Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great tool with endless alternatives to get valuable insights
What do you like best about the product?
The User interface is really clear and the different charts type cover a lot of what I want to analyse from data. + whwn limits od Amplitude are reached, the API works perfectly and usage of raw data is useful
What do you dislike about the product?
Can be a bit long sometimes to load the charts
What problems is the product solving and how is that benefiting you?
Helps me to answer all data-related questions + to find bugs sometimes
Recommendations to others considering the product:
Great Products, would recommend it
Best data visualization tool
What do you like best about the product?
As long as you have events/attributes instrumented correctly, you don't have to anticipate the analysis you will be doing. Amplitude allows you to shift and move things around as new ideas pop into your head. I used to think analytics was a very "data sciency" thing, but have realized through using amplitude that there is a large creative side to investigating user behavior.
What do you dislike about the product?
Schema can be difficult to maintain. Not really sure there is a way around this, but you definitely need to think through schema and naming or else events and attributes can become a complete mess pretty quickly.
What problems is the product solving and how is that benefiting you?
I use amplitude daily. Usually it's looking at end user behavioral trends and finding insights for building a product with better adoption.
Building a Data-driven Culture
What do you like best about the product?
Amplitude Analytics has informed the way we develop our products. As a data engineer, I appreciate all the advanced data management features, such as taxonomy, user access, and anomaly detection.
What do you dislike about the product?
I wish we could do batch taxonomy API calls.
What problems is the product solving and how is that benefiting you?
We track feature and product usage during launches, we analyze AB test results, and monitor load performance for components over time. It's given us the ability to tune and iterate features, backed by near-realtime data.
Very Flexible & Easy to use business analytics tool!
What do you like best about the product?
Charts and Dashboards are very useful to get insights into the complex data. They have custom formulas for data transformations.
What do you dislike about the product?
- There is a learning curve for non-technical users.
- User interface can be better
- Data integration can be tricky.
- User interface can be better
- Data integration can be tricky.
What problems is the product solving and how is that benefiting you?
We solve use behavior and product analysis based problems. The benefit of having all this data in one place is that we can make informed decisions user experience and revenue generation.
Great tool for data exploration
What do you like best about the product?
Amplitude is a great tool for anyone, regardless of analytics/SQL knowledge, to explore a business's data and answer easy-to-medium business questions very quickly. The event segmentation and funnel charts are quite intuitive and allow you to compare activity levels and custom conversion metrics among cohorts that you can define and create.
It is extremely easy to change the time frame of a chart, look at multiple metrics on the same chart, compare different user groups, look at groupings to quickly rank items, compare to a previous quarter/year/etc. In any chart, you can drill into a set of users - for example, you could create a cohort from a funnel chart to explore the group of users that did not perform a conversion activity. These different features are much faster than writing and running SQL queries, even for seasoned analysts.
It is surprisingly easy to share content and discover content using the search feature. We have a medium-sized organization, and even though we have several hundred charts/dashboards/notebooks, the search options and filters are sufficient to quickly find what you are looking for.
The data management tools make it easy for an organization's data owners to transform events and event properties to make them easier to understand and use.
Finally, Amplitude's integrations, specifically with Braze, make it so that we can easily track CRM engagement and build advanced conversion funnels that help us determine what messages are most effective.
It is extremely easy to change the time frame of a chart, look at multiple metrics on the same chart, compare different user groups, look at groupings to quickly rank items, compare to a previous quarter/year/etc. In any chart, you can drill into a set of users - for example, you could create a cohort from a funnel chart to explore the group of users that did not perform a conversion activity. These different features are much faster than writing and running SQL queries, even for seasoned analysts.
It is surprisingly easy to share content and discover content using the search feature. We have a medium-sized organization, and even though we have several hundred charts/dashboards/notebooks, the search options and filters are sufficient to quickly find what you are looking for.
The data management tools make it easy for an organization's data owners to transform events and event properties to make them easier to understand and use.
Finally, Amplitude's integrations, specifically with Braze, make it so that we can easily track CRM engagement and build advanced conversion funnels that help us determine what messages are most effective.
What do you dislike about the product?
Currently, Amplitude does not have the ability to perform state-based analytics. It also does not allow you to look at more than 3 years of data at a time. Most of the time, neither of these two limitations is an issue. However, for businesses that have data going back many years or who take in historical data, this requires rather complex and/or sophisticated workarounds.
Additionally, there are custom events that you can create using the data management tool, but you cannot create custom event properties that are derived from other event properties. This occasionally makes things difficult or infeasible in Amplitude and requires outside SQL work.
