Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great tool for marketing and product analytics
What do you like best about the product?
Good tool for product and marketing events tracking that enables effective user funnel analysis and dashboard creation, providing insights into product and trends. It is really easy to use and has great UX.
What do you dislike about the product?
The billing for the usage we had was quite high, and we had to negotiatie with intermediaries who were official resellers of the tool.
What problems is the product solving and how is that benefiting you?
I integrated it directly with Braze to streamline product events for CRM campaigns. Additionally, I created user funnels with these events to monitor drop-offs throughout the user lifecycle. This integration enabled me to analyze user behavior during sessions after communications were triggered, helping to identify and understand use lifecycle.
I like using amplitude
What do you like best about the product?
user events
easy dashboards
categories of users
free for starups offer
easy dashboards
categories of users
free for starups offer
What do you dislike about the product?
limitations of events and users
very high price
low level of personalization of dashboards
very high price
low level of personalization of dashboards
What problems is the product solving and how is that benefiting you?
analysing user journeys
My view on Amplitude
What do you like best about the product?
Retention analysis, Funnel Optimalization, Behavorial Analytics, Segmentation, Predictive tools, Collaboration tools, Good Broader Ecosystem. They have responsive support team and a helpful knowledge base with tutorials and guides.
What do you dislike about the product?
We using it every day, but can make it hard to fully customize visualizations or perform highly specific analyses. Limits the ability to act on immediate trends or changes. Missteps in tracking can lead to flawed analyses and delayed insights. It requires collaboration between product, marketing, and development teams to configure event tracking properly.
What problems is the product solving and how is that benefiting you?
Understanding User Behavior - Amplitude provides detailed event-based tracking, cohort analysis, and behavioral insights.
Benefit: Enables data-driven decisions to optimize user journeys, leading to higher engagement and retention rates. Legacy tools struggle to handle increasing data volume and complexity as companies grow. Amplitude scales with your business, accommodating millions of events per day.
Ensures analytics remain effective as your product and user base expand. Generic experiences fail to meet diverse user needs and expectations. Behavioral cohorts and Amplitude Recommend help create personalized experiences. It increases user satisfaction, engagement, and conversions.
Benefit: Enables data-driven decisions to optimize user journeys, leading to higher engagement and retention rates. Legacy tools struggle to handle increasing data volume and complexity as companies grow. Amplitude scales with your business, accommodating millions of events per day.
Ensures analytics remain effective as your product and user base expand. Generic experiences fail to meet diverse user needs and expectations. Behavioral cohorts and Amplitude Recommend help create personalized experiences. It increases user satisfaction, engagement, and conversions.
Handy tool for getting app insights
What do you like best about the product?
It is easy to use, more UI friendly and loads quickly makes easier to work. Detailed view of user experience helps find the issue and improve the user experience
What do you dislike about the product?
there is a learning curve to use. Little harder to beginner as they would need to have extensive knowledge on data analytics. If the tracking is not implemented correctly then it mess the whole pipeline and can give inaccurate results
What problems is the product solving and how is that benefiting you?
It is used to tracking events on the QBO intuit app. It helps to track tracking events and details required to access tracking events
Amplitude: A complete analytics tool
What do you like best about the product?
There are various features which I like the most about amplitude.
1. Feature flagging which help to rollout the feature in product on the basis of user without redeplyoing the code.
2. Session recording which help in gain the user pain points and improve the product in many ways like UX perspective.
3. It's easy to implement and integrate with various technologies.
4. Easy to use even for a non tech person.
5. Great customer support and community support.
1. Feature flagging which help to rollout the feature in product on the basis of user without redeplyoing the code.
2. Session recording which help in gain the user pain points and improve the product in many ways like UX perspective.
3. It's easy to implement and integrate with various technologies.
4. Easy to use even for a non tech person.
5. Great customer support and community support.
What do you dislike about the product?
Some times when there are large number of events it takes time to show the full event data.
What problems is the product solving and how is that benefiting you?
Amplitude effectively addresses issues related to user analytics and feature flagging. The new V2 SDK is outstanding, offering various default events that resolve many of the challenges faced in the product. Additionally, the feature flagging functionality is impressive, enabling the rollout of features based on a percentage of users.
very goo, intuitive! made my life easier
What do you like best about the product?
