What do you like best about the product?

The sales process was top notch but a strong word of caution below. We have multiple data-intensive clients advertising across 12-15 different platforms (paid search, social, CRM, CTV, etc.) and pulling data from various 3rd party tools (Google My Business, Screaming Frog, AWR, etc.). Objective was to find an ETL/ELT solution that could wrangle all the data, harmonize it and port it into Snowflake for eventual visualization. We were pretty far down the path with Fivetran, but Adverity seemed much more motivated and eager. One of their lead engineers was able to quickly solve a couple of edge-case issues that Fivetran seemed to be struggling with, and in general, Adverity seemed much more interested in being a true partner going forward. Contract signed.

What do you dislike about the product?

The problems with Adverity began quickly after signing. A central selling point and differentiator for Adverity is their one-month onboarding service. The premise is that they’ll get a company (or a client or two) fully configured on the platform within a couple of weeks and then spend the remainder of the time training your team on the ins and outs of the system.

We suspected there would be problems very quickly as their onboarding tech struggled with pulling our most basic Google Ads conversion data. Things seemed to get more distressing as time went on. Sparing the painful details, the upshot was that our one-month onboarding turned into a nearly 3-month onboarding. In the end, we were only able to automate the most rudimentary metrics. Here are a few of the more concerning issues we ran into throughout onboarding:

• Over 300 emails exchanged with the onboarding tech
• Time delays on all communications with tech located in Eastern Europe
• Seemingly byzantine system of tying multiple queries together to report on basics like sessions, conversion rates and goals/objectives
• Limitations with using custom field name mappings and other frustrating issues with naming conventions
• Costly additional support after onboarding using their professional services team (given our experience during onboarding, we were reluctant to explore this option for fear of incurring significant hourly costs)

In short, we were excited about the potential of the relationship during the sales process. We were also looking forward to being a champion of Adverity to our clients and partners. The initial allure of Adverity vs. Fivetran and other ELT/ETL providers was Adverity's seeming ease-of-use and willingness to solve fundamental business problems during the sales cycle. Fivetran seems to be still a bit more of a hacker solution, but had we known the investment required to configure Adverity to meet our needs, we would have made the time/resource investment in Fivetran. When we told Fivetran we had chosen Adverity, they were very gracious and seemed to feel pretty confident we would be revisiting them after a few months with Adverity. As for current status, we’re a little more than halfway through our annual commitment with Adverity and we’ve stopped using the system, opting for more streamlined temporary solutions while we revisit Fivetran and others.

All companies adapt and change over time, so hopefully Adverity can course correct. If you’re considering Adverity, you might consider the following recommendations:

• Negotiate for a 3-month contract as opposed to an annual contract
• Get the specifics on the skill set and tenure of your onboarding specialist before you start (this will be a frustrating and time-consuming process if you end up with the wrong onboarding team)
• Spell out clear objectives of the onboarding process and establish clear timelines for resolution
• Make sure that at least three weeks of the onboarding are dedicated exclusively to training (not client configuration that they may be struggling with on their end)
• Cut bait early if it turns out it’s not the right fit for you

What problems is the product solving and how is that benefiting you?

See above. Trying to solve the same problems most companies and agencies are trying to solve right now – automating data capture across multiple platforms/systems, normalizing the data, exporting to schemas and visualizing end-to-end journeys. Adverity has a wide selection of pre-built connectors that are simple to configure initially. However, processes get challenging during the ETL process. As for benefits, for us, the challenges with Adverity outweighed the benefits and we don’t plan to use the system for the duration of our contract. That said, Adverity may be a good solution for smaller companies, provided they’re diligent during the contract negotiations and onboarding process.

What do you like best about the product?

Adverity has significantly sped up my team's ability to ingest exactly the data we need utilizing API connections. The software has eliminated our need for an intermediary team to write code and made it easy for us to explore the data, pull what we need, put transformations in place, send data to a destination, and make changes on the fly. The support team is also fantastic.

What do you dislike about the product?

Sometimes processes fail, and at times support tickets can take quite a while to resolve (as can new feature implementations to meet business needs). But issues are minimal. All in all great product.

What problems is the product solving and how is that benefiting you?

As previously described, Adverity has enhanced the efficiency of our analytics team and practices. We no longer have to engage another team to write code to pull data with API connections, and the software is pretty intuitive to use.