There are other smaller things, such as the way Amplitude computes averages in its event segmentation charts or the fact that you have to hold constant a property across all events in a funnel instead of just the events where that property is applicable.
Amplitude is not a perfect out-of-the-box solution. It requires a strong data owner to make sure that all of the necessary data is sent to Amplitude and that it is in a usable format. Non-analytics users will also need to spend some time familiarizing themselves with their organization's data and how it is structured. Even with the ability to rename and customize events, our organization has dozens of events and hundreds of event properties - not all of these are used very frequently, but the data learning curve is fairly steep, and it is necessary to get the most out of Amplitude.
Additionally, there are custom events that you can create using the data management tool, but you cannot create custom event properties that are derived from other event properties. This occasionally makes things difficult or infeasible in Amplitude and requires outside SQL work.
There are other smaller things, such as the way Amplitude computes averages in its event segmentation charts or the fact that you have to hold constant a property across all events in a funnel instead of just the events where that property is applicable.
Amplitude is not a perfect out-of-the-box solution. It requires a strong data owner to make sure that all of the necessary data is sent to Amplitude and that it is in a usable format. Non-analytics users will also need to spend some time familiarizing themselves with their organization's data and how it is structured. Even with the ability to rename and customize events, our organization has dozens of events and hundreds of event properties - not all of these are used very frequently, but the data learning curve is fairly steep, and it is necessary to get the most out of Amplitude.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand how our CRM messaging is working through its integration with Braze. We can compare cohorts of users who have opened/not opened an email, compare different email subject lines or message variations, etc. across any metric that we define. This is in contrast to a typical situation where conversion events would have to be explicitly defined and implemented prior to launching a campaign.
We also use Amplitude to build very specific and complex cohorts and compare them across a range of metrics. We can define dynamic cohorts using event data, or we can build static cohorts to look at a specific group of users and their behavior over time. This has made it so that we can easily identify our most valuable user cohorts and see how their behavior differs from less valuable cohorts.
We also use Amplitude to build very specific and complex cohorts and compare them across a range of metrics. We can define dynamic cohorts using event data, or we can build static cohorts to look at a specific group of users and their behavior over time. This has made it so that we can easily identify our most valuable user cohorts and see how their behavior differs from less valuable cohorts.
Recommendations to others considering the product:
Data owners need to be prepared to perform a lot of set-up work, both to set up and verify that data is flowing into Amplitude correctly and to use the data management tools to make the data easy to understand and use for the organization.
For the non-data people, they need to be prepared to learn their organization's data and how it is structured. They should also be prepared to do their own exploration and to try building their own charts rather than relying on an analytics team.
For the non-data people, they need to be prepared to learn their organization's data and how it is structured. They should also be prepared to do their own exploration and to try building their own charts rather than relying on an analytics team.
Powerful self service reporting with a medium learning curve
What do you like best about the product?
I love how easy it is to get data into Amplitude, and how simple chart creation is. The ability to create Cohorts to answer more complex questions is one of the most powerful features, and I love that Amplitude continues to explore machine learning capabilities that help to level up the platform.
What do you dislike about the product?
Amplitude provides you with two objects to report on - users and events. It would be nice to be able to add other objects into the mix (like web pages, and products with their own properties that you could cross reference with an event) without having to purchase the additional Accounts add-on.
What problems is the product solving and how is that benefiting you?
Self service reporting on customer behavior. We can now easily separate out meaningful web traffic from all of the noise and understand patterns in customer behavior.
Useful for making decisions based on data
What do you like best about the product?
The visualization of the data with bar and line graphs really makes it helpful to see what the data is saying
What do you dislike about the product?
I don't know how I can have more control over it like sql, for example, if I wanted to select all iPads, there's several device types, whereas in SQL I could do something like WHERE device LIKE "%ipad%"
What problems is the product solving and how is that benefiting you?
Using analytics we can see statistics about our users, for example, what percentage of our users have adopted iOS 14 so we can use the latest technologies if enough users have upgraded
Recommendations to others considering the product:
It's helpful when you want to make data-driven decisions. Many times for things like wanting to add support for a particular device like iPad it's hard to get buy-in from leadership but when you can use Amplitude to show, look, our users are using our iPhone apps on an iPad, it's minimal work to support that device type and we could positively market it, it makes sense. It also gives an idea on your current user base. For example, when I want to know what percentage of our users are on iOS 13 and above so I can start using SwiftUI or Combine, we can have hard numbers that really demonstrate what that would look like and what the impact would be on our users. Overall I'd recommend using Amplitude if there's scenarios like the ones I listed because it lays to rest suppositions and uses data.
Simplifies a PMs life and keeps me data informed
What do you like best about the product?