What I like best is its ability to provide actionable insights through features like cohort analysis, funnel tracking, and custom dashboards
What do you dislike about the product?
One downside of Amplitude Analytics is its steep learning curve, especially for beginners or non-technical users
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves the problem of understanding user behavior across digital platforms, enabling teams to make data-driven decisions. It helps identify key moments in the user journey, uncovering where users drop off and what drives conversions.
Satisfied Customer
What do you like best about the product?
the wealth of data that allows our company to review
What do you dislike about the product?
At he moment there are no cons that we have experienced
What problems is the product solving and how is that benefiting you?
This feature allows you to reconstruct digital experiences to see how customers interact with your product, helping you identify and fix issues quickly
Love amplitude analytics - one stop solution for complex analytic requirements
What do you like best about the product?
It's super easy to create dashboards, it's user-friendly and fast.
I tried amplitude AI and gave it natural language instructions and it does a great job.
The segmentations, ability to filter on various types of params of the event.
I tried amplitude AI and gave it natural language instructions and it does a great job.
The segmentations, ability to filter on various types of params of the event.
What do you dislike about the product?
The quota limitations seems like it's not very user-friendly in terms of highlighting various quota consumption details, and one needs a dedicated team to keep an eye on the same
What problems is the product solving and how is that benefiting you?
Helping us understand various org metrics like usage, feature adoption, retention etc. Course correct on time via dashboards
The Ultimate Tool to Unlock Data-Driven Growth
What do you like best about the product?
Depth in data analysis:
Amplitude offers an extremely detailed view of user behavior. It allows for data segmentation and very precise funnel analysis, making it ideal for understanding what drives retention and growth.
Intuitive visualization and customizable dashboards:
The graphs and panels are easy to set up and understand, making complex data analysis more accessible even for those who are not experts in analysis.
Integrations with multiple tools:
It connects with CRMs, marketing tools (like HubSpot), and data automation platforms (Segment, Snowflake, etc.), making it easier to have a 360º view of the customer.
Prediction and machine learning capabilities:
It not only analyzes past data but also helps predict future behaviors using AI, allowing you to anticipate problems or identify growth opportunities.
Integrated experimentation and A/B Testing:
You can run tests directly from the platform to measure the impact of changes in the product or campaign, eliminating the need for additional tools.
Amplitude offers an extremely detailed view of user behavior. It allows for data segmentation and very precise funnel analysis, making it ideal for understanding what drives retention and growth.
Intuitive visualization and customizable dashboards:
The graphs and panels are easy to set up and understand, making complex data analysis more accessible even for those who are not experts in analysis.
Integrations with multiple tools:
It connects with CRMs, marketing tools (like HubSpot), and data automation platforms (Segment, Snowflake, etc.), making it easier to have a 360º view of the customer.
Prediction and machine learning capabilities:
It not only analyzes past data but also helps predict future behaviors using AI, allowing you to anticipate problems or identify growth opportunities.
Integrated experimentation and A/B Testing:
You can run tests directly from the platform to measure the impact of changes in the product or campaign, eliminating the need for additional tools.
What do you dislike about the product?
High learning curve:
Although the interface is visually appealing, fully mastering Amplitude can take time. To get the most out of it, it is necessary to have knowledge in data analysis and to define events very precisely.
Complex initial setup:
It is necessary to set up events, users, and funnels from scratch. If you don't have a technical team or a data analyst, this can become tedious and prone to errors.
Less effective for data not related to digital products:
Amplitude is amazing for apps, SaaS, or digital platforms, but it may be less useful for offline or physical businesses, where event tracking is not as straightforward.
Dependence on the quality of tracking:
If event tracking is not implemented correctly, the results can be inaccurate or incomplete. Unlike Google Analytics, where certain metrics are configured automatically, in Amplitude it is more manual.
Although the interface is visually appealing, fully mastering Amplitude can take time. To get the most out of it, it is necessary to have knowledge in data analysis and to define events very precisely.
Complex initial setup:
It is necessary to set up events, users, and funnels from scratch. If you don't have a technical team or a data analyst, this can become tedious and prone to errors.
