Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude an excellent tool for Product Analytics
What do you like best about the product?
At Coursera, our Data Science team frequently relies on Amplitude to track product launches, quickly perform root cause analyses, and gain insights into user behaviour. Amplitude stands out for its intuitive and user-friendly interface, while also enabling us to conduct a wide range of complex analyses with ease. The customer support is also very helpful and we have regular office hours setup for doubts. The tool is very easy to use and we use it almost everyday to draw insights from our users.
What do you dislike about the product?
Amplitude has certain limitations when it comes to customizing charts and graphs. I also find that some of the more advanced features are difficult to locate, and at times, the menus and documentation can be confusing.
What problems is the product solving and how is that benefiting you?
Amplitude enables us to effectively monitor product launches, quickly perform root cause analyses, and gain deeper insights into our users. As a result, the time we spend on any analysis is significantly reduced.
Amplitude is the best tool for Growth and Product Managers
What do you like best about the product?
I love to have diferent options of reports where i can see funnels of conversion and event detonation. It allows me to compare diferente segments and countries
What do you dislike about the product?
I have not experience any downside using amplitude events
What problems is the product solving and how is that benefiting you?
Its benefit is mostly because as in Treinta we have 2 products, we need to diferenciate behavior between app and web users. Also, because as we have diferent type of user business and it helps us to stablished patterns according to this.
The more you know, more you know that you don't know.
What do you like best about the product?
Easy to use interface. I feel like even not knowing all feature I'm able to to explore and try to use. Documentation super helps at all time.
What do you dislike about the product?
Sometimes I feel stuck in some views and documentation language is a bit confusing at times. An practical example is how the "each" operator works. It was hard to find the answer and even harder to double check the information.
What problems is the product solving and how is that benefiting you?
My main use is regarding Marketing Analytics and corporate report.
User segmentation -> Patter Behavior -> Feature usage -> Campaigns Performance.
I'v been able to identify segments of highly engaged users and improve my conversions overall, while justifying through data next steps and optimizations.
User segmentation -> Patter Behavior -> Feature usage -> Campaigns Performance.
I'v been able to identify segments of highly engaged users and improve my conversions overall, while justifying through data next steps and optimizations.
Good UX and easy navigation
What do you like best about the product?
Compared to clevertap or GA that I've used before, Amplitude stands out on the UX and features that really makes analysis and sharing much more easier. What's I like best and the most creative part, URL is automatically generated and can be shared without the hassle of saving the viz.
What do you dislike about the product?
Real time event analysis is not helping. It has delays, doesn't show previous
What problems is the product solving and how is that benefiting you?
Amplitude makes the analysis process easier, allowing us as a product team to not be fully dependent on BI analysis.
The Best Event Tracking Data Analysis Tool I’ve Seen
What do you like best about the product?
What I like most is Amplitude’s diverse chart analysis capabilities and its powerful dashboard combinations. These features help me conduct various data analyses to optimize products, increase conversion rates, enhance marketing campaigns, and improve ROI in a more targeted way. They also frequently host online tutorial webinars, which allow me to learn more about how to use Amplitude effectively.
What do you dislike about the product?
Funnel charts cannot be displayed vertically, which is not very intuitive—I hope this will be supported in the future. In addition, some event tracking data has long-term anomalies with no data. It would be even better if time-based monitoring and anomaly alerts could be added.
What problems is the product solving and how is that benefiting you?
I use Amplitude to track user event data, analyzing user preferences, product usage, and marketing conversion rates.
1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures.
2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization.
3. It helps me analyze from which angles product subscription revenue can be increased.
1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures.
2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization.
3. It helps me analyze from which angles product subscription revenue can be increased.
Great tool for getting quick analytics insights - easy developer setup
What do you like best about the product?
I like the ease of use. From a developer perspective, it's super quick and easy to get set up, and the SDK API is very simple. I feel like you can get up and running in just a few minutes.
I've used some of the chart features, and they're quite nice, even though it can be a bit more complex.
The experiments are good and I use them regularly.
I've used some of the chart features, and they're quite nice, even though it can be a bit more complex.
The experiments are good and I use them regularly.
What do you dislike about the product?
The free tier doesn't include feature experiments, which is a blocker for me on some of my personal and client projects. I opt for other tools in that case, since they offer free feature experiments out of the box.
What problems is the product solving and how is that benefiting you?
Understanding user behaviour, not just globally but also deeply segmented into various cohorts. SInce our application has a wide variety of user personas, it's good to be able to view the data different lenses and get more meaningful insights.
Powerful, but with a steep learning curve
What do you like best about the product?
What stands out the most is its remarkable ability to answer complex questions about user behavior, something that few other tools manage to do as effectively. We are able to conduct deep and precise analyses of user journeys, and creating funnels and retention analyses is very straightforward. Additionally, despite the platform's depth and richness of features, its interface remains intuitive and user-friendly.
What do you dislike about the product?
The conceptual learning curve is fairly steep, and the depth of insights you gain relies greatly on the specific events you implement and the properties you track. For teams used to working with a marketing metrics framework, adapting to a product analysis approach that centers on particular user actions can be challenging. Additionally, while there are some features related to marketing attribution, this tool is not best suited for that purpose. Its primary design is to help you understand user behavior within the product, rather than to optimize advertising spend or pinpoint which campaign achieved the highest ROI.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses the fundamental challenge of understanding in-depth user behavior within a product, offering insights that go well beyond standard marketing metrics.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
Great product
What do you like best about the product?
I really like how Amplitude Analytics connects data seamlessly and makes it easy to understand complex user behavior through clear, intuitive visuals. The visual dashboards and charts simplify analysis and help uncover insights quickly, making decision-making much more efficient.
What do you dislike about the product?
Sometimes the platform can feel a bit overwhelming because of the many features and options available. It takes a little time to get fully comfortable navigating everything, but once you do, it’s very powerful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me turn raw data into actionable insights by clearly showing user behavior trends and product performance. This makes it easier to identify opportunities, measure outcomes, and make data-driven decisions with confidence.
Godsend for marketers looking to track impact
What do you like best about the product?
Upsides include being able to track impact across various marketing channels, like in app messages, push notifications, and EDMA
What do you dislike about the product?
Quite satisfied, maybe it could be easier to create reports
What problems is the product solving and how is that benefiting you?
Marketing impact
Very easy to use, don't need to know the technical side of SQL
What do you like best about the product?
What I appreciate most about Amplitude Analytics is that you don't need to be an expert in SQL—in fact, you don't need any knowledge of SQL at all to start creating charts and dashboards. This is impressive because it empowers an average user to function like a data analyst expert.
What do you dislike about the product?
What I dislike most about Amplitude Analytics isn't really related to using the tool itself, but rather to the tutorials available online. Many of these tutorials don't keep up with the visual updates of the tool. Some how-to videos, for example, explain steps using a much older version of Amplitude Analytics, which can make it confusing to follow along.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand the user flow on a website and provides insights into why users are leaving at certain points in the flow.
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