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22 reviews
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External reviews are not included in the AWS star rating for the product.


    Jessie B.

Good but not without challenges

  • June 09, 2025
  • Review provided by G2

What do you like best about the product?
Fits our needs as a media and publisher brand pretty well, and there are some updates that we haven't yet received that seem promising, like a Google Doc <> Brightspot integration. We migrated off a homegrown CMS and it's improved our efficiencies for sure. I like that we can create templates, manage our redirects in place, and have more robust user settings and permissions. The entire team uses it every day.
What do you dislike about the product?
Migrating was a mess. The BSP team did not check to make sure no URLs would be changing during the migration so we had to delay it a few weeks to ensure that several thousand URLs would be kept the same. Even so, we still ended up with all of our image URLs changing with no redirects and AMP being turned off on half our site. This tanked our search traffic and it took us about a year to recover, especially since BSP was not fast to fix a lot of urgent changes. We're three years past the migration and I'm only now fixing some of the final issues.

Google Ads has also been a pain in the butt to set up and maintain. It often cause CLS issues.
What problems is the product solving and how is that benefiting you?
We need a CMS to run our website, and Brightspot is our CMS. We could not have a website otherwise.


    Marketing and Advertising

Good but Difficult

  • June 05, 2025
  • Review provided by G2

What do you like best about the product?
Brightspot is a good content management system. I like that it can take an image and use it in different use cases and ratios. It's great for blog posts and articles.
What do you dislike about the product?
The cost and time it takes for new features and layouts is prohibitive.
What problems is the product solving and how is that benefiting you?
The workflow allows us to have people across campus updating content but allowing us to review it before publishin to make sure it meets certain standards and requirements.


    Abe G.

Brightspot: Robust, Flexibl, Great Customer Support

  • June 05, 2025
  • Review provided by G2

What do you like best about the product?
Our organization represents a somewhat atypical media hybrid (a tv network with niche programming plus a heavy news component). 3 years ago, we migrated a suite of websites from our previous CMS provider over the Brightspot. The Brightspot customer support team was top-notch as they guided through that highly complex, months-long process – and that same quality of service hasn't diminished one bit since. In terms of the product/platform itself, we've found it to represent a robust mix of flexibility (e.g. the ease with which page layouts can be modified and varied, new components added, etc.) and ease-of-use which we continue to be very pleased with.
What do you dislike about the product?
As flexible as things are, some additional features for non-enterprise users would be appreciated. Such as:
• The ability to override some features of the imposed style guides (especially with regard to typography/fonts) when desired
• A broader suite of third-party integrations
• An internal form builder
What problems is the product solving and how is that benefiting you?
The wide range of page layout options that can be employed is especially helpful given the hybrid nature of our organization, allowing us to quickly create new hub pages, alter home page layout, etc. quickly and easily as promotional priorities shift.


    Individual & Family Services

Powerful Tool With Ultimate Configurability

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
It allows for some powerful content creation options. We have 40+ custom types and allow our app developers the ability to define their own types as well. Our company hosts multiple 'sites' on Brightspot and have hundreds of content creators and thousands of pages of content. We even have non-employee content creators.
What do you dislike about the product?
There are so many configurable options available that sometimes it can be difficult to figure out where a certain attribute is configured.
What problems is the product solving and how is that benefiting you?
Managing lots of sites with lots of authors, including non-employee authors. We also use headless mode so we get our own user interface content through an internal library of UI components.


    Sporting Goods

Simplicity and Scalability

  • June 03, 2025
  • Review provided by G2

What do you like best about the product?
I love how plug and play Brightspot is. It's so easy to duplicate modules and pages and select modules from the back-end to get the content up you're looking to publish quickly. I love how streamlined it is and how easy it makes managing multiple different websites without having to recreate the wheel everytime. The ability to input all your information for socials, analytics, integrate with existing services, and share content across sites and pages is super helpful.
What do you dislike about the product?
It can be a little frustrating to be limited by the created modules in terms of design. I wish the look and feel was a bit more customizable without having to involve a developer.
What problems is the product solving and how is that benefiting you?
It allows me to manage and create content for three different brands and websites but be able to manage from one place with the ability to share content, assets, and modules across all 3 when necessary.


    Anele S.

Efficient at working with rich content organization

  • August 15, 2024
  • Review provided by G2

What do you like best about the product?
Many times I find the content creation tools of Brightspot to be so flexible. To my mind, it becomes really simple to adjust page designs and content areas in order to achieve our company’s branding looks.
What do you dislike about the product?
Implementing new fully-automated publishing processes or automated approval chains is complex and a developer’s task. This hampers my content generation activities and poses some serious choking points to my content generation staff.
What problems is the product solving and how is that benefiting you?
Brightspot has switched out our cumbersome old CMS for a sleek, versatile new platform that puts the power into the hands of the content makers. It includes creating content using an easy-to-navigate interface and using strong content management features to structure information.


    Paul G.

Best combination of ease of use and powerful flexibility

  • April 26, 2024
  • Review provided by G2

What do you like best about the product?
Our editors can finally log into a system and feel as if the tools are designed for them and not just for a programmer. Its integration with a number of tools are a huge advantage in the marketplace.
What do you dislike about the product?
Documentation is a work in progress. If a feature has been discontinued, label it as such.
What problems is the product solving and how is that benefiting you?
Until Brightspot came along our organization's web presence was unstructured and siloed and that's what we're changing.


    Online Media

Excellent next step up in Content Management Systems for more complex solutions

  • April 26, 2024
  • Review provided by G2

What do you like best about the product?
Brightspot offers a high level of customizability, allowing us to tailor the platform to our specific needs and workflows across 40+ products. It adapts to our requirements, enhancing our efficiency and productivity for all our editors.
What do you dislike about the product?
It can have a high learning curve. While it's interface is intuitive for basic tasks, mastering more advanced features and functionalities may require additional training and support. Especially for editors coming from other CMS platforms.
What problems is the product solving and how is that benefiting you?
It's a federated CMS that allows us to support 40+ editorial teams with different goals and needs.


    Higher Education

Frustrating to navigate

  • September 06, 2021
  • Review provided by G2

What do you like best about the product?
The layout is clear and you are able to see what you need without having to squint or enhance your screen.
What do you dislike about the product?
There are too many options. You could easily remove some of the sections and create a more user-friendly layout.
What problems is the product solving and how is that benefiting you?
It works for my classroom and I am able to help students with assignments and grading.


    Aira C.

Excellent tool!

  • August 18, 2021
  • Review provided by G2

What do you like best about the product?
Brightspot is creative and resourceful; it made my work so much easier. I am so impressed with brightspot. For me, Brightspot is the best web content so far. I can 100% recommend this. We are currently doing a project and Brightspot is doing its best to help us we are so greatful to collaborate with Brightspot its a great tool!
What do you dislike about the product?
I don't have any problem with Brightspot as of the moment; I enjoy using it.
What problems is the product solving and how is that benefiting you?
We are focusing all our development product on it. I love this kind of tool. My boss is so impressed with my work every time I present a presentation. It is so creative it benefits us so much. I higly recommend this. we are impressed with the capabilities of Brightspot my words are not enough to expressed my feelings about Brightspot, We could not be more happy with our project all because of the of Brightspot so fantstic!