What do you like best about the product?

Many available connectors with extensive enrichment and transformation possibilities. Great implementation support.

What do you dislike about the product?

Dashboarding within Adverity is still somewhat limited in terms of options and flexibility.

What problems is the product solving and how is that benefiting you?

Bringing together all of our marketing analytics data and making it easily accessible in a near real-time way.

What do you like best about the product?

The range of connectors is fantastic. We initially tried to implement this ourselves with our own tech but Adverity has saved us so much time and technical effort by turning this into a small number of clicks.

What do you dislike about the product?

It's great that there are constantly new features being released, however they frequently have not been sufficiently user-tested. We often have to send out apology emails to clients when things stop working unexpectedly and we can look unprofessional.

What problems is the product solving and how is that benefiting you?

Adverity has helped us to harmonize all our agency data sources and drastically reduced time spent manually reporting.

Recommendations to others considering the product:

If we were starting from scratch, I would only recommend using only the Datatap side and not the Insights part because reporting is not as advanced as the leading BI tools.

What do you like best about the product?

Adverity offers many platform connectors and gives your very detailed possibilities to transform your data for any needs.
The support is just excellent.

What do you dislike about the product?

The enrichment function is not easy to handle without having some expertise in coding.

What problems is the product solving and how is that benefiting you?

- Reporting Dashboard for customers
- Data modulation
- Data Transfer to Google Data Studio

What do you like best about the product?

The Quality of the Tool and the Service, the Support.
Key Account and Support are great and will find a solution nearly everytime.

What do you dislike about the product?

License costs are not cheap, but they are fair.

What problems is the product solving and how is that benefiting you?

We connect data from different sources, normalize them and prepare them in dashboards for our stakeholders.

Recommendations to others considering the product:

In my opinion, theses points are speaking for Adverity:
- a lot of different Data Connectors
- Connectors, Storing, Visualisation from a single source
- great Support

What do you like best about the product?

The number of connectors available is outstanding and something we could have never achieved within a single platform.

What do you dislike about the product?

Sometimes creating transforming the data can be difficult, but that's the key feature that gives us unlimited possibilities.

What problems is the product solving and how is that benefiting you?

Adverity allows us to take every data point in our software stack and blend them into unified dashboards. Before this, we had 3-4 different reporting platforms for other areas in our business which became difficult to manage.

What do you like best about the product?

Adverity has a very easy-to-use interface that helps keep track of the data being fetched, where it's going, and how it's being processed. There are almost never any technical issues, and it's quite easy to build custom reports regardless of the platform the data is being fetched from. In my experience, the Adverity APIs support virtually all possible combinations of data that the APIs of the platform in itself support, which several of their competitors do not (they might have templates only or limited dimensional splits).

The scheduling settings and transformational settings are also really useful for very specific data that is not necessarily aggregatable such as reach.

What do you dislike about the product?

Parts of the configuration of a data stream are not templatable. For example, I could create a custom Google Analytics datastream and save it as a template, but the template will not remember the view ID's it initially covered. It's a minor issue, but if you're working with hundreds of view IDs in a single report, it could be a timesaver.

What problems is the product solving and how is that benefiting you?

We've used Adverity to automate our reporting by funneling data across multiple digital media platforms into our data warehouse. With other vendors, we've had to make concessions in regards to which metrics and dimensions we could add and even which systems we could automatically fetch data from, but this has virtually never been the case with Adverity.

What do you like best about the product?

I like the support, they think about custom solutions for every client. Furthermore, they provide extra services such as buillding new API connections which is a big plus.

What do you dislike about the product?

We are an agency so we have a lot of data streams per client (+100 in total). This makes it harder to work in Adverity with multiple people at the same time.

What problems is the product solving and how is that benefiting you?

As a performance marketing agency data is key. Adverity helps us getting that data from whatever source (google sheets, ftp, advertising channels,...) to whatever destination. This helps us getting the data in a central data warehouse (google big query in our case).

What do you like best about the product?

Their onboarding and never ending support efforts in fullfilling our needs, ignoring our (probably) limited technical knowledge.

What do you dislike about the product?

Structure and user experience need some attention, together with making it more accessible for Excel minded people.

What problems is the product solving and how is that benefiting you?

We are stitching together data coming from many sources (Google, CRM data, website data, internal target data), in order to push it towards various dashboarding tools as a prepared table.