Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude review analytics for marketing
What do you like best about the product?
This a best because is very easy for navegation and the data is a good distrution.
What do you dislike about the product?
I don't like the lack of pre-made reports
What problems is the product solving and how is that benefiting you?
The breadth benefits me on a day-to-day basis to analyze data and make accurate decisions.
It is accessible and intuitive to create visual analysis
What do you like best about the product?
How easy it is to create insightful data.
What do you dislike about the product?
If you don't know the properties (or events) meaning quite well, there's no easy and intuitive way to find out.
What problems is the product solving and how is that benefiting you?
User's interactions with our platform
Great product!
What do you like best about the product?
Ability to create charts using a user friendly UI without having to code
What do you dislike about the product?
I think the Retention charts documentation could be improved. It is not the most straight forward to understand
What problems is the product solving and how is that benefiting you?
Helps track metrics, compare groups of users and understand quick user behaviours
Amplitude is easy and intuitive for data analytics team
What do you like best about the product?
Understanding about my trends using events, filters in different business context
What do you dislike about the product?
I don't have much to say, but if I can say a block, I can't see the dataset in real time.
What problems is the product solving and how is that benefiting you?
I can understand user behavior, adapting their experiences and journeys.
Data Analytics Review
What do you like best about the product?
The velocity that we get data and chart visualization.
What do you dislike about the product?
I don't find enough documentation and applied examples of how to use each feature.
The 90days limitations.
The 90days limitations.
What problems is the product solving and how is that benefiting you?
Understand the user journey and channels that he comes from.
Also, understand if a specific feature generates impact in business.
Also, understand if a specific feature generates impact in business.
Great platform for product and discovery
What do you like best about the product?
How easy it is to filter events and get data to understand the user. The merge of users is impressive and the platform is very friendly to get user journeys and data.
What do you dislike about the product?
We don't have any pre-defined chart, everything we have to do ourselves. Also, the marketing parameters for attribution do not work correctly; for example, to see if we have an SEO entrance, we have no way to see it.
What problems is the product solving and how is that benefiting you?
It makes it easy for the product team to test hypotheses and design AB tests. They can have a complete look over their data and make informed decisions regarding what they are trying.
Easy to generate simple analysis about the users, but hard to do a little bit more complex stuff
What do you like best about the product?
Analysis like segmentation and funnel give thoughtful insights in a straightforward way.
The platform is also high-speed. It is easy to work with user segmentation for simple analysis.
The platform is also high-speed. It is easy to work with user segmentation for simple analysis.
What do you dislike about the product?
It is hard to do a little bit more complex analysis.
I have trouble creating user cohorts for users who did one event OR another.
Other problems that I face here are related to instrumentation. Tracking a user experience in app with web views is a little tricky, since when user is in the app it has a device ID, but when it moves to a screen implemented as a web view it has another device ID.
Sessions analysis is also not the best in Amplitude. It is hard hard to understand the number of sessions where one event OR another took place.
I have trouble creating user cohorts for users who did one event OR another.
Other problems that I face here are related to instrumentation. Tracking a user experience in app with web views is a little tricky, since when user is in the app it has a device ID, but when it moves to a screen implemented as a web view it has another device ID.
Sessions analysis is also not the best in Amplitude. It is hard hard to understand the number of sessions where one event OR another took place.
What problems is the product solving and how is that benefiting you?
Amplitude is a great event tracking platform.
Funnel analysis is what I use the most here in my company. It is excellent to understand how users are moving through the acquisition funnel.
It is also great to understand what are the different paths users are following in the product and the biggest drop-outs.
Segmentation analysis is great for understanding big numbers and how metrics are variating over time.
Funnel analysis is what I use the most here in my company. It is excellent to understand how users are moving through the acquisition funnel.
It is also great to understand what are the different paths users are following in the product and the biggest drop-outs.
Segmentation analysis is great for understanding big numbers and how metrics are variating over time.
Amplitude Review from a Data Analyst
What do you like best about the product?
Being able to develop cohorts of specific user groups to analyse them separatly from the overall public has been one of the most useful features of the Amplitude app for me
What do you dislike about the product?
Being basically a full self service with minimal coding interface for user behaviour tracking, sometimes the development of different views and segment analyses can become a little bit complex
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving the problem of understanding user behaviour inside our products, this benefits my workflow in the marketing analytics department by making marketing campaign impact analysis easier
Breadth helps me get daily, step-by-step insight into what my user is doing.
What do you like best about the product?
In it I can see all the interaction steps of my customers. This helps to not only answer product questions, but also to understand errors that happen. I've never used other software that does the same thing as Amplitude.
What do you dislike about the product?
What doesn't help me in the breadth is it doesn't separate the test and production flows. It's only possible by cohort, but if it were easier, it would make the day to day easier, because some tests are random and don't work via cohort.
What problems is the product solving and how is that benefiting you?
Find errors in the app. When customers call reporting an error, our customer service team analyzes the entire interaction of that customer and is able to autonomously have answers and identify what was happening.
Clean & Quick Design
What do you like best about the product?
I like the clean look and feel of the platform overall. Once your data is in, it is very easy to manipulate the insights quickly. (much preferred) No excels and multiple data points can be analyzed at once which is great.
What do you dislike about the product?
Better intro tutorials would be helpful in the live platform with your data. The Amplitunes example is great, but most companies aren't music/ download based. Possibly switch to an eCommerce platform example.
What problems is the product solving and how is that benefiting you?
Using Amplitude for app marketing, insights, UI experience improvements. It has been very insightful for these items, as long as you have the codes in the platform.
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