mParticle
mParticleExternal reviews
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Better Alternative to MixPanel
What do you like best about the product?
The product is easy to start using on Day 1, but it also has many layers for complex analytics. Also, event tracking is accurate and scalable ... Google Analytics is not scalable for this, and other solutions, such as Mixpanel, are too expensive and less useful.
What do you dislike about the product?
I dislike the sharp jump in price tiers. While I was still in the mode of testing for a few months, we kept breaching the free trial limit, and were forced to pay a steep price jump in order to continue our testing. Otherwise the data was locked.
What problems is the product solving and how is that benefiting you?
Event Tracking at Scale was easily solved by Indicative. Easy to implement. Customization for params. Fast reporting.
Recommendations to others considering the product:
Easy to start. Easy to implement tracking code. Scalable. Less expensive than Mixpanel, but still not cheap at massive scale.
Awsome for Exploring Product Metrics
What do you like best about the product?
Simple to make standard product analysis (cohorts, funnels and segmentations). The team is also very attentive and provide helpful insigths for user cases and also technical issues. Also, I have to compliment their data dictionary: it makes day to day easier and the analysis more intuitive (or should I say more Indicative?).
For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that).
For those wanting to start out and try a product analytics tool, I would also recommend beacuse of their really generous free trial limit of events (I think today it is of 1 billion events up to 28 days and 500 million after that).
What do you dislike about the product?
Well, I would say that they React Native SDK is really outdated (the last update was more than a year ago and the docs are not updated). They do produce a lot of good content on their blog, but I think that the technical docs are kind of forgotten.
What problems is the product solving and how is that benefiting you?
With Indicative, it is easier to understand how people use my product and what gaps it has. It comes with a really intuitive and easy to use interface plus a data dictionary (ending those debates between engineers and business people - "what means this event names?"). I would also add that maybe the biggest benefit is the time saved by the teams: now it is really easier to explore existing data and answer questions.
Recommendations to others considering the product:
Well, my recommendation is to use the free tier and get to your own conclusions. I think that in the setup process and seeing some test events flowing + exploring the demo they provide will help make a decision.
Excelent tool!
What do you like best about the product?
It is a easy and fast way to manipulate metrics in very specific way.
What do you dislike about the product?
The interface could be easier to handle, especially about the use of filters and adding fields. Sometimes it is hard to find where to apply conditions needed to clean the analysis.
What problems is the product solving and how is that benefiting you?
Problems with specific analysis such as funnel of a specific group/product from different pages.
A great tool with lots of potential
What do you like best about the product?
The platform is relatively easy to use with an intuitive interface. The funnel visualisation is clear and a real winner when it comes to communicating funnels and optimisation efforts to stakeholders.
As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers.
As always with these platforms outcomes largely depend on the data you put in it, so a degree of pipeline engineering is required. Having said that, the GA connector works well and Indicative made short work when they had to update it to consider multiple trackers.
What do you dislike about the product?
The dashboard functionality could have more interactive elements, in particular the ability to interact with the funnel viz. Bit too static at the moment.
What problems is the product solving and how is that benefiting you?
Understanding paths, visualising funnels identifying optimisation opportunities , opportunity sizing and outcomes monitoring.
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What do you like best about the product?
Ability to implement funnel creation and visualization to draw insights and take decisions based on funnel performance
What do you dislike about the product?
Allows only linear funnels creation and not multi linear funnels. Moreover 'did not do' type users are not further added into the funnel and are considered as permanent dropoffs.
What problems is the product solving and how is that benefiting you?
Tracking onboarding journey for app for android and ios
benefit - helps me draw analysis and take decisions on customizing my onboarding flow
benefit - helps me draw analysis and take decisions on customizing my onboarding flow
Go-to-place for anything mobile analytics
What do you like best about the product?
Being a fintech app with multiple offerings, we have tons of funnels to track. I liked the way we can create dashboards to slice and dice our key business metrics.
What do you dislike about the product?
I think it can be faster. At times, there is a lag in loading the dashboards which leads to disengagement.
What problems is the product solving and how is that benefiting you?
We are using indicative to figure out the gaps in our app funnels and user level analyitcs to understand users' actions and behaviour. We use insights to improve our product.
A Must Have Application for Data Analyst
What do you like best about the product?
You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
What do you dislike about the product?
Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel.
What problems is the product solving and how is that benefiting you?
Indicative has already been set-up for analytics of our website. So using the preset funnels to capture data. I use it only as a data gathering method, And not as a tool to identify problems due to the difficulty of setting up custom flows.
Useful Tool
What do you like best about the product?
Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system.
What do you dislike about the product?
Lately, my team and I are struggling with loading the query for our daily updates on the report. It's like that indicative is having a hard time fetching the reports that we needed when we try to run our query, and it was a struggle as well on our part because we have a specific timeframe for the updates that we needed. Because of that error, the updates got delayed as well. We need to talk first to your customer service to tell you that there's something wrong with the indicative. So, maybe in the future, we won't be experienced that kind of error.
What problems is the product solving and how is that benefiting you?
We used the indicative to solve some of our customer application journey. We used indicative to investigate why some of our applicants didn't complete the journey and where step they didn't able to complete or finish that may caused an fall offs on our side and clients side as well. What are the reason why they didn't complete the journey.
Recommendations to others considering the product:
If you guys are looking for a beneficial tool, you guys might want to try Indicative, and I tell you it was indeed a helpful analytic tool for your organizations or yourself.
Good Customer Analytics platform for use in Customer Journey and Marketing Analytics
What do you like best about the product?
Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it.
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
What do you dislike about the product?
Some features we think useful have not been incorporated yet, but we know are in the pipeline.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
What problems is the product solving and how is that benefiting you?
Marketing nowadays is quite complex with many touchpoints both online and offline, making it hard to build a customer journey, analyze cause-effect of actions and find the next best action. Indicative and specially it's multipath funnel visualization helps commercial teams identify what paths are working better and what actions seem to have a larger positive impact.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Recommendations to others considering the product:
Although Indicative will help you, I strongly suggest to get your data in shape: clean it, transform it, and get it readi to fulfill the use case you will be working on
Helpful and insightful
What do you like best about the product?
The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss.
What do you dislike about the product?
Some More drill down and context in funnels would be lovely
What problems is the product solving and how is that benefiting you?
User journeys are more visible and the impact of changes is more clear now!
Recommendations to others considering the product:
Try it out to check how easy it is to setup and start gathering some insights that can better drive conversations
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