Adverity

What do you like best about the product?

We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use.

What do you dislike about the product?

Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity.

What problems is the product solving and how is that benefiting you?

We utilize to have insights and join different data sources using the bundle, for example.

What do you like best about the product?

- UI is very clear and friendly to use
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.

What do you dislike about the product?

- New feature proposal taking time before being implemented

What problems is the product solving and how is that benefiting you?

1) Unify reporting and data locations into one single platform
2) Having easy and fast control of data and good data management including maintenance.

What do you like best about the product?

Makes it easy to connect marketing data from multiple sources, apply basic transformations and enrichments, and sync everything efficiently to destinations

What do you dislike about the product?

When Adverity releases a new version, it can introduce unexpected issues that break existing dataflows or connections. These post-update instabilities can disrupt operations and require urgent troubleshooting, which is frustrating for ongoing workflows.

What problems is the product solving and how is that benefiting you?

Adverity is a solid platform for connecting marketing data from multiple sources and performing basic data transformations and enrichments. It really simplifies the process of syncing data to destinations like Looker Studio, saving time and reducing manual work.

The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.

However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.

Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.

What do you like best about the product?

Easy to create new API connections to various media without technical expertise, and pull in data automatically on a daily/weekly/monthly basis.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.

What do you dislike about the product?

API schedules are in UTC format, so during BST, we either have to amend all data streams by an hour or advise end users data will be available 1 hour later during summer months.

Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.

What problems is the product solving and how is that benefiting you?

Being able to create API connections to bring in all our media data into one storage space without the need for technical expertise or data engineers, and create simple or complex visualisations of that data for our end users.

What do you like best about the product?

When the data is working, it is easy to set up and customise and works great for our clients.

What do you dislike about the product?

There are consistent errors in data and failures in fetching data. The platform also crashes sometimes meaning we are late at getting reports out. The users face could be streamlined and made simpler.

What problems is the product solving and how is that benefiting you?

It helps us to create weekly dashboards to send with clients. It saves us having to download data and create manual reports by pulling results in easily.