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The Ultimate Companion (even, Replacement!) to Google Analytics
What do you like best about the product?
Funnel reporting is so easy to view in Amplitude. Setting up conversion reports, isolating users, and sharing said reports in an attractive png (or PDF if your heart desires) has never been easier. For a SaaS company with a rigid ICP, conversions are much more tangible and flexible in an Amplitude report than a GA view.
Amplitude provides the highest level of customization possible to your web analytics and reporting. Given that our company works with a third party analytics agency to push from Segment to Amplitude, we're working with the highest grade of data available to our team. Fortunately for us, this means that a wealth of knowledge is easily accessible based on the taxonomy documents provided by our agency so that I can pull reports seamlessly for anyone else in the company who needs to know about our web performance.
Users who do not have a dedicated analytics team to back up Amplitude--your mileage may vary.
Amplitude provides the highest level of customization possible to your web analytics and reporting. Given that our company works with a third party analytics agency to push from Segment to Amplitude, we're working with the highest grade of data available to our team. Fortunately for us, this means that a wealth of knowledge is easily accessible based on the taxonomy documents provided by our agency so that I can pull reports seamlessly for anyone else in the company who needs to know about our web performance.
Users who do not have a dedicated analytics team to back up Amplitude--your mileage may vary.
What do you dislike about the product?
The learning curve for the platform is fairly steep, but once a user understands the nuances then it becomes far more robust.
Further, there are some features that compliment Google Analytics rather than seek to supersede it. In some cases, I have to go back and forth between Amplitude and GA or a Data Studio pulling from GA/Segment data.
Further, there are some features that compliment Google Analytics rather than seek to supersede it. In some cases, I have to go back and forth between Amplitude and GA or a Data Studio pulling from GA/Segment data.
What problems is the product solving and how is that benefiting you?
What used to take hours to build reports in GA/Data Studio now takes minutes, if not seconds. There are rare occasions where I will go to GA to look for a highly specific report, otherwise, Amplitude has been my main analytics tool for months now.
I am able to understand the vast data lake that our website is capturing through Amplitude. Being able to comprehend every piece of data in Google Analytics alone is a difficult task. There are some data sets like conversion rate and goals in GA that make it inalienable to my work. Amplitude supports this by confirming the how, the why, and the journey across page paths, and miraculously, the who. Without using Clearbit or any reverse IP lookup, merely the user data that we already have, we can continue to track user engagement and more easily confirm the results of our A/B testing across the entire website.
I am able to understand the vast data lake that our website is capturing through Amplitude. Being able to comprehend every piece of data in Google Analytics alone is a difficult task. There are some data sets like conversion rate and goals in GA that make it inalienable to my work. Amplitude supports this by confirming the how, the why, and the journey across page paths, and miraculously, the who. Without using Clearbit or any reverse IP lookup, merely the user data that we already have, we can continue to track user engagement and more easily confirm the results of our A/B testing across the entire website.
Recommendations to others considering the product:
Segment and Amplitude are a powerful pair. I don't think I'd be able to go back to archaic reports.
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Great tool for Product Managers
What do you like best about the product?
Amplitude halls deliver key insights....
What do you dislike about the product?
So far there is nothing to dislike......
What problems is the product solving and how is that benefiting you?
Getting insights into user flows through our sites and getting click through rates.
Recommendations to others considering the product:
Easy to implement.
Critical tool for product and business insights
What do you like best about the product?
Super easy to set up and use - no need to manually define data schema upfront, just have your app send the right events and properties. Dashboards and charts are straightforward and powerful - haven't run into a view that I haven't been able to construct using the preset options. Its focus on events as opposed to monthly tracked users like other competitors makes a lot of sense as we scale, and ensures different kinds of apps and businesses are treated fairly.
What do you dislike about the product?
Decent documentation, but for certain aspects of their API the docs are more dated and could use some cleanup. It would have been great to see more best practices for different use cases as well - e.g. data/event schema by industry, or templates for dashboards that make sense. Some of the biggest mistakes we've made while using the product had to do with poor planning on our end, e.g. setting a user property after events we were hoping to track, and some more onboarding or best practice content would have helped us avoid these errors.
What problems is the product solving and how is that benefiting you?
We use Amplitude for product and business analytics for our app - from acquisition, retention, product feature usage, A/B testing, and more. Very helpful to see at a glance key metrics and results with the dashboards we've set up. It has significantly improved our ability to observe population and test-level changes, even when using separate testing platforms like Firebase.
Recommendations to others considering the product:
It's easy to get started, try making a few dashboards with some basic events to see how the tool works for you, and you'll quickly see how flexible and powerful it can be.
Amplitude has become a staple in every project I can use it now
What do you like best about the product?
The flexibility to measure literally anything, and how the platform simply extracts and organizes a lot of information by itself. Also, everything is fast and the UX is intuitive. I never need to look for more than 1 or 2 minutes to find out exactly what I was looking for. The docs are also top notch.
What do you dislike about the product?
