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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS customer

1 AWS reviews
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External reviews

2,404 reviews
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External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    LeslieTaylor

Offers depth of analytics and powerful visualization capabilities

  • March 11, 2024
  • Review from a verified AWS customer

What is our primary use case?

I used Amplitude mostly for data analytics and analysis.

What is most valuable?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments. My favorite part was pinpointing exactly where customers were dropping off in their journey and understanding the events tied to conversions. This helped me focus on areas needing improvement, conduct customer interviews, and validate insights with existing reviews, leading to more informed decisions.

What needs improvement?

In terms of improvement, setting up reports in Amplitude was challenging for me as a newer user. I relied on others who had specific knowledge, which sometimes caused delays due to resource constraints. It would have been helpful if the process of creating reports was more intuitive and user-friendly, allowing me to gain insights independently without relying heavily on the product team.

For how long have I used the solution?

I have used Amplitude for a year and a half.

What do I think about the stability of the solution?

Amplitude was very stable during my use. I never encountered any errors, which was refreshing compared to the occasional issues I have experienced with AWS products.

What do I think about the scalability of the solution?

I would rate Amplitude a solid ten for scalability. I didn't see any reasons why it couldn't handle scaling effectively.

Which solution did I use previously and why did I switch?

Amplitude is easier to use than Splunk because its user interface is more intuitive and user-friendly. Splunk's interface felt technical and outdated, like an old mainframe system, while Amplitude's was much easier to navigate. Although Splunk might excel in detecting anomalies, Amplitude provided a smoother experience, especially for tasks like tracking performance over time.

How was the initial setup?

Setting up Amplitude initially can vary in complexity. If you have all the necessary information, like event IDs and customer lists, and your requirements are straightforward, it's relatively straightforward. However, the complexity increases with more variables and larger datasets, making it a bit more challenging to work with.

What other advice do I have?

Amplitude played a crucial role in improving product decisions for our onboarding project. By analyzing user behavior, we identified key points where customers were dropping off in the activation process. This allowed us to tailor the onboarding experience, making it more personalized and engaging, resulting in higher activation rates and improved customer retention.

Integrating Amplitude with other tools in our stack improved our analytics capabilities. I didn't encounter any issues with its compatibility or functionality alongside other tools.

I would recommend Amplitude to others because of its depth of analytics and powerful visualization capabilities. Overall, I would rate it as an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    Health, Wellness and Fitness

Robust yet seamless way of data handling

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Being able to download the user Id even after breaking down by a lot of filters
What do you dislike about the product?
Not sure on this yet. Will need more time to review.
What problems is the product solving and how is that benefiting you?
Map user data with conversion data. So that we can check Gender, age, etc for a conversion (per ad partner, per campaign, etc...)


    Sandaru S.

Easy to use tool

  • January 26, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use. Easy to learn, adapt, and explore
Easy-to-implement charts
I haven't worked much with customer support
I use it every day as a PM
Easy to integrate.
What do you dislike about the product?
More customisability on the charts like colors and number sizes
Customer support, I have not engaged much.
What problems is the product solving and how is that benefiting you?
Identify weekly retention.
Engagement analysis between content types
User funnels and identifying drop-off points


    Angel V.

Unlocking Insights with Amplitude Analytics

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
The most beneficial aspect of Amplitude Analytics is its intuitive interface and powerful features, enabling in-depth analysis of user engagement, conversion funnels, and overall product performance.
Amplitude excels in delivering actionable insights with its robust tracking capabilities and customizable dashboards. The ability to measure user engagement across various touchpoints and optimize user journeys is a game-changer for our business.
What do you dislike about the product?
While Amplitude Analytics offers a comprehensive set of tools, the learning curve for some advanced features can be steep. Additionally, the pricing structure may pose challenges for smaller businesses.
The complexity of certain features may be overwhelming for new users, and the cost could be a limiting factor for smaller enterprises. Improved documentation and more accessible pricing options could mitigate these challenges.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses challenges related to user engagement, conversion funnel optimization, data-driven decision-making, product performance tracking, and personalized user experiences. Its solutions provide businesses with comprehensive insights into user behavior, enabling data-driven decision-making, improving product features, and fostering collaboration among teams. The benefits include enhanced user satisfaction, increased conversion rates, and informed decision-making, ultimately contributing to the overall success of a business. Amplitude Analytics serves as a valuable tool for optimizing user experiences through data-driven analysis.


    Tram Mai .

Auditing data dramatically

  • January 24, 2024
  • Review provided by G2

What do you like best about the product?
Forcasting and comparing data for users specifically
What do you dislike about the product?
Conducting many manipulation can lead to slow processing system
What problems is the product solving and how is that benefiting you?
In my organization, it is essential to compare and analyze data to forcast the ongoing customer demands and market trends


    Rafał T.

Great number of charts however with limited chart personalization

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Amplitide analytics help our company to create funnels on various user segments to understand customer behavior
What do you dislike about the product?
Limited personalization of chart view and cuts and hard event implementation
What problems is the product solving and how is that benefiting you?
We didn't have any insights how user behave which have not finished the process. Eg where they drop out on registration process


    Information Technology and Services

Analytics tool must have

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
I have been using Amplitude for making numerous reports for Product team review and it has helped get proper data for the reviews.
What do you dislike about the product?
The only problem I can say is, it is a bit complicated for non-admin users as the filters sometimes need deep dive. This totally depends on the way your admin has setup the product.
What problems is the product solving and how is that benefiting you?
This allows user analytics on various attributes. Hence allowing the business leaders make important decisions based on criterias such as demographic, user segment etc.


    Online Media

Director of Media Strategy and Revenue Initiatives

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
I like the ability to pivot information within one chart, how easy it is to make copies of charts, how easy it is to move charts into dashboards, and the visual components.
What do you dislike about the product?
This may be a user error, but not seeing totals on data columns below the charts. It also takes a decent time to load when I'm making changes to a chart.
What problems is the product solving and how is that benefiting you?
We have 30 different sites as a publisher, so being able to layer cohort information in addition to traffic events across so many different sites and visitors has been extremely helpful.


    Retail

Amplitude helps quickly get insights

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
It helps build dashboards, analyze experiments, and monitor our ecommerces product analytics
What do you dislike about the product?
It can be difficult to QA events, and sometimes it is hard to talk to a rep on very specific questions since they don't fully understand our business goals or historical views of analysics
What problems is the product solving and how is that benefiting you?
It helps me monitor business health, analyze experiments, and also catch any user issues


    Facilities Services

Amplitude has unlocked insights for our team

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Easy to create views that are easy to share. Did not take a lot of time to implement (we connected through Segment). It is something I rely on day!
What do you dislike about the product?
Some of the navigation is a bit cumbersone to use
What problems is the product solving and how is that benefiting you?
Helps us understand what users are doing in our platform. That's a very simple statement, but sometimes a difficult problem to solve.