Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude helps me get users behavior in a single place and discover UX and product gaps easily
What do you like best about the product?
The ability to build complex funnel reports is very easy to use and powerful.
I also like the fact that you can create several environments which helps me enroll analytics features gradually.
I also like the fact that you can create several environments which helps me enroll analytics features gradually.
What do you dislike about the product?
Though I using the session recording and it's very useful, it seems to now record 100% of the target I set the SDK to record.
In addition, it was hard at the beginning creating a user retention chart and required more tweaks than I expeted.
In addition, it was hard at the beginning creating a user retention chart and required more tweaks than I expeted.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand the user behavior in my product, find product and UX gaps and discover new feature adoption
Amplitude Analytics
What do you like best about the product?
Understand the user journey of users throughout the apps.
What do you dislike about the product?
Needs to have a more robust documentation. There are a lot of capabilities that go unnoticed since they are hard to find.
What problems is the product solving and how is that benefiting you?
Understanding user journey, tracking KPIs.
Best Consumer Analytics Tool In The Space
What do you like best about the product?
I've personally used various consumer analytics tools including Heap, Amplitude, and Mixpanel and had the best experience with Amplitude. The tool is intuitive, offers significant depth of insights and the product team launches improvements on a regular basis. For companies that don't have a sophisticated analytics stack, Amplitude could be a tool that helps take your capabilities from reporting to insights regardless of the size of your org. Highly recommend.
What do you dislike about the product?
More recently Amplitude has started offering new features only available under higher priced tiers. I work at a smaller organization and we often get priced out of features that we would find helpful.
What problems is the product solving and how is that benefiting you?
Amplide helps us get a better understand of how our consumers are engaging with and navigating through our product. Amplitude's biggest selling point for us is time to insights, which we believe are best in class.
An excellent analytics tool for online B2C
What do you like best about the product?
Amplitude Analytics is very stable and reliable and there are so many options to analyze data... when integrated with an automation tool the options are endless and such an integration is very simple (we did it with OneSignal).
The ongoing support from the Amplitude and from the community is also great.
The ongoing support from the Amplitude and from the community is also great.
What do you dislike about the product?
It takes a long time and a lot of experimentation before really mastering the tool
What problems is the product solving and how is that benefiting you?
Amplitude let's us analyze behavior of customers and leads, thus optimize conversion and retention funnels. It is also integrated with an automation tool so we define cohorts (or segments) according to user patterns and analyze the results of campaigns in Amplitude.
Is crucial in driving key decisions and consistent growth by understanding our customers’ behavior
What do you like best about the product?
Amplitude Analytics has been instrumental in allowing us to perform detailed flow analyses, which help us identify improvement opportunities at every stage of the customer journey—whether it’s within the purchase funnel or other critical processes on our platform. By breaking down each step and understanding user behavior in depth, we can make informed decisions that enhance our overall user experience and drive continuous growth. This level of insight is invaluable for optimizing every aspect of our platform’s performance.
What do you dislike about the product?
One area where Amplitude could improve is by incorporating more advanced behavioral calculations—though this has been the only feature I’ve found lacking in my three years of use.
What problems is the product solving and how is that benefiting you?
Within the purchase funnel, we were able to achieve a 10% increase in conversions by thoroughly analyzing and identifying the specific stages where users tended to abandon their carts. By pinpointing the triggering events that led to this abandonment, we implemented targeted optimizations that effectively reduced drop-offs and encouraged users to complete their purchases.
Thorough analytics tool, provides you with a lot of insights!
What do you like best about the product?
I love that Amplitude Analytics makes it possible to track SO MUCH data and get lots of insights.
It's easy to use, their browser extension helps me to know the exact touchpoint names and details to built my charts and funnels. I have not seen an extension like this before, so I think it's really smart!
It's easy to use, their browser extension helps me to know the exact touchpoint names and details to built my charts and funnels. I have not seen an extension like this before, so I think it's really smart!
What do you dislike about the product?
With so much data, it can be difficult to know what to look at as an non-data person. I've seen that different people in my organization have different data results for the same charts - which is because we've set some filters differently (like conversion time), and sometimes it's not super evident at all why data looks different. I'd wish for an option (maybe it already exists?) where the admin could set some filters as standard (e.g. tracking conversion always with 1 day time frame).
What problems is the product solving and how is that benefiting you?
I am using Amplitude to look at conversions (e.g. website visits to buying a subscription) and also product usage. It helps me to understand how well our touch points convert. I think it's great to have one tool for both marketing and product data!
Very Intuitive
What do you like best about the product?
Session Replays, AI and other predictive analysis
What do you dislike about the product?
Slightly complicated and expensive. Free tiers to have ongoing Customer Success
What problems is the product solving and how is that benefiting you?
User journey
My go-to for user analysis
What do you like best about the product?
It is easy to use and intuitive to understand if instrumented correctly. This also helps save a lot of time infinding intersting insights as a PM not having to wait for analysts to provide results.
Very good for usage pattern and behaviour insights, although it is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense.
I have now used it across 2 companies and have a pretty good expereince.
One of the best features I like is the pathfinder(similar to user flows in G-analytics)
Very good for usage pattern and behaviour insights, although it is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense.
I have now used it across 2 companies and have a pretty good expereince.
One of the best features I like is the pathfinder(similar to user flows in G-analytics)
What do you dislike about the product?
- Learning curve can be sometimes steep for users who are non-tech background or are unfamiliar with analytics tool.
- Data instrumentation is critical. It is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense. Faced this in previous org but not in current.
- We have many users who have never opened amplitude(mostly from buss side and even within product) so make sure the licences you purchase will be used.
- Data instrumentation is critical. It is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense. Faced this in previous org but not in current.
- We have many users who have never opened amplitude(mostly from buss side and even within product) so make sure the licences you purchase will be used.
What problems is the product solving and how is that benefiting you?
I primarily work for end user adoption and although there is no direct way to associate it with business metrics and there is associated cost on adding more metrics.
Amplitude is generally where I like to begin discovery looking at frequently used features, user flows for new users, WAU/MAU/DAU and so on
Amplitude is generally where I like to begin discovery looking at frequently used features, user flows for new users, WAU/MAU/DAU and so on
Go to place for real time analysis that allows to dig deeper with powerful charting tools
What do you like best about the product?
Highly customizable which allows to build different views to understand the user journey. The user streams in particular are very helpful. Amplitude is really good at joining multiple user sessions as it identifies them uniquely.
What do you dislike about the product?
Not allowing to create a pie chart for user cohorts
What problems is the product solving and how is that benefiting you?
Understanding user behaviour and patterns to identify problems in the product. Amplitude funnel allows to understand the drops and then dig deeper via user streams.
Great Tool
What do you like best about the product?
Tracking is easy here. Most of the things are easily visible.
What do you dislike about the product?
There are some limitations while we try to imagine beyond its capabilities
What problems is the product solving and how is that benefiting you?
Gives me a clear in dept idea of my product
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