We used it for data inboards and exposure.
Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude influences decision making through its analysis
What do you like best about the product?
I use it to carry out a successful process of analyzing the performance of my content in real time, where I can investigate and collaborate for future business, support is one of the fundamental factors for Amplitude to have that potential aspect that characterizes it so much. These insights allow you to quickly identify which content is performing well and which needs adjustments, since I've been using it sales have increased, raising the possibility of modifying the marketing process at my convenience.
What do you dislike about the product?
I like it very much for its capabilities, I have nothing against this program, so beneficial for the company.
What problems is the product solving and how is that benefiting you?
It has really integrated into the marketing execution and planning processes to achieve an incentive to make decisions thanks to its analysis of markets and events, in turn we can progress in terms of follow-up of prospects to take profits thanks to its participation. It is excellent in the area of marketing, behavior and demographic characteristics, due to the fact that they will be able to achieve through the exhaustive analysis of different market styles a positive projection for their companies.
Great data storytelling tool
What do you like best about the product?
Easy to use, has a wide variety of features for plenty of use cases
What do you dislike about the product?
hard to connect with what's built in the tool based on what coworkers build within the tool (events, charts, dashboards)
What problems is the product solving and how is that benefiting you?
Tracking events to understand customer behaviour en masse
Great Self-Serve Analytics Tool
What do you like best about the product?
Amplitude Analytics is a huge unlock for my company, which has over 500 users a month gaining value from Amplitude Analytics and Amplitude Audiences. The combination of both creates a valuable feedback loop, where stakeholders can use Analytics to understand their product, create marketing campaigns to improve usage, and understand how the campaigns impacted the bottom line.
Amplitude's self-serve nature is crucial both for enabling non-technical users to get value from our data, as well as for saving time for data scientists and other technical users. Data scientists love that Amplitude makes it easy to create dashboards so that they can dig deep spending their time on complex custom analyses
Amplitude's self-serve nature is crucial both for enabling non-technical users to get value from our data, as well as for saving time for data scientists and other technical users. Data scientists love that Amplitude makes it easy to create dashboards so that they can dig deep spending their time on complex custom analyses
What do you dislike about the product?
It can be buggy. The team moves fast, consistently releasing new features, and this often introduces bugs in existing functionality
What problems is the product solving and how is that benefiting you?
It frees up resources: non-technical users can self-serve to gain insights, and technical users save time using Amplitude instead of writing custom queries
Amplitude is a great tool for creating really fast dashboards and for realtime website data.
What do you like best about the product?
What I really like is that we can create dashboards in a really easy and fast way.
What do you dislike about the product?
That the information cannot be grouped into more than two filters and that nothing stores into a database, so the calculatins are like a blackbox.
What problems is the product solving and how is that benefiting you?
Is helping on solving funnels and dropoff rates, in terms to analyze the data that all of our website.
The main way I learn about our product usage
What do you like best about the product?
I use it every day, couldn't live without it. I have probably created 1000 segmentation and funnel charts over the last few years of amplitude. Quick, easy tools, critical for understanding broadly "what's happening in my product?" Love the active use % rate and engagement matrix.
Love intercom as a way of getting support and leaving feedback.
Love intercom as a way of getting support and leaving feedback.
What do you dislike about the product?
Our taxonomy internally had to be compressed to very generic event names because we had too many events and hit our billing limit. Now events are distinguished by custom properties, but this means they are impossible to read on charts e.g. "workflow:started where screen=dashboard" is all you get - keeping in mind we have TENS of events where this could be true. The current workaround is using custom event names but this is still a ton of clicking.
I also want sankey diagrams. Some funnels branch in multiple places and the current linear view is not helpful.
I also want sankey diagrams. Some funnels branch in multiple places and the current linear view is not helpful.
What problems is the product solving and how is that benefiting you?
Understanding feature performance after launch - is it actually reaching users? Are they doing what we intended them to do? Who are our user personas?
Data from Amplitude has good properties for segmentation. allows real-time tracking, segmentation, and have a complex architecture
What is our primary use case?
How has it helped my organization?
We had to integrate Amplitude into our system and enable import and export features. I worked with it in my previous company, where I integrated Amplitude with the app. We could import and export data, events, and user properties from Amplitude to our system. Amplitude collects the data, and we could have that data in our system so clients who use the app could also have access to Amplitude.
Real-time analytics:
We enabled real-time analytics in our app product, but it's our customers who utilize these features for their business use cases. We allow real-time tracking, segmentation, and have a complex architecture.
When we receive an event, we process it through our Kafka clusters, and consumers get their relevant events. Tagged segments track changes in events or user properties. Whenever an event qualifies for a particular segment, the track segment is updated.
What is most valuable?
Segmentation is nice. We mostly generate our data so it can be effectively segmented. The data from Amplitude has good properties for segmentation.
Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use.
What needs improvement?
A few things could be improved. The part that we used didn't need much improvement, but for end-users, the real-time analytics based on Amplitude's data could be improved.
- The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced.
- Currently, real-time analytics still has some delays. Amplitude could reduce latency to provide faster insights. For visualization, they could have more charts and graphs to give users a better picture of their data.
- The query builder could be improved. Simplifying the query builder with a better interface would make it easier for regular users. It might be easier for developers right now, but going forward, Amplitude could make it more UI-based.
For how long have I used the solution?
I have been using it for a year.
