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Reviews from AWS customer

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2,418 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Oksana S.

Amplitude is one of my favorites services =)

  • March 04, 2021
  • Review provided by G2

What do you like best about the product?
- Free formulas for dashboards makes this service very flexible and taking advantages to other similar services.
- User look-up is very helpful in events and parameters debug sessions.
- Possibility to manage events and parameters tracking makes easier not to reach the events limit.
- Custom events is a great way to not asking developers changing current events and adding new.
- Easy to use even without relative experience.
- TV mode is really helpful for presentations
What do you dislike about the product?
- There are no possibility to set dashboards order in team space. It's a pity because it's important to have some key dashboards or most often used dashboards on top or just re-order them as team needs.
- Not really flexible way to place graphs on dashboards - grid can be more flexible.
- Limits and pricing.
What problems is the product solving and how is that benefiting you?
- Products KPI overview
- Users segmentation
- Conducting researches of user's behavior changes
- Monitoring users updates to a new app versions
- Conducting presentations for Product Owners in TV Mode


    Akim K.

Powerfull &detailed analytics for your product

  • March 03, 2021
  • Review provided by G2

What do you like best about the product?
I like features like funnels, cohorts, conversion windows. They are the best. I like how I can explore users path.
What do you dislike about the product?
Funnel and cohort features are missing parameters in events. For example I need to select users who performed event with limited parameters or special options. I think MYSQL request will help with that. Some math formulas are heavy and innocent.
What problems is the product solving and how is that benefiting you?
We are tracking performance and metrics of your game. Tracking version difference and changes. Exploring how hypotheses works.


    Andrew S.

Good service with minor defects

  • March 03, 2021
  • Review provided by G2

What do you like best about the product?
Simplicity in working with data, great UI/UX
What do you dislike about the product?
- not all events are recorded (accuracy),
- user paths can be better and include much more events in funnels,
- formula syntax does not support a lot of necessary operators,
- by default, incorrect active users determination - just launch the app is not enough usually to record user as an active one,
- no end-to-end analytics from marketing channels
- no integration with services like crashlytics
What problems is the product solving and how is that benefiting you?
Mobile app user behaviour analytics. Use as a source of data to validate assumptions, research a particular user sessions, each day health-check dashboards.


    Анастасия .

Flexible and universal analytics tool

  • March 03, 2021
  • Review provided by G2

What do you like best about the product?
Amplitude is the all-in-one tool that helps to analyse both product and marketing-related questions.
It allows to do some quick calculation right in the interface, so I do not need to export data.I can customize funnels an graphs effortlessly. There is also a very useful feature that allows me to segment and compare different user groups.
All my graphs are loading really fast, so I get all the data I need without waiting.
What do you dislike about the product?
I would like to have a bigger range of formulas and visualization tools. I don't like the Average time graph when I built funnels, as I don't need this information everytime.

I use Amplitude for the analysis of mobile marketing performance. To do this I have integrated Adjust and Amplitude. Unfortunately, this integration doesn't work properly. The information about users' attribution to marketing channels is not correct in Amplitude. Only 50% of users got the right parameters.

There is no option to download raw data rather than API requests. It would be great to have an option to select fields of raw data you need and download it as csv through the interface.
What problems is the product solving and how is that benefiting you?
I analyse product funnels and marketing performance for a web site and number of mobile apps. Amplitude fully covers all product-related questions, as it allows to build funnels, time-based graph, etc. As for marketing, Amplitude abilities are limited, but I allow to do the basic analysis. Amplitude understands utm tags, so it is easy to analyse different traffic sources for web.
Recommendations to others considering the product:
It's a perfect tool for product analysis, but not expect a lot for marketing analysis.


    Health, Wellness and Fitness

Amplitude works super well to run a customer-centered product team. A bit pricey, but worth it.

  • March 03, 2021
  • Review provided by G2

What do you like best about the product?
Natively (and automatically) track app releases. Can help us with the changelog and also should make it easier to see how releases affect metrics. Amplitude has good collaboration features that can help analytics become part of the product culture. Shareable notebooks are nice to prepare live reports with commentary. It's helpful to keep notebooks for each feature and important bug fix.
Drilling down to the user journey from almost anywhere in funnels, charts, so for example, can easily drill into which are the 38 users that converted from X -> Y in the funnel. This is super helpful for troubleshooting, diving in, etc.
What do you dislike about the product?
- Definitely a bit pricey.
- Overall the UI can be sluggish to load, which can be frustrating when you spend a lot of time using something.
- Cohorts and Segments can be finicky and can be error prone to define the actual cohorts that you care about.
What problems is the product solving and how is that benefiting you?
Understanding core product usage and keep track of important product funnel. Full user lifecycle analysis. Evaluate the success of feature launches by monitoring key metrics (like retention, stickiness, etc). Keep the product and dev team oriented around the most important metrics.
Recommendations to others considering the product:
As good as it gets for analytics these day, but can get fairly expensive quickly.


