I used Amplitude mostly for data analytics and analysis.
Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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My experience with amplitude
What do you like best about the product?
Amplitude is an amazing tool to analyse user behaviour. With its dashboard and notebook function it's easy to get a quick overview of health metrics, which is great when you have a million other tasks waiting for you. I've also found the Amplitude academy courses extremely helpful to point me in the right direction in the beginning: it made people like me (inexperienced in quantitive analytics) develop a joy in using Amplitude!
What do you dislike about the product?
Occasional data discrepancies can be a challenge, especially for those new to the platform. It requires some expertise to troubleshoot these issues effectively.
What problems is the product solving and how is that benefiting you?
User metrics: understanding how users engage with our product. It helps us make product and content better.
Easy for ad-hoc analysis, lacks in deep analysis
What do you like best about the product?
Amplitude is easy to setup and customize on an ad-hoc level and to share dashboards and visualizations within the organization. Even though underlying data can be massive, loading time seem to be low which increases the usability and incentivize usage. Customer Support is helpful and responds quickly.
What do you dislike about the product?
I feel it lacks in deep understanding analysis and complicated analysis especially when it comes to aggregating different events where parameters might not be of the same format. For this I use SQL-based analysis.
What problems is the product solving and how is that benefiting you?
Quickly analysing trends and ad-hoc requests
Great tool for understanding users experiences
What do you like best about the product?
The upsides are that you can see real time analytics and data. It's a very easy to use platform as well. It's a very simplified UI so it's very easy to navigate.
What do you dislike about the product?
Charts, dashboards and analytics and sometimes get lost as there is not a super great way of organizing content. The spaces feature is nice but could definitely be improved. Also, the formulas feature for segementation and other charts can definetly be limited on what you can track and how many metrics you can track. Additionally, wish there were more ways and capabilities to visualize the data in terms of colors, appearance, charts, and edits you can make.
What problems is the product solving and how is that benefiting you?
Identifying user flows and drop off patterns. Also understanding where and how users are converting. Measuring new feature performance and how groups of users interact with the product.
Amplitude is fantastic for flexible visualisations across the product stack
What do you like best about the product?
We really like the flexibility that Amplitude offers as a BI tool. As a company, we also use Looker but we find it difficult to create new dashboards really quickly without the input of developers. With amplitude, a large cohort within our company can comfortably spin up visualisations which are very important. This is especially helpful for GTM activities measuring data for new products. We think of it as more of a visualisation sandbox.
What do you dislike about the product?
Due to it's flexibility, it can be a bit daunting initially. A lot of training is required so people understand how to comfortably build and design dashboards to get the result they are looking for.
What problems is the product solving and how is that benefiting you?
We are constantly launching new products and this requires having to build visualisations for these products. Amplitude gives us a flexible tool to build visualisations so we can measure success on GTM activities and understand how the market is reacting to our feature releases. We also use Amplitude for product feedback on particular products which has been invaluable. Our organisation requires a lot of collaboration across numerous teams so Amplitude is also fantasticly accessible which is really important. We can also easily drill down into user data and get instant insights.
An incredible platform
What do you like best about the product?
Fast, powerful analytics at the drop of a hat. Saves us a ton in compute expenses running custom analytics in our warehouse. Fast outcomes!
What do you dislike about the product?
There are some intersting nuances that your rep will need to clarify for your use case. It's not a simple implementation. The drop filters will leave you wanting.
What problems is the product solving and how is that benefiting you?
Our analysts were running business critical complex custom SQL on hundreds of billions of rows in one-off queries that were becoming exceptionally taxing on our platforms. How can we offload complex analytics and democratize data exploration?
User behavior analysis that delivers business outcomes
What do you like best about the product?
Really wide variety of chart types
easy to use interface
amplitude academy is helpful and robust
easy to use interface
amplitude academy is helpful and robust
What do you dislike about the product?
slow sometimes (adding org id's to a chart or dashboard can take a long time)
not always clear on how to use chart types without taking a course
hard to manage the data at scale and train an entire team on the platform
not always clear on how to use chart types without taking a course
hard to manage the data at scale and train an entire team on the platform
What problems is the product solving and how is that benefiting you?
understanding power users
common friction points
how do real life interactions with a customer (i.e. training) impact adoption afterwards?
common friction points
how do real life interactions with a customer (i.e. training) impact adoption afterwards?
Offers depth of analytics and powerful visualization capabilities
What is our primary use case?
What is most valuable?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments. My favorite part was pinpointing exactly where customers were dropping off in their journey and understanding the events tied to conversions. This helped me focus on areas needing improvement, conduct customer interviews, and validate insights with existing reviews, leading to more informed decisions.
What needs improvement?
In terms of improvement, setting up reports in Amplitude was challenging for me as a newer user. I relied on others who had specific knowledge, which sometimes caused delays due to resource constraints. It would have been helpful if the process of creating reports was more intuitive and user-friendly, allowing me to gain insights independently without relying heavily on the product team.
For how long have I used the solution?
I have used Amplitude for a year and a half.
What do I think about the stability of the solution?
Amplitude was very stable during my use. I never encountered any errors, which was refreshing compared to the occasional issues I have experienced with AWS products.
What do I think about the scalability of the solution?
I would rate Amplitude a solid ten for scalability. I didn't see any reasons why it couldn't handle scaling effectively.
Which solution did I use previously and why did I switch?
Amplitude is easier to use than Splunk because its user interface is more intuitive and user-friendly. Splunk's interface felt technical and outdated, like an old mainframe system, while Amplitude's was much easier to navigate. Although Splunk might excel in detecting anomalies, Amplitude provided a smoother experience, especially for tasks like tracking performance over time.
How was the initial setup?
Setting up Amplitude initially can vary in complexity. If you have all the necessary information, like event IDs and customer lists, and your requirements are straightforward, it's relatively straightforward. However, the complexity increases with more variables and larger datasets, making it a bit more challenging to work with.
What other advice do I have?
Amplitude played a crucial role in improving product decisions for our onboarding project. By analyzing user behavior, we identified key points where customers were dropping off in the activation process. This allowed us to tailor the onboarding experience, making it more personalized and engaging, resulting in higher activation rates and improved customer retention.
Integrating Amplitude with other tools in our stack improved our analytics capabilities. I didn't encounter any issues with its compatibility or functionality alongside other tools.
I would recommend Amplitude to others because of its depth of analytics and powerful visualization capabilities. Overall, I would rate it as an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Great UI/UX. Can be be more user friendly with more tutorials.
What do you like best about the product?
UI/UX is good. Different forms of chart add to the experience.
What do you dislike about the product?
Can be more simple in terms of char creation+integration.
What problems is the product solving and how is that benefiting you?
Data analystics for various markets to make better informed decisions.
Robust yet seamless way of data handling
What do you like best about the product?
Being able to download the user Id even after breaking down by a lot of filters
What do you dislike about the product?
Not sure on this yet. Will need more time to review.
What problems is the product solving and how is that benefiting you?
Map user data with conversion data. So that we can check Gender, age, etc for a conversion (per ad partner, per campaign, etc...)
Very valuable product to build your Business and make insightful decisions
What do you like best about the product?
Very complete without being too complicated. New people can onboard and be autonomous and get ground-level information and graphs very easily. It's accessible.
What do you dislike about the product?
UI isn't always obvious... And some advanced things seem quite hidden even though they could be useful sooner.
What problems is the product solving and how is that benefiting you?
Understand drops in specific funnels of the app + A/B tests
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