mParticle
mParticleExternal reviews
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Very user friendly, intuitive, great customer support
What do you like best about the product?
It's very user friendly, it allows to have a unique and consolidated view of the data across our different toutchpoints. It's easy to integrate and the customer support is great and proactive
What do you dislike about the product?
I would appreciate to have more touchpoints to understand how other clients are usign mParticle and which areas we are not exploring. I'd like to fully valorize the investment markets are making
What problems is the product solving and how is that benefiting you?
The main problem we had was the ability to have a unique user profile, as in the different touchpoints we had different information being collected. At the same time, having a "point of trust" becomes relevant
I've recently started working with mParticle and have found value in their services
What do you like best about the product?
Their services offered are valuable to our business in order to launch strategic marketing campaigns.
What do you dislike about the product?
We've had some technical issues with our account to not be fully set up yet
What problems is the product solving and how is that benefiting you?
Allowing us to utilize our first party data in our campaigns
Great CDP, It just works
What do you like best about the product?
With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data.
What do you dislike about the product?
More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon,
What problems is the product solving and how is that benefiting you?
Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available.
Simple interface, great insights
What do you like best about the product?
I think the presentation of data is the best feature, as it makes complex data less daunting to wade through.
What do you dislike about the product?
I still think there's a steep learning curve in understanding all parts of the data. Probably more help, or auto insights would be good for beginners.
What problems is the product solving and how is that benefiting you?
We can actually see our user dropoff rate and drill down into reasons why.
Little slow but easy to use
What do you like best about the product?
Event segment flow and user's step by step event journey.
What do you dislike about the product?
Take a lot of time to check segments or user id.
What problems is the product solving and how is that benefiting you?
Helps us better understand user behaviour and any funnel that is breaking and causing user dropoff.
mParticle CDP
What do you like best about the product?
Excellent Account Team that takes time to understand and resolve the issues with the client. Good Product overall, has a lot of inbuilt connectors to move the data in and out of the platform.
What do you dislike about the product?
The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive.
What problems is the product solving and how is that benefiting you?
mParticle is helping with real-time use cases within the organization as the data comes to mParticle in real-time and can help orchestrate marketing campaigns easily.
Data Engineer send the data to Indicative
What do you like best about the product?
The easy way to build a board and access information.
What do you dislike about the product?
Maybe the missing feature to union the events by another property beyond the user_id property
What problems is the product solving and how is that benefiting you?
Release the board quicly to team
Good overview of data + trends
What do you like best about the product?
Easy to get high-level overview of users' behavior and conversion actions. Easy to manage data.
What do you dislike about the product?
If working with Segment data, the integration does automatically expose all data in the right way / in the most user-friendly way.
What problems is the product solving and how is that benefiting you?
Ability to draw conversion funnels for users who login halfway through the journey and link anonymous and identified users.
Very powerful tool, but you have to know how to use it
What do you like best about the product?
How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys and follow up on the insights that came out of the graphic.
What do you dislike about the product?
At first, it's a little difficult to understand the difference between the types of visualizations that you can create. Maybe it's better if you have a generic creator and then go from there according to your needs.
What problems is the product solving and how is that benefiting you?
Mostly mapping events chronologically. We could do a manual SQL analysis on all these but Indicative makes it so much faster, and the customization aspect is definitely more than good enough.
One of the best customer experiences when it comes to creating useful metrics and dashboards
What do you like best about the product?
Indicative is very intuitive as a product. It makes it easier for non--developers' profiles to create useful dashboards, as long as they know their data well.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
What do you dislike about the product?
The lack of customization in metrics. It's not possible to choose colours or even to define "chart" types when using multiple sources.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
What problems is the product solving and how is that benefiting you?
Indicative aims to give businesses the possibility to understand and improve user behaviours within the app.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
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