Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The fastest and the easiest solution for mobile app analytics
What do you like best about the product?
I've been using Amplitude as both Live Ops and SMM manager and find it the most convenient and fast solution I've met. The data is aggregated super fast, the charts are easy to create and move along multiple dashboards. The interface is quite intuitive and easy to get used to. The most helpful tool Amplitude has is the "Formula" which allows you to generate multiple charts at the same place just using simple mathematic formulas.
What do you dislike about the product?
It is sometimes hard to get data that was generated more than 365 days ago. but still there are some tricks to do so!
What problems is the product solving and how is that benefiting you?
Analyzing:
- The user behavior and patterns
- The efficiency of the departments work
- Data after A/B testing
- The user behavior and patterns
- The efficiency of the departments work
- Data after A/B testing
My favorite analytics tool
What do you like best about the product?
Very comprehensive set of tools to make all sorts of graphs
Intuitive UI to filter, group, compare different metrics
I like the dashboards feature, it's very nice to be able to have one place to showcase the more important metrics in a project
Intuitive UI to filter, group, compare different metrics
I like the dashboards feature, it's very nice to be able to have one place to showcase the more important metrics in a project
What do you dislike about the product?
Having multiple projects under the same account gets a little clunky to navigate
What problems is the product solving and how is that benefiting you?
Understanding user behaviour from users
Picking out areas for potential optimization
Tracking conversion from advertising
Tracking performance/output of different systems
DAU/retention analysis for users
Picking out areas for potential optimization
Tracking conversion from advertising
Tracking performance/output of different systems
DAU/retention analysis for users
Powerful & Easy to use!
What do you like best about the product?
I love that it is very fast, I can put up charts quickly, and they build almost immediately! It is very flexible and lets me look at various cuts. There are times when I have created dashboards in a few seconds in a live meeting with my manager during a discussion, and we were able to close the discussion and have decisions that are data-backed and ready to go. The best part about it is the AB experiments which save a lot of time and help me make the best decision. The ability to create Retention charts that are unbounded and n-day is super helpful. The funnel conversion charts are also very helpful in helping conclude A/B experiments with confidence.
Amplitude provides me with an easy way to analyze the data that our platform generates daily in a meaningful way. I would say that it is great for small and medium businesses, and at the same time, it has powerful features to meet the demands of a large company with a team of data analysts that need to run business reviews and find insights. The ability to customize the tool as per our needs and demands is something I appreciate about Amplitude; features like Custom metrics, and ability to push data into customer.io, and Intercom comes in handy for us since we can have a single source of truth for all our metrics and not have to jump between tools to look at different metrics related to the same product.
Amplitude provides me with an easy way to analyze the data that our platform generates daily in a meaningful way. I would say that it is great for small and medium businesses, and at the same time, it has powerful features to meet the demands of a large company with a team of data analysts that need to run business reviews and find insights. The ability to customize the tool as per our needs and demands is something I appreciate about Amplitude; features like Custom metrics, and ability to push data into customer.io, and Intercom comes in handy for us since we can have a single source of truth for all our metrics and not have to jump between tools to look at different metrics related to the same product.
What do you dislike about the product?
There are some minor things which can be improved, like excluding an event, etc. There are times when some filters vanish, like Historical count, and then you need to recreate the chart from scratch to get that filter. It would be great to have a no-code way of getting events into the platform. Currently, I need to talk to Engineering and get the metrics implemented. Another thing that can be improved is being able to track revenue retention metrics like NRR, GRR, etc., and we have to run a query on a separate tool to be able to track that.
It would be great to see the event budget more clearly, and proactively get alerts about a sudden increase in consumption that can help us manage the number of events that are being fired per day and weed out the events that we don't need or are of a lower priority so that we switch them off.
It would be great to see the event budget more clearly, and proactively get alerts about a sudden increase in consumption that can help us manage the number of events that are being fired per day and weed out the events that we don't need or are of a lower priority so that we switch them off.
What problems is the product solving and how is that benefiting you?
Running A/B experiments is super-easy, with both statistical significance and %lift in Funnel conversion on the same screen, and saves a lot of time and effort. I also use it to track the metrics that impact my business health and product health and then, in turn, investigate any drop or drastic change in metrics and funnel evaluation. Being able to view historical trends by weekly and monthly trends can help us understand precisely when metrics started to drop, and then we can go back and check what the changes that were shipped during those times or any macro-level change that might have happened during that time are, and accordingly create an action plan to combat that drop in metrics, and use those learnings to course correct our long-term Product roadmap.
Amplitude can help you answer questions like, "Who are my best customers?", "what are my most powerful features that customers are getting retained by?", and accordingly, what should I be doing next? Amplitude can help you find the answer to any question regarding your product that you might have and help build a data-driven culture since getting access to data is much easier. A Product manager or Marketing manager who otherwise wouldn't have been able to write a query to access that data can now get all their answers with the help of Amplitude in a much easier and don't have to wait for a data analyst or scientist to help them get that data point or insight.