Less effective for data not related to digital products:
Amplitude is amazing for apps, SaaS, or digital platforms, but it may be less useful for offline or physical businesses, where event tracking is not as straightforward.
Dependence on the quality of tracking:
If event tracking is not implemented correctly, the results can be inaccurate or incomplete. Unlike Google Analytics, where certain metrics are configured automatically, in Amplitude it is more manual.
What problems is the product solving and how is that benefiting you?
Lack of User Retention:
Problem: Users register or purchase, but do not return.
How Amplitude Solves It:
Analyzes which behaviors lead to retention.
Identifies patterns in users who remain active.
Allows creating cohorts to understand which segments are more likely to leave the platform.
Benefit: Improves retention by understanding which features or functions keep users engaged.
2. Low Conversion Rate (Funnel Optimization):
Problem: Many visitors do not complete the purchase or do not end up using the product.
How Amplitude Solves It:
Creates detailed conversion funnels to identify at which point users drop off.
Allows analyzing multiple paths and detecting bottlenecks.
Benefit: Optimizes each step of the purchase or activation process, improving conversions.
3. Lack of Understanding of User Behavior:
Problem: You don't know how users interact with your product.
How Amplitude Solves It:
Conducts a comprehensive behavior analysis to track every action (clicks, time on screen, features used).
Shows you which features are most used and which are ignored.
Benefit: Makes data-driven decisions on which features to improve or eliminate.
4. Difficulty in Developing New Features:
Problem: You are unsure of which new features to add or improve.
How Amplitude Solves It:
Uses user data to identify the most requested features or points where users spend the most time.
Allows you to run A/B tests to try out new features.
Benefit: Minimizes risks by basing development on real data and validating ideas before implementing them on a large scale.
5. Lack of Personalization for Different User Segments:
Problem: You treat all users the same, but their needs vary.
How Amplitude Solves It:
Segments users by behavior, geography, device, traffic source, etc.
Allows creating personalized experiences based on how different segments interact with the product.
Benefit: Increases satisfaction and engagement by offering experiences tailored to each type of user.
Problem: Users register or purchase, but do not return.
How Amplitude Solves It:
Analyzes which behaviors lead to retention.
Identifies patterns in users who remain active.
Allows creating cohorts to understand which segments are more likely to leave the platform.
Benefit: Improves retention by understanding which features or functions keep users engaged.
2. Low Conversion Rate (Funnel Optimization):
Problem: Many visitors do not complete the purchase or do not end up using the product.
How Amplitude Solves It:
Creates detailed conversion funnels to identify at which point users drop off.
Allows analyzing multiple paths and detecting bottlenecks.
Benefit: Optimizes each step of the purchase or activation process, improving conversions.
3. Lack of Understanding of User Behavior:
Problem: You don't know how users interact with your product.
How Amplitude Solves It:
Conducts a comprehensive behavior analysis to track every action (clicks, time on screen, features used).
Shows you which features are most used and which are ignored.
Benefit: Makes data-driven decisions on which features to improve or eliminate.
4. Difficulty in Developing New Features:
Problem: You are unsure of which new features to add or improve.
How Amplitude Solves It:
Uses user data to identify the most requested features or points where users spend the most time.
Allows you to run A/B tests to try out new features.
Benefit: Minimizes risks by basing development on real data and validating ideas before implementing them on a large scale.
5. Lack of Personalization for Different User Segments:
Problem: You treat all users the same, but their needs vary.
How Amplitude Solves It:
Segments users by behavior, geography, device, traffic source, etc.
Allows creating personalized experiences based on how different segments interact with the product.
Benefit: Increases satisfaction and engagement by offering experiences tailored to each type of user.
Super quick to catch the events and usability.
What do you like best about the product?
The events were shown almost real time on the dashboard
Responsive & quick UI
Responsive & quick UI
What do you dislike about the product?
No onboarding walkthrough
Harder to learn for beginners
Doesn't remember org and have to mention org name everytime for SSO login
Harder to learn for beginners
Doesn't remember org and have to mention org name everytime for SSO login
What problems is the product solving and how is that benefiting you?
Catching user events
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