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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,352 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Great Intel into Software

  • May 13, 2025
  • Review verified by G2

What do you like best about the product?
I love that I can create dashboards and share with executive management to show how quickly our customer's are adopting the software.
What do you dislike about the product?
I'm an every day user of the system and not responsible from an administrative standpoint. My wishes for Amplitude exist as options, but I'd love if it were easier to connect software that I use daily to Amplitude.
What problems is the product solving and how is that benefiting you?
Being able to see the exact date our customers meet their first value moment.


    Gambling & Casinos

I'm a Senior QA and I use Amplitude for a variety of tasks

  • May 13, 2025
  • Review verified by G2

What do you like best about the product?
I want to preface this by saying I'd describe myself as a light user of Amplitude, but it is still an essential part of my day-to-day work

ease of use - I primarily use Amplitude to check analytics when testing my app, and adding my test accounts to experiments. I also use it to monitor feature rollout and uptake after releases. I think Amplitude comes across as a very professional product and I enjoy using it.

Customer Support - I have not been involved with Amplitude Customer Support.

Frequency of Use - Almost every day

Number of features - I feel like I only use a select number of features (analytics, rollout stats, feature flag experiments) - however I am fully satisfied with how they work

ease of integration - Amplitude is integrated properly and as a core component of our overall workflow. I was not personally involved in implementing it, but I can say it has been easy to pick up.
What do you dislike about the product?
I think the product is very uniform which is greta, but more visual distinction between features would be great. I guess what I'm saying is a lot of amplitude screens are same-samey if that makes sense.
What problems is the product solving and how is that benefiting you?
Verifying logging is enabled and working correctly, overview of feature rollouts and uptake, being able to manipulate test accounts into user groups to test certain features


    Melissa S.

Great tool for complex data

  • May 13, 2025
  • Review verified by G2

What do you like best about the product?
Data integration capabilities and AI functionality are at the top of my list, but the fact that Amplitude is constantly updating and enhancing features is a win. As we look at additional tools and functionality with AI, Amplitude is staying on top of its game. This helps keep our teams focused rather than spending time researching additional tools.
What do you dislike about the product?
It can be complex and not for all levels of users.
What problems is the product solving and how is that benefiting you?
Centralizing data points and provides deeper consumer journey mapping.


    Financial Services

Easy funnels creation for a non-technical PM

  • May 12, 2025
  • Review verified by G2

What do you like best about the product?
Easy to use, straight forward with great support material so the learning curve is very short.
What do you dislike about the product?
Mapping complex user journeys could be a bit simpler with LLM integrations
What problems is the product solving and how is that benefiting you?
Identify drop offs, creating usage-based user personas.


    Isabelle L.

Visualize data without a data background

  • May 12, 2025
  • Review verified by G2

What do you like best about the product?
Anyone at your company can easily view data and make informed decisions.
What do you dislike about the product?
It is not as flexible as custom queries with SQL.
What problems is the product solving and how is that benefiting you?
I can easily see product adoption analytics and build cohorts based on user actions.


    Beatriz Rei A.

Easy and intuitive to use

  • May 10, 2025
  • Review verified by G2

What do you like best about the product?
It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports.
What do you dislike about the product?
1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them.
It is not a dislike but it could be better.

2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well.
3 - Be able to customize more the charts would be nice.
4- no plug in to check if the events are firing and names on the server-side implementation.
What problems is the product solving and how is that benefiting you?
Understand how our users engages with our site features.


    Education Management

Clear and provides the analytics required for SME

  • May 10, 2025
  • Review verified by G2

What do you like best about the product?
Clear analytics, and allow group management
What do you dislike about the product?
A little hard to learn at the beginning, and more tutorial is preferred
What problems is the product solving and how is that benefiting you?
Providing app analytics


    Anakaren D.

Good insights, a bit hard to learn at first

  • May 08, 2025
  • Review verified by G2

What do you like best about the product?
That there is a lot of ways in which you can slice the data and many workspaces to create in order to segment this by client, etc.
What do you dislike about the product?
I don't think it is very easy to use or self-learn. It took me a while to understand how to use it and how to create things that were actually of good use for what I needed them.
What problems is the product solving and how is that benefiting you?
We need to track usage of our platform by client in order to understand where we can best support them as Customer Success Managers. Being able to see what features are well liked, how much time are users spending in the platform, etc. is very useful to kick-start a conversation with the client.


    Retail

A great choice for monitoring your app Analytics!

  • May 08, 2025
  • Review verified by G2

What do you like best about the product?
Easy to use and to build reports, multiple chart types available, allows customized and complex formulas, easy to integrate with Slack, feels like MixPanel with steroids.
What do you dislike about the product?
Live tracking of events could be a little more straight forward, could have more chart customization options
What problems is the product solving and how is that benefiting you?
Live cohorts of funnel abandonment, integrated with our customer engagement tool


    Leisure, Travel & Tourism

Amplitude Analytics is one of the most solid solution for product analytics

  • May 08, 2025
  • Review verified by G2

What do you like best about the product?
A very powerful tool with a great community (shout out to Esther!).
The product is evolving well, in 2 years I've seen a lot of interesting developments to make user interface smoother and simpler. Like the fact that Amplitude have the desire to integrate more qualitative feedbacks through screen sessions, surveys etc...
What do you dislike about the product?
Amplitude Analytics is very dependent on the upstream tagging plan, I found that dependency at this level is quite limiting, and I think it put up quite significant barriers to use in our case with the team.

Even If I like the amplitude community, I'd like to have more content classify by industry to help us step up in our product analytics skills and development
What problems is the product solving and how is that benefiting you?
Amplitude helps us check the performance of our features on our B2C products (app & web).
It also helps us to look for patterns and identify interesting hypotheses to find areas for improvement.