Adverity
AdverityReviews from AWS customer
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Easy and complete
What do you like best about the product?
We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use.
What do you dislike about the product?
Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity.
What problems is the product solving and how is that benefiting you?
We utilize to have insights and join different data sources using the bundle, for example.
Great ETL tool for Marketing data
What do you like best about the product?
- UI is very clear and friendly to use
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.
What do you dislike about the product?
- New feature proposal taking time before being implemented
What problems is the product solving and how is that benefiting you?
1) Unify reporting and data locations into one single platform
2) Having easy and fast control of data and good data management including maintenance.
2) Having easy and fast control of data and good data management including maintenance.
Great for Centralizing Marketing Data, But Can Be Unstable After Updates
What do you like best about the product?
Makes it easy to connect marketing data from multiple sources, apply basic transformations and enrichments, and sync everything efficiently to destinations
What do you dislike about the product?
When Adverity releases a new version, it can introduce unexpected issues that break existing dataflows or connections. These post-update instabilities can disrupt operations and require urgent troubleshooting, which is frustrating for ongoing workflows.
What problems is the product solving and how is that benefiting you?
Adverity is a solid platform for connecting marketing data from multiple sources and performing basic data transformations and enrichments. It really simplifies the process of syncing data to destinations like Looker Studio, saving time and reducing manual work.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
Adverity - Easy data collection, transformation and visualisation
What do you like best about the product?
Easy to create new API connections to various media without technical expertise, and pull in data automatically on a daily/weekly/monthly basis.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.
Ability to transform and blend data from multiple sources.
Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users.
What do you dislike about the product?
API schedules are in UTC format, so during BST, we either have to amend all data streams by an hour or advise end users data will be available 1 hour later during summer months.
Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.
Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us.
What problems is the product solving and how is that benefiting you?
Being able to create API connections to bring in all our media data into one storage space without the need for technical expertise or data engineers, and create simple or complex visualisations of that data for our end users.
A mixed experience, lots of great features but consistent errors with data.
What do you like best about the product?
When the data is working, it is easy to set up and customise and works great for our clients.
What do you dislike about the product?
There are consistent errors in data and failures in fetching data. The platform also crashes sometimes meaning we are late at getting reports out. The users face could be streamlined and made simpler.
What problems is the product solving and how is that benefiting you?
It helps us to create weekly dashboards to send with clients. It saves us having to download data and create manual reports by pulling results in easily.
Would recommend, good customer service
What do you like best about the product?
The data flows well and the customer service is very good.
What do you dislike about the product?
Sometimes they lack on a variety of API's.
What problems is the product solving and how is that benefiting you?
Adverity pulls data from a number of platforms so we can store in one place.
Adverity has been our platform of choice for years
What do you like best about the product?
We have been power users of Adverity’s platform for years and have found it easy to use; provides good value for the money; and continues to expand to meet our needs.
What do you dislike about the product?
There has been a push for us to move toward a billing model we don’t prefer as well as utilize functionality we do not utilize now or want to.
What problems is the product solving and how is that benefiting you?
Ingestion of data across a myriad of platforms.
Incredibly Intuitive and Helpful as an ETL Tool
What do you like best about the product?
The Connect space is the best portion of Adverity because it is so seamless when it comes to creating, loading, and transforming datastreams.
What do you dislike about the product?
The visualization suite is very nice, but it does feel a bit static at times. I think this portion of Adverity could be more customizable.
What problems is the product solving and how is that benefiting you?
Adverity helps aggregate and integrate our marketing data together, creating seamlessly integrated dashboards for our clients. Additionally, it helps us internally to more easily extract and enrich data, supporting our internal analysis.
Great company, getting quite expensive though.
What do you like best about the product?
The fact that the DataTap product is very user friendly. On top of that, adveirty support is very responsive.
What do you dislike about the product?
it's getting quite expensive. At time urgent matters are not taken up as quickly as they should be.
What problems is the product solving and how is that benefiting you?
Making one holistic bundle with all business data. GA4, marketing channels, CRM and ERP systems, google sheet data with targets, etc.
Adverity - Easy to use and powerful transformations at the same time
What do you like best about the product?
I like that ease of creating transformations, scheduling of data fetches, ease of joining different datasets and data quality suite
It is easy to integrate with your internal system because of the connectors it provides
Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations
It is easy to integrate with your internal system because of the connectors it provides
Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations
What do you dislike about the product?
It is difficult to test transformations as sometimes it doesn't allow to pick certain transformations
knowing when (time) the data was loaded is still a gap
knowing when (time) the data was loaded is still a gap
What problems is the product solving and how is that benefiting you?
It is helping me build pipelines for getting marketing data into my database.
It is helping me automate data transfer enabling live data access
It is helping me transform data for each of use when using data for visualizations or reporting
It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled
It is helping me automate data transfer enabling live data access
It is helping me transform data for each of use when using data for visualizations or reporting
It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled
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