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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS customer

1 AWS reviews
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External reviews

2,404 reviews
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4-star reviews ( Show all reviews )

    Jenelle H.

Powerful Tool that Takes Some Practice!

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
I love being able to see funnel analyses and drop off points – I focus mainly on a signup process, so this is extremely helpful for me to identify failing points.
What do you dislike about the product?
I care a lot about acquisition and behavior based on utms / sources – This data seems to "shift" a lot, and it becomes difficult to accurately group people / attribute based on their referral source.
What problems is the product solving and how is that benefiting you?
We're deeply understanding signup conversion rates and where issues during a signup process arise – It helps us understand where to focus time and resources.
Recommendations to others considering the product:
Their free version is EXTREMELY powerful! Their support is awesome, and even though it takes time and dedication to control your data, it really has helped us focus on where we can spend energy making improvements.


    Information Technology and Services

A modern, comprehensive platform for data analytics

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
Modern UI, easy to navigate website and big flexibility on measures and plots.
What do you dislike about the product?
Unfortunately, it is not compatible with powerBI. It also doesn't have a mobile app.
What problems is the product solving and how is that benefiting you?
Tracking the behaviour of our app's customers.
Recommendations to others considering the product:
If you're looking for an up and coming analytics platform with aesthetically pleasing UI, you're in the right place. However, alternatives might better suit some specific needs.


    Stanislas H.

Good tool for data driven product teams

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
The live event stream is really accurate. And it's very simple to create a brand new dashboard.
What do you dislike about the product?
The user lookup could be more simple to read.
What problems is the product solving and how is that benefiting you?
We are a data driven product team. With Amplitude we can easily make good product decisions based on data


    Health, Wellness and Fitness

good analytical pm tool

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
easy to pull info across different parts of the info I need, like cohorts and user path
What do you dislike about the product?
can't pull a pivot table and the chart data doesn't match the graph data, boo
What problems is the product solving and how is that benefiting you?
understanding how users are using the app, when, why, how, how often, where


    Damien G.

First analytic dashboard for me.

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
Very easy to use. I love the different views you have to read the data. The user "look-up" function is very useful for me. The standard user journey from product discovery to purchase is very complicated and it's more attractive to see it with amplitude. I very often use the funnel function too. I think it's the best functionnality of the tool.
What do you dislike about the product?
Sometime it could be complicated to mix user property and event property... I also I have a little problem when I switched from Zendesk connect to Braze, when I discovered that if I want my cohort to be automated to Braze it was a premium option...
What problems is the product solving and how is that benefiting you?
I know my app user behaviors better. In this way, my A/B test have a real meaning and I can take real business decision with analytics. Also the fact that I can connect amplitude with Zendesk, Braze is a perfect way for me to handle crm management.
Recommendations to others considering the product:
I think you can choose amplitude without a problem if you want a simple solution for reading data that may seem complex at first. Make a funnel, follow the behavior of a single user, identify friction points on our app, follow ab tests, everything is possible. This is my first analytics tool and I know I would have a hard time switching to another tool right now. The use of the API is simple and allows management of events with all third parties very simplified.


    Selena L.

Amazing easy-to-use analytics platform

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
Excellent tool for monitoring events and errors that facilitates product analysis, including detailed measurements. I like that it has several templates and graphs with which it is possible to represent all the information and data. It is a software for data analysis, easy to use that provides a variety of tools to segment the data, it is simple to manage the information and do all the work. With Amplitude, I can get information and insights in seconds, and it also has a clean and easy-to-use user interface.
What do you dislike about the product?
I have no major complaint with Amplitude, in general the user interface is quite simple. The user interface is not very user friendly and the graphics are not very customizable, I wish there were more instructions or even illustrations for users to handle the breadth easily.
What problems is the product solving and how is that benefiting you?
Amplitude has really been a practical tool, as a tool it has allowed me to quickly determine who are the activated users, the advanced users, the embedded users. It facilitates project management in all aspects, from delving into a user to solve problems to telling a story with analytical images and comments, it has allowed us to obtain information about the functions that our clients use the most and visualize their journey through the application to plot and quantify the entire user journey.
Recommendations to others considering the product:
I love this software as it is the best product I have used for reporting, it is very powerful and completely ideal for designing. It is one of the best programs I have ever tried!


