Easy self-serve for product metrics, customer segmentation, and debugging UX
What do you like best about the product?
I can easily create dashboards for the products I'm building to understand performance, segment customers, and debug any UX issues.
What do you dislike about the product?
I wish there were a way to set one definition of a product metric that can be used across the org. I've run into issues with being able to go far enough back (365 days limitation, I think?).
What problems is the product solving and how is that benefiting you?
I use it to determine feature performance and cohort performance, and report out on these metrics. I QA product delivery with the user profile tab and debug issues that way.
Great clickstream analytics tool.
What do you like best about the product?
Loving how they are integrating AI and ML models in the tool for advanced analytics. Really fond of using their forecasting model built on Prophet.
What do you dislike about the product?
Can't understand the use of journey charts as they don't give full picture.
What problems is the product solving and how is that benefiting you?
Easy of use. No need to write complex queries and do QC at every run. Easy to share and integrate.
Gain quick insights with built-in testing while addressing reporting limitations
What is our primary use case?
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager.
We recently started using Amplitude Analytics and are in talks with Amplitude for a partnership. It provides valuable real-time insights, particularly beneficial for media services and e-commerce websites needing immediate data-driven decisions.
How has it helped my organization?
In Amplitude, clients can leverage existing models like the linear model and first-click model to compare their campaign performance based on specific requirements.
What is most valuable?
Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions. It provides in-built A/B testing functionality, which eliminates the need for third-party integrations. A
mplitude's session replay feature allows recording of user interactions, which helps identify and fix user challenges on specific pages. The reporting functionalities are superior, particularly with Amplitude's ability to create multi-step funnels, unlike Google Analytics Four.
What needs improvement?
The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts with Google Analytics Four, where there's more freedom in passing parameters and creating reports.
For how long have I used the solution?
I've been working with analytics, including Amplitude Analytics, for about one year.
What do I think about the stability of the solution?
There have been no stability issues with Amplitude in the time that I have used it.
What do I think about the scalability of the solution?
Amplitude is scalable, efficiently processing large volumes of data.
How are customer service and support?
Though I had a call with Amplitude Analytics support, the representatives lacked technical knowledge. I resolved most issues through the online community and did not raise any further technical support queries.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I switched from relying primarily on Google Analytics Four due to Amplitude's ability to provide real-time data and in-built A/B testing functionality.
How was the initial setup?
The initial setup involves understanding the client's business needs and KPIs. An event taxonomy is created before development begins, ensuring no direct changes are made to the production environment to avoid data noise.
What was our ROI?
In Amplitude, clients can leverage existing models like the linear model and first-click model to compare their campaign performance based on specific requirements.
What's my experience with pricing, setup cost, and licensing?
Amplitude used to charge based on monthly users. However, a recent notification indicated that event count also plays a role in pricing, causing some confusion regarding the cost structure.
What other advice do I have?
I would recommend using Amplitude based on individual use cases, especially for real-time reporting and A/B testing features.
I rate Amplitude as an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Great for websites and flow oriented products (checkouts), but not great for a feature rich product
What do you like best about the product?
Amplitude is pretty easy to pick and get going. I work on a product that is feature rich and needs tracking of what features are being used, how many time and time spend on each. Amplitude does an amazing job answering most queries out of the box. To understand my customer better, I use amplitude on a daily basis.
What do you dislike about the product?
As a first time user, I was surprised that within 2 weeks of using Amplitude, I bumped into multiple use cases that were not supported by Amplitude out of the box. For instance, Amplitude does not support distinct filter to event property. Lots of questions around time spent (ex: after signing up on an average how many days does it take for a user to spend 30 min on the product) can't be answered out of the box.
What problems is the product solving and how is that benefiting you?
Amplitude helps keep a close pulse on customers, how they are using my feature rich product.
Simple, clean and relatively intuitive design makes tracking events easy
What do you like best about the product?
Very easy to filter events to construct analytics about our users' way of using our app
What do you dislike about the product?
The menus have gotten a bit cluttered because Amplitude offers so many features now
What problems is the product solving and how is that benefiting you?
We use Amplitude across all our apps and microservices to analyze how our users are navigating throughout our app, or if they're able to see and interact with our new features
It has helped us catch several instances of developer errors after we noticed that users interactions with components weren't active
Analytics tools that anyone can use
What do you like best about the product?
Even if you can't write SQL, you can analyze data. In addition, it visualizes the data, so it is easy to understand.
What do you dislike about the product?
You can only create up to 10 segments, so I would like to increase it.
What problems is the product solving and how is that benefiting you?
We use it to analyze users of our services. I am very grateful for the appeal that suits the user.
Amplitude Analytics Review
What do you like best about the product?
Easy to use, easy to learn and easy to understand. Simple UI and easy to implement workflows.
What do you dislike about the product?
I want more detailed tutorials and use cases.
What problems is the product solving and how is that benefiting you?
Active users, feature usage, understanding user behaviour
Amplitude is an integral part of my workflows
What do you like best about the product?
Creating dashboards, multpile customizations
What do you dislike about the product?
Honestly there's nothing I dislike, it fits my needs
What problems is the product solving and how is that benefiting you?
Understanding user funnels
Understanding usage of existing an new features
Its great, but expensive.
What do you like best about the product?
The experience of making charts are easy, and the charts that you want to do are always within a few clicks. Customer Support was also really fast.
What do you dislike about the product?
It's so expensive, the whole MTU thing as well is kind of a money trap. Not being able to more easily do things like archiving events and so on.
What problems is the product solving and how is that benefiting you?
it's telling me if my latest features helped improve retention or conversion.
Product Analyst
What do you like best about the product?
Ease of Use, User Friendly
A lot of Features to dig in, I like Funnel Charts where we can see step wise dropoffs and also Session Replays (intorduced recently) has helped a lot in gathering Qualitative Insights and again easy to filter down to the exact recordings you want to look at.
Customer Support is super excellent and very active.
What do you dislike about the product?
Use Case of Journey Maps is good but current version of this feature is not that helpful in my scenario.
What problems is the product solving and how is that benefiting you?
User Friendly, Easy to Use Product Analytics tool.
Faster Integrations.
Lot of Features to cater to various use cases different types of Products might have.
