Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Exceptional service!
What do you like best about the product?
The platform is very user friendly and our representative is extremely hands-on and helpful. We are able to share data analytics across the team regardless of whether they have amplitude or not. We can also share some information with our vendors and connect all of our data in one place. We are also able to make notebooks with universal information instead of having to create several back and forth emails with our team. Our favorite is creating cohorts and syncing them to other platforms we use. We use cohorts as audiences and have been great at retargeting specific customers during their lifecycle. I also love that when you share a dashboard, if your colleague makes an edit it will not update your dashboard and instead creates a copy for them to reference. Typically when sharing a dashboard you want to make sure that your data you've put together is not messed with. This makes sure that we all keep our work separate but can still continue to work collaboratively with the team. I also like how hands-on the Amplitude team is. We sync with them frequently and they are always sharing product updates and usecases that we can potentially look at. We also go to them with some ideas and they make sure we successfully execute that idea.
What do you dislike about the product?
No dislikes! The platform is super easy to use and organized. The team has helped us clean up our data. Whenever there is an issue it is usually fixed within 48 hours or they suggest a way to work around what the issue is. The platform is also very visual and great to use for presentations. In the beginning we did have to work through some connection issues and just our data plan. We had some meetings trying to figure out how we could clean our data up which took some work. After sitting with the team and looking at our data and how we can clean it up it has been great. Our data is consistent across the board with all of our platforms and reporting that it was worth taking the time at the beginning to sit down and look at events and what we can be doing better. The amplitude team offered to meet with us more consistently to get this figured out.
What problems is the product solving and how is that benefiting you?
We are solving customer retention and drop off. The benefits of Amplitude is that we can see where a user drops off exactly and how long a client takes before returning. We also found out the most popular times for services, days, the busiest shop. We have been able to track promotions on the store level and it is so easy to set up and share then continue to monitor. As mentioned previously, we use and share this data religiously. It has been a fantastic tool and they have an amazing team in place.
Recommendations to others considering the product:
Go for it. This was a great decision for our team! It is so easy for everyone to use regardless if they are familiar with our data or not.
Great and capturing and analyzing data
What do you like best about the product?
It is very easy to visualize your data and understand user behavior and usage.
You can easily compare previous period data to see trends
the ability to define cohorts and groups of users makes it easy to study different group of users
You can easily compare previous period data to see trends
the ability to define cohorts and groups of users makes it easy to study different group of users
What do you dislike about the product?
sometimes it is not very intuitive to form conditions and logic and use formulas to create derived metrics.
It is not easy to get to help documents from within the application
It is not easy to get to help documents from within the application
What problems is the product solving and how is that benefiting you?
We are trying to understand the type of activities users are doing in our web application and identify possible bottlenecks and other problems they are facing.
It also helps us to identify common tasks that the users do in our web application so we can focus on improving those experiences to get the most bang for the buck.
It also helps us to identify common tasks that the users do in our web application so we can focus on improving those experiences to get the most bang for the buck.
Recommendations to others considering the product:
Think through what type of events you want to capture and what user scenarios you want to analyze before you start implementation.
Good UI, Poor features
What do you like best about the product?
The UI is nice, and the charts are pretty. Colors are well chosen for data vis to be pleasant to the eye while still being informative. I also appreciate the fact that I can create custom events. Another thing I appreciate is that I can create charts and reuse the same chart for multiple dashboards.
What do you dislike about the product?
What I dislike about Amplitude is that occasionally, there is a lack of necessary features. It was tough for me to get what I needed out of the funnel graphs because I couldn't draw comparisons. Comparison charts in pathfinder graphs would be great. Basically, I'd like to use 2 different start actions and see how the customer changes their behavior given that different start point. Doing this would allow us to see the influence that start action has on overall customer interaction.
Another feature that was weird is that I can't look back on data more than 24 weeks for a clickstream chart. I'd like to see the growth of a feature over time, not just the last 24 weeks.
Another thing I dislike is that there's no examples for how some charts are to be used. They look cool and like they can bring valuable insights. However, I wish there was an example to see how exactly the chart can be used.
Another feature that was weird is that I can't look back on data more than 24 weeks for a clickstream chart. I'd like to see the growth of a feature over time, not just the last 24 weeks.
Another thing I dislike is that there's no examples for how some charts are to be used. They look cool and like they can bring valuable insights. However, I wish there was an example to see how exactly the chart can be used.
What problems is the product solving and how is that benefiting you?
I'm trying to understand how much customers use certain features in our product. One benefit I've realized is that it's great to drill through to find the sequence of the actions that our customers take in product.
Recommendations to others considering the product:
I think the UI looks nice enough to warrant the recommendation. You don't need to know how to code to create dashboards either so it's accessible to people of all functions.
Data visualization, segmentation and analysis made easy
What do you like best about the product?
