Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very powerful reporting tool with great support!
What do you like best about the product?
The support is top notch. If you need help getting data on something, you can submit a support ticket and get help from their great support team.
What do you dislike about the product?
Hard to set things up if you don't know what you're doing. Also the dashboards can be somewhat rigid and you can't fully combine everything you want into a single view.
What problems is the product solving and how is that benefiting you?
This gives us critical information about where our users are spending the most amount of time in the platform, and which users on a given account are the most active.
Easy to use tool
What do you like best about the product?
Easy to use. Easy to learn, adapt, and explore
Easy-to-implement charts
I haven't worked much with customer support
I use it every day as a PM
Easy to integrate.
Easy-to-implement charts
I haven't worked much with customer support
I use it every day as a PM
Easy to integrate.
What do you dislike about the product?
More customisability on the charts like colors and number sizes
Customer support, I have not engaged much.
Customer support, I have not engaged much.
What problems is the product solving and how is that benefiting you?
Identify weekly retention.
Engagement analysis between content types
User funnels and identifying drop-off points
Engagement analysis between content types
User funnels and identifying drop-off points
Nice
What do you like best about the product?
Oh, I really like how Amplitude Analytics provides in-depth insights into user behavior and helps me understand how people interact with my website or app. The real-time analytics and user-friendly interface make it easy for me to track key metrics and make data-driven decisions. Plus, the platform's flexibility allows me to create custom reports and analyze specific events, giving me a comprehensive view of user engagement. Overall, it's a powerful tool that greatly enhances my ability to optimize and improve the user experience.
What do you dislike about the product?
Well, one thing that can be a bit challenging with Amplitude Analytics is the learning curve. It took me some time to fully grasp all the features and functionalities the platform offers. The abundance of options and settings can be overwhelming for beginners, and I wish there were more comprehensive tutorials or guides to make the onboarding process smoother.
Additionally, while the basic features are user-friendly, some advanced functionalities may require a deeper understanding of analytics concepts. Sometimes, I find myself spending extra time figuring out how to set up more complex analyses or interpret certain data points.
Lastly, the cost can be a consideration for smaller businesses or startups. The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases. It would be great to see more affordable plans or flexible options tailored to the needs of smaller businesses.
Additionally, while the basic features are user-friendly, some advanced functionalities may require a deeper understanding of analytics concepts. Sometimes, I find myself spending extra time figuring out how to set up more complex analyses or interpret certain data points.
Lastly, the cost can be a consideration for smaller businesses or startups. The pricing structure may be a bit steep for those on a tight budget, especially as the scale of data and usage increases. It would be great to see more affordable plans or flexible options tailored to the needs of smaller businesses.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is instrumental in solving several crucial problems related to understanding user behavior and improving the overall performance of my website or app. Here are a few key benefits:
Insights into User Behavior: Amplitude helps me gain deep insights into how users interact with my platform. By tracking user journeys, identifying popular features, and analyzing drop-off points, I can make informed decisions to enhance the overall user experience.
Data-Driven Decision-Making: With Amplitude, I can base my decisions on real-time, accurate data rather than relying on assumptions or gut feelings. This ensures that any changes or updates I make to the platform are backed by solid analytics, increasing the likelihood of success.
Optimizing User Engagement: Understanding user engagement patterns allows me to optimize the content, features, and overall design of my website or app. This helps in retaining users, increasing session durations, and ultimately driving business goals.
Personalization and Targeting: Amplitude enables me to create targeted marketing campaigns and personalized experiences. By analyzing user segments and behavior, I can tailor messages and promotions to specific audiences, improving the effectiveness of my marketing efforts.
Identifying and Fixing Issues: The platform's ability to track events and user interactions helps me quickly identify any technical issues or bottlenecks within the application. This proactive approach allows for prompt issue resolution, ensuring a smooth user experience.
In summary, Amplitude Analytics is a valuable tool for me as it provides the insights needed to refine and optimize my digital presence, ultimately leading to better user satisfaction and business success.
Insights into User Behavior: Amplitude helps me gain deep insights into how users interact with my platform. By tracking user journeys, identifying popular features, and analyzing drop-off points, I can make informed decisions to enhance the overall user experience.
Data-Driven Decision-Making: With Amplitude, I can base my decisions on real-time, accurate data rather than relying on assumptions or gut feelings. This ensures that any changes or updates I make to the platform are backed by solid analytics, increasing the likelihood of success.
