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Positive Experience with Amplitude Analytics
What do you like best about the product?
What I love about amplitude analytics is the funnel conversion reporting we're able to build for our marketing campaigns. Often our marketing campaigns to existing customers are focused on driving them to a place within our product or app and getting them to complete an action. By applying UTM tracking parameters to our CTA URLs, we are able to create a funnel in amplitude that shows the # of customers that clicked our specific URL, and how they perform throughout the rest of the product funnel. It allows us to see who dropped off somewhere in the funnel vs who converted right through the end. I also love the fact that the amplitude reports are very real time.
What do you dislike about the product?
The only thing I dislike about amplitude is that it seems to be limited to only in-product analytics, or at least that's what it seems like it is best for. It would be great if it could also display customer profile information in a user friendly manner so that we don't have to go to other sources to merge our data with our amplitude reports.
What problems is the product solving and how is that benefiting you?
I'm typically trying to solve funnel conversion problems with Amplitude analytics. Understanding how many merchants have engaged with our campaigns and converted/dropped off throughout the action funnel. These funnel reports have been extremely helpful. Amplitude has also been great to show us how conversion is performing over a period of time.
Recommendations to others considering the product:
Highly recommend you try Amplitude. Spend time playing around with the platform to build the reporting and dashboards that are best for your needs.
Amplitude is a great BI tool for project managers, but as a data scientists im missing some features
What do you like best about the product?
As a data scientist i can help product managers with detailed dashboards, which includes many chart and descriptions for the charts as well.
What do you dislike about the product?
As a data scientist im really missing the opportunity to write simple lines of code to be sure that the filters and features really representing what i want to show. (Simple SQL queries would be great)
What problems is the product solving and how is that benefiting you?
All business reporting is created in Amplitude for our team. As benefits i would mention really easy creation of user cohorts, possibility to change between different visualisation types, like event segmentation or funnel view.
Recommendations to others considering the product:
Amplitude is a great tool for your team to build dashboards and create every day reporting. It is easy to use even for business people not only for data analysts / scientists. You can connect many type of data sources into a single space and handle them together. You will be able to create custom events and user cohorts for your analysis. Still missing some features but the product evolving fast, the only thing i would mention here is that as a data scientist i am missing a lot the option to be able to query databases by code and not only by the graphic user interface. Support works really fast and they usually able to solve my problems.
Good product analytics tool to visualize your data for decision making
What do you like best about the product?
Visuals
Collaboration options
Integrations
Ability for each team to work on its own
Collaboration options
Integrations
Ability for each team to work on its own
What do you dislike about the product?
It lacks the concept of Goals
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
What problems is the product solving and how is that benefiting you?
We're finally able to understand our data in a visual way that is easy to consume.
We understand what users are using in our product most
We understand what users are using in our product most
Recommendations to others considering the product:
Customer service is prompt and is very important at the beginning.
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Product analytics at scale
What do you like best about the product?
The user interface for building charts and organizing content across dashboards, notebooks, and team spaces is incredibly intuitive. One of my favorite underrepresented features is the fact that each change to a chart generates a unique version of it along with a URL without interrupting the chart creation flow. It makes collaborating on chart building incredibly easy. Aside from the intuitiveness of the interface, they've also got quite a bit of available help text and documentation sprinkled throughout the experience that help a lot in getting productive with analysis.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
What do you dislike about the product?
One thing that I use often is the user event stream to figure out where a particular user was encountering issues or falling away from our primary paths for using our products. Because of the nature of the event structuring Amplitude requires, it is very difficult to differentiate the events from each other since there is no way to filter down or search by the event attributes in that view. That's made many a debug session fairly onerous.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
What problems is the product solving and how is that benefiting you?
There are two major things Amplitude has enabled us to do - democratize data and analytics inside our product and marketing organization and provide a common language for how we define and measure success in our products. Not only have we found ways to use Amplitude to monitor and measure individual user paths, but we've also found ways to build in our major business metrics. That means that everyone from individual development and design teams responsible for products to the executive teams managing top line budgets and revenue have begun to rely heavily and in some cases exclusively on Amplitude.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
Recommendations to others considering the product:
I highly recommend finding ways to use their interface and familiarize yourself with the ways that Amplitude thinks about analytics. Also, make very sure you have a plan for how your analytics schema is going to be implemented before you start going crazy with loads of different events and event types with various attributes. The most important key to success with Amplitude is having a clear and scalable analytics event, instrumentation, and schema strategy. If you're serious about analytics in your company, you'll need a dedicated person or team to oversee the implementation and planning to make it successful. It's a very flexible tool, but with a lot of flexibility comes a lot of room for error, which only compounds at scale.
