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Reviews from AWS customer

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External reviews

2,620 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Transportation/Trucking/Railroad

How do you analize your funnel without it?

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude has been key in order to create our user funnel and find consistency inside of the user journey.

I love the segmentation and the speed to load such complex graphs.
What do you dislike about the product?
I think that one of the pain point in amplitude is the fact that is not so intuitive. It requires a bit of interaction to find what you are looking for or how to mount everything.
What problems is the product solving and how is that benefiting you?
Segmentation - it's really to segment and see the evolution of a specific cohort or segment

Funnel - looking through events to the exact steps of the user it means a lot to understand customer behaviour

Feature analysis - for post launch metrics is really to set your dashboard and coming back later


    Fahad A.

How it made it easy for me

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
multiple charts , journey funnel that made it easy to when custmer leave
What do you dislike about the product?
sometime its slow , the mapping isn't that accurate in MENA
What problems is the product solving and how is that benefiting you?
improving conversion rate


    Banking

Easiest entry point into analytics

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
User friendly interface and that I can deep dive between steps easily
What do you dislike about the product?
I don't like the new update as before this we could differentiate between front end and back end events.
What problems is the product solving and how is that benefiting you?
I am handling onboarding for a company so it is easier to see how many people enter a funnel and drop off between steps. The fact I can see the user journey and streams makes it very helpful


    Broadcast Media

Very easy to use if your data pipelines are working

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
Very easy to create dashboards and it feels intuitive to build funnels
What do you dislike about the product?
Could have a few more quick tutorials available, especially for when you are starting to use it - something that’s super quick and easy to digest
What problems is the product solving and how is that benefiting you?
It’s allowing me to gain a better understanding of our users and how they are moving through our product


    Computer Software

Solid product analytics with an expanding offering

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
A good range of charts and graphs, pretty flexible reporting. Easy enough to use once you've got the hang of the interface.

Being able to store the tracking plan in the same place that the data lands is useful for quality checks and to give everyone documentation to reference when they're using the data.
What do you dislike about the product?
Sometimes there are things that seem simple on the face of it that I want to report on that I struggle to find a way to achieve. I'm not 100% sure if it's me not finding the way, or if the way doesn't exist.
What problems is the product solving and how is that benefiting you?
We need to track things like feature adoption, feature usage, cohort behavior etc. and Amplitude gives us the tools to define our tracking plan and then track against it, and then query the data to track metrics and answer ad-hoc questions.


    Leisure, Travel & Tourism

Good product but bit difficult to navigate

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
It has features that I need, it's definetely easy to use
What do you dislike about the product?
It's difficult to navigate through the entire flow
What problems is the product solving and how is that benefiting you?
The graph and the data visualization is easy


    Entertainment

Blazing fast answers

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
As a product analyst, I love that Amplitude is so similar to SQL in its UI. The idea of grouping things together, adding filters, creating funnels is quick to grasp and implement.
What do you dislike about the product?
I have a bias due to using SQL extensively, but I'd love to be able to join several events together using different fields than the default one rather easily.
What problems is the product solving and how is that benefiting you?
We use Amplitude to quickly validate our hypotheses. We do this quite a lot and Amplitude is simply the fastest way to do it. Otherwise we'd have to write SQL scripts to extract data - which would be a time-consuming exercise.


    Information Technology and Services

Clean user interface and easy to use

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
Easy to create multiple reports for language segmentation, providing good insights on top performing content by market. I use this on a bi-weekly basis to influence what should be used in advertising to promote our brand.
What do you dislike about the product?
Filtering is slightly clunky and pulls random URL strings
What problems is the product solving and how is that benefiting you?
Expansion into global markets


    Katrin T.

Reliable and scalable analytics I keep returning to

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
I'm a product manager at a startup and have tried several analytics tools over the years. Amplitude is the one I keep coming back to — I’m now implementing it for the third startup I’ve worked with. I was able to set it up from scratch each time, and it consistently proves to be powerful, flexible, and indispensable for understanding user behavior and driving product decisions.
What do you dislike about the product?
User attribution can be difficult to manage, especially when trying to track users across sessions or devices. But in fairness, this is a limitation I’ve encountered in all analytics tools, not just Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps me deeply understand user behavior across the product — where users drop off, which features drive engagement, and what actions correlate with retention. This enables our team to prioritize the right features, improve onboarding, and increase activation rates. Without it, we’d be making product decisions in the dark.


    Virginia R.

Amplitude is a powerful analytics tool

  • April 29, 2025
  • Review provided by G2

What do you like best about the product?
It's easy to build funnels, cohorts, retention charts, and path analyses, without needing to code. It also allows to create collaborative dashboards.
What do you dislike about the product?
This isn't something I dislike, but it's important to highligh that there is a learning curve for users who aren't afamiliar with analytics concepts or event-based data models.
What problems is the product solving and how is that benefiting you?
With Amplitude we're able to analyze data about the digital products, identify drop-off points and measure retention.