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Amplitude makes data analytics simple to pull for non-technical people
What do you like best about the product?
I love that the software feels approachable for people who don't have previous experience doing data analytics. As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating. I appreciate that Amplitude feels like a tool that non-analysts can understand.
What do you dislike about the product?
While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing. I appreciate the help text in the info bubbles and the pages with definitions but I wish there were training videos I could access online to help with customization.
What problems is the product solving and how is that benefiting you?
We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement.
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One of the Best Solutions for E-Comm - Best in class Product Analytics
What do you like best about the product?
ROI accomplishments would not have been achieved as quickly (or at all) without this product. It allows me to drill down to a product ROI and ad cost for programs across more granularly-focussed marketing channels across web and mobile! So instead of looking at ROI for search, I can more easily drill down to ad cost for target markets and optimize product offerings, marketing, messaging, etc. to continue to make significant efficiency improvements. Before, I would use my own methodologies and Excel spreadsheets which I still refer to, but this platform has given me new ideas in an easy to use interface with the benefit of speed and efficiency gains by taking out my personal admin/setup activities for running my own basic spreadsheet analytics.
What do you dislike about the product?
I wish I had this product 5 years ago. Standard analytics is great and I prefer to have multiple platforms to compare analytics methodology for standard metrics since variations sometimes help us to gain insight into our own KPIs and it's always good to be able to speak to the differences between more niche analytics platforms like Amplitude vs. let's say GA, etc.
What problems is the product solving and how is that benefiting you?
Currently looking at how to make mobile e-commerce more efficient and targeted to boost ROI there. So far the focus has been on online and the basics, but mobile and tablet are a big push for clients as well as my small business and there are a lot of areas for creating niche markets using a combination of mobile analytics and customer analysis and it's exciting to find these untapped opportunities to incrementally improve ROI.
Recommendations to others considering the product:
This is a great platform for those interested in a tool that integrates mobile analytics and dives into measuring things that are product analytics specific to remain competitive.
Beautiful UI and easy to use
What do you like best about the product?
Beautiful visualization of user flows, segmentation, and funnel analysis.
What do you dislike about the product?
The only shortcoming is that it’s not part of Google
What problems is the product solving and how is that benefiting you?
User funnel analysis
Amplitude is a good tracking tool
What do you like best about the product?
I like that you can see the trend on the chart between your selected dates, and its great that you can follow the path of a user experience
What do you dislike about the product?
I dislike that sometimes I am unsure if amplitude is measuring both desktop and mobile impressions
What problems is the product solving and how is that benefiting you?
I use it to measure the success of my marketing and advertising campaigns on our site. This helps track how the campaigns are delivering and help understand the trends in our audience at different times of the day, week, month and year.
It is a useful and detailed tool
What do you like best about the product?
Particularly in what concerns me at the work level is very useful because it has the necessary details to perform a real search, it is interesting data that works above all latitude and Altitude. All information provided is used to the fullest.
What do you dislike about the product?
It is certainly a very complete application however for the end user it is always more comfortable if that information is shown in a more graphic way. If you apply more graphics would be a bit more friendly to the naked eye.
What problems is the product solving and how is that benefiting you?
The most important is to facilitate the location of the client this prevents authentic frauds for our system.
Recommendations to others considering the product:
It would be great to be complemented with more graphics, something that contributes to the visual part and remove a little what is not in the way that the information shows.
product analytics software for web and mobile
What do you like best about the product?
Go beyond metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions.
What do you dislike about the product?
360º-view of behaviors across the platform is not there
What problems is the product solving and how is that benefiting you?
product analytics software for web and mobile
Amplitude is a great platform for all business departments to leverage analytics to make choices.
What do you like best about the product?
How easy it is to teach others who don't have a deep knowledge of analytics.
What do you dislike about the product?
Restrictions on features, cost, slowdowns.
What problems is the product solving and how is that benefiting you?
Amplitude provides sufficient analysis for all departments to have a deeper understanding into what the Analytics team comes up with. They can even use the program itself to get a satisfactory sample size of data, that they can query to their own liking.
AA Review
What do you like best about the product?
There were plenty of walk through videos on their website explaining how to use their software. They were simple and easy to follow.
What do you dislike about the product?
Upon installing the software, it was not compatible with Windows 7 and I had to call someone for help. Took some time to fix the issue.
What problems is the product solving and how is that benefiting you?
Our operations department was looking at run time issues with their equipment, and the data was analyzed to find when shutdowns occurred and to help us figure out why.
Great experience but requires extensive set up
What do you like best about the product?
The ability to download CSV files after filtering the data
What do you dislike about the product?
The set up required to get it up and running
What problems is the product solving and how is that benefiting you?
Analytics of existing data for business insights.
Digital Marketing Anaylsis made easier
What do you like best about the product?
We currently implemented Amplitude into our CRM tool and having our user data implemented into our analytics tool has made understanding what's working in our marketing much easier
What do you dislike about the product?
When looking at the user path, sometimes it's difficult to understand visually where the user drops off
What problems is the product solving and how is that benefiting you?
Effectiveness of discounts, and marketing
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