Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Amplitude: Easy to Use, Scalable, and Integrates Well
What do you like best about the product?
Amplitude is helping us in different areas of the organization. We chose this tool due to:
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
What do you dislike about the product?
There are also things we dislike about Amplitude:
-it's not a cheap tool
-limited customizations.
-it's not a cheap tool
-limited customizations.
What problems is the product solving and how is that benefiting you?
Tracking information
The best analytics platform out there
What do you like best about the product?
I'm using Amlitude for over 8 years, it's the best by far. Also their free plan is the best in the market.
What do you dislike about the product?
Hard to combine both product & marketing analytics.
What problems is the product solving and how is that benefiting you?
Gaining insight into our funnels helps us see where users are coming from and what actions they take afterward.
Best tool in the market for quick analytics turnaround
What do you like best about the product?
Different charts especially retention charts along with sharing capabilities
What do you dislike about the product?
Less customization on time period changes. No custom formula for offset
What problems is the product solving and how is that benefiting you?
Streamlining no code analytics and providing quick insights
A robust tool that can answer many questions about your users behavior
What do you like best about the product?
Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful.
What do you dislike about the product?
While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful.
What problems is the product solving and how is that benefiting you?
Answering the question of what our website visitors do or don't do before, if, they convert.
Great for digital marketing!
What do you like best about the product?
It's very user friendly and gives a comprehensive overview of large sets of data.
What do you dislike about the product?
Sometimes it can't pull in all the data I want into a single chart.
What problems is the product solving and how is that benefiting you?
It shows us the number of page views and unique page views each user sees.
Easy to use Analytics Platform with a hard to understand subscription model
What do you like best about the product?
Easy to setup and create dashboards
Easy to customize dashboards
Integration with many different frameworks
Good UX
Easy to customize dashboards
Integration with many different frameworks
Good UX
What do you dislike about the product?
Documentation of some features do not state clearly enough that they require a specific subscription or Addon
Event management is a bit tedious
Event management is a bit tedious
What problems is the product solving and how is that benefiting you?
How are users using our product?
It allows us to see usage patters for specific user groups. This helps prioritisation and uncovers problems.
It allows us to see usage patters for specific user groups. This helps prioritisation and uncovers problems.
Great tool for exploring data naturally, but search and segmentation could be better
What do you like best about the product?
I really like Ask Amplitude. It’s super helpful that I can just type a question in plain language and get the answer back without setting up complicated queries. It also lets me pull in different types of events and quickly turn them into charts, so I can explore things from multiple angles without much effort. Overall, it’s a pretty comprehensive tool and makes it easier to understand what users are doing.
What do you dislike about the product?
I wish I could segment data by screen size, it’s something I really wanted to do, a simple but essential filter but it’s not possible right now. Also, the search could be smarter. For instance, when I’m trying to find a breakdown by region or search for something specific, it doesn’t always bring up the right results or make it obvious where to go.
What problems is the product solving and how is that benefiting you?
It helps me understand how people are actually interacting with what I design, what actions they take next, and how different groups behave to make those nuanced decisions while designing. It helps to quickly spot friction points, measure if changes are working, and also makes it easier to turn usage data into insights we can act on using Ask Amplitude.
Comprehensive Analytics Solution with Room for Better Onboarding
What do you like best about the product?
I find Amplitude Analytics indispensable for tracking everything in one place. It provides insights into user behavior, like average read time for pop-ups, helping us refine our strategies effectively. I appreciate its dashboard and chart features, especially funnel and pathfinder capabilities, to visualize conversion rates and user journey steps. Additionally, the setup, despite being heavy initially, ensures consistent use over time, making it a valuable tool for repeated application.
What do you dislike about the product?
I find Amplitude Analytics' tiered pricing model to be a potential concern because as the number of events increases, the costs can rise significantly, impacting our budget and potentially forcing us to look for other options. The initial setup phase was quite challenging, particularly in creating accounts and dashboards, which required me to seek help from the analytics team, indicating a less intuitive user experience. Furthermore, Amplitude lacks comprehensive in-app guides, which makes the learning curve steep. The onboarding process could be improved significantly to support first-time users better. Finally, I rely on Google Analytics for certain metrics like impressions and bounce rates because I feel they provide more accurate data on these than Amplitude does.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our activities, improving decision-making and user engagement by identifying areas needing change, like underperforming pop-ups. It provides critical insights all in one place, preventing us from being uninformed about our performance.
Amplitude an excellent tool for Product Analytics
What do you like best about the product?
At Coursera, our Data Science team frequently relies on Amplitude to track product launches, quickly perform root cause analyses, and gain insights into user behaviour. Amplitude stands out for its intuitive and user-friendly interface, while also enabling us to conduct a wide range of complex analyses with ease. The customer support is also very helpful and we have regular office hours setup for doubts. The tool is very easy to use and we use it almost everyday to draw insights from our users.
What do you dislike about the product?
Amplitude has certain limitations when it comes to customizing charts and graphs. I also find that some of the more advanced features are difficult to locate, and at times, the menus and documentation can be confusing.
What problems is the product solving and how is that benefiting you?
Amplitude enables us to effectively monitor product launches, quickly perform root cause analyses, and gain deeper insights into our users. As a result, the time we spend on any analysis is significantly reduced.
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