Amplitude can help you answer questions like, "Who are my best customers?", "what are my most powerful features that customers are getting retained by?", and accordingly, what should I be doing next? Amplitude can help you find the answer to any question regarding your product that you might have and help build a data-driven culture since getting access to data is much easier. A Product manager or Marketing manager who otherwise wouldn't have been able to write a query to access that data can now get all their answers with the help of Amplitude in a much easier and don't have to wait for a data analyst or scientist to help them get that data point or insight.
Recommendations to others considering the product:
It is slightly on the expensive side. There are cheaper tools in the market. Also, it is an even based platform, which means your user properties are not constant but vary as the event goes
Amplitude Review
What do you like best about the product?
The variety of charts and the ability to create cohorts
What do you dislike about the product?
There's not a lot of flexibility to combine old and new events seamlessly (you can only create a new event to combine 2 events with Custom events).
What problems is the product solving and how is that benefiting you?
Understanding users' journeys
Very powerful analytics tool
What do you like best about the product?
Amplitude is very easy to use. Very intuitive. I've been able to track how new features and products perform after a launch. I've also used amplitude to gain valuable insights into user behavior and cohorts that have helped us to further optimize our funnels and features. Amplitudes support team is very responsive and super helpful.
What do you dislike about the product?
There are almost TOO many features and tools to use! Getting more proactive outreach from their team to understand how we can use amplitude to specifically help us reach our goals and objectives would be phenomenal.
What problems is the product solving and how is that benefiting you?
We use amplitude to track the performance of our funnels and features. Being able to quickly slice and dice data has also helped us dive deeper into who is failing and who is succeeding (for example mobile vs. desktop, different cohorts) and helps us understand where to best use time and resources to optimize existing products and features or where to focus energy on new ones.
Recommendations to others considering the product:
Highly recommend amplitude. Talk to their sales team if you're interested and they'll work with you to help you setup amplitude to meet your biz needs.
Great analytics tool for people of all backgrounds
What do you like best about the product?
Very easy to create informative charts, no coding background necessary. The ability to save and share dashboards amongst team members provides for a very seamless experience.
What do you dislike about the product?
I wish there was more documentation about the various types of charts/formulas/functions. Often difficult to create something if you don't know exactly what you're doing.
What problems is the product solving and how is that benefiting you?
Amplitude helps us (proactively) solve all types of business problems. Finding areas of opportunity is always great for the business. It's a great central location to compile all business data, and allows for quick, efficient analysis which allows us to make decisions very quickly.
Recommendations to others considering the product:
Great tool - there are various types of analyses you can perform, so make sure to learn the functionalities as best as possible.
Amplitude is extremely customizable and crucial for monitoring how we're doing.
What do you like best about the product?
You can create extremely complex charts and analyses that help me measure how effective our changes are.
What do you dislike about the product?
Amplitude can appear to be too complex at first. It requires some getting-used-to at first.
What problems is the product solving and how is that benefiting you?
While Amplitude is great for a lot of app analytics, we specifically wanted to measure how new features affect our retention.
Recommendations to others considering the product:
Make onboarding simpler for new users with a friendly tutorial.
Complete solution for businesses dealing with large database.
What do you like best about the product?
The fact that we can create cohorts to bucket users in various segments. This gives up deep level insights on whom to target, what communication to use, etc.
What do you dislike about the product?
At times, we find wrong user ID in cohorts that leads to data contamination.
Channel wise data if given better can be more helpful. This will also help in solving attribution issues which a lot of businesses face today. Although this is not an attribution platform, still few features will be really helpful
Channel wise data if given better can be more helpful. This will also help in solving attribution issues which a lot of businesses face today. Although this is not an attribution platform, still few features will be really helpful
What problems is the product solving and how is that benefiting you?
- We have planned remarketing campaigns better on multiple channels
- Understanding customer cohorts deeply is a major benefit.
- We can segment customers better now and know who are valuable to our business
- Understanding customer cohorts deeply is a major benefit.
- We can segment customers better now and know who are valuable to our business
Product analytics in single taps
What do you like best about the product?
It is really intuitive to use, varied chart types which provide one with all the required data visualization options and track user behaviour.
What do you dislike about the product?
No addon to write custom queries while setting up charts, Integration into the systems takes some time, dev support needs to be more efficient
What problems is the product solving and how is that benefiting you?
We are using it for all our analytics needs, such as Product usage, adoption, and consumer action tracking. It becomes convenient to set up analytics and enable non-tech persons to use its functionalities.
Recommendations to others considering the product:
It is the ideal tool for those who want to understand their users better without getting into complicated analytics tools.
great product analytics platform for PMs
What do you like best about the product?
Amplitude is amazing both for ad-hoc queries and data discovery, as well as real-time dashboards.
What do you dislike about the product?
Custom metrics creation is clunky; pinning functionality is very limited; moving charts around on existing dashboards throws off formatting and is hard to fix.
What problems is the product solving and how is that benefiting you?
Understanding key conversion funnels (signup), tracking user paths; measuring ongoing product engagement.
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