Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Unlocks actionable product insights in record time
What do you like best about the product?
I love how easy it is to build a chart or look at a user journey through Amplitude. I can easily build custom dashboards that present the right insights in a way that anyone can glance at them and understand the story.
What do you dislike about the product?
Sometimes it isn't super clear whether the filters I apply to a chart / dashboard will modify the view for everyone. Sometimes, I just want to see a quick comparison and not modify the whole dashboard.
What problems is the product solving and how is that benefiting you?
Making data visible so that I can tell the story of what's going on in a product.
Amplitude is a great tool when needing to visualize or query data quickly, that doesn't require SQL
What do you like best about the product?
- Very intuitive UI for setting up analytics dashboards, i.e. segmentation and funnel analysis
- Easy to access controls for breaking down data via user segment, time, etc
- Easy to access controls for breaking down data via user segment, time, etc
What do you dislike about the product?
- I'm not personally aware of how to do more advanced queries, if needed
What problems is the product solving and how is that benefiting you?
We use snowflake, hex, and statsig (amongst various data sources). When trying to visualize data or look at events for a particular user, it would be verbose and cumbersome to do this with SQL - which is made easy in amplitude
Amplitude is a good platform, it helps us with measurements.
What do you like best about the product?
It is a platform that brings a lot of data, very resolutive.
What do you dislike about the product?
Complex to handle, could have more training on how to handle it, etc.
What problems is the product solving and how is that benefiting you?
Help me with the Paid Media campaigns.
Real time web data analysis
What do you like best about the product?
It is quite intuitive to use, but most importantly, the visuals look nice and polished. It is easy to share content, and the contract allows multiple users to interact at a flat rate
What do you dislike about the product?
Integration with cloud data sources is missing or difficult to set up.
What problems is the product solving and how is that benefiting you?
We are tracking how many page views we get, and more importantly understanding how the user interact with the different flows
Good experience for begineers
What do you like best about the product?
Very user friendly and easy to understand for someone with limited tech backfground
The fact that you can create notebooks with notes in addition to charts is also very very cool
The fact that you can create notebooks with notes in addition to charts is also very very cool
What do you dislike about the product?
The academy courses could be more fun and engaging
What problems is the product solving and how is that benefiting you?
Showing what my trial conversions are
Very clear and straightforward
What do you like best about the product?
The AI assist for creating a chart is very useful, although it needs some manual tweaks. But is perfect for a boilerplate
What do you dislike about the product?
Some concepts are a bit hard to understand, but that's probably because I'm a dev and I'm not the target audience. Still, I found it very easy to start playing around data.
What problems is the product solving and how is that benefiting you?
Help us see what our users do and how they do it. It provides clear dashboards to use daily.
Use for Marketing campaigns
What do you like best about the product?
It was the first tool we used to clearly identify the marketing sources of our users. This brought a significant advancement in our data analysis and helped better connect media efforts with product results.
What do you dislike about the product?
What I like least is that, despite being a powerful tool, setting up custom events and ensuring data consistency can be a bit complex, especially when we rely on integration between areas. Sometimes, I also miss a more direct visualization for funnel analysis with multiple marketing variables.
What problems is the product solving and how is that benefiting you?
Amplitude has been helping us solve an important problem of lack of visibility over the user journey, especially in the initial acquisition stage. Before, we couldn't clearly connect marketing sources to behaviors within our digital environment.
With the tool, we started to understand which channels really generate engaged users, identify drop-off points in the funnel, and thus we are able to make more precise decisions about media investment. This also helps in budget allocation and campaign optimization, based on real behavior data, and not just click metrics.
With the tool, we started to understand which channels really generate engaged users, identify drop-off points in the funnel, and thus we are able to make more precise decisions about media investment. This also helps in budget allocation and campaign optimization, based on real behavior data, and not just click metrics.
Super well polished and powerful platform for software product success
What do you like best about the product?
A platform this powerful could have a clunky, nerdy design that non-developers like me would struggle to figure out. But Amplitude is delightfully approachable and well-thought-out. The sample reports and dummy data set help give a sense of what's possible. The range of report types and the deep flexibility in customizing them is key as we spend more time with our data set. The reliability seems to be rock solid. And the integrations with other platforms are super straightforward (I've connected Amplitude with Appcues and Iterable so far).
What do you dislike about the product?
The paid plans seem a bit complicated. And a bit too much functionality is hidden behind the annual-commit "contact us" plans. I think if you made more of the goodies available on the pay-as-you-go plan it would be easier to prove out the ROI for stakeholders.
What problems is the product solving and how is that benefiting you?
Driving product activation and retention goals by identifying: where is the falloff in our freemium web application; which segments of users perform best; where do we need to add more onboarding help?
It is a great tool not only to track usage but to later analyze data and create reports
What do you like best about the product?
I love the Chrome extension that allow non-technical people to understand which events are being sent and which data is being tracked.
It's also great how can you manage your events and props, making it possible to later merge them
It's also great how can you manage your events and props, making it possible to later merge them
What do you dislike about the product?
That there is no way to track all user interactions. There are other services that allow to track every on click for the user and later convert it to events.
That would be useful because very often we forget to add tracking to an event and when we add it there's no way to know how many times it was triggered in the past.
That would be useful because very often we forget to add tracking to an event and when we add it there's no way to know how many times it was triggered in the past.
What problems is the product solving and how is that benefiting you?
Understanding how are our users interacting with our application and taking product decisions based on that.
If a functionality is never used then we either remove it or make it more visible
If there are two different ways to achieve the same result, then we keep the most used one
If a functionality is never used then we either remove it or make it more visible
If there are two different ways to achieve the same result, then we keep the most used one
Solid for Growth Stage Startups
What do you like best about the product?
Easily the biggest upside with Amplitude Analytics is how easy it makes it for non-technical employees to dive into analytics themselves.
What do you dislike about the product?
However, keep in mind the cost of Amplitude can skyrocket as you grow.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics to understand everything about our users from how long their sessions are, how many are on our site at once, how often users use key features, where major dropoff points are, and if there's region specific or otherwise anomalous user behavior worth investigating for security purposes or feature ideas.
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