What do I think about the stability of the solution?
We had a support team. If we encountered bugs or needed assistance with any feature, we could contact them on their channel, and they would extend their support.
I personally didn't face any stability challenges, but other people working with them would usually post requests for support. If we wanted to make some changes to their common APIs, we could raise a request or create a pull request in their common repos.
I would rate the stability a nine out of ten. Its uptime and reliability are good. We didn't face issues with that. But why not ten out of ten because there are still areas for improvement. For example, the latency part. Reducing latency would improve real-time data processing. Also, Amplitude could have more detailed errors that could help make the system more stable. If users know the reason behind an error, they would understand that the system is still stable.
What do I think about the scalability of the solution?
The scalability was also good. We could handle large volumes of data efficiently.
It can handle large volumes of data and process real-time data. We can also get insights from it. The schema is flexible, which is a major concern for scalability. We can do a lot of horizontal scaling. It is available with Amplitude.
Scalability is good, but there might still be some areas for improvement. So, I would rate it nine out of ten.
How are customer service and support?
The customer service and support were responsive and had multiple channels for interaction, such as email, chat, and phone. They responded in a timely manner, especially through email.
However, they didn't offer 24/7 support, which would be more useful.
How would you rate customer service and support?
Positive
How was the initial setup?
I didn't have much difficulty with integration or setup because I had the required documentation.
They already had steps for installing the Amplitude SDK and the initial setup with the API key, so it wasn't challenging.
Deployment time: It would have taken a couple of days.
What was our ROI?
It is worth it because it collects high-quality data. For "cost efficiency" or "worth the money." What you give and then what you get. If I have to evaluate based on that, then it's like an eight out of ten.
It gives a good amount of utility for the cost we pay, like scalability and user-friendly features. Most of the things are user-friendly.
Overall, you can get a good experience working with it, even though it's a little higher on the pricing. If you're considering whether it's worth it in terms of money, you should look at your scalability needs.
If you anticipate that your data volume is going to increase a lot, then you have to consider the packages they offer. It's more of an analysis that you have to do based on your particular use case.
What's my experience with pricing, setup cost, and licensing?
Pricing is a little on the higher end, especially when considering scalability. The cost goes up significantly with larger volumes of data. Better cost management could be implemented.
What other advice do I have?
I would completely recommend it.
- Considering scalability, cost efficiency, and other aspects, I would give it an eight out of ten.
- For features, capabilities, and scalability, I'd give it a nine out of ten.
- For stability, I'd also give it a nine out of ten.
- For support and cost-effectiveness, an eight out of ten.
- Regarding integration, it has been effective and good, but with some other similar tools, it has been even more seamless. So, for ease of integration, I would also give it an eight out of ten.
Overall, considering all five factors, it would be somewhere between eight and nine. So, I'll rate it an eight out of ten.
The best tool for a product manager
What do you like best about the product?
The best thing about amplitude is the amount of data it's able to process. A lot of complex analysis & calculation can be done easily on Amplitude.
Also whenever we have faced an issue, the customer support from amplitude has been fast & prompt.
Also whenever we have faced an issue, the customer support from amplitude has been fast & prompt.
What do you dislike about the product?
Maybe user interface can be a bit easier.
What problems is the product solving and how is that benefiting you?
It really helps me with complex analysis to figure out answers for my queries.
Always a great experience with Amplitude
What do you like best about the product?
Very user friendly. Great amplitude academy courses.
What do you dislike about the product?
Sometimes the "real time" events don't actually seem real time.
What problems is the product solving and how is that benefiting you?
Ampitude analytics is measuring the success of our current campaigns
Used for reporting and monitoring purposes and to check the business KPIs
What is our primary use case?
We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business stakeholders.
What is most valuable?
The solution's most valuable features are segmentation and funnel. We can create charts and bar charts for visualization purposes and check real-time data with the solution. The solution is very easy to use.
What needs improvement?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
For how long have I used the solution?
I have been using Amplitude for five years.
What do I think about the stability of the solution?
We are not facing any stability issues with Amplitude.
I rate the solution’s stability an eight to nine out of ten.
What do I think about the scalability of the solution?
The solution is easy to scale. Around 1,000 users are using the solution in our organization.
How are customer service and support?
The solution's technical support team is very helpful, and we get timely responses from them. Whenever we face issues with the solution, we directly send an email to the support team. The support team immediately raises a ticket and tries to resolve it as soon as possible.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We also use Adobe Analytics in our organization. While there is a two-hour data delay in Adobe Analytics, Amplitude provides real-time data most of the time.
How was the initial setup?
The solution’s initial setup is easy.
What other advice do I have?
We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution.
I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively.
Overall, I rate the solution a nine out of ten.
Powerful product analytics at your fingertips
What do you like best about the product?
As a product manager, Amplitude gives me the tools and ability to simply yet powerfully understand user behavior, engagement, and performance on our products.The product is quick to learn how to use and has very repeatable patterns throughout that makes it easy to perform different forms of analysis.
What do you dislike about the product?
Because Amplitude gives the user so much power to slice up data it's important to keep in mind that it is possible to massage the data to tell whatever story you'd like. More something to be cognizant of rather than a product issue.
What problems is the product solving and how is that benefiting you?
Amplitude helps me perform behavioral analytics, key metric motnitoring and tracking, and experimentation analysis. These are all key functions and responsibilities within my role as a Product Manager
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