Amplitude brings the type of analysis needed in a streamlined, simple format that helps the team distribute the load across engineers, analysts, and PMs. The interface makes it easy to use, like writing a SQL query, and allows non-analysts to spin up reports quickly.
What do you dislike about the product?
The one downside is less on the product and more on the complexity of some of the use cases. There are a ton of events in our database but no clear definition of what the events are. I'm wondering if there are better ways to document the events and make it better known to consumers what the events are.
What problems is the product solving and how is that benefiting you?
We're solving the ability to answer questions on feature usage, funnel analyses, and comparison against historical data.
Amplitude really helps my product teams find the info we need and identify interesting segments
What do you like best about the product?
It's really easy to generate useful and insightful report. We are able to work on a 'self-service' model where we enable others in the organization on using the tool and then they can start generating their own insights (versus other tools where you might need dedicated analysts creating reports for you).
What do you dislike about the product?
You need to spend a lot of time making sure that you're pushing the right information into Amplitude. At the end of the day, you only get what you put in, and if you're putting in a lot of noise, you're going to get a lot noise coming out. Our initial days were a little rough because we were still learning and had to do some clean up to make sure things were good moving forward. Luckily the team at Amplitude was more than helpful in assisting us.
What problems is the product solving and how is that benefiting you?
The initial problems that we were trying to solve were around usage. How many users are using our products on a monthly basis? Weekly? Hourly? If we released a new feature, what was the % of our customer base that discovered and used it regularly? Once we sorted that out, we realized that there were a lot more questions to ask, but we didn't even know how to ask them until we got past the first hump. How many times did a user have to perform that specific action before they started doing other things? Is there a difference in user behavior by company size? By region? By platform?
One of the biggest benefits of Amplitude is how easily it lends a "trial-and-error" approach to slicing and segmenting our user base.
One of the biggest benefits of Amplitude is how easily it lends a "trial-and-error" approach to slicing and segmenting our user base.
Recommendations to others considering the product:
Take into account other BI or data visualization tools that you may be using right now -- we ended up unifying some tools under Amplitude and kept other and had them play a complementary role with Amplitude. Both paths are possible, but it's important to think through the data strategy and understand what is useful for whom and when.
One of the most powerful product analytics tool!
What do you like best about the product?
Ease of use - can create powerful funnels quickly
Can do more complex analysis like retention by cohorts, advanced segmentation etc, that is really helpful
If you looking to go deep into the user journey, then this is the best suit as you can create a segment and this is the easiest tool for applying the required filters and segments on various steps of the funnel to see the user flow. In one complete flow, it can easily provide you with all events that were conducted by a user during his session.
Can do more complex analysis like retention by cohorts, advanced segmentation etc, that is really helpful
If you looking to go deep into the user journey, then this is the best suit as you can create a segment and this is the easiest tool for applying the required filters and segments on various steps of the funnel to see the user flow. In one complete flow, it can easily provide you with all events that were conducted by a user during his session.
What do you dislike about the product?
Its hard to figure out the names of events unless there are proper specs to them.
Also data can be confusing if not instrumented properly
Some of the other cons are:
Providing a filter of organic traffic was a challenge.
Too heavy to run sometimes
Loading time for dashboards with larger number of different graphs could be improved
More data breakdown metrics could be implemented
Download the CSV option (what columns to download can be specified)
Speed of the platform
Also data can be confusing if not instrumented properly
Some of the other cons are:
Providing a filter of organic traffic was a challenge.
Too heavy to run sometimes
Loading time for dashboards with larger number of different graphs could be improved
More data breakdown metrics could be implemented
Download the CSV option (what columns to download can be specified)
Speed of the platform
What problems is the product solving and how is that benefiting you?
Understanding user behavior and performance of new product launches
Amplitude has helped track marketing effectiveness, success of new product launches and diagnose issues with current product experiences - esp onboarding funnels!
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Amplitude has helped track marketing effectiveness, success of new product launches and diagnose issues with current product experiences - esp onboarding funnels!
It provides a super useful analytics platform. You don't even have to have coding skills to use it and almost no training is required. Features and analysis are very intuitive. Speed could be faster. I didn't experience any downtime while using it. It smoothly integrates into the normal workflow of a developer and provides a hassle-free platform to managers.
Recommendations to others considering the product:
Highly recommended!
Ease of use - can create powerful funnels quickly. Can do more complex analysis like retention by cohorts, advanced segmentation etc, that is really helpful
Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.
Ease of use - can create powerful funnels quickly. Can do more complex analysis like retention by cohorts, advanced segmentation etc, that is really helpful
Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.
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