mParticle
mParticleExternal reviews
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Indicative as second analysis tool
What do you like best about the product?
Simplicity. Whenever you want to create a funnel or simple breakdown, It's straightforward and intuitive. I could start using the tool without any prior training, which was unexpected.
What do you dislike about the product?
Limitations in the types of charts/types of cohorts. Also, I dislike the ability to filter things out when you try to map out customer journeys in the tool. In the same way as the 'reverse goal path' in the GA
What problems is the product solving and how is that benefiting you?
Indicative is our go-to tool for non-analyst people. Whenever someone needs to do a simple analysis, check certain events It's our primary choice. For the more in-depth analysis, we just use SQL.
2+ Years Usage of Indicative
What do you like best about the product?
Indicative is more intuitive to use than Google Analytics. I feel it is much easier to build a report in Indicative. The learning curve to build a report in Indicative is much lower than other web analytics tools I have come across. While intuitive, it doesn't mean the reporting cannot be in-depth. You can build some complex queries in a very strange forward, "natural language-like" query. The Funnel analysis is powerful and easy to execute. We also have great support from Indicative. The support team is very responsive and able to solve all my past issues / questions.
What do you dislike about the product?
One issue I had was with some very, very long URL strings. These long URLs when being exported in reports seem to be truncated so I can't see the original/full URL string. Indicative last informed me that their engineers are working on changing this.
What problems is the product solving and how is that benefiting you?
Funnel and conversion analysis made very easy to do in Indicative. Also, the use of UTM parameters, when set up properly, can be tracked much easier than in Google Analytics in my opinion.
Goof for in depth analysis
What do you like best about the product?
Ease of use & visualization along with out of the box settings
What do you dislike about the product?
Compared to GA, functionalities are bit limited
What problems is the product solving and how is that benefiting you?
User journey analysis to understand user behavior. Indicative has good views around it.
Easy to use, straight forward audience creation and great product support
What do you like best about the product?
Easy to use, straight forward audience creation and great product support
What do you dislike about the product?
Lack of direct firebase tie back for app events
What problems is the product solving and how is that benefiting you?
Readily updated direct audience targeting within several social platforms
First time user of mParticle!
What do you like best about the product?
Our customer service is extremely helpful! When I have a question or require additional help on a certain topic they are there to help me!
What do you dislike about the product?
The learning curve for me is still a challenge and the resources available do provide some help. However, I do find myself lost sometimes.
What problems is the product solving and how is that benefiting you?
I have already received a few training sessions from our customer service team and they have been helpful!
Powerful tool, great customer support
What do you like best about the product?
It allows us to run all our 3rd party SDKs through mParticle to our client rather than integrating all these 3rd party SDKs directly. This is much less chatty and improves the performance of our apps!
What do you dislike about the product?
there is a bit of a ramp up time to define and implement various events to be tracked.
What problems is the product solving and how is that benefiting you?
It allows us to connect the dots between user behavior across platforms and instances to understand true user journeys and how to improve conversion and retention.
mParticle's an incredibly robust and effective system, but does require a lot of developer effort.
What do you like best about the product?
The customer and technical support is excellent. I also like mParticle's customization options. It can be shaped into whatever design you need it to be and support a huge number of use cases. mParticle solves many of the problems that digital marketers have. For teams with the know-how and resources to take advantage of mParticle, I would strongly recommend using it and paying for the additional technical support. We have had the same technical support for a couple of years now, and they are intimately familiar with our account and goals. I trust their recommendations and they have been invaluable.
What do you dislike about the product?
In order to be so incredibly flexible, it can be daunting to use due to the level of complexity. The good documentation and excellent technical support goes a long way to solving these problems, but this is not a platform I would recommend to a team that was not prepeared to put in the work needed to have a clearly defined data plan and use cases, particularly if they need to set up any custom integrations.
What problems is the product solving and how is that benefiting you?
mParticle helps us bring in customer data from many disparate databases and unite them into one customer record, allowing us to build audiences based on this data. Without mParticle to put it all in one place, we would be far less able to effectively market to our customers.
Powerful and Useful
What do you like best about the product?
Indicative is very simple to use by folks who don't know how to use SQL language. The data visualizations are amazing as Indicative supports anything from funnels, journeys, cohorts, and more.
What do you dislike about the product?
So far I haven't been able to find too many limitations of the platforms. I can update the review as I spent more time using the product.
What problems is the product solving and how is that benefiting you?
Getting quick visibility into marketing and product areas. We use Indicative mainly for evaluating A/B experiments of different user experiences.
My experience with mParticle
What do you like best about the product?
I like the support we are getting from the mParticle team when we have any technical mParticle related questions.
What do you dislike about the product?
Even if the tool is doing well, what it is supposed to do, there are some areas for improvement:
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
What problems is the product solving and how is that benefiting you?
It helps us to set up real-time (or not real-time) data pipes between our systems.
Ease of use in data analysis
What do you like best about the product?
Powerful visuals and easy to build queries. Indicative is an excellent tool for those who don't have a degree in data analytics but are genuinely interested in user behaviour and patterns.
What do you dislike about the product?
Exploring dashboards in a business account and organising favourites is an area where Indicative could improve. Especially in a large organisation, it is easy to lose the most important projects.
What problems is the product solving and how is that benefiting you?
Indicative can deny or confirm statements like "the majority of our users find it easy to use our product". With the right events library, Indicative can remove all human bias and tell the truth.
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