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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,363 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Solid starter tool for BI & analytics needs

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
The thing I like best about Amplitude is the ability to create funnel analyses and filter the data at each step in the funnel.
What do you dislike about the product?
The biggest drawbacks to Amplitude is that there is some learning curve to understanding what each type of analysis can and cannot do. Secondarily, I wish I could pull in other data sources beyond purely tracked events, but that requires more powerful BI tools.
What problems is the product solving and how is that benefiting you?
The main problem we're able to solve with Amplitude is to quickly analyze various funnels to get in-depth analyses about our funnels, which areas we're converting well and which we're not.


    Franco R.

Best in class solution and great for new startups

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
It makes complex things simple. Easy to use and to share with teams, you can have your stuff private or shared with your team. They offer several excellent books with practical and theoretical stuff to apply to your company (for free).
The best for us is that they offer a scholarship program for startups for 1 year. It can also be connected with other services like Segment, Google Ads and Facebook for targeting different cohorts on those tools. The people that connect with you and your team are great also.
What do you dislike about the product?
The price may be expensive for B2C startups that are not making any money after the first year, the scholarship program is available for 1 year only but it's completely understandable. There are some things that I'm missing from Google Analytics like Venn diagrams but maybe it's just me not knowing how to use the tool properly. Support language is English only and that may be an issue for Spanish speakers like our team from Latin America.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to improve our main KPIs like the retention rate and engagement of different user cohorts to improve and guide our development team and make a better onboarding, reduce the early churn and keep our users happy. It helps us make a relationship chart between events and metrics like retention to quickly find which events were critical for increasing or decreasing our main KPIs, we couldn't do it easily with our other Analytics platforms we are currently using like Facebook Analytics or Firebase Analytics.
Recommendations to others considering the product:
I would recommend it to everyone I meet mainly because of the opportunities it gives to your apps after using their product.


    Consumer Services

Easy to use

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
They have well printed documentation as well as response to inquiry pretty fast
What do you dislike about the product?
Wish there was more analysis you can do other than initial template they give
What problems is the product solving and how is that benefiting you?
We're mostly trying to find a product market fit and have realized rentention analysis of our customers
Recommendations to others considering the product:
Read through contents they have such as retention handbook etc


    Information Technology and Services

Great tool to learn about our users

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
I love being able to test hypotheses about our users and features and also glean insights I wouldn’t have guessed otherwise
What do you dislike about the product?
The table at the bottom of retention analytics changes a bit every time I check on it so I’m not sure which numbers are actually accurate
What problems is the product solving and how is that benefiting you?
Where users are dropping off and the user paths they typically take; this has allowed us to work on improving the steps where users typically drop off in the funnel
Recommendations to others considering the product:
Provide more chart types


    Jorge L.

Our main analytics tool

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
The most useful feature of Amplitude is the ability to be able quickly query the data from the web dashboard in a multitude of ways
What do you dislike about the product?
When building complex graphs it automatically reloads after each change making it slow. It would be better to have a toggle to be able to turn off the auto reload and have a "Graph" button to build the graph after changing all options.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve two problems:
1) Understand our users' behaviour in the game.
2) Calculate LTV for different cohorts of users.
Recommendations to others considering the product:
It has a learning curve that you need to go through before getting most of Amplitude. Don't get discouraged and read the tutorials from their site


    Computer Software

Great for analyzing user behavior.

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
It's easy to create charts and dashboards displaying useful information regarding specific user behavior.
What do you dislike about the product?
Advanced features can be difficult to get started with. Certain useful data visualizations seem impossible in the software.
What problems is the product solving and how is that benefiting you?
Tracking activity of specific users to help provide support.
Tracking aggregate activity to determine user behavior and preferences on our software.


    Dragos N.

Flexible, easy to use and integrate

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude allowed me to create my own user flows and journeys and implement analytics in my app very easily.
What do you dislike about the product?
The initial setup of graphs and interpretation are not easy to understand for beginners.
What problems is the product solving and how is that benefiting you?
Understanding the number of users for my app, their demographics and what features are being used, while respecting their privacy.
Recommendations to others considering the product:
Definitely give it a try, the free trial gives you plenty of events to track and analyse.


    John N.

Robust analytics for all size product teams

  • August 18, 2020
  • Review provided by G2

What do you like best about the product?
Variety of charts and functions available for free and paid tiers. Available filters and multi event charting is easy to use.
What do you dislike about the product?
Documentation is narrow. Videos are help documentation with text to speech. It would be useful to have my interactive exercises to master new chart types.
What problems is the product solving and how is that benefiting you?
Learning how my product is used (or not)

Analyzing behaviors and determining areas of focus

Tracking conversion funnels


    Computer Software

Great for SaaS performance analytics

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
I love having all of my website events in the same space, with the ability to compare them across all geo locations, dates, users, etc. It's easy to spot spikes in revenue and keep track of product updates to learn more about what works and what doesn't.
What do you dislike about the product?
Figuring out formulas is tricky, I wish there was a way to choose what view you want, and have the formula auto-populate without reading blogs on the correct formula usage. I also would love a way to connect a list of users to Google Ads or other ad platforms to create personas and improve marketing channels with customized audiences.
What problems is the product solving and how is that benefiting you?
We are able to see where the dropoff is between converting users and non converting, and which events on our site are used most frequently in the purchase funnel. The ability to group events has made our analyzing a lot more intuitive and I benefit greatly from the analytics provided.
Recommendations to others considering the product:
Great product when looking to see the funnel from a variety of events happening on your website/app. Endless opportunities when linked to all your other tracking, email, automation programs.


    Mateo B.

Its easy, free for a starting point, its gonna do fine until de company grows a lot

  • August 18, 2020
  • Review verified by G2

What do you like best about the product?
It has a lot of tools for analysis of data, as well to get insights of customer behavior
What do you dislike about the product?
When you reach a certain threshold you have to pay, and the price gos from 0 to thousands
What problems is the product solving and how is that benefiting you?
Data driven product changes, user funnels to grow our KPIs
Recommendations to others considering the product:
Careful with data as you can't delete historical data