Adverity
AdverityReviews from AWS customer
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Speeds up data reporting at scale
What do you like best about the product?
Adverity enables our digital marketing agency to streamline our ETL process (now across +400 data streams) . The interface is tidy and intuitive, and integrates with all the marketing platforms that our clients use. I use it everyday to check my data streams are all running correctly, and if there is every an issue, support is very responsive and proactively digs into the issues in the account.
What do you dislike about the product?
Adverity genuinely ticks every box I need to do my job as data director.
What problems is the product solving and how is that benefiting you?
It allows us to collect the data from all our marketing platforms, enrich and tidy it up, and send the data out to marketing dashboards with easy. It is such a timesaver!
Essential, but it presents some inconsistencies
What do you like best about the product?
Nowadays, many of our processes are guided using Adverity, the tool is essential for our data extraction.
What do you dislike about the product?
Some custom conversions from Google Ads have started to show inconsistencies regarding the platform's values, which is a bit concerning.
What problems is the product solving and how is that benefiting you?
Robustness in data extraction, many connectors available, and less reliance on manual extractions.
Integrated solution for marketing data analysis
What do you like best about the product?
Adverity helped us unify our previously scattered data by providing a single, reliable source of truth. It brought together information from more than 20 different sources—including social media platforms, Google Analytics, and sales data—into one comprehensive dashboard. This consolidation has saved us about 90% of the time we used to spend manually managing our data. Although there was an initial learning curve, the user interface is intuitive and accessible, even for those without a technical background. Now, our marketing team can create custom reports independently, without needing advanced programming skills such as Python. This has eliminated the need to develop costly software just to maintain these communications.
What do you dislike about the product?
I faced some challenges when trying to manage administrative privileges on the platform. Additionally, the error messages I received were often unclear, which meant I had to spend extra time figuring out what they meant and how to fix the issues.
What problems is the product solving and how is that benefiting you?
Enhancing business process outcomes, fostering innovation, and increasing internal operational efficiencies are all important goals. By focusing on these areas, organizations can streamline their workflows, encourage creative solutions, and optimize day-to-day operations.
Easier data management and reporting with Adverity
What do you like best about the product?
Adverity makes it very simple to combine data from multiple sources into one platform. The automated data integrations and user-friendly interface save a lot of time and reduce manual errors. It has made our reporting process much faster and more reliable.
What do you dislike about the product?
While the platform is powerful, the initial setup and integrations can take some time. Some of the advanced features require a bit of technical knowledge, and for custom reporting we occasionally need help from the support team, which can be a drawback.
What problems is the product solving and how is that benefiting you?
Adverity helps us eliminate manual data collection and reporting by automatically integrating data from multiple marketing and business platforms. This not only saves significant time but also ensures accuracy and consistency across our reports. By having a single source of truth for our data, we can make faster and better-informed decisions, which directly improves our marketing performance and ROI.
A powerful platform for marketing data integration and automation
What do you like best about the product?
The platform makes it easy to centralize and standardize marketing and business data from multiple sources. I especially like the wide range of pre-built connectors and how smoothly it integrates with visualization tools like Tableau, Power BI, and Looker.
What do you dislike about the product?
Adverity helps reduce manual work by automating data collection and transformation, saving a lot of time that would otherwise go into building and maintaining pipelines. It provides a single source of truth for reporting, improves accuracy, and allows teams to focus on analysis rather than wrangling spreadsheets. The scalability is also a big plus—it works for both small datasets and enterprise-level volumes.
What problems is the product solving and how is that benefiting you?
Adverity is solving the challenge of fragmented marketing and business data spread across multiple platforms. Instead of manually pulling reports from different ad networks, analytics tools, and CRMs, everything is consolidated into one place. This reduces manual reporting time, minimizes errors, and gives us real-time visibility into performance. The biggest benefit is having a single source of truth that supports faster decision-making, better campaign optimization, and improved collaboration between teams.
A vey good data integration tool
What do you like best about the product?
We run thousands of pipelines on Adverity and it handles them very well. Performance is strong and the platform is highly flexible , we can customize pipelines to fit our exact needs, which makes managing lots of different data sources much easier.
What do you dislike about the product?
We rely heavily on automated runs to keep metrics fresh for product labeling and campaign reporting. Very occasionally a run will be interrupted or take several hours to finish. It doesn’t happen often, but when it does it can complicate that day’s reporting.
What problems is the product solving and how is that benefiting you?
It takes the pain out of juggling dozens of connectors and manual jobs by putting all our pipelines and automation in one place. With automated runs and custom alerts we don’t have to babysit processes, we get flagged the moment something goes wrong, fix it quickly, and keep the datasources up to date. As a Data Analyst, that frees me from firefighting and gives me more time for real analysis.
The Swiss Army Knife of Analytics — Reliable, Easy, and Efficient
What do you like best about the product?
Adverity really is like the Swiss Army knife of analytics. It’s easy to use, fetches data consistently, and takes away the headache of pipeline management. The breadth of integrations means we can connect most of our sources quickly, and once it’s set up, it just works -While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools. minimizing maintenance overhead.
What do you dislike about the product?
While the data handling is strong, the platform’s visualization and customization capabilities are limited. For deeper analysis or more tailored reporting, we often need to export into other tools.
What problems is the product solving and how is that benefiting you?
End to end Data Engineering, Data Operations
Easy and complete
What do you like best about the product?
We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use.
What do you dislike about the product?
Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity.
What problems is the product solving and how is that benefiting you?
We utilize to have insights and join different data sources using the bundle, for example.
Great ETL tool for Marketing data
What do you like best about the product?
- UI is very clear and friendly to use
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.
- Onboarding support: we took the full onboarding support and Adverity integrated all our data for us after we provided our requirements
- Customer support is very reactive and efficient
- All our marketing partners were supported by Adverity
- Working speed: fetching data in a couple of minutes and applying transformations on preview mode almost instantly.
What do you dislike about the product?
- New feature proposal taking time before being implemented
What problems is the product solving and how is that benefiting you?
1) Unify reporting and data locations into one single platform
2) Having easy and fast control of data and good data management including maintenance.
2) Having easy and fast control of data and good data management including maintenance.
Great for Centralizing Marketing Data, But Can Be Unstable After Updates
What do you like best about the product?
Makes it easy to connect marketing data from multiple sources, apply basic transformations and enrichments, and sync everything efficiently to destinations
What do you dislike about the product?
When Adverity releases a new version, it can introduce unexpected issues that break existing dataflows or connections. These post-update instabilities can disrupt operations and require urgent troubleshooting, which is frustrating for ongoing workflows.
What problems is the product solving and how is that benefiting you?
Adverity is a solid platform for connecting marketing data from multiple sources and performing basic data transformations and enrichments. It really simplifies the process of syncing data to destinations like Looker Studio, saving time and reducing manual work.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
The interface is intuitive, and once your workflows are set up, things generally run smoothly. It’s especially useful when managing data across different platforms—Adverity brings everything into one place and helps make reporting more consistent.
However, one major drawback is the instability that often comes with new software releases. When a new version rolls out, existing connections or dataflows sometimes break unexpectedly, which can create a lot of operational headaches. It would be great to see more robust QA or rollback mechanisms in place to reduce the impact of these issues.
Overall, it's a powerful tool with great potential, but its reliability during updates is something to watch out for.
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