    Albert M.

Great user behaviour and product analytics software for product-led growth startup

  • August 17, 2020
  • Review provided by G2

What do you like best about the product?
- Easily set up Amplitude via Segment
- Can debug the setup and user profile at ease via user lookup feature
- Formula is a very handy feature to build calculated metrics
- An essential tool to track and analyse leading metrics on top of lagging metrics in other BI software.
- Good for tracking and analysing key metrics as well as experiments and A/B testings.
What do you dislike about the product?
I don't like the fact that a new URL is generated whenever I edit an existing chart. There is no analysis mode where I can just quickly change the visualisation type, timeframe other setting without having a new URL generated and saved in my workspace. This clutters my workspace a lot.
What problems is the product solving and how is that benefiting you?
- Track, identify and analyse winner for any experiment and A/B testing
- Identify what is driving growth for the startup
- Democratised analytics for the growth team
- Reduced growth feedback loop from months to weekly


    Ekaterina Y.

I can see what my users are doing in my App

  • August 06, 2020
  • Review provided by G2

What do you like best about the product?
1) Cohorts and ability to make funnels
2) Ability to view user insights
What do you dislike about the product?
1) I cannot set an alerts for my charts
2) I cannot automatically restore my cohorts
3) I make a lot of charts and they all save even if I don't need it
4) I have to save backend events in another project because if I save them in my, amplitude thinks that users make these events and count as user has visited an app
What problems is the product solving and how is that benefiting you?
Product Analytics (for iOS app), bot analytics, acquisition analytics (partly)
Recommendations to others considering the product:
It's a very good platform to find how your users behave in you App and to show this data to all your colleagues


    Lexie E.

Management in data administration

  • April 23, 2020
  • Review provided by G2

What do you like best about the product?
It's possible to take a data set fir analysis and develop complete, detailed and accurate reports where it is possible to know in depth the movements in sales, sales status, among other essential data for commercial work. I like that it has various templates and graphics with which it is possible to represent all the information and data. Now it is much easier to keep track of all my informationm without complex queries or scripts, no complicated models or codes. It is not just any tool, with this it is possible to develop and perform as an excellent professional, where every day you learn something new and everything is made much easier with its easy integration and quick collaboration.
What do you dislike about the product?
It would be very useful to be able to have more amplitude in its interface, to be able to have many more tools at hand and to make interactions easier in order to carry out a little more dynamic work.
What problems is the product solving and how is that benefiting you?
With the implementation of Amplitude Analytics everything has been easier, being an intuitive tool, the work is fully automated, always carrying out exhaustive and detailed analyzes of all our commercial products in the company for which I work. Now the workload is not so much, it is much easier and faster to fulfill my tasks and activites in addition to having greater control over these and each commercial project, we also increase efficiency as integral professionals to provide more effective perfomance every days and obtain great benefits in the final result.
Recommendations to others considering the product:
I totally recommend it, because without a doubt it is a fantastic tool, intuitive, easy to use, and wth great potential to exploit great results. Best of all, it constantly updates what constantly improves any glitches it may have.


    Health, Wellness and Fitness

Smooth onboarding, very potent tool

  • October 25, 2019
  • Review provided by G2

What do you like best about the product?
Unique offering. As we are growing, it is unavoidable to have nomenclature changes. Amplitude fills this gap by providing the flexibility in mapping through taxonomy.
What do you dislike about the product?
It has taken us a lot of time to train our employees who will use it. Something out-of-the-box is what most people are used to.
What problems is the product solving and how is that benefiting you?
It has helped us see some complex paths that we could not track earlier. The taxonomy has helped us avoid rework.
Recommendations to others considering the product:
If you are a growing company and you need a tool that does not make your rework as you go about changing your events, then this is the tool. Taxonomy feature really helps in mapping and saving time as the team starts tracking more events. Without losing pervious data, you can go about doing you job. Also, being able to connect with external tools especially our CRM was a cool thing.
I would recommend doing one on one training for your primary users. It is such a potent tool that it would make sense for the facilitators to map out the use cases and train the team accordingly.
Amplitude team's support is exceptional. The on-boarding was smooth. They were available at the right time for us despite geographic limitations. They are genuinely concerned about the success of implementation. Their experts have helped us get most out of the tool during the initial days itself.