The pricing is mysterious, hard to disclose, and their support can sometimes be very simplistic: I've already tried their simple suggestions sometimes, and it can be a little frustrating, because then I'll have to explain myself better and wait another day. The lack of a real-time chat really shows.
However, it has changed in the past few months, and since the last 2 months we've been paying it. It's amazing how it improves after being paid
However, it has changed in the past few months, and since the last 2 months we've been paying it. It's amazing how it improves after being paid
What problems is the product solving and how is that benefiting you?
We are using Amplitude Analytics to validade a lot of A/B tests, and look at a bunch of conversion funnels. The lack of ability to use the cohort option in the free version is a pain point, but it's still very good and generous with the free tier
Recommendations to others considering the product:
Just go for it. Their free tier is more than enough for most companies (ours is 50-100 employees, with a few million MAUs and we are still in free tier), and is way better than most of their competitors.
One of the best out there for product analytics
What do you like best about the product?
Ease of use in setting up specific types of charts, sharing with teammates, digging deeper into data, custom events, exports, custom user attributes.
What do you dislike about the product?
Some IA and navigation don't quite make sense (e.g. saved dashboards vs pinned dashboards, spaces).
Restructuring data if you don't like the way you originally set it up is a bit of a pain, but I suspect this is the case with any vendor. For example, we had to redo work to unify our iOS and Android projects into one mobile project.
Restructuring data if you don't like the way you originally set it up is a bit of a pain, but I suspect this is the case with any vendor. For example, we had to redo work to unify our iOS and Android projects into one mobile project.
What problems is the product solving and how is that benefiting you?
Understanding user behavior in our product, finding groups of users that have taken a particular action, monitoring launches to make sure things are working as intended.
Very good. Fast and reliable.
What do you like best about the product?
Very easy to create new plots, very quick to get results.
What do you dislike about the product?
When you want to do more complicated things sometimes it's impossible, like defining an event as which is a funnel conversion of other events.
What problems is the product solving and how is that benefiting you?
Both marketing analysis and product usage questions
Recommendations to others considering the product:
It's very easy to use and fast, and usually has everything you need if you define your events well. It is pricey though.
If they go more towards the direction of automate ML it will be a no brainer
If they go more towards the direction of automate ML it will be a no brainer
Comprehensive Product Analytics Solution for Early-Stage application development
What do you like best about the product?
Ease of use for isolating user properties and event properties to build custom charts and dashboards. Amplitude is simple to use and integrate with our tech development. Once amplitude is up and running, it is quite intuitive to use for product analytic purposes. Amplitude is also very generous in its free version offering, working in a start up, this weighed into our decision making when deciding on a product analytics tool to use for building our app.
The ability to create workspaces and share charts / attach comments on charts is great to enable collaboration within the team.
The ability to create workspaces and share charts / attach comments on charts is great to enable collaboration within the team.
What do you dislike about the product?
Chart types are limited and additional customization of chart visualizations are limited. Based on my usage to date, I found it slightly difficult to get detailed insights related to product marketing / traffic conversion. Amplitude may not be the best tool to use for marketing / sales metrics so one would likely need to look at another tool for that.
What problems is the product solving and how is that benefiting you?
Understanding our customer user journey, identifying key app activities that drive retention, user drop off.. Our organization has been using amplitude for roughly 10 months now, and we have been able to extract many valuable product insights that help with our product decision making.
Some examples include optimizing our onboarding process to reduce drop off on sign up rates, and general hypothesis testing of new feature releases to determine whether version releases are achieving the success metrics originally outlined.
Some examples include optimizing our onboarding process to reduce drop off on sign up rates, and general hypothesis testing of new feature releases to determine whether version releases are achieving the success metrics originally outlined.
Recommendations to others considering the product:
This is a tool that requires slightly more technical implementation compared to other tools. Will require development time. Additionally, depending on how many events you need to track, I would recommend QA testing to ensure events are logging properly and event properties / user properties are captured correctly.
Amazing tool to take insights
What do you like best about the product?
Different charts, versioning and cability to share charts
What do you dislike about the product?
The search bar sometimes is not consistent
What problems is the product solving and how is that benefiting you?
Take insights
Take information about users
Take information about users
Recommendations to others considering the product:
It is an amazing tool to take information about your users and product
Useful analytics product
What do you like best about the product?
Amplitude is easy to use and the functions are very helpful. We use it to track user paths, sources, behaviors, and funnel. We are using the free version and it's very useful.
What do you dislike about the product?
The paid version is quite expensive and I hope it will become more affordable.
What problems is the product solving and how is that benefiting you?
Understand user behaviors, paths, trends, sources.
Great analytics platform
What do you like best about the product?
Flexibility and variety of charts. I like that it uses stickiness and othe best practices charts. I also like the correlation chart
What do you dislike about the product?
I find my self creating the smae charts over and over again. Not sure what the solution is
What problems is the product solving and how is that benefiting you?
Understanding which feature is most used, examing ab tests. The engagement matrix is invaluable!
Recommendations to others considering the product:
Make sure you make your events conventions I a smart way that will help you to be consistent. It will make your life much easier.
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