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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,361 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    David B.

Powerful tool to uncover what users are doing in your product

  • August 11, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude makes it really easy for developers to add metrics in to an app in a few lines of code. While at the same time, the powerful charting capabilities make it easy for product owners to build and tweak their own reports to gain insights to how the app is used. There's even a generous free tier so you can get started straight away and try it out in your own app.
What do you dislike about the product?
There is a learning curve to creating charts but overall the UI is quite straight forward. When you try to dive a bit deeper in to the data (e.g. custom functions, exports, etc) there is still some room for improvement.
What problems is the product solving and how is that benefiting you?
Amplitude has allowed us to gain insights in to what features our customers are using the most and to visualise their journey through the app.


    Delphine .

Easy way to track data

  • August 10, 2020
  • Review verified by G2

What do you like best about the product?
There are many customized settings that you can set up based on your needs. Personally I like funnel the best, because it provides the average time information. Generally, I think the graphs are very helpful, easy to read and can be transferred to different types of graphs. Although I haven't used the premium feature because we haven't paid for it, I say persona could be my favorite feature if I try it someday.
What do you dislike about the product?
The most helpful features are not free, like persona, user cohort, path finder. Also, it was a bit difficult for me to understand how to use Amplitude. I read the guide of amplitude so many times and not even sure I understand thoroughly. I wish there are more instructions or even with illustrations for users to handle amplitude easily.
What problems is the product solving and how is that benefiting you?
Track the user journey of each individual. Also, the funnel feature is very handy. I like to set up many funnels to see how users convert.
Recommendations to others considering the product:
There are many useful features like the funnel, stickness and user segmentation. If you are willing to pay a little more, you can even acquire the best feature like persona, user cohort, etc. I think those are very helpful to user researchers, data analysts and project managers.


    Fernando P.

Yet NOT another analytics tool

  • August 09, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude's user interface is the most consistent I've ever seen. Once you get going with the chart filtering and selection panel, it gets addictive. It is a highly iterative and composable environment, where staff with no strong technical expertise in reporting or business analytics can feel safe in giving it a go, and ask complex questions about user and account behaviour.
What do you dislike about the product?
The free version is extremely limited in extracting real insight from the product that you can show to stakeholders and justify an upgrade. There is no account-level tracking features out of the box, which are essential to any SaaS business. If you don't have a good taxonomy plan to start the journey, you are in an uphill battle with trying to achieve buy-in.
What problems is the product solving and how is that benefiting you?
We've been trying to address the issue of not having strong segmentation groups within our business. The product has enabled us to quickly determine who are the activated users, power users, onboarded users, and so on. From there, we were able to capture experimentation groups based the state of these active segments, and the patterns that they exhibit (e.g. dropping off from certain conversion funnels). The main benefit derived from this functionality was agility in experimentation.
Recommendations to others considering the product:
There is no other product in the market that comes close as an analytics tool for B2B SaaS. Most other tools are focussed too heavily on Mobile and E-commerce. Amplitude is the only one that supports a complex customer journey like the one you would find in any enterprise-grade software platform. Their causal model is strong too. As a result, it becomes easier to ask the "why" question without permanently needing to rely on a data science team.


    Jonathan K.

From darkness to clarity in record time

  • August 07, 2020
  • Review provided by G2

What do you like best about the product?
I like that it mixes simplicity and complexity really well.
It's really easy to quicky start doing simple analyses, but you''re never left wanting for more complex tools. Sometimes it feels a bit like magic so it's always good to check the documentation or reach out to support (they're fantastic) to figure out what's happening underneath the hood.
What do you dislike about the product?
I wish there were pre set up templates based on popular models. Everything must be done manually (which also makes sense). Sometimes cohorts become outdated and I wish they would automatically update themselves.
There's nothing *really* to dislike. Amplitude is great!
What problems is the product solving and how is that benefiting you?
Well, everything Product related. I use Amplitude to map out and quantify the entire user journey. I use that data to understand depth and breadth of issues our users are facing. That information is then used to prioritize and plan solutions.


    JC E.

