Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Creates visibility into what marketing campaigns & channels are working
What do you like best about the product?
Creates visibility into website performance insights, allowing us to see which sources are converting the best
What do you dislike about the product?
There are a lot of features, so it can be time consuming to set up but is worth it.
What problems is the product solving and how is that benefiting you?
The out-of-the-box marketing analytics have been truly helpful to deep dive into traffic, ad performance and most importantly conversions.
Very happy with how the product is evolving
What do you like best about the product?
We chose Amplitude from the very beginning, looking to have a clear view on our in app data, but also use its experimentation capabilities. It's a tool that product marketers can use with little or no help from data/growth teams.
What do you dislike about the product?
I can't name any downsides right now. Just that we don't use some of its newer additions, such as Session replays, and can't share an opinion on this topic.
What problems is the product solving and how is that benefiting you?
helps us keep track of user behaviour within the app, set up experiments, and gather insights.
Amplitude Analytics in Pharma
What do you like best about the product?
Creating custom dashboard per campaign which allows us to track our campaigns in real time and Optimise them
What do you dislike about the product?
I wish the user interface was a bit more initiative with drag and drop charts easy to update. As currently you have to dig into each chart with a page refresh taking you to another page and then returning back to your main report takes alot of time especially when you have multiple charts on a template
What problems is the product solving and how is that benefiting you?
We can have a single dashboard showing customer journey with ease to share these custom dashboard focusing on campaign goals to Marketing Teams
Great Intel into Software
What do you like best about the product?
I love that I can create dashboards and share with executive management to show how quickly our customer's are adopting the software.
What do you dislike about the product?
I'm an every day user of the system and not responsible from an administrative standpoint. My wishes for Amplitude exist as options, but I'd love if it were easier to connect software that I use daily to Amplitude.
What problems is the product solving and how is that benefiting you?
Being able to see the exact date our customers meet their first value moment.
I'm a Senior QA and I use Amplitude for a variety of tasks
What do you like best about the product?
I want to preface this by saying I'd describe myself as a light user of Amplitude, but it is still an essential part of my day-to-day work
ease of use - I primarily use Amplitude to check analytics when testing my app, and adding my test accounts to experiments. I also use it to monitor feature rollout and uptake after releases. I think Amplitude comes across as a very professional product and I enjoy using it.
Customer Support - I have not been involved with Amplitude Customer Support.
Frequency of Use - Almost every day
Number of features - I feel like I only use a select number of features (analytics, rollout stats, feature flag experiments) - however I am fully satisfied with how they work
ease of integration - Amplitude is integrated properly and as a core component of our overall workflow. I was not personally involved in implementing it, but I can say it has been easy to pick up.
ease of use - I primarily use Amplitude to check analytics when testing my app, and adding my test accounts to experiments. I also use it to monitor feature rollout and uptake after releases. I think Amplitude comes across as a very professional product and I enjoy using it.
Customer Support - I have not been involved with Amplitude Customer Support.
Frequency of Use - Almost every day
Number of features - I feel like I only use a select number of features (analytics, rollout stats, feature flag experiments) - however I am fully satisfied with how they work
ease of integration - Amplitude is integrated properly and as a core component of our overall workflow. I was not personally involved in implementing it, but I can say it has been easy to pick up.
What do you dislike about the product?
I think the product is very uniform which is greta, but more visual distinction between features would be great. I guess what I'm saying is a lot of amplitude screens are same-samey if that makes sense.
What problems is the product solving and how is that benefiting you?
Verifying logging is enabled and working correctly, overview of feature rollouts and uptake, being able to manipulate test accounts into user groups to test certain features
Great tool for complex data
What do you like best about the product?
Data integration capabilities and AI functionality are at the top of my list, but the fact that Amplitude is constantly updating and enhancing features is a win. As we look at additional tools and functionality with AI, Amplitude is staying on top of its game. This helps keep our teams focused rather than spending time researching additional tools.
What do you dislike about the product?
It can be complex and not for all levels of users.
What problems is the product solving and how is that benefiting you?
Centralizing data points and provides deeper consumer journey mapping.
Easy funnels creation for a non-technical PM
What do you like best about the product?
Easy to use, straight forward with great support material so the learning curve is very short.
What do you dislike about the product?
Mapping complex user journeys could be a bit simpler with LLM integrations
What problems is the product solving and how is that benefiting you?
Identify drop offs, creating usage-based user personas.
Visualize data without a data background
What do you like best about the product?
Anyone at your company can easily view data and make informed decisions.
What do you dislike about the product?
It is not as flexible as custom queries with SQL.
What problems is the product solving and how is that benefiting you?
I can easily see product adoption analytics and build cohorts based on user actions.
Easy and intuitive to use
What do you like best about the product?
It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports.
What do you dislike about the product?
1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them.
It is not a dislike but it could be better.
2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well.
3 - Be able to customize more the charts would be nice.
4- no plug in to check if the events are firing and names on the server-side implementation.
It is not a dislike but it could be better.
2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well.
3 - Be able to customize more the charts would be nice.
4- no plug in to check if the events are firing and names on the server-side implementation.
What problems is the product solving and how is that benefiting you?
Understand how our users engages with our site features.
Clear and provides the analytics required for SME
What do you like best about the product?
Clear analytics, and allow group management
What do you dislike about the product?
A little hard to learn at the beginning, and more tutorial is preferred
What problems is the product solving and how is that benefiting you?
Providing app analytics
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