Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Ambitious tool, but there's room for improvement
What do you like best about the product?
Most things are laid out in a pretty easy-to-follow manner. Ample educational resources to show how clients can use the tool better.
What do you dislike about the product?
There were limitations to how much we can segment users based on behavior. Some more advanced filtering/processing had to be done outside of amplitude via multiple workarounds.
What problems is the product solving and how is that benefiting you?
I acted as a liason between the Product + Marketing team to create email workflows based on user action captured on Amplitude. Using the Hubspot x Amplitude integration as well as their webhooks capabilities, we were able to pretty quickly draw up email campaigns to support user journeys.
awesome, only get troubles with session length
What do you like best about the product?
very useful instrument I would say I love it
What do you dislike about the product?
session length is not always working correctly so it brakes this type of analytics.
What problems is the product solving and how is that benefiting you?
We check all the funnels, retention and user behavior in the games. We are creating mobile games.
Powerful, flexible, scalable, with some room for UX improvements
What do you like best about the product?
A/B tests managing, tracking and analysing.
Core funnels monitoring, analysing
Core funnels monitoring, analysing
What do you dislike about the product?
Date range selection is very painful.
Performance issues on Intel-based Apple laptops (tried on 3 different)
Performance issues on Intel-based Apple laptops (tried on 3 different)
What problems is the product solving and how is that benefiting you?
Customers' behaviour tracking.
A/B tests creation and managing.
Core customer funnels monitoring
A/B tests creation and managing.
Core customer funnels monitoring
Unlocked product insights
What do you like best about the product?
Amplitude is a tool I can't imagine running product management without. It gave me an easy way to understand deeply actions of my users. Setup needs a bit of an engineer help but it's a straightforward, half-an-hour task. Running analyses, creating visualizations is really easy despite the variety of options. It's a number one tool for product analysis I use nearly everyday. It also helps a lot with communication with users - e.g. by creating cohorts you'd like to poke based on their activities (and later exporting them e.g. to Intercom).
What do you dislike about the product?
Recently its performance has downgraded. Not sure if it's my "fault" of having just too much data or it was up to adding more and more features.
What problems is the product solving and how is that benefiting you?
The main problem it solves is that it remove fog of war re: what my users really do in the app. Based on that I can much better slice my userbase, understand impact of the features we roll out or identify most and least engaged users.
My Go-To Tool for Product Analytics and KPI Excellence
What do you like best about the product?
I like the way events are being tracked, videos on user actions and building effective business tracking KPIs and other conversion funnels. Amplitude has been very helpful in making right business decisions.
What do you dislike about the product?
I don't dislike but love to see a feature where I can see the events being tracked based on different timezones, because when users are based out of different timezones and tracking them at one place sometimes creates discrepancy in the database records vs amplitude KPIs
What problems is the product solving and how is that benefiting you?
Using funnels and coherts, amplitude really helps us in tracking conversions and understand where the users might be getting stuck mostly, that helps us streamline the process as well as allows us to help the customers in an effective way.
Not for the average marketer
What do you like best about the product?
I appreciate the ability to show traffic to website landing pages and conversion from page load to form fill.
What do you dislike about the product?
Amplitude is not the most user friendly tool. It took me several months to get used to the platform and understand how to build charts and a dashboard. The Ux is quite sophisticated and not super intuitive if you don’t know exactly what you want.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand website traffic and how customers are converting through the funnel.
User friendly platform, great for insights and analytics
What do you like best about the product?
I would say it is the user friendly interface, easy to use all around tool for all the parts of the operations. It is really easy to integrate other platforms and also to implement them.
What do you dislike about the product?
It could be a bit too many tools to use to get the feeling of what is needed for me and my team.
What problems is the product solving and how is that benefiting you?
Amplitude solves our overall business analytics and also allow us to go as detailed as per campaign or channel used in digital marketing
Powerful Analytics, Could Use Better Comparison Tools
What do you like best about the product?
I find the segmentation funnel charts incredibly useful, as they resolve many of my analysis questions. The event streaming feature offers real-time insights into user actions. I also appreciate the integration capabilities, especially the syncing with Snowflake, which serves both as a source and destination.
What do you dislike about the product?
I find it challenging that Amplitude does not provide much help in comparing data across different time periods. When analyzing the same funnel over two different periods, it can be difficult to understand why conversion rates might be high on one day and low on another. Amplitude doesn’t effectively clarify the distinctions in user behavior between these periods, which requires me to delve deeply into the data myself. This lack of guidance in solving the 'whys' behind different user patterns and behaviors is somewhat frustrating.
What problems is the product solving and how is that benefiting you?
Amplitude solves the dilemma of tracking user interactions not captured by BI tools, enhancing understanding with real-time event visibility and segmenting funnel charts. It streamlines onboarding by showcasing events and properties, syncing data for deeper insights and improved conversion strategies.
My experience with Amplitude
What do you like best about the product?
The UI is easy to use, all available features are self-explanatory and the way data is shown to you it's easy to interpret.
What do you dislike about the product?
Would love for the alert system to go a bit more in depth i.e: possibility to schedule alerts on specific days of the month, alert frequency based on recurrence of KPI abnormally by X%.
What problems is the product solving and how is that benefiting you?
Helps me make informed decisions when analyzing app data. This helps the business know when to prioritize on investigating or fixing a potential issue and allocate resources accordingly.
Great tool for Product Analytics and AB Testing
What do you like best about the product?
Its a go to tool for someone who wants to understand and keep track of the product metrics. We run AB Tests and monitor our product funnel using Amplitude. I just love the drop off analysis that can give you key insight why some users are dropping off your funnel. Its easy to use, integrate easily with Slack to give automated data delivery.
What do you dislike about the product?
Its can be slightly difficult for someone to start with the tool on their own. The UI/UX could have been simpler.
What problems is the product solving and how is that benefiting you?
We use Amplitude to track our Product's funnel conversion & time to convert. We do drop off analysis on the funnel data to get insights on where are we losing our customers in the funnel. Also, Heat Map feature is a great addition which give you an understanding how to optimise the UI/UX for better results.
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