Optimizing User Engagement: Understanding user engagement patterns allows me to optimize the content, features, and overall design of my website or app. This helps in retaining users, increasing session durations, and ultimately driving business goals.
Personalization and Targeting: Amplitude enables me to create targeted marketing campaigns and personalized experiences. By analyzing user segments and behavior, I can tailor messages and promotions to specific audiences, improving the effectiveness of my marketing efforts.
Identifying and Fixing Issues: The platform's ability to track events and user interactions helps me quickly identify any technical issues or bottlenecks within the application. This proactive approach allows for prompt issue resolution, ensuring a smooth user experience.
In summary, Amplitude Analytics is a valuable tool for me as it provides the insights needed to refine and optimize my digital presence, ultimately leading to better user satisfaction and business success.
Great tool for insights on app usage, retention and growth
What do you like best about the product?
I believe the ease of use is one of the main selling points of Amplitude. After the team configured it and mapped events (pretty quickly, btw), I didn't need to expend a second reading docs or tutorials to start viewing the data I needed and answering the questions I had on app usage, retention, funnels, etc. I use it daily and it's my team's main platform for dashboards regarding our app (we do have GA4, but we rarely use it for this purpose, since Amplitude gives us a better view of our app and users). It has some nice integrations, with Facebook Audiences, for example. Or even sending data back to GA4. It's much more powerful than a simple dashboard and analytics tool. I highly recommend it for any team looking to deeply understand their app usage and customers.
What do you dislike about the product?
There are only 2 things I miss in Amplitude. ̶T̶h̶e̶ ̶f̶i̶r̶s̶t̶ ̶o̶n̶e̶ ̶i̶s̶ ̶m̶o̶r̶e̶ ̶c̶r̶o̶s̶s̶ ̶c̶h̶a̶r̶t̶ ̶c̶o̶n̶t̶r̶o̶l̶s̶ ̶(̶l̶i̶k̶e̶ ̶i̶n̶ ̶L̶o̶o̶k̶e̶r̶ ̶S̶t̶u̶d̶i̶o̶)̶,̶ ̶b̶e̶i̶n̶g̶ ̶a̶b̶l̶e̶ ̶t̶o̶ ̶a̶p̶p̶l̶y̶ ̶o̶n̶e̶ ̶t̶i̶m̶e̶ ̶f̶i̶l̶t̶e̶r̶,̶ ̶f̶o̶r̶ ̶e̶x̶a̶m̶p̶l̶e̶,̶ ̶t̶h̶a̶t̶ ̶a̶p̶p̶l̶i̶e̶s̶ ̶t̶o̶ ̶a̶l̶l̶ ̶c̶h̶a̶r̶t̶s̶ ̶i̶n̶ ̶a̶ ̶d̶a̶s̶h̶b̶o̶a̶r̶d̶. That part's been solved. Or cohort filters and so on. The other thing is a bit more complicated, I know, but it would be nice to have a visual event setup. Like Facebook Event Setup Tool. A bit of a stretch, I know, but it could work for front-end events.
What problems is the product solving and how is that benefiting you?
Amplitude gives me and my team a clear understanding of our app usage, user funnel and cohorts. Making it easy to understand what drives our users to return and what makes them do what we want them to do.
Decent platform for those who are new to analytics. Better options for those who want deep insights
What do you like best about the product?
Amplitude offers an incredibly easy to set up all (integration took maybe 2 hours assuming your data and events are instrumented properly), all - in - on analytics platform that will help you build tracking plans, help you run experiments, and help you start making data driven decisions early on in your product journey. Great for setting up daily or weekly view dashboards, and getting live in-the-moment metrics.
What do you dislike about the product?
If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from.
What problems is the product solving and how is that benefiting you?
Amplitude is helping our startup track early stage adoption numbers, feature engagement, and subscription/revenue retention. We run an AI powered companion service as a backend that plugs into partner websites. While we don't have frontend events from the partner websites, we use amplitude to report on all backend events which include things like: Average session chat time, messaging frequency, subscription rates (subscribe, renew, autorenew states), one-off purchases via the chat interface (these feed into metrics around upsell conversion rates and overall revenue numbers), and user retention and engagement over time.
Very smooth
What do you like best about the product?
The ease of use once you understand the basics
What do you dislike about the product?
