tagging Needs Improvement
What do you like best about the product?
We can post content to multiple channels at once - and edit / tweak each as needed
What do you dislike about the product?
I can't tag locations, and tagging people / orgs is not as intuitive as on the native channels
What problems is the product solving and how is that benefiting you?
We typically have post content that goes out on multiple channels, but is largely the same basic pieces - we do have to tweak somewhat for different channels, and this is easy and quick on Hootsuite
Intuitive Posting, But Other Features Are Opaque
What do you like best about the product?
The program is often intuitive when it comes to how to post and how to customize posts.
What do you dislike about the product?
Managing posts that have already been sent out is unintuitive. Additionally, sometimes posting will fail for no real reason with no feedback as to what went wrong. The amount of free accounts is too low for our use, but would be fine for brands managing one account per platform.
I wish I could customize posts per account and not just per platform.
I wish I could customize posts per account and not just per platform.
What problems is the product solving and how is that benefiting you?
Hootsuite is an effective social media dashboard in that it lets us schedule posts quickly and easily.
Effortless Social Media Scheduling and Insights
What do you like best about the product?
I appreciate Hootsuite's user-friendly interface, which makes it easy to use, even for a first-time user like myself. This ease of use was a significant factor in choosing Hootsuite over other options. I find the setup process incredibly straightforward, allowing me to handle it on my own without any complications. One of the standout features of Hootsuite is the ability to schedule posts in advance, which helps me plan ahead and streamline my social media management efforts effectively. Additionally, the analytics provided by Hootsuite are invaluable. They offer detailed insights into post performance, which I can incorporate into my marketing reports, enhancing the metrics and data I share. The analytics are so comprehensive that they provide a snapshot of a month's performance, making it easy to track and evaluate social media strategies over time.
What do you dislike about the product?
I dislike the lack of a monthly calendar view in Hootsuite, which would enhance the planning and scheduling process by providing a more comprehensive overview of activities.
What problems is the product solving and how is that benefiting you?
I use Hootsuite to schedule posts in advance, helping me plan ahead. Its analytics enhance my marketing reports by providing performance metrics, making it invaluable for effective social media management.
Comprehensive and User-Friendly, with Responsive Support
What do you like best about the product?
Social media wasn't really a focus of mine until a team member left the organization. I had used HS in the past, but it's been quite some time. Once I talked to our AM and was able to log in, I realized how much more comprehensive the platform had gotten. It's super easy for me to use. I particularly like OwlyGPT for planning. I'm looking forward to looking into the analytics.
I should note that our account manager is very responsive.
I should note that our account manager is very responsive.
What do you dislike about the product?
Logging in on a regular basis can be a bit of a challenge, but mainly because I don't have time to set up the 2FA. Still, I just use an old email verifying my email, which prompts another email, which gets me into HS no problem.
What problems is the product solving and how is that benefiting you?
We needed a platform that would allow us to not only post on all our platforms (as well as add new mediums, like socials for executives), and HootSuite fits perfectly.
Interactive Content Calendar Makes Managing Posts a Breeze
What do you like best about the product?
I like having an interactive content calendar that displays posts across all accounts. I also find their webinars really useful. I've attended several and each have high-profile speakers that share valuable insights on the social media industry and where trends are going. I also regularly read Hootsuite's articles about the state of social media, social trends, and industry news.
What do you dislike about the product?
Some platform features (like adding stickers to Instagram stories) are not available on Hootsuite and must be done directly from platforms themselves.
What problems is the product solving and how is that benefiting you?
Twitter/X has locked analytics behind a paywall, but I am still able to monitor month-to-month performance of a variety of metrics using Hootsuite.
Huge Time-Saver for Social Media, But Interface Takes Getting Used To
What do you like best about the product?
Honestly, the biggest upside of using Hootsuite is how much time it saves. Having all my social accounts — like Instagram, LinkedIn, and X (Twitter) — in one dashboard makes it so much easier to stay organised. Instead of jumping between apps all day, I can just schedule posts, check comments, and track engagement all in one place.
One of the most helpful things for me is the post-scheduling feature. I can plan a whole week (or even a month) of content ahead of time, which takes a lot of pressure off during busy weeks. The analytics tools are also great — they help me see what’s actually working so I’m not just guessing what kind of posts people like.
I also like the team collaboration part. If I’m working with others, it’s easy to assign tasks or approve posts without a bunch of back-and-forth messages.
