mParticle
mParticleExternal reviews
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mParticle implementation
What do you like best about the product?
I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made.
What do you dislike about the product?
Access to mParticle technical expertise in Melbourne.
What problems is the product solving and how is that benefiting you?
We are collaborating with mParticle around AI and predictive modelling area. This will help us in proactive customer retention and reducing the churn rate.
Solid CDP and great team to work with
What do you like best about the product?
The mParticle team provided amazing support through the setup process. It's the perfect tool for allowing marketers to access data and create audiences without tech support.
What do you dislike about the product?
We haven't fully explored all of the available features yet, but we have no complaints and haven't identified any glaring gaps or oversights. It's been great so far.
What problems is the product solving and how is that benefiting you?
mParticle allows our marketing teams to access all of the data they need without having to request support via IT. Connections to downstream platforms are simple to set up and it's been saving us a lot of time.
It's been different
What do you like best about the product?
Access to real time data/audience building in a UI friendly way
What do you dislike about the product?
Need more explainations on the different attributes/custom varaible options
What problems is the product solving and how is that benefiting you?
Access to data
Robust data integration tool with lots of integration partners
What do you like best about the product?
Robust data integration tool with lots of integration partners. The SDK is stable - very rarely seeing any data outages or issues.
What do you dislike about the product?
We cannot leverage its CDP feature. It is hard for my company to adopt mParticle and replace Amplitude
What problems is the product solving and how is that benefiting you?
Integration Caffeine's various data souces to our data lake while maintaining consistent data schema. We are also using its ID resolution feature.
Exactly what a CDP should do and more
What do you like best about the product?
Mparticle is very simple to use and connect to other platforms. Their innovationts towards new features that enhance their product is really icing on the cake.
Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have
Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have
What do you dislike about the product?
Unable to show event data in profiles for current day (unable to accomodate for international timezones).
Needs more complex logic handling to bolster audience segmentation.
Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences
Needs more complex logic handling to bolster audience segmentation.
Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences
What problems is the product solving and how is that benefiting you?
Centralising all data into one place to make it easily adaptable to plug and play with other platforms. By utilizing their other features like audiences, data warehouse ingestion, etc allows us to reap results with minimal interactions
A solid CDP
What do you like best about the product?
mParticld has centralized our data collection in a manner that allows us to function without needing data engineering resources for our event driven analytics. This has been highly useful and allowed us to scale at a rate we never could consider otherwise.
What do you dislike about the product?
The cost can be simply too high. It's our biggest reason for considering alternatives. It simply does not scale the way we want.
What problems is the product solving and how is that benefiting you?
It allows us to implement analytics with virtually no backend or data engineering effort.
mParticle's team is great to work with and always willing to help solution when needed.
What do you like best about the product?
In all honesty, my favorite part about working with mParticle is the support we've received from their team. Our touch bases are always insightful, and the mParticle team is always willing to go above and beyond to help us solve any issues that come up.
What do you dislike about the product?
Right now, I don't have any downsides, but I also am using mParticle, coming from a technical background. Basing my experience with their SDK, cms, and website, I haven't had anything negative to date.
What problems is the product solving and how is that benefiting you?
Currently, mParticle SDK is in both our mobile apps, and we are connecting mobile insights to our marketing team.
Head of digital marketing
What do you like best about the product?
Collaboration and product development are the things that stand out
What do you dislike about the product?
Nothing is disliked by myself or the user team
What problems is the product solving and how is that benefiting you?
Enables us to target our fanbase in a way that evolves our contact strategy
Great tool for many data & marketing use cases
What do you like best about the product?
Great support and client success staff to help figure out issues and use cases
What do you dislike about the product?
It's still new and growing, so some needed features & integrations are still not available yet.
What problems is the product solving and how is that benefiting you?
mParticle moves around click stream data easily between our systems
mParticle precise audience targeting
What do you like best about the product?
mParticle is a great platform, it really help us target the precise audience across different platforms
What do you dislike about the product?
We need mParticle to integrate with LinkedIn Ads for our B2B business
What problems is the product solving and how is that benefiting you?
It let us have all the audiences in one place, be complaint with the users privacy and easily connect our users to the ad platforms
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