As a new user is difficult to understand but once you get used to it its fine, maybe a better onboarding where its almost like "Amplitude university"
What problems is the product solving and how is that benefiting you?
Lack of data and attribution
Great analytics tool
What do you like best about the product?
Easy to use, great charts & options. Time to convert is one of the best
What do you dislike about the product?
many times data is not the same as the database
What problems is the product solving and how is that benefiting you?
Create easy cohorts, independance with data team
Analytics made easy
What do you like best about the product?
It's super simple and clear to understand for anyone, compared with other alternatives where you need to navigate all around the platform to do a simple report.
What do you dislike about the product?
Not being able to display KPIs in all charts when you have a dashboard without a clear explanation is a bit pointless sometimes
What problems is the product solving and how is that benefiting you?
We are continuously running experiments and quick iterations on my team, being able to have a quick an easy way to measure and track the success of them is key. Amplitude is helping us every single day with that.
Complete package - not just the data
What do you like best about the product?
The analytics are comprehensive, but it's the rest of the package I have found distinctly beneficial.
First, the Support documentation is well-organized and complete. 9 times out of 10 I can pretty easily find what I am looking for when I hit a wall. I self-taught Amplitude from just thier UI and some reliance on Support, starting from kind of zero user behavior analysis skills.
Articles and blogs are especially helpful in giving me the context for my data quieries. They help me describe what I am doing and why to others.
Last, I really need ot point out the in-app prompts that make it all work. Hover tooltips are extremely well done to keep me oriented, not going down a blind path. They really nail to in-app instrucive nature. (I oversee in-app instruction in my own software so I know what I am talking about with this).
First, the Support documentation is well-organized and complete. 9 times out of 10 I can pretty easily find what I am looking for when I hit a wall. I self-taught Amplitude from just thier UI and some reliance on Support, starting from kind of zero user behavior analysis skills.
Articles and blogs are especially helpful in giving me the context for my data quieries. They help me describe what I am doing and why to others.
Last, I really need ot point out the in-app prompts that make it all work. Hover tooltips are extremely well done to keep me oriented, not going down a blind path. They really nail to in-app instrucive nature. (I oversee in-app instruction in my own software so I know what I am talking about with this).
What do you dislike about the product?
There are several ways to get an analysis done, or best approaches. I miss having a CS person or ready-available guideperson who can get me over a hump to put me on the right path. I know what I want to know, but not always sure how to get it done. It's usually specific and I would benefit from a human being (NOT an AI) who can understand what I am trying to do and suggest a more streamlined course.
Sometimes it is hard to know if I can really trust my results.
Sometimes it is hard to know if I can really trust my results.
What problems is the product solving and how is that benefiting you?
I can can data-driven statements to help influence our design and development work.
Unlocking Insights with Amplitude Analytics
What do you like best about the product?
The most beneficial aspect of Amplitude Analytics is its intuitive interface and powerful features, enabling in-depth analysis of user engagement, conversion funnels, and overall product performance.
Amplitude excels in delivering actionable insights with its robust tracking capabilities and customizable dashboards. The ability to measure user engagement across various touchpoints and optimize user journeys is a game-changer for our business.
Amplitude excels in delivering actionable insights with its robust tracking capabilities and customizable dashboards. The ability to measure user engagement across various touchpoints and optimize user journeys is a game-changer for our business.
What do you dislike about the product?
While Amplitude Analytics offers a comprehensive set of tools, the learning curve for some advanced features can be steep. Additionally, the pricing structure may pose challenges for smaller businesses.
The complexity of certain features may be overwhelming for new users, and the cost could be a limiting factor for smaller enterprises. Improved documentation and more accessible pricing options could mitigate these challenges.
The complexity of certain features may be overwhelming for new users, and the cost could be a limiting factor for smaller enterprises. Improved documentation and more accessible pricing options could mitigate these challenges.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses challenges related to user engagement, conversion funnel optimization, data-driven decision-making, product performance tracking, and personalized user experiences. Its solutions provide businesses with comprehensive insights into user behavior, enabling data-driven decision-making, improving product features, and fostering collaboration among teams. The benefits include enhanced user satisfaction, increased conversion rates, and informed decision-making, ultimately contributing to the overall success of a business. Amplitude Analytics serves as a valuable tool for optimizing user experiences through data-driven analysis.
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