    Telecommunications

Amplitude Review

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
How simple it is to get actionable insight
What do you dislike about the product?
Explanation of some of the analytics. Sometimes it is difficult to understand what I am looking at.
What problems is the product solving and how is that benefiting you?
I am trying to understand how users are using my platform, which users are using my platform, and how to make that experience better all around.


    Timothy A.

Hands-down the best analytics tool for mobile apps

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
Amplitude is the best analytics product I have found for understanding user behaviour in our mobile consumer app.

It is so easy to create charts and query for data/insights in Amplitude. It is so easy to build a complex query with multiple filters and conditions.

Our team loves the dashboard feature which allows us to place all our important charts in one place. TV mode is a nice feature is you ever need to present the charts.

I also love that I can quickly view user streams or user paths to dive deeper to understand the user behaviour underlying the charts.

Lastly, Amplitude also has one of the most generous free triers.
What do you dislike about the product?
Amplitude seems to track "Application Opened" event even when the app just receives a push notification. This can be terribly misleading for an app that sends a lot of notifications. The way we've gone around this is by tracking our own Custom Event.

The inaccuracy of the "Application Opened" seems to also impact user session tracking. We tend to have many 0 sec sessions as a result of this, which also ends us skewing our user session chart.
What problems is the product solving and how is that benefiting you?
We rely on Amplitude to understand how users are using our product.

We are pre-product market fit so it's super important for us to get full visibility on what the impact of the changes that we make to the product and to quantify that impact.

It also helps us answer questions that pop up in meetings and discussions the fly, because it's so easy to create or edit charts.

Amplitude also helps to have reliable evidence for potential investors and stakeholders who might want to perform due intelligence on our product.


    Ruturaj A.

A dedicated product for product analytics perfectly suited for most of our needs.

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
The chart creation interface is well suited to quickly create any visualization we need. The ability to use values from the props to narrow data or group data is very useful. The ability to create teams and only share certain charts with certain people is an added bonus.
What do you dislike about the product?
The starter package doesn't let me create user cohorts. A fixed number (say 5) of user cohorts in the free version would've been great.
What problems is the product solving and how is that benefiting you?
Reports created on Amplitude are used to make important decisions regarding feature optimizations/enhancements. We also use it to share insights with the content creation team and the business team.
Recommendations to others considering the product:
If you're looking for something for product analytics, look no further :)


    Jack L.

Amplitude & Playtertainment.

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
Automated reporting on 30 day retention by multiple KPIs is very easy to achieve.
What do you dislike about the product?
Some capabilities are limited - for example, data cannot be viewed in larger than a 365 day window.
What problems is the product solving and how is that benefiting you?
We're able to identify steps in the product funnel that allow us to optimize the in-game experience for our mobile app players.


    Information Technology and Services

Great analytics tool for our enterprise SaaS platform

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
Amplitude is easy to get up and running, and comes with a variety of powerful charts and tools in the free tier. Creating analyses is easy and intuitive, and it's been invaluable in getting my team to be more data driven.

We create dashboards by team/customer type/ and metric type, then hook everything up to a Slack channel so everyone knows when we've put together a new chart.

Amplitude support has also been great in helping us with technical challenges related to some of the ways our product is setup.
What do you dislike about the product?
Some of the workflows for downloading user data to CSVs are cumbersome, and the view of an individual user/session are not that useful. I would love a more streamlined view of individual users, but this probably makes more sense for our use case as we're enterprise SaaS and don't have the volume of users a consumer product might.
What problems is the product solving and how is that benefiting you?
We use Amplitude to figure out which of our customers are getting value from our product. We user stickiness (aka the power user curve) to see which customers have power users, and which customers don't. This helps our customer success team recognize which of our accounts are at risk, and helps our product team build features that drive more engagement from our less-than-power users. Our design team often looks at funnel analyses to determine where there could be a usability problem.