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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS customer

1 AWS reviews
  • 5 star
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  • 1
  • 3 star
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  • 2 star
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  • 1 star
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External reviews

2,404 reviews
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External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Prabhav P.

Good experience for begineers

  • July 17, 2025
  • Review provided by G2

What do you like best about the product?
Very user friendly and easy to understand for someone with limited tech backfground
The fact that you can create notebooks with notes in addition to charts is also very very cool
What do you dislike about the product?
The academy courses could be more fun and engaging
What problems is the product solving and how is that benefiting you?
Showing what my trial conversions are


    Logistics and Supply Chain

Great for Tracking, Not So great for In-Portal Analytics

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
Organization of data and defining and implementing data infrastructure is super easy
What do you dislike about the product?
I have to export data to perform almost any analysis, which becomes an additional cost. The in-house data analytics tools are subpar, in my opinion
What problems is the product solving and how is that benefiting you?
Product usage tracking makes it easy for us to track experiment and feature success


    Diksha C.

Very easy to use and understand even for a beginner

  • July 10, 2025
  • Review provided by G2

What do you like best about the product?
I like the interface as it feels very spacious yet many features are present.
Also, I feel it's designed with growth and engagement in mind, which makes it easy to map out user journeys, conversion funnels, and retention cohorts without needing SQL.
I particularly like features like 'Event segmentation' & 'Retention Analysis' which help teams quickly identify behavioral patterns and drop-off points.
What do you dislike about the product?
While Amplitude is powerful, there are some limitations. One of the main challenges is that customization at scale can become complex - for instance, insuring clean implementation requires strict discipline, or else analysis gets messy.
Also, historical backfilling is limited, so if something wasn't instrumented correctly from the start, fixing it retrospectively isn't always possible.
What problems is the product solving and how is that benefiting you?
Amplitude helps me solve the core challenge of understanding user behavior at a granular level across the creative journey in Adobe Express. From onboarding to template usage to export actions, I can track how different users segments interact with the product and identify where they are dropping off or getting valued.
It solves the problem of product blindspots - where traditional metrics like MAUs or session time might not tell the full story. With Amplitude, I am able to break down engagement into behavioral cohorts, analyze retention by use case and prioritize features based on actual impact


    chuntcha c.

Clear visuals with diagrams, but difficult navigation

  • July 09, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the clarity of the detailed visualizations for each diagram type in Amplitude, as well as the variety of metrics available.
What do you dislike about the product?
My team and I consistently have difficulty logging in to new shared dashboards in Amplitude. The login process is quite confusing, and it’s unclear why there are different login methods for accessing various dashboards with the same account.
What problems is the product solving and how is that benefiting you?
It provides reliable data to track usability for validating the UX design.


    Carlos C.

Super complete analytics software

  • July 09, 2025
  • Review provided by G2

What do you like best about the product?
It allows me to keep track of different KPIs by myself.

I am a product designer ans I am able to generate dashboards by myself in a very easy way
What do you dislike about the product?
I think it's more related to the data structure built by the data team at my company, but soemtimes it gets really hard to find exactly the event I am looking for
What problems is the product solving and how is that benefiting you?
It helps me a lot when sharing my squad progress (on a weekly basis) with stakeholders. It's the tool we use to measure our success


    Kajetan W.

Great and multi-purpose analytics tool

  • July 08, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude replaced Google Analytics for us, it's easy to use, fairly easy to implement and it's a single source of truth for us about our marketing and product efforts.
What do you dislike about the product?
It's not the best for some marketing activities and the pricing cold be better. For example we decided to turn off "Session start" event because it would consume to much of our data.
What problems is the product solving and how is that benefiting you?
We measure experiments in Amplitude, track conversion of every step of the product and analyze user paths and behaviours.


    Chloe D.

Ambitious tool, but there's room for improvement

  • July 07, 2025
  • Review provided by G2

What do you like best about the product?
Most things are laid out in a pretty easy-to-follow manner. Ample educational resources to show how clients can use the tool better.
What do you dislike about the product?
There were limitations to how much we can segment users based on behavior. Some more advanced filtering/processing had to be done outside of amplitude via multiple workarounds.
What problems is the product solving and how is that benefiting you?
I acted as a liason between the Product + Marketing team to create email workflows based on user action captured on Amplitude. Using the Hubspot x Amplitude integration as well as their webhooks capabilities, we were able to pretty quickly draw up email campaigns to support user journeys.


    Consumer Services

User friendly platform, great for insights and analytics

  • July 02, 2025
  • Review provided by G2

What do you like best about the product?
I would say it is the user friendly interface, easy to use all around tool for all the parts of the operations. It is really easy to integrate other platforms and also to implement them.
What do you dislike about the product?
It could be a bit too many tools to use to get the feeling of what is needed for me and my team.
What problems is the product solving and how is that benefiting you?
Amplitude solves our overall business analytics and also allow us to go as detailed as per campaign or channel used in digital marketing


    Akshat J.

Using Amplitude Starter plan as an intern and integrating with our current web application

  • June 25, 2025
  • Review provided by G2

What do you like best about the product?
Funnel charts, onboarding funnel (i need help in this), page views for specific pages im still trying to get that working, and custom charts and custom dashboards
What do you dislike about the product?
it has a learning curve, im not sure where i stand currently, but yea taking a little longer to do some stuff than i expected
What problems is the product solving and how is that benefiting you?
well it is giving me insights which i did not have access to before, session replays/heatmaps are great for figuring out how users r interacting on my web app


    Computer Software

Powerful analytics that a non-data analyst can use

  • June 24, 2025
  • Review provided by G2

What do you like best about the product?
The depth of chart creation capabilities is amazing
What do you dislike about the product?
At larger organizations, definitions for various events can become complex and messy. There isn't an easy way (that I know of) to make it clear how certain filters and events are defined
What problems is the product solving and how is that benefiting you?
Ampltiude helps us understand how well are marketing assets are performing across our core channels. Website, content and in-app. I'm able to easily see where we can improve in our conversion funnel to better allocate resources.