Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great opportunity to leverage the business
What do you like best about the product?
We use amplitude to enable business analysis. A good part of the results achieved online are reproduced by amplitude.
What do you dislike about the product?
I have no negative points to bring up.
What problems is the product solving and how is that benefiting you?
We use amplitude to monitor our WhatsApp channel, so we can map, identify improvements, and measure results.
Loving the flexibility of finding customer behaviour data patterns via Amplitude.
What do you like best about the product?
I love that Amplitude is well equipped to provide ways for the team to self-serve analytical information, and gives me a way to access customer behaviour information that we never had before, as we only collect transactional data.
Amplitude also provides highly customizable filtering and grouping that allows us to really hone in on what we need, and I appreciate the ability to do smart trend predictions, comparisons to previous time periods, and a ton of chart options that I wouldn't have considered before to display information.
I also always appreciate when there is many opportunities provided to learn more via office hours and talks; it's helpful to know how other people are using Amplitude, and learn from their questions.
I also onboarded quickly via Amplitude library resources, which were well set up for me to get myself started on making my own dashboards.
Amplitude also provides highly customizable filtering and grouping that allows us to really hone in on what we need, and I appreciate the ability to do smart trend predictions, comparisons to previous time periods, and a ton of chart options that I wouldn't have considered before to display information.
I also always appreciate when there is many opportunities provided to learn more via office hours and talks; it's helpful to know how other people are using Amplitude, and learn from their questions.
I also onboarded quickly via Amplitude library resources, which were well set up for me to get myself started on making my own dashboards.
What do you dislike about the product?
I find the folder system, saving files, and moving files to be cumbersome and frustrating. I also find the report functionality does not allow great presentation design, and thus I don't bother to use it, preferring only to display charts one at a time for my team. I also am not a fan of how when you download an image, it removes the large metric numbers from above the chart; I end up instead taking screenshots.
What problems is the product solving and how is that benefiting you?
How do customers enter our product? When do they leave? How long are they in a session for? Where did they originate from? How long does it take a customer to perform a particular action? What is the conversion rate of a new user to a paying customer?
Easier to customize than GA
What do you like best about the product?
The easy-to-create charts and dashboards are my favorite. I especially like that you can easily share versions of reports with live edits to get help with questions or share insights you want to collaborate on, before you're ready to share with a wider audience.
What do you dislike about the product?
You need to pay attention to the dates you use in multiple places, such as the cohort date reference vs the dates of the chart vs. the timeframe within which any of the chart actions take place. Once you get the hang of it, it is less challenging but for onboarding it isn't always intuitive.
What problems is the product solving and how is that benefiting you?
It helps us understand our user flow and look for opportunities to optimize acquisitions to achieve more efficient CPAs alongside higher LTV.
Unlocking Clarity with Data: A Game-Changer for Daily Decision-Making
What do you like best about the product?
Amplitude makes my day-to-day so much easier! I love how quickly I can check conversion rates, see PDP visits, and build comparison charts without getting lost in complicated setups. The visualizations are super intuitive and actually make analytics fun.
On top of that, the ease of implementation was smoother than I expected, and the integrations with other tools I use daily make it a natural part of my workflow. I literally use it every single day, and the insights have become part of how I think about user behavior. Whenever I had questions, their customer support team was responsive and genuinely helpful — a huge plus.
On top of that, the ease of implementation was smoother than I expected, and the integrations with other tools I use daily make it a natural part of my workflow. I literally use it every single day, and the insights have become part of how I think about user behavior. Whenever I had questions, their customer support team was responsive and genuinely helpful — a huge plus.
What do you dislike about the product?
Getting started can feel a bit overwhelming. It really helps to have an introduction from a colleague or someone experienced with the tool to unlock its full potential more quickly. Once you’re over that initial learning curve, it’s amazing.
What problems is the product solving and how is that benefiting you?
Amplitude helps me track the full user journey — from PDP visits to conversion rates — all in one place. It saves me hours of manual reporting, gives me clear visual insights, and makes it easier to spot opportunities and act fast. The result: quicker decisions, smarter strategies, and more confidence every day.
Powerful Product Analytics Platform
What do you like best about the product?
Amplitude makes it very easy to explore user behavior, build funnels, and visualize retention without needing constant SQL queries.
What do you dislike about the product?
Sometimes dashboards feel slow with large datasets, and advanced features can take time to learn.
What problems is the product solving and how is that benefiting you?
It helps us understand user behavior across journeys, spot drop-offs, and measure feature adoption. This leads to faster product decisions and data-driven prioritization, reducing guesswork and improving retention.
Amplitude has made day-to-day analysis effortless and easily accessible at our fingertips.
What do you like best about the product?
Cohort analysis, funnel analysis, and funnel drop-off can be easily tracked.
What do you dislike about the product?
- The event name should be standardized across all clients.
- There should be a certification course for the platform.
- There should be a certification course for the platform.
What problems is the product solving and how is that benefiting you?
- There was attribution gap problem on another platform which amplitude has solved and made a easy go to tool for any marketing analytics
Good and convenience tool to track user behaviors
What do you like best about the product?
Easy to set up dashboard, user friendly. Even you are not tech person, you would easily play around it.
What do you dislike about the product?
Can't connect with SQL to build the custom chart.
What problems is the product solving and how is that benefiting you?
Most in the user tracking. Good tool to visualize the funnel
Platform that has it all
What do you like best about the product?
Easy to create and share charts. Easy to adjust them visually and make pretty and useful dashboards. Great API.
What do you dislike about the product?
Lacking extended functionality sometimes; user lifecycle charts could have been better visualized.
What problems is the product solving and how is that benefiting you?
Getting the insights of users behavior.
Powerful Product Analytics Platform That Drives Data-Driven Decisions
What do you like best about the product?
Amplitude stands out for its intuitive user interface and powerful product analytics capabilities. The ability to easily track user behavior, build cohorts, and visualize funnels helps in uncovering actionable insights quickly. Features like behavioral cohorts, retention analysis, and pathfinder reports make it easy to understand how users interact with a product and identify opportunities for growth. The platform’s real-time analytics and event segmentation are particularly useful for making fast, informed decisions. Additionally, the integrations with tools like Segment, Snowflake, and marketing platforms allow for seamless workflows across the analytics stack.
What do you dislike about the product?
While Amplitude is feature-rich, it can feel a bit overwhelming for beginners due to its advanced capabilities. Setting up proper event tracking requires careful planning and technical involvement, which might be challenging for non-technical teams. The free plan is generous, but some of the most powerful features (like advanced governance, predictive analytics, and deep integrations) are only available in higher-tier plans, which may not be affordable for startups or smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior at a granular level, which was previously a big challenge. Instead of relying on guesswork, we can now track the complete customer journey, identify drop-off points in funnels, and analyze which features drive engagement or retention.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
Easy to use analytics with deep insights
What do you like best about the product?
I really like the AI integration, which helps with understanding data patterns and features, and makes it easy to visualize them directly. The platform is simple to use, offers ease of implementation, and its analytical graphs with different parameters make it easy to understand user behavior.
What do you dislike about the product?
Sometimes it’s hard to find certain event properties in the raw format unless you check the JSON. Also, deleting a user ID takes up to 10 days through the API, and it would be much easier if there was a manual option in the portal.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior by providing clear insights into product usage patterns. It makes it easy to track events, analyze data with different parameters, and visualize results with graphs. This helps our team make better product decisions and improve user experience.
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