There are many ways to segment the data both in terms of time period, user attributes and formulas.
What do you dislike about the product?
When you are doing with a large user set, and percentage rollouts with small features - it can be difficult to maintain consistently accurate charts.
What problems is the product solving and how is that benefiting you?
User drop-off at different points within the Delivery flow. I can see where users went and what else they did outside of my flow.
Recommendations to others considering the product:
Try it out! Great time.
Despite limitations, Amplitude is a user-friendly tool that has proven useful across business teams
What do you like best about the product?
Amplitude provides multiple functionality across Event Segmentation, Cohort creation, Funnel analysis, etc. that have proven extremely useful in deriving impacts of different experiments/testing or initiatives. If leveraged properly, Amplitude is easy to adopt across various teams and can be leveraged outside of purely Product Analytics (depending on analysis done). We've also managed to connect Amplitude to other tools utilized across the company, providing capabilities to centralize data tools, as well as broaden access to information cross-functionally.
What do you dislike about the product?
This may largely be driven by how Amplitude is set up at my company but there are often limitations in understanding user characteristics and significant dependencies on how the data is collected and transformed into Amplitude (i.e. anonymous ID's are difficult to aggregate to pinpoint unique users). There can also be complicated nuances that may swing results of analysis, pending on how UTMs are consolidated and data points are often best used directionally rather than on an absolute value scale
What problems is the product solving and how is that benefiting you?
The problems we are often solving with Amplitude Analytics is our attempts to understand on-platform behavior and user characteristics. Amplitude provides standardized charts that are often a great first step in understanding certain A/B testing or impacts in changing behavior. Amplitude is relatively straight forward to understand and has a variety of tools that can be leverage to answer broad questions related to our product
Recommendations to others considering the product:
Understand how Amplitude will be integrated across your data sources and how collection of data will be transformed within Amplitude
The go-to tool for modern digital marketing
What do you like best about the product?
The speed is faster than any internal marketing tool we have, and incredible easy and friendly UI makes building reports lightning fast. In terms of tracking funnel conversion, it is second to none. We have been able to determine exactly where in our various digital user journeys the weak points are. This enables us to jump onto these issues much faster than say, if we submitted a request to our analytics team for the same information.
The graph visualization options are also key - while simple line graphs might work most of the time, have the option to switch to bar, stacked bar, etc., helps us easily visualize key data that can simply screenshot from Amplitude for executive reports.
The graph visualization options are also key - while simple line graphs might work most of the time, have the option to switch to bar, stacked bar, etc., helps us easily visualize key data that can simply screenshot from Amplitude for executive reports.
What do you dislike about the product?
There is almost TOO much data to work with. Unless you are familiar with exactly what event you need to work with, and can search for it, the list of events is quite long and would be easy to get lost in if you aren't familiar.
What problems is the product solving and how is that benefiting you?
I use Amplitude to analyze digital user journeys. It enables me to see where we are having conversion or traffic issues quickly, so that I can create a plan to attack and solve those issues without having to worry about faulty data or length report return time.
Recommendations to others considering the product:
While the number of features and events may seem intimidating at first, my best advice is to just give it time! Allow yourself time to browse through the tool and explore, and you will become an expert in no time.
Fast and easy way to analyze web traffic
What do you like best about the product?
I like how easy it is to query lots of data and get real time results very quickly.
What do you dislike about the product?
Sometimes it feels like every report ends up the same given the templates. I like the templates, but sometimes I feel a bit stuck.
What problems is the product solving and how is that benefiting you?
Real time ad-hoc queries against our data. We generally use Tableau for analytics but the reports are slow, drill down is limited and data replication causes reports have day old data.
Recommendations to others considering the product:
Great tool. Setup is key. Make sure you have the right events created. Be careful to remove test event types that might have been created during setup that could linger in the system and cause confusion.
Very user friendly and easy to use
What do you like best about the product?
The ability for the user to perform quick and faster analytics
What do you dislike about the product?
Amplitude not investing enough in the anomaly detection service. tried the beta version it's great.
What problems is the product solving and how is that benefiting you?
Product Analytics and insights
Awesome tool!
What do you like best about the product?
It's very easy to extract user behavior data using Amplitude.
What do you dislike about the product?
For huge products the performance of the searches can be affected by the huge number of events sent to Amplitude.
What problems is the product solving and how is that benefiting you?
Analysing user behavior data inside web product.
Quick and easy to use for simple analytics task across the comapny
What do you like best about the product?
It can be used easily by people across the company. It can be also fairly realtime.
What do you dislike about the product?
It cannot do complex tasks. We have to use bigquery + chartio for that combo.
What problems is the product solving and how is that benefiting you?
Almost all experiments we run are A/B based on amplitude data. So we get a lot of value.
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