Great product
What do you like best about the product?
This product easy to use. It is a very quick way to show what is going on in app. The graphs produced look nice and are easy to read. It is easy to share them with others.
What do you dislike about the product?
Sometimes the data doesn't seem to line up with other sources. This can be a real problem as some teams don't trust the data that comes from amplitude. Sometimes it is only trusted using other data sources.
What problems is the product solving and how is that benefiting you?
We use the product to get reporting on results in the app. The real benefit is that it is quick to show info about what is going on. There is no need to know how to code or to do other things that would make it less accessible. You don't even need to know data structures that are used to capture the data.
Recommendations to others considering the product:
Give it a try you will like it. It can be really powerful for your entire organization to be on this platform.
Democratize product analytics
What do you like best about the product?
Anyone on the team can perform analysis.
What do you dislike about the product?
I wish there was an integrated survey capability for me to capture feedback from my users
What problems is the product solving and how is that benefiting you?
We want any team member to be able to perform analysis and get familiar with our data. Everyone gets more bought in to the impact of what we're shipping.
Recommendations to others considering the product:
Get your whole team involved
Product Analytics Maestro
What do you like best about the product?
What I like the best is the inbuilt range of visualizations and charts that are key to visualizing your customers' journey and behavior.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
What do you dislike about the product?
What I wish for is custom charts and visualizations, the ability to retroactively change the user properties and backfill whenever needed in a smooth way.
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
What problems is the product solving and how is that benefiting you?
Without a lot of effort, we are able to realize the impact of our products and features on the high-level metrics.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Recommendations to others considering the product:
Your data infrastructure plays a key role in the value you get out of Amplitude, so it would be worth thinking about what infrastructure fits best into integration with Amplitude.
straightforward to use, great functionality, clean UI
What do you like best about the product?
1. straightforward to use, doesn't require tons of training
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
What do you dislike about the product?
1. I want to choose my own color palette, there are too few options in terms of color, limiting a lot of visualization possibilities.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
What problems is the product solving and how is that benefiting you?
Conversion funnels analyses. Very convenient to use and gives clear results on the conversion rates. great functions.
Recommendations to others considering the product:
What I like the most about Amplitude is it is super straightforward to use Amplitude, it has clean UI and clear documentation. You don't have to know JS to create a dashboard but only Watch some of the demos on youtube or just google it before using it. Because amplitude to too smart and easy to use, only be careful of misusing them to get misleading results. Also, the UI is clean and you just need to follow your instinct and click around. You won't have tons of buttons to click on, and it doesn't look overwhelming at all. Just start simple and Amplitude will lead you there.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
Great for in-depth product analytics, initial instrumentation and GUI have a learning curve
What do you like best about the product?
Once you have Amplitude setup and have things working it is a very powerful tool for product managers or data scientists to view and track metrics. It allows users to monitor KPIs through the instrumentation of CTA links, webpage URLs, and much more. It works well with products that have a UI or are UI-less (API only). Some of the user cases we leverage it for are: Churn Analysis & User Retention, Analyzing User Journeys, and Tracking Page Views/Clicks
What do you dislike about the product?
There is a slight learning curve for users when it comes to the Amplitude experience. At first, it can be overwhelming so you'll definitely have to go through a tutorial or walkthrough to understand which features you want to leverage. Instrumentation of your webpages, APIs, or applications is an initial barrier to entry, but once you have that set up it works quite well.
What problems is the product solving and how is that benefiting you?
Depends on the product I was working on, but mainly leveraged Amplitude for Churn Analysis (i.e. tracking user conversions) as well as seeing where users got lost. Their Pathfinder feature is quite useful in that you can specify and starting or ending point and it will show all the paths users take to get there.
Recommendations to others considering the product:
N/A
overall intuitive user interface
What do you like best about the product?
there are multiple ways to organize the data, so that you can tell the story you care about
What do you dislike about the product?
it's hard to find resources if I have a question about a specific area in the product
What problems is the product solving and how is that benefiting you?
event tracking, a/b test performance, helping me understand the user behavior
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