Overall, it’s just a really practical tool for staying consistent and on top of everything without feeling overwhelmed.
One of the most helpful things for me is the post-scheduling feature. I can plan a whole week (or even a month) of content ahead of time, which takes a lot of pressure off during busy weeks. The analytics tools are also great — they help me see what’s actually working so I’m not just guessing what kind of posts people like.
I also like the team collaboration part. If I’m working with others, it’s easy to assign tasks or approve posts without a bunch of back-and-forth messages.
Overall, it’s just a really practical tool for staying consistent and on top of everything without feeling overwhelmed.
What do you dislike about the product?
For me, the least helpful part of Hootsuite is probably the interface — it can feel a bit cluttered at first. There are a lot of tabs and streams to look at, and it takes some time to figure out where everything is. Once you get used to it, it’s fine, but there’s definitely a learning curve.
Another downside is that some features are locked behind paid plans, and those can get pretty pricey if you’re just a small business or solo creator. For example, advanced analytics or team collaboration tools aren’t really worth it unless you’re managing multiple brands or clients.
Also, the analytics aren’t always super detailed compared to using the native platforms directly. It gives you a good overview, but if you want deeper insights (like specific post performance on TikTok or Instagram), you might still have to check the individual apps.
And honestly, sometimes the scheduled posts don’t publish exactly as expected — especially if a platform changes its API or limits. It doesn’t happen often, but when it does, it’s annoying.
Overall, Hootsuite is great for organization and scheduling, but it’s not perfect — it’s more about convenience than getting every single advanced feature in one place.
Another downside is that some features are locked behind paid plans, and those can get pretty pricey if you’re just a small business or solo creator. For example, advanced analytics or team collaboration tools aren’t really worth it unless you’re managing multiple brands or clients.
Also, the analytics aren’t always super detailed compared to using the native platforms directly. It gives you a good overview, but if you want deeper insights (like specific post performance on TikTok or Instagram), you might still have to check the individual apps.
And honestly, sometimes the scheduled posts don’t publish exactly as expected — especially if a platform changes its API or limits. It doesn’t happen often, but when it does, it’s annoying.
Overall, Hootsuite is great for organization and scheduling, but it’s not perfect — it’s more about convenience than getting every single advanced feature in one place.
What problems is the product solving and how is that benefiting you?
The main problem Hootsuite solves for me is time management. Before using it, I was constantly jumping between different social media apps trying to post consistently, reply to messages, and keep track of engagement — it was honestly a mess. Hootsuite pulls everything into one place, which saves a lot of time and helps me stay organised.
It also solves the problem of inconsistency. I used to forget to post or miss the best times to share content. Now, I can schedule everything ahead of time, which keeps my pages active even when I’m busy.
Another big benefit is better visibility and tracking. It’s easy to see what posts are performing well, which platforms are getting more engagement, and where I should focus my energy. That kind of insight helps me plan smarter instead of just guessing.
So overall, Hootsuite helps me be more efficient, stay consistent, and actually understand what’s working — all without feeling like I have to be online 24/7.
It also solves the problem of inconsistency. I used to forget to post or miss the best times to share content. Now, I can schedule everything ahead of time, which keeps my pages active even when I’m busy.
Another big benefit is better visibility and tracking. It’s easy to see what posts are performing well, which platforms are getting more engagement, and where I should focus my energy. That kind of insight helps me plan smarter instead of just guessing.
So overall, Hootsuite helps me be more efficient, stay consistent, and actually understand what’s working — all without feeling like I have to be online 24/7.
Effortless Scheduling and Great Results, But Needs Better Tagging and Alt Text Support
What do you like best about the product?
Being able to schedule posts ahead of time and even duplicate posts. I also love how you can rearrange your posts in calendar view by dragging and dropping. I have also liked the results we get when we boost a Facebook post using Hootsuite. I use hootsuite for our nonprofit's daily social media content.
What do you dislike about the product?
I wish it were easier to find people you are tagging. I also wish that you could include Alt Text with Instagram posts, but you have to manually go in and add Alt text after it has been posted on the platform.
What problems is the product solving and how is that benefiting you?
Hootsuite allows me to save a lot of time and energy when it comes to social media management and content creation. As someone working in a nonprofit, our time is stretched very thin so having a content management software that is reliable, easy-to-use, and multi-functional is so beneficial for me and my to-do list.
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