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User-friendly interface to help agents on social media
What do you like best about the product?
I love that Hearsay has the ability for administrators to have a view of their own and a toggle to view what our agents see. It not only serves as a compliance tool but also works as a great social media content library and scheduling system.
What do you dislike about the product?
Some processes can take some time manually but the customer account reps are always quick to help and report issues to the product development team. So they are always working to improve features and automate things.
What problems is the product solving and how is that benefiting you?
Agents no longer have to schedule their own content. With the automated campaigns, everything is published on their behalf. It is saving the agents times so they can focus on building social media engagement and working with customers directly rather than the burden of content management.
Marketing Coordinator
What do you like best about the product?
Scheduling out social media posts several weeks in advance.
What do you dislike about the product?
The format is limited in the fact that you can only use minimal content in one post at a time.
What problems is the product solving and how is that benefiting you?
Connecting advisors to social media and making sure that they are in the loop.
Recommendations to others considering the product:
It is a great program to maintain those who need social media presence.
Good tool
What do you like best about the product?
I like that the tool it's self is designed, and coded very nicely. Smooth and easy to operate, and looks pretty good.
What do you dislike about the product?
I do find it to be slightly intrusive. But it serves its purpose.
What problems is the product solving and how is that benefiting you?
It is solving the problem of creating actual analytical reports and tracking social media.
Recommendations to others considering the product:
I would say that it is not hard to use, so try glossing thru some of the tutorials and you'll be fine, nothing is that complicated.
Senior Manager, Financial Planning
What do you like best about the product?
Not having to worry about choosing compliant content, as the library has it. The Engagement content is useful also.
What do you dislike about the product?
Searching through the library for content can be challenging. Also, re-posting things I already posted could be easier. Would be great if I could duplicate posting for other days automatically.
What problems is the product solving and how is that benefiting you?
I don't have to curate content myself.
Hearsay Social
What do you like best about the product?
Hearsay helps to keep us compliant with our industry regulations. I really like the fact that I can go to one place and coordinate posts across multiple social media sites with content that meets my compliance teams standards. Very helpful with efficiency.
What do you dislike about the product?
The only thing I dislike is that I occasionally have to reenter my logins for my social media sites even though the usernames and passwords didn't change.
What problems is the product solving and how is that benefiting you?
It allows me to have coordinated social media campaigns without having to worry about compliance.
All of our social media profiles in one place
What do you like best about the product?
The ability to schedule across channels, times, and dates in one easy step.
What do you dislike about the product?
The content "search", the break-out of tags and that the page stays in its location even if you switch pages.
What problems is the product solving and how is that benefiting you?
Managing multiple company social accounts and pulling content from one place allows us to scale that offering across 300 advisers and create social media posting schedules 2 months at a time.
Social media made easy!
What do you like best about the product?
Click of a button and posts are sent out or scheduled to the available platforms. Calendaring the social posts means you can sit down once per month and schedule your social posts out and not have to worry about posting for the rest of the month with the exception of events or custom posts. It is VERY easy to use!
What do you dislike about the product?
Some analytics are limited vs. posting in the platform itself. If you are into analyzing the stats you can still get those through the platform like Facebook, LinkedIn, etc....
What problems is the product solving and how is that benefiting you?
Time savings for user. Staying out in front of consumers in an easy, fast and cost effective manner. From a consumer standpoint, it allows the user the opportunity to educate and get information out to people who may otherwise never their other means of marketing.
Recommendations to others considering the product:
I think it is a great tool for users that aren't taking the time or don't have the time to use social media regularly. I would recommend it!
Easy to use
What do you like best about the product?
I like the ease of use and the broad range of articles in a compliant format.
What do you dislike about the product?
Would prefer a broader range of subject matters.
What problems is the product solving and how is that benefiting you?
Helps me keep in touch with my clients.
A Great Tool (Mostly) for Financial Services Marketing
What do you like best about the product?
Our organization has been a Hearsay Social user since 2015 and it, along with an internal social team, have driven the steadily-growing success of our social media program. The tool is relatively easy to train our Advisor force to use and the built-in compliance review processes make it easy for our Advisors to post nearly in real time.
What do you dislike about the product?
The Engage Sites tool and Instagram were rolled out quickly and it shows. We had to customize our Engage Sites a great deal and it still had serious functionality issues. Instagram has such huge oversight gaps that we don't even have it on our 2020 roadmap to roll out to our Field.
What problems is the product solving and how is that benefiting you?
Again, the Social tool has been essential in empowering our field force to use social for business. And, according to our internal surveying, the advisors are experiencing real success (in terms of leads, client relationships, etc.) thanks to the social program. Additionally, we recently ran some data that demonstrated a clear link between our social program and traffic to our website and website conversions. This was huge for our organization!
Recommendations to others considering the product:
Make sure you have several clear and open discussions about the products you're considering and ask questions about how new the tool is and what problems their early adopters are experiencing.
Forward Thinking!
What do you like best about the product?
It allows for both financial professional and supervisor review of social media. As people are finding the news business directory online, this tool allows for a compliant and ease of use to connect with the financial consumer.
What do you dislike about the product?
The initial training could be further developed for quicker on-boarding and use of tools
What problems is the product solving and how is that benefiting you?
Problems are setting and keeping supervisory searches to keep up with the fast dynamic world of social media.
Recommendations to others considering the product:
If you are looking to grow your practice, with this tool, compliance is less a road block.
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