Excellent tool to collect and analyze RUM from out B2B web app

  • August 07, 2020
  • Review verified by G2

What do you like best about the product?
- Ability to capture any metric I can think of.
- Ease of analysis and presentation using their charts.
- Charts are easy to create but they have lots of advanced features.
- Amplitude's customer support have answered all my questions.
What do you dislike about the product?
Nothing I can think of so far, we have been using it for a couple of years.
What problems is the product solving and how is that benefiting you?
We had no visibility on our web application, after adding Amplitude we have learned how our users are using the application which can help us plan for new features and improvements. Additionally we can now see performance metrics and errors as they happen in production.
Recommendations to others considering the product:
Start with a small set of clear and measurable objectives


    Kaustubh G.

Terrific Product, Easy to Use

  • August 07, 2020
  • Review provided by G2

What do you like best about the product?
Very easy to set up on a variety of platforms, and building dashboads is intuitive and not cluttered. A staggering amount of functionality for the free tier of the App.
What do you dislike about the product?
Can sometimes be tough to debug initially, getting revenue set up has been a challenge
What problems is the product solving and how is that benefiting you?
All of our user behavior is tracked through Amplitude, which allows us to see the popularity of individual features and measure engagement. We've been able to use that data to inform future decisions as well as provide it to key stakeholders to track progress


    Konstantin D.

the very useful analytics servise

  • August 06, 2020
  • Review verified by G2

What do you like best about the product?
Realtime data
I trust the Amplitude data more than any other analytics services
I can set any JSON data as a parameter and view analytics by it.
Very high level of customisation of event.
Easily create any report: funnels, segmentation.
Very useful feature — Function in Segment report. I often use it to create a distribution level of any users behaviour.
A very useful feature is sharing report between our colleagues: I can easy sent a link to a chart and my colleague can start to explore the chart from same point.
The possibility to view any users events step by step is a highly useful feature when we try to find insides in certain users behaviour.
Possibility of the sent event from a different source (web, mobile app) by one user. It helps us with understanding the in-app purchase scenario.
What do you dislike about the product?
Price is really high, but it was a problem when I had worked in a big company.
Difficult to count revenue by default implementation with "Revenue" Event, if use the trial and subscription model for monetization mobile app.
What problems is the product solving and how is that benefiting you?
I understand all users behaviours, main metrics and, of course, find out the insides of my app.
The possibility to view any users events step by step is a highly useful feature if I try to find insides in certain users behaviour.
Recommendations to others considering the product:
If you need an Analytics system — there is only one right choice: Amplitude.


    Ekaterina Y.

I can see what my users are doing in my App

  • August 06, 2020
  • Review verified by G2

What do you like best about the product?
1) Cohorts and ability to make funnels
2) Ability to view user insights
What do you dislike about the product?
1) I cannot set an alerts for my charts
2) I cannot automatically restore my cohorts
3) I make a lot of charts and they all save even if I don't need it
4) I have to save backend events in another project because if I save them in my, amplitude thinks that users make these events and count as user has visited an app
What problems is the product solving and how is that benefiting you?
Product Analytics (for iOS app), bot analytics, acquisition analytics (partly)
Recommendations to others considering the product:
It's a very good platform to find how your users behave in you App and to show this data to all your colleagues


    Chris B.

Great product analytics tool for startups

  • August 05, 2020
  • Review verified by G2

What do you like best about the product?
I love the ability to customize dashboards so I can visually see our product analytics in one place.
What do you dislike about the product?
There are a lot of bells and whistles—which is good, but it was a steep learning curve for me to pick up all the ins and outs of the product. I think that is just par for the course when it comes to a robust analytics tool like this.
What problems is the product solving and how is that benefiting you?
We use Amplitude to help us drive product-led growth. Anything from monitoring user onboarding, retention, engagement and even custom charts for monitoring actions taken on our public website.
Recommendations to others considering the product:
Be patient, the ramp up and effort put into learning the product and customizing it into your product is well worth it!


    Education Management

Best tools to monitor your app analytics

  • July 31, 2020
  • Review verified by G2

What do you like best about the product?
Besides the basic analytics and metrics that lot's of similar tools provide, Amplitude helps me to discover behavioral layer of my users. I could measure user stickiness, lifetime cycle and user behaviors in different features of my app. It was really easy setup and best choice for early stage and growing startups with up to 10M events, Free of charge, per month.
What do you dislike about the product?
While it's easy to setup but generating required reports is a time-consuming task. You should invest several hours of your time to read and watch tutorials. The dashboard is not smooth to work with and live user lookup events has a delay compare to other tools.
What problems is the product solving and how is that benefiting you?
I'm using Amplitude to measure user engagement, retention and behaviors on my app. It helps me to find the best features on the app and improve it, according to user actions.